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Heart Health Supplements

Fail

The top 5 brands take 98% of clicks, so Heart Health Supplements is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£100K/yr34K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
88%top-5 click share · 6 brands · 39 sellers

Flapen Score

Heart Health Supplements against its category

The dotted line is the Health & Personal Care average. Past it, Heart Health Supplements is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Health Supplements market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heart Health Supplements 34K times last year and spent an estimated £100K. The top 5 brands take 98% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
9.6%
Market size, estimated
£100Ka year
Peak month
September1.6× the quietest month
Top search term
cardioace plus10K searches a year

02 · Price

A sale here is worth £30.58.

Listings sell for £30.58 on average, from £5.21 to £118.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £30.58 that is £15K to £23K a year per listing.

Average price
£30.58inside the $15 to $100 sweet spot
Price range
£5.21–£118.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£15K–£23K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #136 within Combination Multivitamins & Minerals. It carries 5,924 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#136in Combination Multivitamins & Minerals
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,924per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Heart Health Supplements products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£45K£60K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

39

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Cardioace77%
  • AliveCor10%
  • EVO NUTRITION5%
  • swiss bioenergetics3%
  • Zipvit2%
  • Insynergy Labs2%
  • Open — no brand owns it (0%)

Demand

Heart Health Supplements search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Heart Health Supplements search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cardioace plus10K/yr
  • heart health supplements9K/yr
  • heart health8K/yr
  • cardioace4K/yr
  • heart supplements3K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Health Supplements

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall15%−0.09

The aftertaste is awful

Appears tasteless

have no taste

Dosage10%−0.05

I'm not one for following tablet regimes accurately

1000mg, not 2000mg

Can't say if they've done anything for me after taking 180 tablets

Value For Money6%+0.21

Quite expensive

not for a device that is as expensive as it is

Expensive

Functionality-Overall6%−0.06

Not working

Doesnt Work Reliably

I haven't find any difference

Ingredients-Overall5%−0.05

Very poor quality as the main ingredient is corn starch which is just a filler

Ingredients have changed

Does this mean they're cutting back on the better ingredients

Love

Quality-Overall21%+1.12

Well-made, easy to take

Excellent product

Overall, feels like a good quality supplement, easy to take consistently, and good value for the strength

Value For Money12%+0.21

reasonable price

Good price

Good value for money

Advertised Vs Actual Product10%+0.65

As advertised well pleased

As described

Works as said

Ease Of Use7%+0.49

Easy to use

Easy to take

The bottle is straightforward to open

Ease Of Chewing/Swallowing7%

easy to take without any gut issues

Easy to swallow

The pills are easy to swallow, I have noticed a slight increase in endurance when running & training, l also seem to have a little more energy, I dont know if this is coincidental

Return

0.1% Return rate 6% Fixable by listing

Functionality-Overall29%████▆▆

Not working

Doesnt Work Reliably

I haven't find any difference

Connectivity-Overall15%█▇▄▃▄▄
Measurement/Reading Accuracy11%▃▂█▅▄▄
Compatibility-Overall9%▆▇▄██▇
Value For Money7%▁▃█▆▂▇

Quite expensive

not for a device that is as expensive as it is

Expensive

FAQ

Common Heart Health Supplements questions

Answered from the same tracked data.