Is heart candles profitable to sell on Amazon United Kingdom?

The niche generates £24K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -90.7%. Flapen's verdict: Skip it (42/100).

How competitive is the heart candles niche?

16 brands and 20 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in heart candles?

Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.0%.

When does demand for heart candles peak?

Demand peaks in Jan–Feb; the busiest month runs 26.2× the quietest.

What does it cost to enter the heart candles niche?

Listings span £1.67–£13.36; the average listing price is £7.04 (sweet spot $15–$100). The average incumbent carries 999 reviews — the moat a new listing must climb.

heart candles

Skip it

Soft demand (-90.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Good998.55

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£7.04

avg listing price — sweet spot $15–$100

Market size

Bad£24K

£24K/yr · 58K searches

Growth

Bad-90.7%

90-day search growth — must beat 0% to launch

Price range

Bad£1.67–£13.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, heart candles is a £24K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

heart candles market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £21K–£28K; units × avg price
Conversion rate: 5.9%
Avg BSR: #411
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 9.8%
Avg brand age: 29 months
Avg seller age: 206 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

26%

THE TWIDDLERS27%
AKH13%
REDSTAR10%
Homemory9%
Jonami8%
Hutato7%

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -90.7% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 26.2×

Open Trend

Top heart candles search terms

heart candles13K/yr -85.5%5.7% conv.
romantic candles8K/yr -54.9%7.1% conv.
heart candle7K/yr -79.5%0.8% conv.
love heart candles4K/yr -79.6%3.7% conv.
valentines candles14K/yr -99.3%1.1% conv.
valentine candle4K/yr -98.1%0.0% conv.
valentines candle8K/yr -99.5%8.6% conv.

All search terms

Top heart candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

THE TWIDDLERS 50 Pack Red Love Heart Candles Tea Lights (4cm) - Smoke-Free Bulk Set for Romantic Valentines Dinners Anniversaries Wedding Proposals and Decorations

THE TWIDDLERS£5.563.7★1,331 rev

Pack of 50 Red Heart Shaped Tea Lights Candles - 50 Red Tea Lights for Valentines Decorations - Valentines Day Decorations Heart Shaped Romantic Candle Multipack

REDSTAR£4.544.0★169 rev

Romantic Decorations Candles and Petals Set 50 Love Heart Shaped Floating Tea lights Candles + 1000 Silk Red Rose Petals + 5 Red Heart Shaped Foil Balloons for Wedding Valentines Day and Engagement

Jonami£8.874.1★5,043 rev

AKH Heart Shaped Candles in Glass Jar Holder | Pack of 4 | Romantic Valentines Day Candles Ideal for Weddings Home Décor and Special Occasions | Love Heart Tea Lights | 4.5CM

AKH£5.444.4★37 rev

24pcs Bright Romantic Heart LED Candle Kit - Romantic Decorations Valentines Day Deco Flameless Romantic Love LED Tealight Candle for Valentines Day Anniversary Wedding Table Birthday Party Decor

Hutato£10.624.4★171 rev

Newest

by launch date

Heart Rose Shaped Scented Candle Handmade Soy Wax Decorative Candle Gift for Mum Mothers Day Present Birthday Anniversary Wedding & Home Gifts for Women Scented Candles Gifts for Women

Cuikaan£5.202 rev

3mo ago

White Heart Shaped Tea Lights Pack of 9 Scented Heart Candles Tea Lights Romantic Candles for Valentines Day Birthday Proposal Wedding Party Wedding Engagement (9 White)

Yiougupiom£5.275 rev

4mo ago

Jiujuda9 50 Pcs Red Heart Shaped Tealight Candles Romantic Decoration

Jiujuda9£5.7516 rev

8mo ago

gobutend 2000 Pcs Artificial Rose Petals with 24 Pcs Romantic Flameless Candles LED Heart Tea Lights Battery Operated for Romantic Night Wedding Anniversary Table Party Decoration

gobutend£13.3651 rev

11mo ago

Homemory 2000 Artificial Rose Petals with 24 Red Heart Flameless Battery Tealight for Romantic Night Wedding Proposal Anniversary Valentines Day

Homemory£8.434,262 rev

1y ago

What buyers say about heart candles

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow31%

“Lovely little candles”

Smell21%

“Non scented pretty good value for money around 2 hours Burn time good quality”

Quality-Overall16%

“The candle is well made”

Value For Money12%

“Value for money”

Gifting Purpose6%

“I've been planning a little valentines celebration and meal at home for me and hubby and these were a perfect little addition for finishing touches”

Embellishment/Embroidery Quality4%

“They make the whole decoration look bright and cute”

Design-Overall3%

“Really happy with them as the cute little heart design is perfect for such occasions - whether for valentines day”

What buyers complain about

Quality-Overall29%

“Absolutely rubbish”

Durability20%

“it wouldn't last long”

Size-Overall11%

“Large candle”

Value For Money7%

“Not worth in the price”

Functionality-Overall5%

“none of them worked properly”

Natural Resource Wastage5%

“absolute waste of money”

Thickness5%

“So Thin”

Advertised Vs Actual Product5%

“Rubbish didnt look like anything in the pictures more like poppies then rose petals”

Color5%

“Not as dark red as the picture”

Recycle/Reuse2%

“Not reuseable”

Top return reasons

Quality-Overall20%

Size-Overall11%

Color11%

Brightness/Shine/Glow11%

Defective Material/Parts6%

Value For Money5%

Battery Life5%

Smell5%

Durability4%

Material Quality4%

Common questions

Is heart candles profitable to sell on Amazon United Kingdom?: The niche generates £24K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -90.7%. Flapen's verdict: Skip it (42/100).
How competitive is the heart candles niche?: 16 brands and 20 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in heart candles?: Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.0%.
When does demand for heart candles peak?: Demand peaks in Jan–Feb; the busiest month runs 26.2× the quietest.
What does it cost to enter the heart candles niche?: Listings span £1.67–£13.36; the average listing price is £7.04 (sweet spot $15–$100). The average incumbent carries 999 reviews — the moat a new listing must climb.