Heart Candles
soft demand (-90.7% this quarter) — Heart Candles doesn't clear our bar today.
Flapen Score
Is Heart Candles profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Heart Candles is a £24K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 42/100.
Heart Candles: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -90.7% over the last 90 days and 5.9% of searches end in a purchase.
£24K
revenue / yr
Who owns the niche?
The top 5 brands hold 66% of demand, so 34% of the market is open.
34%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 20 products
Top Heart Candles products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
THE TWIDDLERS 50 Pack Red Love Heart Candles Tea Lights (4cm) - Smoke-Free Bulk Set for Romantic Valentines Dinners Anniversaries Wedding Proposals and Decorations
- Price
- £5.56
- Rating
- 3.7/5
- Reviews
- 1,331
- Age
- 8y ago
Pack of 50 Red Heart Shaped Tea Lights Candles - 50 Red Tea Lights for Valentines Decorations - Valentines Day Decorations Heart Shaped Romantic Candle Multipack
- Price
- £4.54
- Rating
- 4.0/5
- Reviews
- 169
- Age
- 4y ago
Romantic Decorations Candles and Petals Set 50 Love Heart Shaped Floating Tea lights Candles + 1000 Silk Red Rose Petals + 5 Red Heart Shaped Foil Balloons for Wedding Valentines Day and Engagement
- Price
- £8.87
- Rating
- 4.1/5
- Reviews
- 5,043
- Age
- 8y ago
AKH Heart Shaped Candles in Glass Jar Holder | Pack of 4 | Romantic Valentines Day Candles Ideal for Weddings Home Décor and Special Occasions | Love Heart Tea Lights | 4.5CM
- Price
- £5.44
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago
24pcs Bright Romantic Heart LED Candle Kit - Romantic Decorations Valentines Day Deco Flameless Romantic Love LED Tealight Candle for Valentines Day Anniversary Wedding Table Birthday Party Decor
- Price
- £10.62
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 2y ago
Trending
90-day click momentum
White Heart Shaped Tea Lights Pack of 9 Scented Heart Candles Tea Lights Romantic Candles for Valentines Day Birthday Proposal Wedding Party Wedding Engagement (9 White)
- Price
- £5.27
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 4mo ago
Heart Rose Shaped Scented Candle Handmade Soy Wax Decorative Candle Gift for Mum Mothers Day Present Birthday Anniversary Wedding & Home Gifts for Women Scented Candles Gifts for Women
- Price
- £5.20
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3mo ago
Homemory 2000 Artificial Rose Petals with 24 Red Heart Flameless Battery Tealight for Romantic Night Wedding Proposal Anniversary Valentines Day
- Price
- £8.43
- Rating
- 4.6/5
- Reviews
- 4,262
- Age
- 1y ago
Homemory 2000 Artificial Rose Petals with 24 Heart LED Tealight Candle Set for Special Romantic Night Wedding Table Decoration Proposal Anniversary Valentines Day
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 4,262
- Age
- 1y ago
gobutend 2000 Pcs Artificial Rose Petals with 24 Pcs Romantic Flameless Candles LED Heart Tea Lights Battery Operated for Romantic Night Wedding Anniversary Table Party Decoration
- Price
- £13.36
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 11mo ago
Newest
by launch dateHeart Rose Shaped Scented Candle Handmade Soy Wax Decorative Candle Gift for Mum Mothers Day Present Birthday Anniversary Wedding & Home Gifts for Women Scented Candles Gifts for Women
- Price
- £5.20
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3mo ago
White Heart Shaped Tea Lights Pack of 9 Scented Heart Candles Tea Lights Romantic Candles for Valentines Day Birthday Proposal Wedding Party Wedding Engagement (9 White)
- Price
- £5.27
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 4mo ago
Jiujuda9 50 Pcs Red Heart Shaped Tealight Candles Romantic Decoration
- Price
- £5.75
- Rating
- 3.7/5
- Reviews
- 16
- Age
- 8mo ago
gobutend 2000 Pcs Artificial Rose Petals with 24 Pcs Romantic Flameless Candles LED Heart Tea Lights Battery Operated for Romantic Night Wedding Anniversary Table Party Decoration
- Price
- £13.36
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 11mo ago
Homemory 2000 Artificial Rose Petals with 24 Red Heart Flameless Battery Tealight for Romantic Night Wedding Proposal Anniversary Valentines Day
- Price
- £8.43
- Rating
- 4.6/5
- Reviews
- 4,262
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 rising
Sellers
20
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
26%
- THE TWIDDLERS27%
- AKH13%
- REDSTAR10%
- Homemory9%
- Jonami8%
- Hutato7%
Heart Candles demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 26.2×
Top Heart Candles search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- heart candles13K/yr
- romantic candles8K/yr
- heart candle7K/yr
- love heart candles4K/yr
- valentines candles14K/yr
- valentine candle4K/yr
- valentines candle8K/yr
What reviews say buyers love and hate about Heart Candles
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Lovely little candles”
“Non scented pretty good value for money around 2 hours Burn time good quality”
“The candle is well made”
“Value for money”
“I've been planning a little valentines celebration and meal at home for me and hubby and these were a perfect little addition for finishing touches”
What buyers complain about
93% of reviews“Absolutely rubbish”
“it wouldn't last long”
“Large candle”
“Not worth in the price”
“none of them worked properly”
Heart Candles return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
26%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Heart Candles questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
