Skip to content

Heart Candles

Fail

Demand is soft, at -90.7% this quarter, so Heart Candles is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£24K/yr58K searches / yr
90-day growth
-90.7%search demand this quarter
Competition
60%top-5 click share · 16 brands · 20 sellers

Flapen Score

Heart Candles against its category

The dotted line is the Health & Personal Care average. Past it, Heart Candles is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Candles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heart Candles 58K times last year and spent an estimated £24K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -90.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-90.7%
Conversion, latest week
5.9%
Market size, estimated
£24Ka year
Peak month
February26.2× the quietest month
Top search term
heart candles13K searches a year

02 · Price

A sale here is worth £7.04.

Listings sell for £7.04 on average, from £1.67 to £13.36. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £7.04 that is £0 to £704 a year per listing.

Average price
£7.04under the $15 to $100 sweet spot
Price range
£1.67–£13.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£704
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #411 within Alternative Medicine. It carries 999 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
9.8%
Average rank
#411in Alternative Medicine
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
999per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Heart Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

20

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

26%

  • THE TWIDDLERS27%
  • AKH13%
  • REDSTAR10%
  • Homemory9%
  • Jonami8%
  • Hutato7%

Demand

Heart Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 26.2×

Search terms

Top Heart Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart candles13K/yr
  • romantic candles8K/yr
  • heart candle7K/yr
  • love heart candles4K/yr
  • valentines candles14K/yr
  • valentine candle4K/yr
  • valentines candle8K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Candles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%−0.17

Absolutely rubbish

Low quality not on time delivery

Awful quality

Durability20%−0.19

it wouldn't last long

Didnt last five minutes

only lasted 15 minutes

Size-Overall11%−0.09

Large candle

being small

Disappointingly small

Value For Money7%−0.01

Not worth in the price

Yea these are just not worth it at all, 7 quid too

Functionality-Overall5%−0.04

none of them worked properly

Love

Brightness/Shine/Glow31%+1.89

Lovely little candles

Great LED candles

Lovely when lit up

Smell21%+1.33

Non scented pretty good value for money around 2 hours Burn time good quality

Great scent and long lasting

thoughtful it looked before even mentioning the smell

Quality-Overall16%−0.17

The candle is well made

Quality good

They are nicely made

Value For Money12%−0.01

Value for money

good value

Gifting Purpose6%+0.44

I've been planning a little valentines celebration and meal at home for me and hubby and these were a perfect little addition for finishing touches

Beautiful little gift candle – looks stunning

It genuinely feels like something youd give for occasions like Mothers Day or a birthday rather than just a regular home candle

Return

1.0% Return rate 26% Fixable by listing

Quality-Overall20%▅▄▇▅▁█

Absolutely rubbish

Low quality not on time delivery

Awful quality

Size-Overall11%█▅▁▁▁▁

Large candle

being small

Disappointingly small

Color11%▁▃█▇▁▁

Not as dark red as the picture

Brightness/Shine/Glow11%▁▃▁▄▁█
Defective Material/Parts6%▁▂▁▆▁█

FAQ

Common Heart Candles questions

Answered from the same tracked data.