Heart Candles
FailDemand is soft, at -90.7% this quarter, so Heart Candles is a Fail.
- Flapen Score
- 42 / 100Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 4842
- Market size
- £24K/yr58K searches / yr
- 90-day growth
- -90.7%search demand this quarter
- Competition
- 60%top-5 click share · 16 brands · 20 sellers
Flapen Score
Heart Candles against its category
The dotted line is the Health & Personal Care average. Past it, Heart Candles is stronger. Inside it, weaker.
Market
The Heart Candles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heart Candles 58K times last year and spent an estimated £24K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb. Flapen scores it 42 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -90.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -90.7%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £24Ka year
- Peak month
- February26.2× the quietest month
- Top search term
- heart candles13K searches a year
02 · Price
A sale here is worth £7.04.
Listings sell for £7.04 on average, from £1.67 to £13.36. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £7.04 that is £0 to £704 a year per listing.
- Average price
- £7.04under the $15 to $100 sweet spot
- Price range
- £1.67–£13.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£704
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #411 within Alternative Medicine. It carries 999 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 9.8%
- Average rank
- #411in Alternative Medicine
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 999per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Heart Candles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
THE TWIDDLERS 50 Pack Red Love Heart Candles Tea Lights (4cm) - Smoke-Free Bulk Set for Romantic Valentines Dinners Anniversaries Wedding Proposals and Decorations
- Price
- £5.56
- Rating
- 3.7/5
- Reviews
- 1,331
- Age
- 8y ago

Pack of 50 Red Heart Shaped Tea Lights Candles - 50 Red Tea Lights for Valentines Decorations - Valentines Day Decorations Heart Shaped Romantic Candle Multipack
- Price
- £4.54
- Rating
- 4.0/5
- Reviews
- 169
- Age
- 4y ago

Romantic Decorations Candles and Petals Set 50 Love Heart Shaped Floating Tea lights Candles + 1000 Silk Red Rose Petals + 5 Red Heart Shaped Foil Balloons for Wedding Valentines Day and Engagement
- Price
- £8.87
- Rating
- 4.1/5
- Reviews
- 5,043
- Age
- 8y ago

AKH Heart Shaped Candles in Glass Jar Holder | Pack of 4 | Romantic Valentines Day Candles Ideal for Weddings Home Décor and Special Occasions | Love Heart Tea Lights | 4.5CM
- Price
- £5.44
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago

24pcs Bright Romantic Heart LED Candle Kit - Romantic Decorations Valentines Day Deco Flameless Romantic Love LED Tealight Candle for Valentines Day Anniversary Wedding Table Birthday Party Decor
- Price
- £10.62
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 2y ago
Trending
90-day click momentum
White Heart Shaped Tea Lights Pack of 9 Scented Heart Candles Tea Lights Romantic Candles for Valentines Day Birthday Proposal Wedding Party Wedding Engagement (9 White)
- Price
- £5.27
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 4mo ago

Heart Rose Shaped Scented Candle Handmade Soy Wax Decorative Candle Gift for Mum Mothers Day Present Birthday Anniversary Wedding & Home Gifts for Women Scented Candles Gifts for Women
- Price
- £5.20
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3mo ago

Homemory 2000 Artificial Rose Petals with 24 Red Heart Flameless Battery Tealight for Romantic Night Wedding Proposal Anniversary Valentines Day
- Price
- £8.43
- Rating
- 4.6/5
- Reviews
- 4,262
- Age
- 1y ago

Homemory 2000 Artificial Rose Petals with 24 Heart LED Tealight Candle Set for Special Romantic Night Wedding Table Decoration Proposal Anniversary Valentines Day
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 4,262
- Age
- 1y ago

gobutend 2000 Pcs Artificial Rose Petals with 24 Pcs Romantic Flameless Candles LED Heart Tea Lights Battery Operated for Romantic Night Wedding Anniversary Table Party Decoration
- Price
- £13.36
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 11mo ago
Newest
by launch date
Heart Rose Shaped Scented Candle Handmade Soy Wax Decorative Candle Gift for Mum Mothers Day Present Birthday Anniversary Wedding & Home Gifts for Women Scented Candles Gifts for Women
- Price
- £5.20
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3mo ago

White Heart Shaped Tea Lights Pack of 9 Scented Heart Candles Tea Lights Romantic Candles for Valentines Day Birthday Proposal Wedding Party Wedding Engagement (9 White)
- Price
- £5.27
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 4mo ago

Jiujuda9 50 Pcs Red Heart Shaped Tealight Candles Romantic Decoration
- Price
- £5.75
- Rating
- 3.7/5
- Reviews
- 16
- Age
- 8mo ago

gobutend 2000 Pcs Artificial Rose Petals with 24 Pcs Romantic Flameless Candles LED Heart Tea Lights Battery Operated for Romantic Night Wedding Anniversary Table Party Decoration
- Price
- £13.36
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 11mo ago

Homemory 2000 Artificial Rose Petals with 24 Red Heart Flameless Battery Tealight for Romantic Night Wedding Proposal Anniversary Valentines Day
- Price
- £8.43
- Rating
- 4.6/5
- Reviews
- 4,262
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
20
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
26%
- THE TWIDDLERS27%
- AKH13%
- REDSTAR10%
- Homemory9%
- Jonami8%
- Hutato7%
Demand
Heart Candles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 26.2×
Search terms
Top Heart Candles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heart candles13K/yr
- romantic candles8K/yr
- heart candle7K/yr
- love heart candles4K/yr
- valentines candles14K/yr
- valentine candle4K/yr
- valentines candle8K/yr
Reviews and returns
What reviews say buyers love and hate about Heart Candles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Absolutely rubbish
Low quality not on time delivery
Awful quality
it wouldn't last long
Didnt last five minutes
only lasted 15 minutes
Large candle
being small
Disappointingly small
Not worth in the price
Yea these are just not worth it at all, 7 quid too
none of them worked properly
Love
Lovely little candles
Great LED candles
Lovely when lit up
Non scented pretty good value for money around 2 hours Burn time good quality
Great scent and long lasting
thoughtful it looked before even mentioning the smell
The candle is well made
Quality good
They are nicely made
Value for money
good value
I've been planning a little valentines celebration and meal at home for me and hubby and these were a perfect little addition for finishing touches
Beautiful little gift candle – looks stunning
It genuinely feels like something youd give for occasions like Mothers Day or a birthday rather than just a regular home candle
Return
1.0% Return rate 26% Fixable by listing
Absolutely rubbish
Low quality not on time delivery
Awful quality
Large candle
being small
Disappointingly small
Not as dark red as the picture
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heart Candles questions
Answered from the same tracked data.









