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Hearing Aid Filters

Fail

Prices span $3.71–$16.66, mostly outside the sweet spot, so Hearing Aid Filters is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£147K/yr81K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
74%top-5 click share · 14 brands · 22 sellers

Flapen Score

Hearing Aid Filters against its category

The dotted line is the Health & Personal Care average. Past it, Hearing Aid Filters is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hearing Aid Filters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hearing Aid Filters 81K times last year and spent an estimated £147K. The top 5 brands take 79% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

19.2% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
19.2%
Market size, estimated
£147Ka year
Peak month
June1.3× the quietest month
Top search term
hearing aid filters14K searches a year

02 · Price

A sale here is worth £9.54.

Listings sell for £9.54 on average, from £3.71 to £16.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £9.54 that is £7K to £10K a year per listing.

Average price
£9.54under the $15 to $100 sweet spot
Price range
£3.71–£16.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #54 within Medical Supplies & Equipment. It carries 540 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
11.1%
Average rank
#54in Medical Supplies & Equipment
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
540per listing
Listings tracked
15

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top Hearing Aid Filters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£15K£29K£44K£59K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

22

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

16%

  • Cerustop32%
  • Wemoralix22%
  • Phonak14%
  • BlissfulAbode6%
  • Koprek6%
  • Vexorlian5%
  • Open — no brand owns it (8 brands, 16%)

Demand

Hearing Aid Filters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Hearing Aid Filters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hearing aid filters14K/yr
  • phonak hearing aid wax filters12K/yr
  • cerustop wax guards for phonak hearing aids5K/yr
  • cerustop7K/yr
  • cerustop wax guards for hearing aids12K/yr
  • wax guards hearing aids6K/yr
  • hearing aid wax guards6K/yr
  • cerustop 098-0282 8pu4K/yr
  • hearing aid filters phonak4K/yr
  • cerustop wax guards5K/yr

Reviews and returns

What reviews say buyers love and hate about Hearing Aid Filters

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%+0.92

it is very costly

less expensive

much lower price

Advertised Vs Actual Product17%−0.02

Misleading

The product description is incorrect

Totaly misleading should be banned

Size-Overall17%−0.05

Did not fit Phonak aids

Only found this out after I lost one trying to get it to fit so wasn't able to morally return

however they did not fit in my hearing aids

Filtration13%−0.08

wasting the small filters in the process I went back to my normal supplier

Filters too small for aids

Quality-Overall8%+0.58

Poor quality

Love

Value For Money24%+0.92

Good price

Excellent value

Not over priced

Advertised Vs Actual Product23%−0.02

Does exactly what it says

As described

As advertised

Quality-Overall18%+0.58

These guards are of usual high quality

These are excellent items

Excellent product

Ease Of Use11%+1.52

Easy to use

very easy to do

Easy to fit filters

Size-Overall9%−0.05

Easy fit

Easy to fit

easy to fit

Return

0.2% Return rate 64% Fixable by listing

Size-Overall58%▇██▆▆▆

Did not fit Phonak aids

Only found this out after I lost one trying to get it to fit so wasn't able to morally return

however they did not fit in my hearing aids

Compatibility-Overall17%█▆▂▄▅█
Filtration9%▅▃▁▂█▁

wasting the small filters in the process I went back to my normal supplier

Filters too small for aids

Advertised Vs Actual Product4%▁▁▂█▃▁

Misleading

The product description is incorrect

Totaly misleading should be banned

Product Condition3%▁▁▄▁▁█

FAQ

Common Hearing Aid Filters questions

Answered from the same tracked data.