Hearing Aid
MaybeThe products selling today average only 3.9★. But demand is soft, at -20.6% this quarter, so Hearing Aid is a Maybe.
- Flapen Score
- 62 / 100Top 6% of 2,035 Health & Personal Care niches · +14 vs the category median of 4862
- Market size
- £1.8M/yr1.2M searches / yr
- 90-day growth
- -20.6%search demand this quarter
- Competition
- 28%top-5 click share · 25 brands · 36 sellers
Flapen Score
Hearing Aid against its category
The dotted line is the Health & Personal Care average. Past it, Hearing Aid is stronger. Inside it, weaker.
Market
The Hearing Aid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hearing Aid 1.2M times last year and spent an estimated £1.8M. The top 5 brands take 52% of clicks. Demand peaks in Oct. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -20.6%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £1.8Ma year
- Peak month
- October1.5× the quietest month
- Top search term
- hearing aids for adults602K searches a year
02 · Price
A sale here is worth £72.09.
Listings sell for £72.09 on average, from £11.43 to £294.25. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £72.09 that is £7K to £18K a year per listing.
- Average price
- £72.09inside the $15 to $100 sweet spot
- Price range
- £11.43–£294.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £7K–£18K
- Returns
- 6.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
99% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 38.8% of listings are out of stock. The average listing ranks #49 within Medical Supplies & Equipment. It carries 253 reviews at 3.85 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 99%
- Prime listings
- 99%
- Out of stock, average day
- 38.8%
- Average rank
- #49in Medical Supplies & Equipment
- Average rating
- 3.85 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 253per listing
- Listings tracked
- 74
04 · Newcomers
Amazon counts 16 of last year's 54 launches as successful.
54 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 54
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Hearing Aid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Clarity CIC Rechargeable Personal Sound Amplifier for Adults & Seniors | Discreet In-Ear Sound Amplifier with Noise Reduction & Charging Case Red & Blue 120h Battery | Digital CIC
- Price
- £64.02
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 8mo ago
Hearing Amplifier for Seniors with Crystal Sound Rechargeable & Comfortable Hearing Amplifiers for Adults with Long Lasting Battery
- Price
- £86.03
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 7mo ago
Beurer HA 20 Hearing Noise Amplifier With Ergonomic Fit Behind the ear Individual Adjustment to the Ear Canal Volume Continuously Adjustable - Nude
- Price
- £13.86
- Rating
- 3.8/5
- Reviews
- 4,080
- Age
- 10y ago
Vhipu Hearing Amplifier Rechargeable Digital Personal Sound Device Chip BTE (Behind The Ear) Sound Enhancer for Seniors Adults Hearing Loss with Noise Cancelling and Charging Case
- Price
- £42.60
- Rating
- 4.4/5
- Reviews
- 162
- Age
- 3y ago
Clarity CIC Rechargeable Personal Sound Amplifier for Adults & Seniors | Discreet In-Ear Sound Amplifier with Noise Reduction & Charging Case Beige 120h Battery | Digital CIC
- Price
- £64.35
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 3mo ago
Trending
90-day click momentum
Eovuox Dual-mode USB fast charging 40 hours of ultra-long battery life say goodbye to battery anxiety. (silver)
- Price
- £37.20
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 3mo ago
Rechargeable Sound Device for Adults Digital Reduction and Adjustable Volume Comfortable Lightweight BTE Design with Type-C Charging
- Price
- £30.13
- Rating
- 3.8/5
- Reviews
- 31
- Age
- 3mo ago
Hearing Amplifier Aid Rechargeable for Seniors Digital Sound Amplifier Noise Cancelling with Charging Base Behind The Ear BTE TV 2-Pack
- Price
- £71.82
- Rating
- 3.9/5
- Reviews
- 55
- Age
- 4mo ago
Rechargeable Sound Device for Seniors & Adults Invisible Audio Device with Clear Sound for Daily Conversations 3g In-Ear Design Voice Enhanced Comfort Fit Fits Left or Right Ear (White)
- Price
- £26.53
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Clarity CIC Rechargeable Personal Sound Amplifier for Adults & Seniors | Discreet In-Ear Sound Amplifier with Noise Reduction & Charging Case Beige 120h Battery | Digital CIC
- Price
- £64.35
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 3mo ago
Newest
by launch dateRechargeable Sound Device for Adults Digital Reduction and Adjustable Volume Comfortable Lightweight BTE Design with Type-C Charging
- Price
- £30.13
- Rating
- 3.8/5
- Reviews
- 31
- Age
- 3mo ago
Hearing Amplifiers for Seniors & Adults In-Ear Hearing Device with 150H Ultra Standby HD Digital Display Charging Case Smart Noise Reduction Comfortable Fit & Invisible Design
- Price
- £89.51
- Rating
- 4.5/5
- Reviews
- 180
- Age
- 3mo ago
Rechargeable Sound Device for Seniors & Adults Invisible Audio Device with Clear Sound for Daily Conversations 3g In-Ear Design Voice Enhanced Comfort Fit Fits Left or Right Ear (White)
- Price
- £26.53
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Eovuox Dual-mode USB fast charging 40 hours of ultra-long battery life say goodbye to battery anxiety. (silver)
- Price
- £37.20
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 3mo ago
Clarity CIC Rechargeable Personal Sound Amplifier for Adults & Seniors | Discreet In-Ear Sound Amplifier with Noise Reduction & Charging Case Beige 120h Battery | Digital CIC
- Price
- £64.35
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
25 falling
Sellers
36
Top-5 brand share
52%
Top 20: 95%
Top-5 click share
28%
Top 20: 59%
Open market
42%
- Kaiouli15%
- JD Health Tech15%
- Guirfly1N18%
- HIBRIQ8%
- Beurer6%
- TooPower6%
Demand
Hearing Aid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.5×
Search terms
Top Hearing Aid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hearing aids for adults602K/yr
- hearing aids239K/yr
- hearing aid98K/yr
- hearing aids for adults rechargeable49K/yr
- hearing aids for seniors24K/yr
- hearing amplifier16K/yr
- hearing amplifier for adults10K/yr
- bluetooth hearing aids for adults14K/yr
- rechargeable hearing aid for adults8K/yr
- in the ear hearing aids for adults12K/yr
Reviews and returns
What reviews say buyers love and hate about Hearing Aid
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small
Just the fit not suitable for me
Too big
Complete rubbish
Poor quality
Cheaply and poorly made
Didn't work for me
not working that well
Never worked properly
nothing special just a lot cheaper
Total waste of money
So not great value sorry to say
Broken after just over a month
fall out all the time
Stopped working
Love
great value
Good value for money
Good for the price
Easy to use
Easy to operate
easy to follow
Good quality, comfortable product
Excellent product
The build quality seems decent enough
Its very comfortable
Comfortable to wear
Very comfortable to use
Good charge from what i can see
Charging is quick
Easy to charge
Return
6.5% Return rate 46% Fixable by listing
Small
Just the fit not suitable for me
Too big
Didn't work for me
not working that well
Never worked properly
Uncomfortable to wear. too bulky
very slightly uncomfortable
are uncomfortable to wear
Only keeps charged for a short time
the on/off switch is a bit vague leading to uncertain charge levels
Will not charge
Complete rubbish
Poor quality
Cheaply and poorly made
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hearing Aid questions
Answered from the same tracked data.