Health
MaybeReturns run at only 0.1% of orders. But shoppers spend only $66K a year here, so Health is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 4853
- Market size
- £66K/yr314K searches / yr
- 90-day growth
- -18.8%search demand this quarter
- Competition
- 28%top-5 click share · 36 brands · 250 sellers
Flapen Score
Health against its category
The dotted line is the Health & Personal Care average. Past it, Health is stronger. Inside it, weaker.
Market
The Health market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Health 314K times last year and spent an estimated £66K. The top 5 brands take 51% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 314K
- Growth, 90 days vs prior 90
- -18.8%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £66Ka year
- Top search term
- health99K searches a year
02 · Price
A sale here is worth £13.72.
Listings sell for £13.72 on average, from £2.92 to £41.43. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £13.72 that is £0 to £1K a year per listing.
- Average price
- £13.72under the $15 to $100 sweet spot
- Price range
- £2.92–£41.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #145 within Diet & Nutrition. It carries 4,380 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 97%
- Out of stock, average day
- 2.6%
- Average rank
- #145in Diet & Nutrition
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,380per listing
- Listings tracked
- 63
04 · Newcomers
Amazon counts 7 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Health products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 35,795
- Age
- 3y ago

Ashwagandha KSM-66 and Lions Mane Capsules - High Strength 2000mg KSM-66 Ashwaghandha Root Extract and Lions Mane Mushroom Extract - 120 Vegan Capsules with Black Pepper - UK Made by New Leaf
- Price
- £8.46
- Rating
- 4.3/5
- Reviews
- 7,776
- Age
- 2y ago

Shilajit Capsules 16 000mg -120 Days Supply - 60% Fulvic Acid - Added Ashwagandha Lions Mane Turmeric and Black Pepper - High Strength Himilayan Shalajit
- Price
- £7.90
- Rating
- 4.3/5
- Reviews
- 3,615
- Age
- 2y ago

Warrior Shilajit Capsules 120 16 000mg 5-in-1 Himalayan Complex with Ashwagandha Lions Mane Turmeric & Black Pepper Energy Vitality Cognitive Focus Natural Testosterone Support
- Price
- £7.09
- Rating
- 4.2/5
- Reviews
- 125
- Age
- 1y ago

Testosterone Supplements for Men - 180 Vegan Tablets - 3 Months Supply
- Price
- £18.60
- Rating
- 4.4/5
- Reviews
- 13,165
- Age
- 3y ago
Trending
90-day click momentum
HIGH5 ZERO Electrolyte Tablet - Hydration Tablets Enhanced with Vitamin C - 0 Calories & Sugar Free - Boost Hydration Performance & Wellness - Tropical 20 Tablets (20x Pack of 1)
- Price
- £3.78
- Rating
- 4.6/5
- Reviews
- 7,027
- Age
- 10y ago

Apple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 996
- Age
- 4mo ago

Warrior Shilajit Capsules 120 16 000mg 5-in-1 Himalayan Complex with Ashwagandha Lions Mane Turmeric & Black Pepper Energy Vitality Cognitive Focus Natural Testosterone Support
- Price
- £7.09
- Rating
- 4.2/5
- Reviews
- 125
- Age
- 1y ago

Warrior BCAA Capsules Branched-Chain Amino Acid Supplements 2:1:1 Ratio (Leucine Isoleucine Valine) for Pre Workout & Post Workout Muscle Recovery Gym Supplements for Men & Women 60 Tablets
- Price
- £4.71
- Rating
- 4.3/5
- Reviews
- 170
- Age
- 8y ago

Nutravita Testosterone Supplements for Men - 210 Vegan Capsules - 1450mg per Serving - TESTOMAX 2.0 Test Booster - Testo Support for Men - Ashwagandha KSM 66 CoQ10 Maca Root
- Price
- £15.62
- Rating
- 4.2/5
- Reviews
- 6,884
- Age
- 5y ago
Newest
by launch date
Apple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 996
- Age
- 4mo ago

Heightener Growth Gummies 60 Count - Natural Growth Supplement for Children and Adolescents - Bone-Strengthening Vitamins (Contains Vitamins D3K2Calcium) - Tall Nutrition
- Price
- £21.93
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 9mo ago

Warrior Shilajit Capsules 120 16 000mg 5-in-1 Himalayan Complex with Ashwagandha Lions Mane Turmeric & Black Pepper Energy Vitality Cognitive Focus Natural Testosterone Support
- Price
- £7.09
- Rating
- 4.2/5
- Reviews
- 125
- Age
- 1y ago

MK-Peptides 677 100% Natural Formula Supplement for Men Normal Muscle Function Energy Recovery High-Purity Arginine Maca Ashwagandha Ornithine Lysine Glutamine Glycine 120 Vegan Capsules
- Price
- £33.59
- Rating
- 3.8/5
- Reviews
- 102
- Age
- 1y ago

Shilajit Seamoss and Lions Mane Capsules 6000mg - High Strength Complex - 60% Fulvic Acid Shilajit Irish Sea Moss Lions Mane 100% Fruiting Body - Vegan UK Made 120 Capsules
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 1,194
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
36 falling
Sellers
250
Top-5 brand share
51%
Top 20: 90%
Top-5 click share
28%
Top 20: 65%
Open market
44%
- Nutrition Geeks24%
- Warrior9%
- NEW LEAF PRODUCTS7%
- Nutravita6%
- WeightWorld5%
- SS Sport Supplies5%
Demand
Health search demand
Weekly searches over the year. Pick a range.
Search terms
Top Health search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- health99K/yr
- heights supplement54K/yr
- gym supplements for men40K/yr
- british supplements uk31K/yr
- mens supplements25K/yr
- gym supplements15K/yr
- british supplements14K/yr
- herbal supplements15K/yr
- health supplements12K/yr
- men supplements6K/yr
Reviews and returns
What reviews say buyers love and hate about Health
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Gross taste
Disgusting taste
Different taste
no results
Did not work
Never worked
the misleading dosage
Not accurate dosage
way too low dosage
Bad side effects
Unpleasant side effect
Make me sick
tablets are quite large
Very small
Too big
Love
Amazing quality
the capsules feel high quality
and this feels consistent with their quality
Fair price
Decent price
Good value for money
HELPS WITH SLEEP
Better sleep
sleep more deeply
No nasty taste
Good Taste
no unpleasant taste
Easy to Swallow
Chewy
Easy to chew
Return
0.1% Return rate 10% Fixable by listing
no results
Did not work
Never worked
Quite expensive
WASTE OF MONEY
Not worth it
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Health questions
Answered from the same tracked data.









