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Health

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $66K a year here, so Health is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£66K/yr314K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
28%top-5 click share · 36 brands · 250 sellers

Flapen Score

Health against its category

The dotted line is the Health & Personal Care average. Past it, Health is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Health market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Health 314K times last year and spent an estimated £66K. The top 5 brands take 51% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
1.5%
Market size, estimated
£66Ka year
Top search term
health99K searches a year

02 · Price

A sale here is worth £13.72.

Listings sell for £13.72 on average, from £2.92 to £41.43. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £13.72 that is £0 to £1K a year per listing.

Average price
£13.72under the $15 to $100 sweet spot
Price range
£2.92–£41.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #145 within Diet & Nutrition. It carries 4,380 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
97%
Out of stock, average day
2.6%
Average rank
#145in Diet & Nutrition
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,380per listing
Listings tracked
63

04 · Newcomers

Amazon counts 7 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
52 months

Products

Top Health products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

250

Top-5 brand share

51%

Top 20: 90%

Top-5 click share

28%

Top 20: 65%

Open market

44%

  • Nutrition Geeks24%
  • Warrior9%
  • NEW LEAF PRODUCTS7%
  • Nutravita6%
  • WeightWorld5%
  • SS Sport Supplies5%

Demand

Health search demand

Weekly searches over the year. Pick a range.

5K3KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Health search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • health99K/yr
  • heights supplement54K/yr
  • gym supplements for men40K/yr
  • british supplements uk31K/yr
  • mens supplements25K/yr
  • gym supplements15K/yr
  • british supplements14K/yr
  • herbal supplements15K/yr
  • health supplements12K/yr
  • men supplements6K/yr

Reviews and returns

What reviews say buyers love and hate about Health

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall7%−0.03

Gross taste

Disgusting taste

Different taste

Functionality-Overall7%−0.08

no results

Did not work

Never worked

Dosage5%−0.03

the misleading dosage

Not accurate dosage

way too low dosage

Side Effects5%−0.04

Bad side effects

Unpleasant side effect

Make me sick

Size-Overall4%−0.01

tablets are quite large

Very small

Too big

Love

Quality-Overall16%+1.26

Amazing quality

the capsules feel high quality

and this feels consistent with their quality

Value For Money11%+0.77

Fair price

Decent price

Good value for money

Sleep Quality7%+0.46

HELPS WITH SLEEP

Better sleep

sleep more deeply

Taste-Overall6%−0.03

No nasty taste

Good Taste

no unpleasant taste

Ease Of Chewing/Swallowing5%+0.28

Easy to Swallow

Chewy

Easy to chew

Return

0.1% Return rate 10% Fixable by listing

Functionality-Overall15%▇▄▁▄██

no results

Did not work

Never worked

Value For Money9%█▇▇▅▅▆

Quite expensive

WASTE OF MONEY

Not worth it

Skin Health7%▁█▆▃▁▁
Adhesion/Stickiness6%▅█▄█▁▃
Advertised Vs Actual Product6%▅█▅▇▃▁

FAQ

Common Health questions

Answered from the same tracked data.