Health
Health shows low returns (0.1%), but a small market ($66K/yr) keeps it on the watch list.
Flapen Score
Is Health profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Health is a £66K/yr Amazon United Kingdom market (314K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 53/100.
Health: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -18.8% over the last 90 days and 1.5% of searches end in a purchase.
£66K
revenue / yr
Who owns the niche?
The top 5 brands hold 51% of demand, so 49% of the market is open.
49%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 63 products
Top Health products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 35,795
- Age
- 3y ago
Ashwagandha KSM-66 and Lions Mane Capsules - High Strength 2000mg KSM-66 Ashwaghandha Root Extract and Lions Mane Mushroom Extract - 120 Vegan Capsules with Black Pepper - UK Made by New Leaf
- Price
- £8.46
- Rating
- 4.3/5
- Reviews
- 7,776
- Age
- 2y ago
Shilajit Capsules 16 000mg -120 Days Supply - 60% Fulvic Acid - Added Ashwagandha Lions Mane Turmeric and Black Pepper - High Strength Himilayan Shalajit
- Price
- £7.90
- Rating
- 4.3/5
- Reviews
- 3,615
- Age
- 2y ago
Warrior Shilajit Capsules 120 16 000mg 5-in-1 Himalayan Complex with Ashwagandha Lions Mane Turmeric & Black Pepper Energy Vitality Cognitive Focus Natural Testosterone Support
- Price
- £7.09
- Rating
- 4.2/5
- Reviews
- 125
- Age
- 1y ago
Testosterone Supplements for Men - 180 Vegan Tablets - 3 Months Supply
- Price
- £18.60
- Rating
- 4.4/5
- Reviews
- 13,165
- Age
- 3y ago
Trending
90-day click momentum
HIGH5 ZERO Electrolyte Tablet - Hydration Tablets Enhanced with Vitamin C - 0 Calories & Sugar Free - Boost Hydration Performance & Wellness - Tropical 20 Tablets (20x Pack of 1)
- Price
- £3.78
- Rating
- 4.6/5
- Reviews
- 7,027
- Age
- 10y ago
Apple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 996
- Age
- 4mo ago
Warrior Shilajit Capsules 120 16 000mg 5-in-1 Himalayan Complex with Ashwagandha Lions Mane Turmeric & Black Pepper Energy Vitality Cognitive Focus Natural Testosterone Support
- Price
- £7.09
- Rating
- 4.2/5
- Reviews
- 125
- Age
- 1y ago
Warrior BCAA Capsules Branched-Chain Amino Acid Supplements 2:1:1 Ratio (Leucine Isoleucine Valine) for Pre Workout & Post Workout Muscle Recovery Gym Supplements for Men & Women 60 Tablets
- Price
- £4.71
- Rating
- 4.3/5
- Reviews
- 170
- Age
- 8y ago
Nutravita Testosterone Supplements for Men - 210 Vegan Capsules - 1450mg per Serving - TESTOMAX 2.0 Test Booster - Testo Support for Men - Ashwagandha KSM 66 CoQ10 Maca Root
- Price
- £15.62
- Rating
- 4.2/5
- Reviews
- 6,884
- Age
- 5y ago
Newest
by launch dateApple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 996
- Age
- 4mo ago
Heightener Growth Gummies 60 Count - Natural Growth Supplement for Children and Adolescents - Bone-Strengthening Vitamins (Contains Vitamins D3K2Calcium) - Tall Nutrition
- Price
- £21.93
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 9mo ago
Warrior Shilajit Capsules 120 16 000mg 5-in-1 Himalayan Complex with Ashwagandha Lions Mane Turmeric & Black Pepper Energy Vitality Cognitive Focus Natural Testosterone Support
- Price
- £7.09
- Rating
- 4.2/5
- Reviews
- 125
- Age
- 1y ago
MK-Peptides 677 100% Natural Formula Supplement for Men Normal Muscle Function Energy Recovery High-Purity Arginine Maca Ashwagandha Ornithine Lysine Glutamine Glycine 120 Vegan Capsules
- Price
- £33.59
- Rating
- 3.8/5
- Reviews
- 102
- Age
- 1y ago
Shilajit Seamoss and Lions Mane Capsules 6000mg - High Strength Complex - 60% Fulvic Acid Shilajit Irish Sea Moss Lions Mane 100% Fruiting Body - Vegan UK Made 120 Capsules
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 1,194
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
Brands
36 falling
Sellers
250
Top-5 brand share
51%
Top 20: 90%
Top-5 click share
28%
Top 20: 65%
Open market
44%
- Nutrition Geeks24%
- Warrior9%
- NEW LEAF PRODUCTS7%
- Nutravita6%
- WeightWorld5%
- SS Sport Supplies5%
Health demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Health search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- health99K/yr
- heights supplement54K/yr
- gym supplements for men40K/yr
- british supplements uk31K/yr
- mens supplements25K/yr
- gym supplements15K/yr
- british supplements14K/yr
- herbal supplements15K/yr
- health supplements12K/yr
- men supplements6K/yr
What reviews say buyers love and hate about Health
What buyers mention most, as a share of all reviews.
What buyers love
62% of reviews“Amazing quality”
“Fair price”
“HELPS WITH SLEEP”
“No nasty taste”
“Easy to Swallow”
What buyers complain about
44% of reviews“Gross taste”
“no results”
“the misleading dosage”
“Bad side effects”
“tablets are quite large”
Health return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
10%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Health questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
