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Health

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $66K a year here, so Health is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£66K/yr314K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
28%top-5 click share · 36 brands · 250 sellers

Flapen Score

Health against its category

The dotted line is the Health & Personal Care average. Past it, Health is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Health market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Health 314K times last year and spent an estimated £66K. The top 5 brands take 51% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
1.5%
Market size, estimated
£66Ka year
Top search term
health99K searches a year

02 · Price

A sale here is worth £13.72.

Listings sell for £13.72 on average, from £2.92 to £41.43. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £13.72 that is £0 to £1K a year per listing.

Average price
£13.72under the $15 to $100 sweet spot
Price range
£2.92–£41.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #145 within Diet & Nutrition. It carries 4,380 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
97%
Out of stock, average day
2.6%
Average rank
#145in Diet & Nutrition
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,380per listing
Listings tracked
63

04 · Newcomers

7 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
52 months

Products

Top Health products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

250

Est. top-5 brand share

51%

Top 20: 90%

Est. top-5 click share

28%

Top 20: 65%

Open market

44%

  • Nutrition Geeks24%
  • Warrior9%
  • NEW LEAF PRODUCTS7%
  • Nutravita6%
  • WeightWorld5%
  • SS Sport Supplies5%

Demand

Health search demand

Weekly searches over the year. Pick a range.

5K3KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Health search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • health99K/yr
  • heights supplement54K/yr
  • gym supplements for men40K/yr
  • british supplements uk31K/yr
  • mens supplements25K/yr
  • gym supplements15K/yr
  • british supplements14K/yr
  • herbal supplements15K/yr
  • health supplements12K/yr
  • men supplements6K/yr

Reviews and returns

What reviews say buyers love and hate about Health

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
7%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Gross taste”
A buyer, on “Taste-Overall”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Health questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data