Is head shavers for men profitable to sell on Amazon United Kingdom?

The niche generates £3.4M/yr across 23 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +7.9%. Flapen's verdict: Launch it (65/100).

How competitive is the head shavers for men niche?

15 brands and 87 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in head shavers for men?

Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 1.9%.

When does demand for head shavers for men peak?

Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the head shavers for men niche?

Listings span £17.20–£118.44; the average listing price is £42.61 (sweet spot $15–$100). The average incumbent carries 2,159 reviews — the moat a new listing must climb.

head shavers for men

Launch it

A $3.4M/yr market growing +7.9% this quarter with returns at 1.9% — clears our launch bar.

Market size

Incredible£3.4M

£3.4M/yr · 1.5M searches

Avg price

Incredible£42.61

avg listing price — sweet spot $15–$100

Price range

Great£17.20–£118.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,159.22

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+7.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, head shavers for men is a £3.4M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 65/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

head shavers for men market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: £2.6M–£3.4M; units × avg price
Conversion rate: 5.3%
Avg BSR: #35
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 17.0%
Avg brand age: 27 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

21%

DOAO20%
PHILIPS16%
SKULL SHAVER16%
Vonktar10%
MAXGROOM9%
Remington8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top head shavers for men search terms

head shavers for men494K/yr +0.2%4.3% conv.
skull shaver275K/yr +4.9%4.3% conv.
head shaver251K/yr +16.3%4.1% conv.
head shavers for bald men91K/yr +6.2%5.1% conv.
mens head shaver74K/yr -12.2%3.7% conv.
remington head shaver58K/yr +18.3%3.8% conv.
bald head shaver29K/yr +218.4%5.0% conv.
head shavers31K/yr +8.2%3.1% conv.
mens head shaver bald25K/yr +49.8%5.2% conv.
philips head shaver18K/yr -21.3%5.0% conv.

All search terms

Top head shavers for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Head Shavers for Men IPX7 Waterproof 6D Magnetic Self-Sharpening Steel Blades Smooth Shave in 3 Minutes Wet & Dry 180-Min Usage Type-C Fast Charge Easy Clean LED Display Gifts for Men

DOAO£26.494.4★1,165 rev

Mens Electric Rotary Shavers Bald2025 Upgrade 7D Floating Electric Shaver with LED Display IPX6 Waterproof Type-C Fast Charge Magnetic Heads Travel Case - Ideal Mens Grooming Gift (Black)

Vonktar£17.864.7★429 rev

Skull Shaver Pitbull Silver Pro SX5 Head and Face Shaver Electric for Men Wet & Dry Cordless Water Resistant Enhanced Performance

SKULL SHAVER£64.353.8★2,043 rev

Philips Head Shaver Pro 7000 Series - Skull Shaver for Men and Women 360 Flexing Head & ComfortCut Blades for Clean Shave Gentle on Skin Model HS7980/15

PHILIPS£61.174.5★487 rev

Philips Head Shaver Pro 5000 Series - Skull Shaver for Men and Women 360 Flexing Head & ComfortCut Blades for Clean Shave Gentle on Skin Model HS5980/15

PHILIPS£50.854.5★607 rev

Newest

by launch date

% Electric Head Shavers for Men: Electric Razor for Bald Men - 7D Rotating Shaver with LED Display - -- USB C Rechargeable Shaving Grooming Set

SHPAVVER ETHUP£25.893 rev

3mo ago

MAXGROOM PRO Head Shavers for Bald Men Upgraded 7D Magnetic Shaver Blade Extended Battery Life 7500-8800Rpm Mens Shaver IPX6 Waterproof Ergonomic Design Type-C Charging

MAXGROOM£43.61156 rev

7mo ago

Zenmos Mens Head Shaver Bald 7D Electric Bald Head Shavers for Men with LED Display Waterproof IPX5 Hair Shavers for Men Bald Head Magnetic Blade Head Razors Mens Grooming Gift

Zenmos£17.20105 rev

8mo ago

Mens Electric Rotary Shavers Bald2025 Upgrade 7D Floating Electric Shaver with LED Display IPX6 Waterproof Type-C Fast Charge Magnetic Heads Travel Case - Ideal Mens Grooming Gift (Black)

Vonktar£17.86429 rev

10mo ago

Philips Head Shaver Pro 7000 Series - Skull Shaver for Men and Women 360 Flexing Head & ComfortCut Blades for Clean Shave Gentle on Skin Model HS7980/15

PHILIPS£61.17487 rev

11mo ago

What buyers say about head shavers for men

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“in this case its pure quality”

Value For Money17%

“Great value”

Ease Of Use16%

“easy to control”

Battery Life8%

“Battery is amazing”

Advertised Vs Actual Product7%

“As Advertised”

Ease Of Cleaning5%

“no messy cleaning up anymore”

Charging5%

“easy to charge”

Comfort-Overall2%

“Very comfortable”

Durability2%

“Durable”

Soft Feel2%

“Smooth shave”

What buyers complain about

Durability23%

“Doesnt last”

Quality-Overall13%

“Poor Quality”

Value For Money10%

“Not worth it”

Charging9%

“Does not charge”

Battery Life8%

“Poor battery life”

Functionality-Overall5%

“its stopped working”

Allergies2%

“It looked almost like rashes”

Strength2%

“I'm disappointed in how brittle these things are”

Ease Of Cleaning2%

“Cleaning's can be a bit fiddly for some”

Defective Material/Parts1%

“This item is faulty”

Top return reasons

Functionality-Overall26%

Charging17%

Defective Material/Parts10%

Quality-Overall8%

Durability7%

Battery Life4%

Advertised Vs Actual Product4%

Damage/Burn Hair3%

Sharpness2%

Product Condition2%

Common questions

Is head shavers for men profitable to sell on Amazon United Kingdom?: The niche generates £3.4M/yr across 23 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +7.9%. Flapen's verdict: Launch it (65/100).
How competitive is the head shavers for men niche?: 15 brands and 87 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in head shavers for men?: Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 1.9%.
When does demand for head shavers for men peak?: Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the head shavers for men niche?: Listings span £17.20–£118.44; the average listing price is £42.61 (sweet spot $15–$100). The average incumbent carries 2,159 reviews — the moat a new listing must climb.