Head Massager Electric
FailDemand is soft, at -24.6% this quarter, so Head Massager Electric is a Fail.
- Flapen Score
- 46 / 100Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 4846
- Market size
- £57K/yr111K searches / yr
- 90-day growth
- -24.6%search demand this quarter
- Competition
- 57%top-5 click share · 17 brands · 23 sellers
Flapen Score
Head Massager Electric against its category
The dotted line is the Health & Personal Care average. Past it, Head Massager Electric is stronger. Inside it, weaker.
Market
The Head Massager Electric market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Head Massager Electric 111K times last year and spent an estimated £57K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -24.6%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £57Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- head massager electric15K searches a year
02 · Price
A sale here is worth £22.17.
Listings sell for £22.17 on average, from £10.64 to £48.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £22.17 that is £0 to £2K a year per listing.
- Average price
- £22.17inside the $15 to $100 sweet spot
- Price range
- £10.64–£48.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 3.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #111 within Wellness. It carries 618 reviews at 4.00 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 24.4%
- Average rank
- #111in Wellness
- Average rating
- 4.00 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 618per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Head Massager Electric products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
arboleaf Head Massager Scalp Electric Scalp Massagers IPX7 Waterproof Hair Massager with 8 Removable Claws and 3 Modes Portable Handheld Massager for Relaxation Deep Cleaning Gift for Women Men
- Price
- £25.14
- Rating
- 4.3/5
- Reviews
- 2,798
- Age
- 2y ago

arboleaf Electric Scalp Massager Waterproof Head Massager with Replacement Silicone Heads for Hair Growth Handheld Massager for Head Body Relaxation Stress Relief and Hair Care Gifts for Women Men
- Price
- £24.77
- Rating
- 4.3/5
- Reviews
- 2,798
- Age
- 2y ago

Electric Head Massager with 4 Removable Heads Attachments 84 Nodes Hair Scalp Massager for Hair Growth Hair Care & Stress Relief Waterproof Portable Head Scratcher Massager Gifts for Women Men
- Price
- £20.61
- Rating
- 4.3/5
- Reviews
- 1,779
- Age
- 7y ago

COMFIER Electric Scalp Massager Waterproof Head Massage with Mutlti-Modes Vibration Handheld Portable Head Scratcher for Hair Growth Dog Cat Massager for Deep Clean and Stress Relax Gifts
- Price
- £24.59
- Rating
- 4.3/5
- Reviews
- 2,566
- Age
- 2y ago

Electric Scalp Massager with 3 Modes 360 Degree Head Massager Cordless Portable Head Scratcher for Stress Relax
- Price
- £18.67
- Rating
- 3.8/5
- Reviews
- 483
- Age
- 4y ago
Trending
90-day click momentum
Electric Scalp Massager Hair Growth Serum Applicator
- Price
- £44.41
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 4mo ago

Scalp Massager Electric Waterproof Head Massager Scalp Handheld Scalp and Full Body Massager with 8 Silicone Massage Heads for Home Hair Care Work Relaxation Shower Gift for Dad Mum and Friend
- Price
- £24.42
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 3mo ago

Electric Head Massager Eye Massager with 6-Level Heat 6-Zone Kneading Head and Eye Massage for Stress Relax Migraine Relief Fatigue Ideal for Rest & Relaxation Best Gift Beige
- Price
- £48.22
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 4mo ago

Scalp Massager Electric Head Massager for Hair Growth Gold Rose
- Price
- £27.44
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 4mo ago

WingFly Electric Scalp Massager with Red Light Therapy Hair Scalp Massaging Brush and Hair Oil Applicator Cordless Head Massage Comb IPX7 Waterproof 3 Massage Modes & 6ML Oil Dispenser
- Price
- £31.60
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 8mo ago
Newest
by launch date
Scalp Massager Electric Waterproof Head Massager Scalp Handheld Scalp and Full Body Massager with 8 Silicone Massage Heads for Home Hair Care Work Relaxation Shower Gift for Dad Mum and Friend
- Price
- £24.42
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 3mo ago

Electric Head Massager Eye Massager with 6-Level Heat 6-Zone Kneading Head and Eye Massage for Stress Relax Migraine Relief Fatigue Ideal for Rest & Relaxation Best Gift Beige
- Price
- £48.22
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 4mo ago

Electric Scalp Massager Hair Growth Serum Applicator
- Price
- £44.41
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 4mo ago

Scalp Massager Electric Head Massager for Hair Growth Gold Rose
- Price
- £27.44
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 4mo ago

Intelligent Octopus Head Massager SGZIOO Electric Scalp Massager with 5 Modes 20 Massage Heads 360 All-Round Head Massager Scalp Electric Rechargeable Cordless Hair Massager Scalp For Stress Relax
- Price
- £10.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
23
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
25%
- arboleaf36%
- COMFIER13%
- cotsoco11%
- ONIYEA6%
- xinrongda5%
- HaoToning4%
Demand
Head Massager Electric search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Head Massager Electric search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- head massager electric15K/yr
- electric scalp massager28K/yr
- scalp massager electric15K/yr
- electric head massager16K/yr
- electric scalp massager for hair growth5K/yr
- head massager scalp electric12K/yr
- red light scalp massager5K/yr
- scalp massager with red light therapy4K/yr
- scalp massager waterproof3K/yr
- electric head massager scalp for hair growth4K/yr
Reviews and returns
What reviews say buyers love and hate about Head Massager Electric
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Good head massager crap battery live I havent even had it for a week
Wouldn't call it a massager
It doesn't massage
The charging port is a bit finicky
It stopped charging after a few months
Stopped charging for me
Has died exactly 31 days in
stopped working after a few days
Product stopped working after 3 months in
Not fitting the head very good
Absolute trash - too small for some heads - nothing 'human-like' about it - dont spend yr money
far more expensive than it is
Not worth the money
Waste of money
Love
Very good quality massager
great massage
Brilliant little massaging tool, really powerful
Ease of use
easy to hold
Very easy to use and very relaxing
it feels well made
Good quality
The build quality is solid
Good price
Price is very reasonable
Excellent value for money
The three modes give different massage options
I like that it has two different massage heads to use
It has multiple speed settings
Return
3.1% Return rate 13% Fixable by listing
Good head massager crap battery live I havent even had it for a week
Wouldn't call it a massager
It doesn't massage
The charging port is a bit finicky
It stopped charging after a few months
Stopped charging for me
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Head Massager Electric questions
Answered from the same tracked data.









