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Head Lice Repellent Spray

Fail

The top 5 brands take 100% of clicks, so Head Lice Repellent Spray is a Fail.

Flapen Score
35
35 / 100
Ranks 1,908 of 2,035 Health & Personal Care niches · −13 vs the category median of 48
Market size
£270K/yr173K searches / yr
90-day growth
-34.4%search demand this quarter
Competition
97%top-5 click share · 3 brands · 66 sellers

Flapen Score

Head Lice Repellent Spray against its category

The dotted line is the Health & Personal Care average. Past it, Head Lice Repellent Spray is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Head Lice Repellent Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Head Lice Repellent Spray 173K times last year and spent an estimated £270K. All 3 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 35 out of 100, a Fail.

01 · Demand

22.6% of searches ended in a purchase last week.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £270K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-34.4%
Conversion, latest week
22.6%
Market size, estimated
£270Ka year
Peak month
September2.6× the quietest month
Top search term
vosene head lice repellent40K searches a year

02 · Price

A sale here is worth £6.92.

Listings sell for £6.92 on average, from £1.44 to £18.13. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £6.92 that is £28K to £35K a year per listing.

Average price
£6.92under the $15 to $100 sweet spot
Price range
£1.44–£18.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
£28K–£35K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #301 within Lice Treatments. It carries 3,792 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#301in Lice Treatments
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,792per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Head Lice Repellent Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£40K£81K£121K£162K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Vosene75%
  • Hedrin21%
  • Fairy Tales3%

Demand

Head Lice Repellent Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.6×

Search terms

Top Head Lice Repellent Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vosene head lice repellent40K/yr
  • head lice repellent spray21K/yr
  • nit repellent spray for kids14K/yr
  • nit spray8K/yr
  • headlice prevent spray9K/yr
  • vosene kids8K/yr
  • lice repellent spray for kids12K/yr
  • nit repellent spray6K/yr
  • nit prevention spray for kids4K/yr
  • hedrin prevent head lice spray5K/yr

Reviews and returns

What reviews say buyers love and hate about Head Lice Repellent Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell23%+2.96

smell weird

hmm the smell is just too much

Smell too strong

Leak-Proof11%

it had leaked all over the package as the bottle wasnt securely shut

The product had leaked

Allergies10%−0.05

Allergic reaction

blistered my daughters hair line

the next day woke up to blisters

Age Suitability7%+0.13

my child hasn't got them

Functionality-Overall7%−0.05

It didnt work as well as i thought

Love

Smell55%+2.96

Its fresh, lemon-y scented

Beautiful smell

its fragrance is fantastic- it is very easy to use

Value For Money10%+0.63

Its very reasonably priced

Great value for money

Good value

Ease Of Use5%

Easy to use

makes tangles easier to free

it was so useful

Quality-Overall5%−0.02

Its great at detailing

Good quality

Great product

Advertised Vs Actual Product3%+0.26

Does its job

Does as it says on the tin

Return

0.1% Return rate 2% Fixable by listing

Leak-Proof39%▆▆█▃▆█

it had leaked all over the package as the bottle wasnt securely shut

The product had leaked

Smell29%▄█▆▂▄▄

smell weird

hmm the smell is just too much

Smell too strong

Functionality-Overall12%▁▁▁█▁▁

It didnt work as well as i thought

Hair Related6%▁▁▁▁█▁
Dilute/Watery3%▁▁▁█▁▁

it's sooo watery

FAQ

Common Head Lice Repellent Spray questions

Answered from the same tracked data.