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Hayfever Eye Spray

Fail

Prices span $1.14–$14.00, mostly outside the sweet spot, so Hayfever Eye Spray is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£223K/yr207K searches / yr
90-day growth
+18.1%search demand this quarter
Competition
73%top-5 click share · 9 brands · 129 sellers

Flapen Score

Hayfever Eye Spray against its category

The dotted line is the Health & Personal Care average. Past it, Hayfever Eye Spray is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hayfever Eye Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hayfever Eye Spray 207K times last year and spent an estimated £223K. The top 5 brands take 91% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 16.2% of those searches ended in a purchase.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £223K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
+18.1%
Conversion, latest week
16.2%
Market size, estimated
£223Ka year
Peak month
February1.7× the quietest month
Top search term
optrex actimist eye spray33K searches a year

02 · Price

A sale here is worth £6.66.

Listings sell for £6.66 on average, from £1.14 to £14.00. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £6.66 that is £13K to £17K a year per listing.

Average price
£6.66under the $15 to $100 sweet spot
Price range
£1.14–£14.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£13K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #24 within Eye Care. It carries 2,133 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#24in Eye Care
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,133per listing
Listings tracked
15

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Hayfever Eye Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£22K£45K£67K£89K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

129

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

6%

  • Optrex68%
  • FERRIS7%
  • Murine6%
  • BlinkBetter5%
  • treat&ease5%
  • NUAGÉ3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Hayfever Eye Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Hayfever Eye Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • optrex actimist eye spray33K/yr
  • dry eye spray44K/yr
  • hayfever eye spray14K/yr
  • eye spray26K/yr
  • eye spray for dry eyes21K/yr
  • eye mist spray for dry eyes15K/yr
  • eye mist9K/yr
  • optrex eye spray9K/yr
  • eye spray for irritated tired and sore eyes7K/yr
  • eye spray hayfever4K/yr

Reviews and returns

What reviews say buyers love and hate about Hayfever Eye Spray

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
15%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“really strong chemical smell”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hayfever Eye Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data