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Hayfever Eye Drops

Fail

The top 5 brands take 100% of clicks, so Hayfever Eye Drops is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£319K/yr296K searches / yr
90-day growth
+99.7%search demand this quarter
Competition
92%top-5 click share · 5 brands · 85 sellers

Flapen Score

Hayfever Eye Drops against its category

The dotted line is the Health & Personal Care average. Past it, Hayfever Eye Drops is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hayfever Eye Drops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hayfever Eye Drops 296K times last year and spent an estimated £319K. All 5 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

24.7% of searches ended in a purchase last week.

Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.7% of those searches ended in a purchase. Searches in the last 90 days moved +99.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £319K a year.

Searches, last 12 months
296K
Growth, 90 days vs prior 90
+99.7%
Conversion, latest week
24.7%
Market size, estimated
£319Ka year
Peak month
June13.3× the quietest month
Top search term
hayfever eye drops104K searches a year

02 · Price

A sale here is worth £4.37.

Listings sell for £4.37 on average, from £2.55 to £7.28. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At £4.37 that is £26K to £35K a year per listing.

Average price
£4.37under the $15 to $100 sweet spot
Price range
£2.55–£7.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
£26K–£35K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Allergy & Asthma Relief. It carries 3,108 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#5in Allergy & Asthma Relief
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,108per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Hayfever Eye Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£48K£96K£143K£191K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

85

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Optrex51%
  • Opticrom25%
  • Vividrin9%
  • Murine9%
  • Vizulize6%

Demand

Hayfever Eye Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 13.3×

Search terms

Top Hayfever Eye Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hayfever eye drops104K/yr
  • eye drops for hayfever22K/yr
  • allergy eye drops34K/yr
  • sodium cromoglicate eye drops17K/yr
  • opticrom eye drops22K/yr
  • antihistamine eye drops18K/yr
  • hay fever eye drops10K/yr
  • optrex hayfever relief eye drops9K/yr
  • opticrom hayfever eye drops11K/yr
  • opticrom9K/yr

Reviews and returns

What reviews say buyers love and hate about Hayfever Eye Drops

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies19%−0.02

causing itchy eyes

Irritation

Itchy eyes continued

Functionality-Overall9%−0.11

Didn't work

Not effective

The opposite effect

Itch Relief8%−0.06

Make my eyes itch more

Doesn't stop itch

I noticed the itching

Value For Money4%+0.63

not worth the money

expensive

Expensive

Sensitivity-Overall4%−0.05

Actually works,but be aware does sting slightly when first applied

I was very sensitive to light

But this one stings my eyes so much that it feels like I have soap in my eyes

Love

Eye-Hygiene16%+1.22

soothing eye drops

Good for eyes

Very good eye drops, delivered promptly

Value For Money11%+0.63

Good value

Price is fair

Great value

Allergies9%−0.02

They help calm irritation

They don't cause any irritation

no more itchy eyes

Ease Of Use8%+0.62

Easy to use

which is easy to open

its been a handy one to have

Efficiency8%+0.62

Does work

Works immediately, thanfully

Works well

Return

0.0% Return rate 0% Fixable by listing

Itch Relief29%▁▁▁█▁▁

Make my eyes itch more

Doesn't stop itch

I noticed the itching

Value For Money29%▁█▁▁▁▅

not worth the money

expensive

Expensive

Functionality-Overall14%▁▁▁▁▁█

Didn't work

Not effective

The opposite effect

Ingredients-Overall7%▁▁▁▁█▁
Side Effects7%▁▁▁▁█▁

Made eyes sting even more

The opposite effect

i havent noticed any positive effects either

FAQ

Common Hayfever Eye Drops questions

Answered from the same tracked data.