hayfever eye drops
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Great+99.7%90-day search growth — must beat 0% to launch
Market size
Good£319K£319K/yr · 296K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,108.14avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.37avg listing price — sweet spot $15–$100
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.55–£7.28cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hayfever eye drops is a £319K/yr Amazon United Kingdom market (296K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
hayfever eye drops market data
- Units sold / yr
- 60K–80K
- avg 6,000–8,000/product
- Revenue / yr
- £262K–£350K
- units × avg price
- Conversion rate
- 24.7%
- Avg BSR
- #5
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
85
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Optrex51%
- Opticrom25%
- Vividrin9%
- Murine9%
- Vizulize6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +99.7% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 13.3×
Top hayfever eye drops search terms
- hayfever eye drops104K/yr
- eye drops for hayfever22K/yr
- allergy eye drops34K/yr
- sodium cromoglicate eye drops17K/yr
- opticrom eye drops22K/yr
- antihistamine eye drops18K/yr
- hay fever eye drops10K/yr
- optrex hayfever relief eye drops9K/yr
- opticrom hayfever eye drops11K/yr
- opticrom9K/yr
Top hayfever eye drops products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Optrex Hayfever Relief 2% w/v Eye Drops Sodium Cromoglicate Clinically Proven 10ml each Relieves Symptoms of Eye Allergy Works Instantly
Optrex£4.364.6★6,520 rev
Opticrom Hayfever 2% W/V Eyedrops Solution Anti-Allergy Relief for Itchy and Irritated Eyes Fast-Acting Treatment for Hayfever Symptoms with Sodium Cromoglicate 10ML
Opticrom£4.254.6★4,545 rev
Vividrin Hayfever Eye Drops 10ml Contains Sodium Cromoglicate for Hayfever Relief Allergy Eye Drops for Itchy Eyes Watery Red Sore and Puffy Eyes for Adults and Kids
Vividrin£4.504.5★621 rev
Murine Hayfever Relief 2% w/v Eye Drops Hayfever Treatment for Itchy Red Sore and Watery Eyes Anti-Allergy Eye Drops 10ml
Murine£3.804.5★944 rev
Vizulize Irritated Eye Drops 10ml Soothing Itchy Eyes
Vizulize£2.554.2★1,774 rev
Newest
by launch dateOpticrom Hayfever 2% W/V Eyedrops Solution Anti-Allergy Relief for Itchy and Irritated Eyes Fast-Acting Treatment for Hayfever Symptoms with Sodium Cromoglicate 10ML
Opticrom£4.254,545 rev
Optrex Itchy Eyes Double Action Soothing Eye Drops 10ml Soothes & Protects Cools and Relieves Gets to Work Instantly On the Go Relief
Optrex£3.83785 rev
Vividrin Hayfever Eye Drops 10ml Contains Sodium Cromoglicate for Hayfever Relief Allergy Eye Drops for Itchy Eyes Watery Red Sore and Puffy Eyes for Adults and Kids
Vividrin£4.50621 rev
Vizulize Irritated Eye Drops 10ml Soothing Itchy Eyes
Vizulize£2.551,774 rev
Optrex Hayfever Relief 2% w/v Eye Drops Sodium Cromoglicate Clinically Proven 10ml each Relieves Symptoms of Eye Allergy Works Instantly
Optrex£4.366,520 rev
Trending
90-day click momentumOpticrom Hayfever 2% W/V Eyedrops Solution Anti-Allergy Relief for Itchy and Irritated Eyes Fast-Acting Treatment for Hayfever Symptoms with Sodium Cromoglicate 10ML
Opticrom£4.254.6★
Vizulize Irritated Eye Drops 10ml Soothing Itchy Eyes
Vizulize£2.554.2★
Optrex Hayfever Relief 2% w/v Eye Drops Sodium Cromoglicate Clinically Proven 10ml each Relieves Symptoms of Eye Allergy Works Instantly
Optrex£4.364.6★
Vividrin Hayfever Eye Drops 10ml Contains Sodium Cromoglicate for Hayfever Relief Allergy Eye Drops for Itchy Eyes Watery Red Sore and Puffy Eyes for Adults and Kids
Vividrin£4.504.5★
Optrex Itchy Eyes Double Action Soothing Eye Drops 10ml Soothes & Protects Cools and Relieves Gets to Work Instantly On the Go Relief
Optrex£3.834.5★
What buyers say about hayfever eye drops
What buyers praise and complain about, mined from review topics.What buyers love
“soothing eye drops”
“Good value”
“They help calm irritation”
“Easy to use”
“Does work”
“A very reliable product”
“Great for hay fever relief”
“I have bought it every summer as it really helps to calm the itchiness”
“It eases eyes itching”
“Does the job”
What buyers complain about
“causing itchy eyes”
“Didn't work”
“Make my eyes itch more”
“not worth the money”
“Actually works,but be aware does sting slightly when first applied”
“Made eyes sting even more”
“didn't help my dry eyes”
“It fell apart in my hands that is a bad service”
“Selling cheap products for full price”
“Only 1 thing i don't like is the smell”
Top return reasons
Common questions
- Is hayfever eye drops profitable to sell on Amazon United Kingdom?
- The niche generates £319K/yr across 7 tracked products. 90-day search growth is +99.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the hayfever eye drops niche?
- 5 brands and 85 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hayfever eye drops?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Itch Relief. The return rate is 0.0%.
- When does demand for hayfever eye drops peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 13.3× the quietest.
- What does it cost to enter the hayfever eye drops niche?
- Listings span £2.55–£7.28; the average listing price is £4.37 (sweet spot $15–$100). The average incumbent carries 3,108 reviews — the moat a new listing must climb.