hayfever
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Growth
Great+103.1%90-day search growth — must beat 0% to launch
Market size
Great£986K£986K/yr · 497K searches
Price range
Good£2.82–£27.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,359.25avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.79avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hayfever is a £986K/yr Amazon United Kingdom market (497K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
hayfever market data
- Units sold / yr
- 100K–125K
- avg 10,000–12,500/product
- Revenue / yr
- £1.1M–£1.3M
- units × avg price
- Conversion rate
- 18.4%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
63
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Galpharm48%
- Allevia29%
- HISTALLAY17%
- PIRITEZE3%
- Pharmafitness3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +103.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.8×
Top hayfever search terms
- fexofenadine228K/yr
- fexofenadine 180mg103K/yr
- fexofenadine 120mg50K/yr
- treathay22K/yr
- fexofenadine hayfever tablets9K/yr
- fexofenadine 180mg antihistamine tablets18K/yr
- fexofenadine hydrochloride13K/yr
- histally hayfever tablets11K/yr
- treathay hayfever tablets7K/yr
- histahive antihistamine 180mg5K/yr
Top hayfever products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Galpharm Treathay Hayfever Relief Fexofenadine Hydrochloride Tablets 120mg Up to 24hrs Relief from Hayfever Sneezing Itchy Eyes and Runny Noses 30 Tablets
Galpharm£4.934.7★3,064 rev
Allevia Hayfever Allergy Tablets Prescription Strength 120 mg Fexofenadine 24hr Relief Acts Within 1 Hour Including Sneezing Watery Eyes Itchy and Runny Nose 30 Tablets
Allevia£6.354.5★12,899 rev
Histallay Hayfever & Allergy Relief Tablets 30 Tablets 120mg Fexofenadine Antihistamine 24hr Relief Acts Within 1hr Relieves Hayfever Pet Dust and Mould Allergies
HISTALLAY£5.484.6★1,263 rev
Galpharm Treathay Hayfever Relief Fexofenadine Hydrochloride Tablets 120mg Up to 24hrs Relief from Hayfever Sneezing Itchy Eyes and Runny Noses 10 Tablets
Galpharm£2.824.5★177 rev
Allevia 120mg Allergy Relief Tablets | 90 cts (3 Packs of 30 cts) | 120mg Fexofenadine | 24hr Relief Acts Within 1 Hour | Non-drowsy in Most People | Relieves Hayfever Pet Dust and Mould Allergies
Allevia£17.444.7★1,283 rev
Newest
by launch date
3 Months Supply Treat-hay Hayfever Relief Fexofenadine 120mg 30 Tablets x 3 Boxes (90 Tablets)
Pharmafitness£15.2426 rev
Pirilieve Hayfever Relief Fexofenadine Antihistamine Tablets for Relief of Heyfever Symptoms Such as Sneezing and Itchy or Blocked Nose 30s
PIRITEZE£6.2175 rev
Histallay Hayfever & Allergy Relief Tablets 180 Tablet 120mg Fexofenadine
HISTALLAY£27.8387 rev
Allevia 120mg Allergy Relief Tablets | 90 cts (3 Packs of 30 cts) | 120mg Fexofenadine | 24hr Relief Acts Within 1 Hour | Non-drowsy in Most People | Relieves Hayfever Pet Dust and Mould Allergies
Allevia£17.441,283 rev
Histallay Hayfever & Allergy Relief Tablets 30 Tablets 120mg Fexofenadine Antihistamine 24hr Relief Acts Within 1hr Relieves Hayfever Pet Dust and Mould Allergies
HISTALLAY£5.481,263 rev
Trending
90-day click momentumPirilieve Hayfever Relief Fexofenadine Antihistamine Tablets for Relief of Heyfever Symptoms Such as Sneezing and Itchy or Blocked Nose 30s
PIRITEZE£6.214.7★
Histallay Hayfever & Allergy Relief Tablets 180 Tablet 120mg Fexofenadine
HISTALLAY£27.834.7★
3 Months Supply Treat-hay Hayfever Relief Fexofenadine 120mg 30 Tablets x 3 Boxes (90 Tablets)
Pharmafitness£15.244.8★
Galpharm Treathay Hayfever Relief Fexofenadine Hydrochloride Tablets 120mg Up to 24hrs Relief from Hayfever Sneezing Itchy Eyes and Runny Noses 10 Tablets
Galpharm£2.824.5★
Galpharm Treathay Hayfever Relief Fexofenadine Hydrochloride Tablets 120mg Up to 24hrs Relief from Hayfever Sneezing Itchy Eyes and Runny Noses 30 Tablets
Galpharm£4.934.7★
What buyers say about hayfever
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“I like this product its well made”
“Works effectively”
“Great for hayfever”
“Helps allergies alot”
“Item description”
“The tablets are easy to take”
“Effective”
“Easy to use”
“have helped with my eye relief mostly”
What buyers complain about
“Didn't work”
“itchy eyes and all hay fever allergies”
“it dident touch my hayfever symptoms”
“Doesn't manage my hay fever completely”
“cost a lot more”
“it did not do much for the stuffiness in my nose”
“No better than any of the cheaper products available on the market”
“only 15pills in a box”
“Rubbish product”
“We all know they are not all 100% reliable”
Common questions
- Is hayfever profitable to sell on Amazon United Kingdom?
- The niche generates £986K/yr across 8 tracked products. 90-day search growth is +103.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the hayfever niche?
- 5 brands and 63 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hayfever?
- Top complaints mined from reviews: Functionality-Overall, Allergies, Side Effects. The return rate is 0.0%.
- When does demand for hayfever peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 7.8× the quietest.
- What does it cost to enter the hayfever niche?
- Listings span £2.82–£27.83; the average listing price is £10.79 (sweet spot $15–$100). The average incumbent carries 2,359 reviews — the moat a new listing must climb.