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Hay Fever

Fail

Prices span $2.77–$13.07, mostly outside the sweet spot, so Hay Fever is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£554K/yr585K searches / yr
90-day growth
+39.7%search demand this quarter
Competition
77%top-5 click share · 9 brands · 106 sellers

Flapen Score

Hay Fever against its category

The dotted line is the Health & Personal Care average. Past it, Hay Fever is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hay Fever market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hay Fever 585K times last year and spent an estimated £554K. The top 5 brands take 87% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 14.5% of those searches ended in a purchase.

Shoppers searched for this 585K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +39.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £554K a year.

Searches, last 12 months
585K
Growth, 90 days vs prior 90
+39.7%
Conversion, latest week
14.5%
Market size, estimated
£554Ka year
Peak month
June2.4× the quietest month
Top search term
piriton allergy tablets165K searches a year

02 · Price

A sale here is worth £6.52.

Listings sell for £6.52 on average, from £2.77 to £13.07. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £6.52 that is £39K to £52K a year per listing.

Average price
£6.52under the $15 to $100 sweet spot
Price range
£2.77–£13.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
£39K–£52K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #21 within Allergy & Asthma Relief. It carries 3,499 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
79%
Out of stock, average day
7.2%
Average rank
#21in Allergy & Asthma Relief
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,499per listing
Listings tracked
14

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
55 months

Products

Top Hay Fever products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£55K£111K£166K£221K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

106

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

8%

  • Generic29%
  • Piriteze25%
  • Clarityn17%
  • Piri9%
  • PIRITEZE6%
  • Benadryl5%
  • Open — no brand owns it (3 brands, 8%)

Demand

Hay Fever search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Hay Fever search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • piriton allergy tablets165K/yr
  • piriton167K/yr
  • piriteze59K/yr
  • piriton tablets42K/yr
  • clarityn allergy tablets24K/yr
  • hay fever14K/yr
  • clarityn22K/yr
  • claritin15K/yr
  • benadryl one a day 30 tablets11K/yr
  • allergy13K/yr

Reviews and returns

What reviews say buyers love and hate about Hay Fever

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Value For Money”
23%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didn't work”
A buyer, on “Functionality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hay Fever questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data