How competitive is the Hay Fever niche on Amazon United Kingdom?

9 brands and 106 sellers compete in Hay Fever on Amazon United Kingdom. The top 5 Hay Fever products take 77% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Hay Fever?

Hay Fever buyers on Amazon United Kingdom complain most about Functionality-Overall, Value For Money, Allergies, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Hay Fever niche?

Hay Fever sells for £6.52 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.77–£13.07. The average incumbent carries 3,499 reviews — the moat a new listing must climb.

Hay Fever

prices mostly outside the sweet spot ($2.77–$13.07) — Hay Fever doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Hay Fever profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hay Fever is a £554K/yr Amazon United Kingdom market (585K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 49/100.

Hay Fever: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +39.7% over the last 90 days and 14.5% of searches end in a purchase.

£554K

revenue / yr

Units sold / yr100K

Search volume / yr+39.7%585K

Conversion rate14.5%

Avg price£6.52

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers9 · 106

Top-5 product click share77%

Open market13%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 14 products

Top Hay Fever products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Piriteze Hayfever & Allergy Antihistamine Tablets Cetirizine for Allergy Symptom Relief Adults & Children 6+ 30 Tablets

Price: £5.77
Rating: 4.6/5
Reviews: 9,967
Age: 17y ago

Hayfever & Allergy Antihistamine | Hayfever Dust Pets and Hives | 60 Tablets

Price: £13.07
Rating: 4.9/5
Reviews: 65
Age: 8mo ago

Clarityn Allergy Relief Tablet | Hayfever Relief Tablet | Loratadine | Antihistamine | All day maximum strength symptom relief with one tablet per day | 30 count (pack of 1)

Price: £4.62
Rating: 4.6/5
Reviews: 10,055
Age: 10y ago

Hayfever & Allergy Antihistamine for Hayfever Dust Pets and Hives | 60 Tablets

Price: £12.66
Rating: 4.9/5
Reviews: 13
Age: 8mo ago

Piriteze Childrens Hayfever & Allergy Syrup. Sugar free banana flavour syrup containing cetirizine (antihistamine). 2 years+ 70ml

Price: £4.08
Rating: 4.6/5
Reviews: 1,073
Age: 17y ago

Newest

by launch date

Hayfever & Allergy Antihistamine | Hayfever Dust Pets and Hives | 60 Tablets

Price: £13.07
Rating: 4.9/5
Reviews: 65
Age: 8mo ago

Hayfever & Allergy Antihistamine for Hayfever Dust Pets and Hives | 60 Tablets

Price: £12.66
Rating: 4.9/5
Reviews: 13
Age: 8mo ago

Hayfever & Allergy Antihistamine Tablets | Relief for Hayfever Dust Pet Allergies & Hives | 60 x Tablets

Price: £12.47
Rating: 4.5/5
Reviews: 8
Age: 8mo ago

Amazon Basic Care Hayfever & Allergy Relief 10mg Tablets Cetirizine Hydrochloride 30 Tablets (Pack of 1) - Effective Relief from Hayfever Skin Allergies Dust Allergies and Pet Allergies

Price: £2.77
Rating: 4.6/5
Reviews: 398
Age: 1y ago

Pirilieve Hayfever Relief Fexofenadine Antihistamine Tablets for Relief of Heyfever Symptoms Such as Sneezing and Itchy or Blocked Nose 30s

Price: £6.21
Rating: 4.7/5
Reviews: 75
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

106

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Generic29%
Piriteze25%
Clarityn17%
Piri9%
PIRITEZE6%
Benadryl5%
Open — no brand owns it (3 brands, 8%)

Hay Fever demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume585KCVR14.5%Products14Brands9Top 5 Brands87%OOS Rate7.2%Rating4.7★Reviews3,499Avg BSR#21

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.4×

Top Hay Fever search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

piriton allergy tablets165K/yr +55.6%12.5% conv.
piriton167K/yr +45.2%7.0% conv.
piriteze59K/yr +48.7%26.3% conv.
piriton tablets42K/yr +22.9%8.1% conv.
clarityn allergy tablets24K/yr +35.0%33.7% conv.
hay fever14K/yr +82.1%5.4% conv.
clarityn22K/yr +26.4%21.6% conv.
claritin15K/yr -0.8%22.3% conv.
benadryl one a day 30 tablets11K/yr +81.3%22.6% conv.
allergy13K/yr -10.6%4.8% conv.

What reviews say buyers love and hate about Hay Fever

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Value For Money35%

“They are affordable”

Quality-Overall10%

“I like this product its well made”

Advertised Vs Actual Product9%

“DID THE JOB AS EXPECTED”

Allergies9%

“Great allergy reliever highly recommend”

Efficiency9%

“Works well”

What buyers complain about

71% of reviews

Functionality-Overall23%

“Didn't work”

Value For Money13%

“A rip off price”

Allergies10%

“If you have allergies got yours”

Fever Relief7%

“not in the real hay fever season yet”

Side Effects4%

“Side effects unpleasant”

Common Hay Fever questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hay Fever 49/100 on Amazon United Kingdom — Skip it. The niche generates £554K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +39.7% over the last 90 days.