hay fever
Skip itPrices mostly outside the sweet spot ($2.77–$13.07) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Market size
Good£554K£554K/yr · 585K searches
Growth
Good+39.7%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Okay3,498.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£6.52avg listing price — sweet spot $15–$100
Price range
Bad£2.77–£13.07cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hay fever is a £554K/yr Amazon United Kingdom market (585K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
hay fever market data
- Units sold / yr
- 80K–100K
- avg 6,000–8,000/product
- Revenue / yr
- £522K–£652K
- units × avg price
- Conversion rate
- 14.5%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 79%
- Out of stock
- 7.2%
- Avg brand age
- 55 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
106
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
8%
- Generic29%
- Piriteze25%
- Clarityn17%
- Piri9%
- PIRITEZE6%
- Benadryl5%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +39.7% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.4×
Top hay fever search terms
- piriton allergy tablets165K/yr
- piriton167K/yr
- piriteze59K/yr
- piriton tablets42K/yr
- clarityn allergy tablets24K/yr
- hay fever14K/yr
- clarityn22K/yr
- claritin15K/yr
- benadryl one a day 30 tablets11K/yr
- allergy13K/yr
Top hay fever products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Piriteze Hayfever & Allergy Antihistamine Tablets Cetirizine for Allergy Symptom Relief Adults & Children 6+ 30 Tablets
Piriteze£5.774.6★9,967 rev
Hayfever & Allergy Antihistamine | Hayfever Dust Pets and Hives | 60 Tablets
Generic£13.074.9★65 rev
Clarityn Allergy Relief Tablet | Hayfever Relief Tablet | Loratadine | Antihistamine | All day maximum strength symptom relief with one tablet per day | 30 count (pack of 1)
Clarityn£4.624.6★10,055 rev
Hayfever & Allergy Antihistamine for Hayfever Dust Pets and Hives | 60 Tablets
Generic£12.664.9★13 rev
Piriteze Childrens Hayfever & Allergy Syrup. Sugar free banana flavour syrup containing cetirizine (antihistamine). 2 years+ 70ml
Piri£4.084.6★1,073 rev
Newest
by launch dateHayfever & Allergy Antihistamine | Hayfever Dust Pets and Hives | 60 Tablets
Generic£13.0765 rev
Hayfever & Allergy Antihistamine for Hayfever Dust Pets and Hives | 60 Tablets
Generic£12.6613 rev
Hayfever & Allergy Antihistamine Tablets | Relief for Hayfever Dust Pet Allergies & Hives | 60 x Tablets
Generic£12.478 rev
Amazon Basic Care Hayfever & Allergy Relief 10mg Tablets Cetirizine Hydrochloride 30 Tablets (Pack of 1) - Effective Relief from Hayfever Skin Allergies Dust Allergies and Pet Allergies
Amazon Basic Care£2.77398 rev
Pirilieve Hayfever Relief Fexofenadine Antihistamine Tablets for Relief of Heyfever Symptoms Such as Sneezing and Itchy or Blocked Nose 30s
PIRITEZE£6.2175 rev
Trending
90-day click momentumHayfever & Allergy Antihistamine Tablets | Relief for Hayfever Dust Pet Allergies & Hives | 60 x Tablets
Generic£12.474.5★
Hayfever & Allergy Antihistamine for Hayfever Dust Pets and Hives | 60 Tablets
Generic£12.664.9★
Hayfever & Allergy Antihistamine | Hayfever Dust Pets and Hives | 60 Tablets
Generic£13.074.9★
Pirilieve Hayfever Relief Fexofenadine Antihistamine Tablets for Relief of Heyfever Symptoms Such as Sneezing and Itchy or Blocked Nose 30s
PIRITEZE£6.214.7★
Piriteze Childrens Hayfever & Allergy Syrup. Sugar free banana flavour syrup containing cetirizine (antihistamine). 2 years+ 70ml
Piri£4.084.6★
What buyers say about hay fever
What buyers praise and complain about, mined from review topics.What buyers love
“They are affordable”
“I like this product its well made”
“DID THE JOB AS EXPECTED”
“Great allergy reliever highly recommend”
“Works well”
“definitely help with hayfever”
“These tablets are so good”
“Easy to swallow”
“Effective”
“no side effects”
What buyers complain about
“Didn't work”
“A rip off price”
“If you have allergies got yours”
“not in the real hay fever season yet”
“Side effects unpleasant”
“really dont work well for me...taking 4x dose daily and still not stopping runny nose and itchy eyes”
“still cant breathe out my nose”
“Iingredients for antihistamine tablet I dont think so”
“its hard to get up”
“Bigger size”
Common questions
- Is hay fever profitable to sell on Amazon United Kingdom?
- The niche generates £554K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +39.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the hay fever niche?
- 9 brands and 106 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in hay fever?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.0%.
- When does demand for hay fever peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.4× the quietest.
- What does it cost to enter the hay fever niche?
- Listings span £2.77–£13.07; the average listing price is £6.52 (sweet spot $15–$100). The average incumbent carries 3,499 reviews — the moat a new listing must climb.