Hay Fever
FailPrices span $2.77–$13.07, mostly outside the sweet spot, so Hay Fever is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 4849
- Market size
- £554K/yr585K searches / yr
- 90-day growth
- +39.7%search demand this quarter
- Competition
- 77%top-5 click share · 9 brands · 106 sellers
Flapen Score
Hay Fever against its category
The dotted line is the Health & Personal Care average. Past it, Hay Fever is stronger. Inside it, weaker.
Market
The Hay Fever market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hay Fever 585K times last year and spent an estimated £554K. The top 5 brands take 87% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.
01 · Demand
14.5% of searches ended in a purchase last week.
Shoppers searched for this 585K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +39.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £554K a year.
- Searches, last 12 months
- 585K
- Growth, 90 days vs prior 90
- +39.7%
- Conversion, latest week
- 14.5%
- Market size, estimated
- £554Ka year
- Peak month
- June2.4× the quietest month
- Top search term
- piriton allergy tablets165K searches a year
02 · Price
A sale here is worth £6.52.
Listings sell for £6.52 on average, from £2.77 to £13.07. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £6.52 that is £39K to £52K a year per listing.
- Average price
- £6.52under the $15 to $100 sweet spot
- Price range
- £2.77–£13.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £39K–£52K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #21 within Allergy & Asthma Relief. It carries 3,499 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 79%
- Out of stock, average day
- 7.2%
- Average rank
- #21in Allergy & Asthma Relief
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,499per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Hay Fever products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Piriteze Hayfever & Allergy Antihistamine Tablets Cetirizine for Allergy Symptom Relief Adults & Children 6+ 30 Tablets
- Price
- £5.77
- Rating
- 4.6/5
- Reviews
- 9,967
- Age
- 17y ago
Hayfever & Allergy Antihistamine | Hayfever Dust Pets and Hives | 60 Tablets
- Price
- £13.07
- Rating
- 4.9/5
- Reviews
- 65
- Age
- 8mo ago
Clarityn Allergy Relief Tablet | Hayfever Relief Tablet | Loratadine | Antihistamine | All day maximum strength symptom relief with one tablet per day | 30 count (pack of 1)
- Price
- £4.62
- Rating
- 4.6/5
- Reviews
- 10,055
- Age
- 10y ago
Hayfever & Allergy Antihistamine for Hayfever Dust Pets and Hives | 60 Tablets
- Price
- £12.66
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 8mo ago
Piriteze Childrens Hayfever & Allergy Syrup. Sugar free banana flavour syrup containing cetirizine (antihistamine). 2 years+ 70ml
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 1,073
- Age
- 17y ago
Trending
90-day click momentum
Hayfever & Allergy Antihistamine Tablets | Relief for Hayfever Dust Pet Allergies & Hives | 60 x Tablets
- Price
- £12.47
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 8mo ago
Hayfever & Allergy Antihistamine for Hayfever Dust Pets and Hives | 60 Tablets
- Price
- £12.66
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 8mo ago
Hayfever & Allergy Antihistamine | Hayfever Dust Pets and Hives | 60 Tablets
- Price
- £13.07
- Rating
- 4.9/5
- Reviews
- 65
- Age
- 8mo ago
Pirilieve Hayfever Relief Fexofenadine Antihistamine Tablets for Relief of Heyfever Symptoms Such as Sneezing and Itchy or Blocked Nose 30s
- Price
- £6.21
- Rating
- 4.7/5
- Reviews
- 75
- Age
- 1y ago
Piriteze Childrens Hayfever & Allergy Syrup. Sugar free banana flavour syrup containing cetirizine (antihistamine). 2 years+ 70ml
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 1,073
- Age
- 17y ago
Newest
by launch dateHayfever & Allergy Antihistamine | Hayfever Dust Pets and Hives | 60 Tablets
- Price
- £13.07
- Rating
- 4.9/5
- Reviews
- 65
- Age
- 8mo ago
Hayfever & Allergy Antihistamine for Hayfever Dust Pets and Hives | 60 Tablets
- Price
- £12.66
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 8mo ago
Hayfever & Allergy Antihistamine Tablets | Relief for Hayfever Dust Pet Allergies & Hives | 60 x Tablets
- Price
- £12.47
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 8mo ago
Amazon Basic Care Hayfever & Allergy Relief 10mg Tablets Cetirizine Hydrochloride 30 Tablets (Pack of 1) - Effective Relief from Hayfever Skin Allergies Dust Allergies and Pet Allergies
- Price
- £2.77
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 1y ago
Pirilieve Hayfever Relief Fexofenadine Antihistamine Tablets for Relief of Heyfever Symptoms Such as Sneezing and Itchy or Blocked Nose 30s
- Price
- £6.21
- Rating
- 4.7/5
- Reviews
- 75
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
106
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
8%
- Generic29%
- Piriteze25%
- Clarityn17%
- Piri9%
- PIRITEZE6%
- Benadryl5%
- Open — no brand owns it (3 brands, 8%)
Demand
Hay Fever search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.4×
Search terms
Top Hay Fever search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- piriton allergy tablets165K/yr
- piriton167K/yr
- piriteze59K/yr
- piriton tablets42K/yr
- clarityn allergy tablets24K/yr
- hay fever14K/yr
- clarityn22K/yr
- claritin15K/yr
- benadryl one a day 30 tablets11K/yr
- allergy13K/yr
Reviews and returns
What reviews say buyers love and hate about Hay Fever
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didn't work
Not very effective
Don't work, do absolutely nothing
A rip off price
expensive
Half the price as expensive ones same results
If you have allergies got yours
Itching
making his skin bleed
not in the real hay fever season yet
I used to suffer badly from hay fever
Hay-fever tablets
Side effects unpleasant
Seems to be the only side-effect
One side effect I noticed was a bit of drowsiness
Love
They are affordable
Excellent value for money
Great savings
I like this product its well made
No complaints here
Excellent product
DID THE JOB AS EXPECTED
As described
Work as they should
Great allergy reliever highly recommend
Good for allergies
Seem to help with my allergies
Works well
Effective
Work great as expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hay Fever questions
Answered from the same tracked data.