How competitive is the Harrys Shaving Gel niche on Amazon United Kingdom?

1 brands and 20 sellers compete in Harrys Shaving Gel on Amazon United Kingdom. The top 5 Harrys Shaving Gel products take 96% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Harrys Shaving Gel niche?

Harrys Shaving Gel sells for £9.98 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.46–£15.28. The average incumbent carries 513 reviews — the moat a new listing must climb.

Harrys Shaving Gel

brand-locked demand (top 5 brands take 100% of clicks) — Harrys Shaving Gel doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Harrys Shaving Gel profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Harrys Shaving Gel is a £66K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Harrys Shaving Gel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.7% over the last 90 days and 12.9% of searches end in a purchase.

£66K

revenue / yr

Units sold / yr6K

Search volume / yr+2.7%52K

Conversion rate12.9%

Avg price£9.98

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 20

Top-5 product click share96%

Open market0%

Avg brand age95 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 6 products

Top Harrys Shaving Gel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Harrys Shave Gel Formulated with an Aloe Enriched Formula 200ml Pack of 3

Price: £10.41
Rating: 4.7/5
Reviews: 266
Age: 1y ago

Harrys Foaming Shave Gel 120ml 2 pack bundle (EN Label)

Price: £15.28
Rating: 4.5/5
Reviews: 45
Age: 2y ago

Harrys Original Razor Blades Refill and Foaming Shave Gel (6) Refillls with Precision Trimmer 5 Anti-Friction Shaving Blades 60ml Foaming Shave Gel Compatible with Harrys Original

Price: £11.76
Rating: 4.7/5
Reviews: 2,453
Age: 1y ago

Harrys Razors - 60ml Foaming Shave Gel (2 oz)

Price: £8.45
Rating: 4.6/5
Reviews: 112
Age: 7y ago

Harrys Post Shave Balm for Men 100ml Pack of 2 - Aloe Vera & Cucumber Extract

Price: £9.51
Rating: 4.5/5
Reviews: 119
Age: 1y ago

Newest

by launch date

Harrys Original Razor Blades Refill and Foaming Shave Gel (6) Refillls with Precision Trimmer 5 Anti-Friction Shaving Blades 60ml Foaming Shave Gel Compatible with Harrys Original

Price: £11.76
Rating: 4.7/5
Reviews: 2,453
Age: 1y ago

Harrys Post Shave Balm for Men 100ml Pack of 2 - Aloe Vera & Cucumber Extract

Price: £9.51
Rating: 4.5/5
Reviews: 119
Age: 1y ago

Harrys Shave Gel Formulated with an Aloe Enriched Formula 200ml Pack of 3

Price: £10.41
Rating: 4.7/5
Reviews: 266
Age: 1y ago

Harrys Foaming Shave Gel 120ml 2 pack bundle (EN Label)

Price: £15.28
Rating: 4.5/5
Reviews: 45
Age: 2y ago

Harrys Razors - 60ml Foaming Shave Gel (2 oz)

Price: £8.45
Rating: 4.6/5
Reviews: 112
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Harry's100%

Harrys Shaving Gel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR12.9%Products6Brands1Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews513Avg BSR#55

Top Harrys Shaving Gel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

harrys shaving gel33K/yr +4.5%15.3% conv.
harrys shaving cream6K/yr -0.1%5.9% conv.
harrys shaving foam6K/yr +11.3%16.0% conv.
harrys shave gel4K/yr +6.6%13.2% conv.
harrys shave cream3K/yr -18.9%3.8% conv.

What reviews say buyers love and hate about Harrys Shaving Gel

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Quality-Overall25%

“Good producr”

Soft Feel13%

“Smooth shave”

Value For Money12%

“Great value for money”

Smell12%

“Smells nice”

Cutting/Trimming12%

“Very comfortable shave”

What buyers complain about

100% of reviews

Quality-Overall44%

“They are garbage”

Cutting/Trimming25%

“When you turn the blade around to say trim your upper mostash Harry blade is terrible”

Allergies8%

“I have allodynia which is a very sensitive neurological condition which harsh chemicals react to on my skin”

Skin Health8%

“I have allodynia which is a very sensitive neurological condition which harsh chemicals react to on my skin”

Sensitivity-Overall3%

“Does not feel good in the hand”

Harrys Shaving Gel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

39%

2Size-Overall

33%

3Value For Money

11%

4Sensitivity-Overall

11%

5Defective Material/Parts

Common Harrys Shaving Gel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Harrys Shaving Gel 35/100 on Amazon United Kingdom — Skip it. The niche generates £66K/yr across 6 tracked products. Search demand moved +2.7% over the last 90 days.

Harrys Shaving Gel buyers on Amazon United Kingdom complain most about Quality-Overall, Cutting/Trimming, Allergies, the themes mined from the niche's reviews. Its return rate is 0.0%.