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Harrys Shaving Gel

Fail

The top 5 brands take 100% of clicks, so Harrys Shaving Gel is a Fail.

Flapen Score
35
35 / 100
Ranks 1,908 of 2,035 Health & Personal Care niches · −13 vs the category median of 48
Market size
£66K/yr52K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
96%top-5 click share · 1 brands · 20 sellers

Flapen Score

Harrys Shaving Gel against its category

The dotted line is the Health & Personal Care average. Past it, Harrys Shaving Gel is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harrys Shaving Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harrys Shaving Gel 52K times last year and spent an estimated £66K. One brand takes every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
12.9%
Market size, estimated
£66Ka year
Top search term
harrys shaving gel33K searches a year

02 · Price

A sale here is worth £9.98.

Listings sell for £9.98 on average, from £4.46 to £15.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £9.98 that is £5K to £7K a year per listing.

Average price
£9.98under the $15 to $100 sweet spot
Price range
£4.46–£15.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Shaving & Hair Removal. It carries 513 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#55in Shaving & Hair Removal
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
513per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
95 months

Products

Top Harrys Shaving Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£53K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Harry's100%

Demand

Harrys Shaving Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 1.8× · 10 of 12 months tracked

Search terms

Top Harrys Shaving Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harrys shaving gel33K/yr
  • harrys shaving cream6K/yr
  • harrys shaving foam6K/yr
  • harrys shave gel4K/yr
  • harrys shave cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Harrys Shaving Gel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall44%+0.60

They are garbage

Poor quality

It's okay, not the best

Cutting/Trimming25%−0.05

When you turn the blade around to say trim your upper mostash Harry blade is terrible

Shorted my blades

Allergies8%−0.04

I have allodynia which is a very sensitive neurological condition which harsh chemicals react to on my skin

Skin Health8%−0.03

I have allodynia which is a very sensitive neurological condition which harsh chemicals react to on my skin

Sensitivity-Overall3%−0.01

Does not feel good in the hand

Love

Quality-Overall25%+0.60

Good producr

Excellent product

Quality item

Soft Feel13%

Smooth shave

Smooth

keeps it soft

Value For Money12%+0.69

Great value for money

Price is good

Value for money

Smell12%+1.45

Smells nice

Perfect glide refreashing smell

Very plessant fragrance according to Son

Cutting/Trimming12%−0.05

Very comfortable shave

Nice shave

Very good razor blades & shaving foam

Return

0.0% Return rate 72% Fixable by listing

Advertised Vs Actual Product39%▁▅██▁▁
Size-Overall33%▁▃▁▁█▅
Value For Money11%▁▁▁▁▁█
Sensitivity-Overall11%█▁▁▁▁▁

Does not feel good in the hand

Defective Material/Parts6%▁█▁▁▁▁

FAQ

Common Harrys Shaving Gel questions

Answered from the same tracked data.