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Hair Skin and Nails Vitamins for Women

Fail

The top 5 brands take 100% of clicks, so Hair Skin and Nails Vitamins for Women is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£126K/yr129K searches / yr
90-day growth
+5.3%search demand this quarter
Competition
82%top-5 click share · 3 brands · 118 sellers

Flapen Score

Hair Skin and Nails Vitamins for Women against its category

The dotted line is the Health & Personal Care average. Past it, Hair Skin and Nails Vitamins for Women is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Skin and Nails Vitamins for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Skin and Nails Vitamins for Women 129K times last year and spent an estimated £126K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 39 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
8.8%
Market size, estimated
£126Ka year
Peak month
January1.7× the quietest month
Top search term
perfectil60K searches a year

02 · Price

A sale here is worth £11.11.

Listings sell for £11.11 on average, from £3.74 to £18.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £11.11 that is £14K to £17K a year per listing.

Average price
£11.11under the $15 to $100 sweet spot
Price range
£3.74–£18.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£14K–£17K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #116 within Combination Multivitamins & Minerals. It carries 3,608 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#116in Combination Multivitamins & Minerals
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,608per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Hair Skin and Nails Vitamins for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£13K£25K£38K£50K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

118

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Perfectil88%
  • Solgar9%
  • Nutrition Geeks3%
  • Open — no brand owns it (0%)

Demand

Hair Skin and Nails Vitamins for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Hair Skin and Nails Vitamins for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • perfectil60K/yr
  • perfectil max skin hair and nails28K/yr
  • perfectil max9K/yr
  • skin supplements10K/yr
  • perfectil skin hair and nails9K/yr
  • solgar hair skin and nails vitamins4K/yr
  • skin supplements for women4K/yr
  • solgar skin hair and nails3K/yr
  • perfectil original3K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Skin and Nails Vitamins for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall13%−0.11

Did not work

Zero results

They are not working yet

Value For Money9%+0.12

expensive

Expensive

Waste of money

Hair Related8%−0.03

My hair was falling out in clumps

They have done absolutely nothing for my hair

it didnt work out for my hair at all

Thickness7%+0.32

which was dramatically thinning

Hair has come a bit thicker

so lush to feel some thickness

Size-Overall6%

The tablets are massive

Theyre also tiny

The tablets are small

Love

Hair Growth25%+1.48

Helps your hair grow

Hair growth improvement

Great for hair growth

Quality-Overall16%+1.75

Amazing quality

reviews were good

Overall, a reliable, affordable supplement that delivers real results

Value For Money13%+0.12

Good value for money

worth it

Good price

Ease Of Chewing/Swallowing8%−0.03

Normally have no problem with swallowing tablets

Easy to swallow

They are very small to swallow which is great

Vitamin8%−0.04

it contains a good amount of all your vitamins

Great vitamin drink

Good vitamins

FAQ

Common Hair Skin and Nails Vitamins for Women questions

Answered from the same tracked data.