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Hair Removal Wax

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $94K a year here, so Hair Removal Wax is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£94K/yr124K searches / yr
90-day growth
+16.0%search demand this quarter
Competition
56%top-5 click share · 11 brands · 81 sellers

Flapen Score

Hair Removal Wax against its category

The dotted line is the Health & Personal Care average. Past it, Hair Removal Wax is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Removal Wax market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Removal Wax 124K times last year and spent an estimated £94K. The top 5 brands take 88% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
+16.0%
Conversion, latest week
7.0%
Market size, estimated
£94Ka year
Top search term
leg wax20K searches a year

02 · Price

A sale here is worth £10.83.

Listings sell for £10.83 on average, from £4.86 to £32.13. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.83 that is £3K to £5K a year per listing.

Average price
£10.83under the $15 to $100 sweet spot
Price range
£4.86–£32.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #14 within Shaving & Hair Removal. It carries 3,131 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#14in Shaving & Hair Removal
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,131per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Hair Removal Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

81

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

8%

  • Veet54%
  • MYLEE19%
  • Salon System7%
  • Vinmall4%
  • ANRUZ4%
  • My Skin WAX4%
  • Open — no brand owns it (5 brands, 8%)

Demand

Hair Removal Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 9 of 12 months tracked

Search terms

Top Hair Removal Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leg wax20K/yr
  • hair removal wax26K/yr
  • body wax19K/yr
  • veet wax18K/yr
  • wax for hair removal16K/yr
  • depilatory wax6K/yr
  • cold wax6K/yr
  • wax for legs3K/yr
  • veet sugar wax3K/yr
  • veet wax pot3K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Removal Wax

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness12%−0.11

Doesnt stick

Awfully sticky

Very sticky. is a good product was just broke on delivery

Functionality-Overall10%−0.13

Barely works

Not working properly

Doesnt work

Quality-Overall7%+0.92

Absolutely terrible product

the wax quality is really bad

Bad quality

Value For Money6%+0.69

not worth it

Too expensive

Waste of money

Allergies6%−0.04

having a reaction to it

Irritates skin

Gave me a rash

Love

Quality-Overall21%+0.92

Excellent product

The full kit is good quality

Beads are best

Ease Of Use20%+1.65

Easy to use

as a first timer I found it all easy to use

Removal is easy and effective

Value For Money12%+0.69

Good for money

Good value for money

Good value for money

Advertised Vs Actual Product5%+0.19

Does exactly what it says on the box

Does exactly what you need it to do

As described

Smell4%+0.28

Smells great

The vanilla scent is quite pleasant

the smell is quite strong

Return

0.3% Return rate 20% Fixable by listing

Functionality-Overall23%▇▆██▇▆

Barely works

Not working properly

Doesnt work

Heating12%▃▅▅█▅▆

It isnt safe to heat

Takes way too long to heat

No longer produced any heat whatsoever rather disappointed

Size-Overall9%▅▆█▆▅▆
Quality-Overall7%▇▃▇▅█▆

Absolutely terrible product

the wax quality is really bad

Bad quality

Advertised Vs Actual Product7%▅█▅▆▆█

FAQ

Common Hair Removal Wax questions

Answered from the same tracked data.