Hair Removal Wax
MaybeReturns run at only 0.3% of orders. But shoppers spend only $94K a year here, so Hair Removal Wax is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 4853
- Market size
- £94K/yr124K searches / yr
- 90-day growth
- +16.0%search demand this quarter
- Competition
- 56%top-5 click share · 11 brands · 81 sellers
Flapen Score
Hair Removal Wax against its category
The dotted line is the Health & Personal Care average. Past it, Hair Removal Wax is stronger. Inside it, weaker.
Market
The Hair Removal Wax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Removal Wax 124K times last year and spent an estimated £94K. The top 5 brands take 88% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- +16.0%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £94Ka year
- Top search term
- leg wax20K searches a year
02 · Price
A sale here is worth £10.83.
Listings sell for £10.83 on average, from £4.86 to £32.13. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.83 that is £3K to £5K a year per listing.
- Average price
- £10.83under the $15 to $100 sweet spot
- Price range
- £4.86–£32.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #14 within Shaving & Hair Removal. It carries 3,131 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #14in Shaving & Hair Removal
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,131per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Hair Removal Wax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Veet Essential Oils and Floral Vanilla Hot Wax Microwavable Jar Waxing Kit 250 ml multicolor
- Price
- £7.30
- Rating
- 4.2/5
- Reviews
- 3,859
- Age
- 17y ago

Veet Argan Oil Hot Wax Kit 250 ml - Sugar Hair Removal Warm Facial Remover with Strips Dermatologist-Tested Solution for Smooth Skin
- Price
- £7.21
- Rating
- 4.3/5
- Reviews
- 809
- Age
- 5y ago

Veet Expert Cold Wax Strips 40 Count + 4 Finish Wipes Hair Removal Kit For Smooth Legs Gentle Solution For Delicate Skin Easy And Effective Use
- Price
- £8.47
- Rating
- 4.2/5
- Reviews
- 1,393
- Age
- 3y ago

Salon System Just Wax Creme Wax 450g
- Price
- £7.61
- Rating
- 4.3/5
- Reviews
- 1,134
- Age
- 15y ago

Mylee Honey Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
- Price
- £8.32
- Rating
- 4.0/5
- Reviews
- 5,792
- Age
- 10y ago
Trending
90-day click momentum
Mylee Professional Waxing Kit for Women & Men Electric Wax Pot Heater 100 Spatulas & 500g Premium Italian Stripless Hard Wax Beads Complete Hair Removal Set (Charcoal & Green Tea)
- Price
- £31.06
- Rating
- 4.4/5
- Reviews
- 4,977
- Age
- 8y ago

Veet Waxing: Kits 0.28 kg 8410104391737
- Price
- £11.02
- Rating
- 4.2/5
- Reviews
- 504
- Age
- 10y ago

Mylee Professional Waxing Kit for Women & Men Electric Wax Pot Heater 100 Spatulas & 500g Premium Italian Stripless Hard Wax Beads Complete Hair Removal Set (Coconut & Arnica)
- Price
- £32.13
- Rating
- 4.4/5
- Reviews
- 4,977
- Age
- 8y ago

Veet Expert Cold Wax Strips 40 Count + 4 Finish Wipes Hair Removal Kit For Smooth Legs Gentle Solution For Delicate Skin Easy And Effective Use
- Price
- £8.47
- Rating
- 4.2/5
- Reviews
- 1,393
- Age
- 3y ago

Nads Brazilian & Bikini Wax Kit Strip Free Hard Wax Intimate Waxing Kit Includes 3 Wooden Spatulas 3 x Oil Wipes & Hot Wax 140g
- Price
- £7.16
- Rating
- 4.0/5
- Reviews
- 3,267
- Age
- 16y ago
Newest
by launch date
My Skin Wax - Hard Wax Beads 800g Hypoallergenic Wax Beads for Sensitive Skin Painless Stripless Hair Removal Wax Men Women Face wax Leg Wax Bikini Wax Brazilian Eye Brow Lip
- Price
- £8.49
- Rating
- 4.2/5
- Reviews
- 3,661
- Age
- 2y ago

Wax Beads Professional Hard Wax Beads 500g Hair Removal for All Body Brazilian Bikini Face Legs Eyebrow Painless As a Gifts for Women & Men (Cream)
- Price
- £6.94
- Rating
- 4.3/5
- Reviews
- 3,390
- Age
- 3y ago

ANRUZ Waxing Kit Wax kit for Hair Removal Wax Pot for Waxing Professional with Silicone Bowl 4 Bags Wax Beads and 20 Applicator Sticks 2 Treatment Oils-at Home Wax Machine for Full Body Waxing
- Price
- £17.89
- Rating
- 4.2/5
- Reviews
- 1,644
- Age
- 3y ago

Veet Expert Cold Wax Strips 40 Count + 4 Finish Wipes Hair Removal Kit For Smooth Legs Gentle Solution For Delicate Skin Easy And Effective Use
- Price
- £8.47
- Rating
- 4.2/5
- Reviews
- 1,393
- Age
- 3y ago

Veet Expert Cold Wax for Sensitive Skin Hair Removal On Legs & Body 20 Strips + 2 Finish Wipes Effective for Men Smooth Results
- Price
- £4.86
- Rating
- 4.1/5
- Reviews
- 814
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
81
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
8%
- Veet54%
- MYLEE19%
- Salon System7%
- Vinmall4%
- ANRUZ4%
- My Skin WAX4%
- Open — no brand owns it (5 brands, 8%)
Demand
Hair Removal Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 9 of 12 months tracked
Search terms
Top Hair Removal Wax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- leg wax20K/yr
- hair removal wax26K/yr
- body wax19K/yr
- veet wax18K/yr
- wax for hair removal16K/yr
- depilatory wax6K/yr
- cold wax6K/yr
- wax for legs3K/yr
- veet sugar wax3K/yr
- veet wax pot3K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Removal Wax
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt stick
Awfully sticky
Very sticky. is a good product was just broke on delivery
Barely works
Not working properly
Doesnt work
Absolutely terrible product
the wax quality is really bad
Bad quality
not worth it
Too expensive
Waste of money
having a reaction to it
Irritates skin
Gave me a rash
Love
Excellent product
The full kit is good quality
Beads are best
Easy to use
as a first timer I found it all easy to use
Removal is easy and effective
Good for money
Good value for money
Good value for money
Does exactly what it says on the box
Does exactly what you need it to do
As described
Smells great
The vanilla scent is quite pleasant
the smell is quite strong
Return
0.3% Return rate 20% Fixable by listing
Barely works
Not working properly
Doesnt work
It isnt safe to heat
Takes way too long to heat
No longer produced any heat whatsoever rather disappointed
Absolutely terrible product
the wax quality is really bad
Bad quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Removal Wax questions
Answered from the same tracked data.









