Hair Removal Wax
MaybeAn estimated 0.3% of orders come back. But shoppers spend an estimated $94K a year here, so Hair Removal Wax is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 4853
- Market size
- £94K/yr124K searches / yr
- 90-day growth
- +16.0%search demand this quarter
- Competition
- 56%top-5 click share · 11 brands · 81 sellers
Flapen Score
Hair Removal Wax against its category
The dotted line is the Health & Personal Care average. Past it, Hair Removal Wax is stronger. Inside it, weaker.
Market
The Hair Removal Wax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Removal Wax 124K times last year and spent an estimated £94K. The top 5 brands take 88% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- +16.0%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £94Ka year
- Top search term
- leg wax20K searches a year
02 · Price
A sale here is worth £10.83.
Listings sell for £10.83 on average, from £4.86 to £32.13. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.83 that is £3K to £5K a year per listing.
- Average price
- £10.83under the $15 to $100 sweet spot
- Price range
- £4.86–£32.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #14 within Shaving & Hair Removal. It carries 3,131 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #14in Shaving & Hair Removal
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,131per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Hair Removal Wax products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Veet Essential Oils and Floral Vanilla Hot Wax Microwavable Jar Waxing Kit 250 ml multicolor
- Price
- £7.30
- Rating
- 4.2/5
- Reviews
- 3,859
- Age
- 17y ago
Veet Argan Oil Hot Wax Kit 250 ml - Sugar Hair Removal Warm Facial Remover with Strips Dermatologist-Tested Solution for Smooth Skin
- Price
- £7.21
- Rating
- 4.3/5
- Reviews
- 809
- Age
- 5y ago
Veet Expert Cold Wax Strips 40 Count + 4 Finish Wipes Hair Removal Kit For Smooth Legs Gentle Solution For Delicate Skin Easy And Effective Use
- Price
- £8.47
- Rating
- 4.2/5
- Reviews
- 1,393
- Age
- 3y ago
Salon System Just Wax Creme Wax 450g
- Price
- £7.61
- Rating
- 4.3/5
- Reviews
- 1,134
- Age
- 15y ago
Mylee Honey Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
- Price
- £8.32
- Rating
- 4.0/5
- Reviews
- 5,792
- Age
- 10y ago
Trending
estimated 90-day click momentum
Mylee Professional Waxing Kit for Women & Men Electric Wax Pot Heater 100 Spatulas & 500g Premium Italian Stripless Hard Wax Beads Complete Hair Removal Set (Charcoal & Green Tea)
- Price
- £31.06
- Rating
- 4.4/5
- Reviews
- 4,977
- Age
- 8y ago
Veet Waxing: Kits 0.28 kg 8410104391737
- Price
- £11.02
- Rating
- 4.2/5
- Reviews
- 504
- Age
- 10y ago
Mylee Professional Waxing Kit for Women & Men Electric Wax Pot Heater 100 Spatulas & 500g Premium Italian Stripless Hard Wax Beads Complete Hair Removal Set (Coconut & Arnica)
- Price
- £32.13
- Rating
- 4.4/5
- Reviews
- 4,977
- Age
- 8y ago
Veet Expert Cold Wax Strips 40 Count + 4 Finish Wipes Hair Removal Kit For Smooth Legs Gentle Solution For Delicate Skin Easy And Effective Use
- Price
- £8.47
- Rating
- 4.2/5
- Reviews
- 1,393
- Age
- 3y ago
Nads Brazilian & Bikini Wax Kit Strip Free Hard Wax Intimate Waxing Kit Includes 3 Wooden Spatulas 3 x Oil Wipes & Hot Wax 140g
- Price
- £7.16
- Rating
- 4.0/5
- Reviews
- 3,267
- Age
- 16y ago
Newest
by launch date
My Skin Wax - Hard Wax Beads 800g Hypoallergenic Wax Beads for Sensitive Skin Painless Stripless Hair Removal Wax Men Women Face wax Leg Wax Bikini Wax Brazilian Eye Brow Lip
- Price
- £8.49
- Rating
- 4.2/5
- Reviews
- 3,661
- Age
- 2y ago
Wax Beads Professional Hard Wax Beads 500g Hair Removal for All Body Brazilian Bikini Face Legs Eyebrow Painless As a Gifts for Women & Men (Cream)
- Price
- £6.94
- Rating
- 4.3/5
- Reviews
- 3,390
- Age
- 3y ago
ANRUZ Waxing Kit Wax kit for Hair Removal Wax Pot for Waxing Professional with Silicone Bowl 4 Bags Wax Beads and 20 Applicator Sticks 2 Treatment Oils-at Home Wax Machine for Full Body Waxing
- Price
- £17.89
- Rating
- 4.2/5
- Reviews
- 1,644
- Age
- 3y ago
Veet Expert Cold Wax Strips 40 Count + 4 Finish Wipes Hair Removal Kit For Smooth Legs Gentle Solution For Delicate Skin Easy And Effective Use
- Price
- £8.47
- Rating
- 4.2/5
- Reviews
- 1,393
- Age
- 3y ago
Veet Expert Cold Wax for Sensitive Skin Hair Removal On Legs & Body 20 Strips + 2 Finish Wipes Effective for Men Smooth Results
- Price
- £4.86
- Rating
- 4.1/5
- Reviews
- 814
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
81
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 98%
Open market
8%
- Veet54%
- MYLEE19%
- Salon System7%
- Vinmall4%
- ANRUZ4%
- My Skin WAX4%
- Open — no brand owns it (5 brands, 8%)
Demand
Hair Removal Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 9 of 12 months tracked
Search terms
Top Hair Removal Wax search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- leg wax20K/yr
- hair removal wax26K/yr
- body wax19K/yr
- veet wax18K/yr
- wax for hair removal16K/yr
- depilatory wax6K/yr
- cold wax6K/yr
- wax for legs3K/yr
- veet sugar wax3K/yr
- veet wax pot3K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Removal Wax
We read the reviews and the return reasons for every product selling here.
“Doesnt stick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Removal Wax questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data