Hair Removal

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

+31.1%

Conversion, latest week

9.9%

Market size, estimated

£1.5Ma year

Peak month

July2.5× the quietest month

Top search term

hair removal cream555K searches a year

Listings sell for £8.26 on average, from £4.52 to £15.49. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £8.26 that is £41K to £50K a year per listing.

Average price

£8.26under the $15 to $100 sweet spot

Price range

£4.52–£15.49

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

5,000–6,000

Revenue per listing a year

£41K–£50K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #28 within Shaving & Hair Removal. It carries 9,534 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

89%

Out of stock, average day

1.0%

Average rank

#28in Shaving & Hair Removal

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

9,534per listing

Listings tracked

18

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months