Hair Removal
MaybeReturns run at only 0.2% of orders. But the top 5 brands take 98% of clicks, so Hair Removal is a Maybe.
- Flapen Score
- 56 / 100Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 4856
- Market size
- £1.5M/yr1.8M searches / yr
- 90-day growth
- +31.1%search demand this quarter
- Competition
- 63%top-5 click share · 6 brands · 134 sellers
Flapen Score
Hair Removal against its category
The dotted line is the Health & Personal Care average. Past it, Hair Removal is stronger. Inside it, weaker.
Market
The Hair Removal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Removal 1.8M times last year and spent an estimated £1.5M. The top 5 brands take 98% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
9.9% of searches ended in a purchase last week.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- +31.1%
- Conversion, latest week
- 9.9%
- Market size, estimated
- £1.5Ma year
- Peak month
- July2.5× the quietest month
- Top search term
- hair removal cream555K searches a year
02 · Price
A sale here is worth £8.26.
Listings sell for £8.26 on average, from £4.52 to £15.49. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £8.26 that is £41K to £50K a year per listing.
- Average price
- £8.26under the $15 to $100 sweet spot
- Price range
- £4.52–£15.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £41K–£50K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #28 within Shaving & Hair Removal. It carries 9,534 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 89%
- Out of stock, average day
- 1.0%
- Average rank
- #28in Shaving & Hair Removal
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,534per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Hair Removal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Veet Pure Sensitive Hair Removal Cream 200 ml - Leg Depilatory for Smooth Exfoliated and Hydrated Results with Shea Butter
- Price
- £4.86
- Rating
- 4.4/5
- Reviews
- 3,476
- Age
- 17y ago
Veet Expert Hair Removal Cream 400 ml Fast-Acting Depilatory for Women All Skin Types Suitable On Arms Legs Underarms Bikini Hydrating Formula Effective in 2 Minutes
- Price
- £9.91
- Rating
- 4.5/5
- Reviews
- 1,349
- Age
- 3y ago
NO HAIR CREW Intimate Hair Removal Cream for Men 100 ml The Original
- Price
- £8.49
- Rating
- 4.0/5
- Reviews
- 28,895
- Age
- 8y ago
Veet Bikini and Underarm Hair Removal Cream 100ml
- Price
- £4.52
- Rating
- 4.3/5
- Reviews
- 4,104
- Age
- 11y ago
Veet Expert Bikini Kit 50ml Hair Removal Cream 50ml Multi Benefit Foam All Skin Types For Full Pubic Area Effective From 2 Mins Works on Tougher Hair 48 Hour Hydration
- Price
- £6.81
- Rating
- 4.1/5
- Reviews
- 1,481
- Age
- 3y ago
Trending
90-day click momentum
Nair Sensitive Hair Removal Cream Multipack for Dry & Sensitive Skin Legs & Body with Argan Oil & Aloe Vera Gentle Nair Hair Removal Cream 100ml x 4
- Price
- £6.68
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 4mo ago
Nair Tough Hair Removal Cream Multipack - for Coarse & Dark Hair on Legs & Body - with Lily Flower Extract & Cotton Seed Oil 90ml x 4
- Price
- £6.48
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 4mo ago
Veet Pure Hair Removal Cream Legs & Body Sensitive Skin 1 Spatula Long Lasting Smoothness Hydrates of Exfoliates Least Number Ingredients Packaging may vary (400ml (pack of 2))
- Price
- £15.33
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 4y ago
Veet Pure Sensitive Hair Removal Cream 200 ml - Leg Depilatory for Smooth Exfoliated and Hydrated Results with Shea Butter
- Price
- £4.86
- Rating
- 4.4/5
- Reviews
- 3,476
- Age
- 17y ago
Veet Gel Cream Hair Remover 13.5oz Pump (Sensitive)
- Price
- £15.49
- Rating
- 4.2/5
- Reviews
- 79,796
- Age
- 15y ago
Newest
by launch dateNair Tough Hair Removal Cream Multipack - for Coarse & Dark Hair on Legs & Body - with Lily Flower Extract & Cotton Seed Oil 90ml x 4
- Price
- £6.48
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 4mo ago
Nair Sensitive Hair Removal Cream Multipack for Dry & Sensitive Skin Legs & Body with Argan Oil & Aloe Vera Gentle Nair Hair Removal Cream 100ml x 4
- Price
- £6.68
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 4mo ago
Eyebrow & Facial Hair Trimmer for Women: 2 in1 Rechargeable Facial Hair Removal and Eyebrow Shaver Painless Shaving with Built-in LED Light - Perfect for Face Lips and Body
- Price
- £8.33
- Rating
- 4.5/5
- Reviews
- 4,308
- Age
- 1y ago
womn Intimate Hair Removal Cream for Women Bikini Area & Armpits 100 ml
- Price
- £8.55
- Rating
- 3.8/5
- Reviews
- 827
- Age
- 3y ago
Veet Expert Hair Removal Cream 400 ml Fast-Acting Depilatory for Women All Skin Types Suitable On Arms Legs Underarms Bikini Hydrating Formula Effective in 2 Minutes
- Price
- £9.91
- Rating
- 4.5/5
- Reviews
- 1,349
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
134
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Veet75%
- NO HAIR CREW11%
- woowoo6%
- Nair4%
- womn3%
- IFANZETECH2%
Demand
Hair Removal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Hair Removal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hair removal cream555K/yr
- veet hair removal cream for women201K/yr
- hair removal189K/yr
- veet151K/yr
- hair removal cream for genitals164K/yr
- hair removal device144K/yr
- hair removal cream for women39K/yr
- bikini hair removal cream52K/yr
- hair remover56K/yr
- veet hair removal cream42K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Removal
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Barely works
Not effective
Did not work
This is what causes irritation
Irritates the skin
Triggered apparently by allergic reaction
a very strong chemical smell
awful smell
strong scent
Made an absolute mess of my sencitive skin
Burned my skin
Will burn skin straight away
Cheap for a reason
Not worth it
Waste of money
Love
Really good product as described
Feels like good quality and compact
Amazing quality
Super Handy
Ease of use
easy to hold
Good for price
Great value for money
Good value for the money
As advertised
As described
Does what is says
Lovely smooth
Gentle on the skin
Soft on the skin
Return
0.2% Return rate 13% Fixable by listing
Barely works
Not effective
Did not work
Poor quality product
needs improvement
Absolute Rubbish
On total application the product did not remove any hair after 6 mins and just burned me
when I tried to leave the cream on for longer it started to burn
Terrible, didnt remove any hair and just smelt awful
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Removal questions
Answered from the same tracked data.