hair gummies
Skip itSoft demand (-23.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.39–£24.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,131.11avg incumbent reviews — the moat a new listing must climb
Market size
Okay£201K£201K/yr · 177K searches
Avg price
Okay£10.38avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hair gummies is a £201K/yr Amazon United Kingdom market (177K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
hair gummies market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £156K–£208K
- units × avg price
- Conversion rate
- 10.9%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 4.7%
- Avg brand age
- 43 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
22
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
17%
- HAIR BURST33%
- Horbäach22%
- Nutrition Geeks9%
- WeightWorld8%
- NutriVolv6%
- Vitawell5%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.3×
Top hair gummies search terms
- hair gummies47K/yr
- hair skin nails gummies22K/yr
- hair gummies for hair growth22K/yr
- hair growth gummies16K/yr
- hair burst gummies12K/yr
- hairburst gummies12K/yr
- hair and nail gummies9K/yr
- hair skin and nails gummies8K/yr
- hair gummies for growth and thickness6K/yr
- hair nails and skin vitamins gummies4K/yr
Top hair gummies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HAIR BURST Hair Growth Biotin Gummies - Daily Vitamins - 30 Day Supply
HAIR BURST£12.934.3★4,325 rev
Hair Skin and Nails Vitamins | 5000mcg Biotin | Hair Growth Vitamins | with Added Zinc Vitamin C E & More! 60 Vegan Gummies | Supplement for Women and Men | by Horbaach
Horbäach£8.274.4★2,106 rev
Biotin Hair Growth Gummies 10 000mcg | 90 Count | High Strength Biotin (Vitamin B7) for Hair and Skin Health | Natural Strawberry Flavour | Vegan Supplement | By Horbaach
Horbäach£8.344.5★1,058 rev
Biotin Hair Growth Supplement - 180 Vegan Tablets Enhanced with Zinc & Selenium Hair Vitamins Complex - Biotin 10000 mcg - Hair Skin and Nails Vitamins for Women & Men UK (Packaging Design May Vary)
Nutrition Geeks£5.664.4★12,621 rev
Biotin Gummies - 120 Chewable Gummies - Natural Mixed Berry Flavour
WeightWorld£12.244.4★5,357 rev
Newest
by launch date
Biotin Gummies 10 000mcg 60 Vegan Gummies with 7 Essential Vitamins for Hair Skin & Nails Support Strawberry Flavour Biotin Supplement Non-GMO Gluten-Free (Strawberry)
Balance Lifestyle£8.5220 rev
Biotin Gummies 10 000mcg | 60 Vegan Gummies | 60 Day Supply | for Hair Growth & Skin & Nails Health | Natural Peach Flavour | Vitamin B7 Gummies | Gelatine Free | Sugar Free | Non-GMO | by NutriVolv
NutriVolv£5.39121 rev
Hair Skin Nails Gummies | 5000g Biotin Vitamin C E Zinc Iodine & More | Beauty Vitamins | for Women & Men | 60 Raspberry Gummies | Vegan | Natures Truth
Nature's Truth£8.5030 rev
Biotin Gummies 10 000g Hair Skin & Nails Vitamins Hair Growth Gummies for Women & Men Biotin Hair Vitamins Supplement Strawberry Hair Gummies Vegan 120 Gummies (2 Month Supply)
NutraChamps£16.575,001 rev
Collagen Gummies by Free Soul | High Strength Marine Collagen Supplement | Advanced Superior Type 1 Hydrolysed Collagen Peptides | Triple Strength Pure Formulation Supplement | 60 Gummies
Free Soul£8.133,428 rev
Trending
90-day click momentumBiotin Gummies 10 000mcg 60 Vegan Gummies with 7 Essential Vitamins for Hair Skin & Nails Support Strawberry Flavour Biotin Supplement Non-GMO Gluten-Free (Strawberry)
Balance Lifestyle£8.524.3★
Wellgard Biohair Gummies Biotin Hair Growth Vegan Biotin Gummies Wellgard Hair Vitamins 2 Months Supply
Wellgard£7.894.5★
Biotin Gummies 10 000mcg | 60 Vegan Gummies | 60 Day Supply | for Hair Growth & Skin & Nails Health | Natural Peach Flavour | Vitamin B7 Gummies | Gelatine Free | Sugar Free | Non-GMO | by NutriVolv
NutriVolv£5.394.4★
Biotin Gummies 10 000g Hair Skin & Nails Vitamins Hair Growth Gummies for Women & Men Biotin Hair Vitamins Supplement Strawberry Hair Gummies Vegan 120 Gummies (2 Month Supply)
NutraChamps£16.574.5★
Biotin Hair Growth Supplement - 180 Vegan Tablets Enhanced with Zinc & Selenium Hair Vitamins Complex - Biotin 10000 mcg - Hair Skin and Nails Vitamins for Women & Men UK (Packaging Design May Vary)
Nutrition Geeks£5.664.4★
What buyers say about hair gummies
What buyers praise and complain about, mined from review topics.What buyers love
“Fruity in taste”
“New hair growth”
“Overall, a reliable, affordable supplement that delivers real results”
“Good value for money”
“Easy to swallow”
“nice fruity flavour”
“Absolutely amazing definitely recommend these chewable vitamins”
“easy to use”
“Does the job”
“do work”
What buyers complain about
“Tastes so artificial now”
“Did not work”
“Waste of money”
“Disgusting flavour”
“Hair has come a bit thicker”
“Made me really poorly bad headaches dizziness and nausea”
“Too much sugar”
“Not a supplement”
“Quite a big size”
“I only take 1 a day not 2”
Top return reasons
Common questions
- Is hair gummies profitable to sell on Amazon United Kingdom?
- The niche generates £201K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the hair gummies niche?
- 14 brands and 22 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in hair gummies?
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for hair gummies peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.3× the quietest.
- What does it cost to enter the hair gummies niche?
- Listings span £5.39–£24.58; the average listing price is £10.38 (sweet spot $15–$100). The average incumbent carries 2,131 reviews — the moat a new listing must climb.