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Hair Gummies

Fail

Demand is soft, at -23.7% this quarter, so Hair Gummies is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£201K/yr177K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
67%top-5 click share · 14 brands · 22 sellers

Flapen Score

Hair Gummies against its category

The dotted line is the Health & Personal Care average. Past it, Hair Gummies is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Gummies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Gummies 177K times last year and spent an estimated £201K. The top 5 brands take 78% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £201K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
10.9%
Market size, estimated
£201Ka year
Peak month
October2.3× the quietest month
Top search term
hair gummies47K searches a year

02 · Price

A sale here is worth £10.38.

Listings sell for £10.38 on average, from £5.39 to £24.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £10.38 that is £8K to £10K a year per listing.

Average price
£10.38under the $15 to $100 sweet spot
Price range
£5.39–£24.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #34 within Combination Multivitamins & Minerals. It carries 2,131 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#34in Combination Multivitamins & Minerals
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,131per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Hair Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£60K£80K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

22

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

17%

  • HAIR BURST33%
  • Horbäach22%
  • Nutrition Geeks9%
  • WeightWorld8%
  • NutriVolv6%
  • Vitawell5%
  • Open — no brand owns it (8 brands, 17%)

Demand

Hair Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Hair Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair gummies47K/yr
  • hair skin nails gummies22K/yr
  • hair gummies for hair growth22K/yr
  • hair growth gummies16K/yr
  • hair burst gummies12K/yr
  • hairburst gummies12K/yr
  • hair and nail gummies9K/yr
  • hair skin and nails gummies8K/yr
  • hair gummies for growth and thickness6K/yr
  • hair nails and skin vitamins gummies4K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Gummies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%−0.18

Tastes so artificial now

Taste awful

Different taste

Functionality-Overall6%−0.04

Did not work

Slow process but appear to be working

Zero results

Value For Money4%+0.70

Waste of money

they are very overpriced

This became expensive

Flavor4%−0.02

Disgusting flavour

New taste & texture is horrible, hope they bring back the old one so I dont have to switch brands

Change of flavour and texture

Thickness3%+0.35

Hair has come a bit thicker

so lush to feel some thickness

which was dramatically thinning

Love

Taste-Overall20%−0.18

Fruity in taste

Good Taste

no weird aftertaste

Hair Growth17%+1.50

New hair growth

Helps your hair grow

Hair growth improvement

Quality-Overall10%+0.96

Overall, a reliable, affordable supplement that delivers real results

Very happy overall

Amazing quality

Value For Money8%+0.70

Good value for money

Good value for money

Competitive price

Ease Of Chewing/Swallowing6%+0.22

Easy to swallow

Chewy

Easy to chew

Return

0.1% Return rate 0% Fixable by listing

Vitamin100%▁▁█▁▁▁

FAQ

Common Hair Gummies questions

Answered from the same tracked data.