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Hair Gummies

Fail

Demand is soft, at -23.7% this quarter, so Hair Gummies is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£201K/yr177K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
67%top-5 click share · 14 brands · 22 sellers

Flapen Score

Hair Gummies against its category

The dotted line is the Health & Personal Care average. Past it, Hair Gummies is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Gummies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Gummies 177K times last year and spent an estimated £201K. The top 5 brands take 78% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £201K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
10.9%
Market size, estimated
£201Ka year
Peak month
October2.3× the quietest month
Top search term
hair gummies47K searches a year

02 · Price

A sale here is worth £10.38.

Listings sell for £10.38 on average, from £5.39 to £24.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £10.38 that is £8K to £10K a year per listing.

Average price
£10.38under the $15 to $100 sweet spot
Price range
£5.39–£24.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #34 within Combination Multivitamins & Minerals. It carries 2,131 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#34in Combination Multivitamins & Minerals
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,131per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Hair Gummies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£60K£80K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

22

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

17%

  • HAIR BURST33%
  • Horbäach22%
  • Nutrition Geeks9%
  • WeightWorld8%
  • NutriVolv6%
  • Vitawell5%
  • Open — no brand owns it (8 brands, 17%)

Demand

Hair Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Hair Gummies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hair gummies47K/yr
  • hair skin nails gummies22K/yr
  • hair gummies for hair growth22K/yr
  • hair growth gummies16K/yr
  • hair burst gummies12K/yr
  • hairburst gummies12K/yr
  • hair and nail gummies9K/yr
  • hair skin and nails gummies8K/yr
  • hair gummies for growth and thickness6K/yr
  • hair nails and skin vitamins gummies4K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Gummies

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Taste-Overall”
19%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Tastes so artificial now”
A buyer, on “Taste-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hair Gummies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data