Gum Shield
Gum Shield shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Gum Shield profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Gum Shield is a £494K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 59/100.
Gum Shield: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -40.9% over the last 90 days and 4.9% of searches end in a purchase.
£494K
revenue / yr
Who owns the niche?
The top 5 brands hold 66% of demand, so 34% of the market is open.
34%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 66 products
Top Gum Shield products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SAFEJAWZ Mouth Guard Slim Fit Gum Shield for Adults with Case Easy Fit Remouldable Gumshield for Rugby Boxing MMA Hockey Karate & All Contact Sports Mouthguard (Adult 12+ Years White)
- Price
- £7.71
- Rating
- 4.2/5
- Reviews
- 16,259
- Age
- 8y ago
Mouth Guard for Grinding Teeth at Night: Moldable Dental Guard for Sleeping (4 Guards)
- Price
- £10.29
- Rating
- 4.0/5
- Reviews
- 15,971
- Age
- 3y ago
Flintronic 2 Pcs Adult Sports Mouthguard Gum Shield with Case for Rugby Boxing Martial Arts Hockey MMA Karate Taekwondo and Other Contact Sports (White + Black)
- Price
- £4.16
- Rating
- 3.5/5
- Reviews
- 1,149
- Age
- 3y ago
SAFEJAWZ Mouth Guard Slim Fit Gum Shield for Adults & Juniors with Case Easy Fit Remouldable Gumshield for Rugby Boxing MMA Hockey Karate & All Contact Sports Mouthguard
- Price
- £7.60
- Rating
- 4.2/5
- Reviews
- 16,259
- Age
- 9y ago
Titan Armour Gum Shield Custom-Fit Mouth Guard for Boxing Gold Adult
- Price
- £8.11
- Rating
- 4.3/5
- Reviews
- 807
- Age
- 3y ago
Trending
90-day click momentum
Dual Layer Sports Mouth Guard for Adults & Kids 11+ Premium Protection Gum Shield with Case Boil and Bite Mouthguard for Boxing Rugby MMA Karate Hockey & Contact Sports
- Price
- £5.81
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 8mo ago
Mouthguard for Adults & Kids 11+ Gum Shield with Case Boil and Bite Mouth Guard for Boxing Rugby MMA Muay Thai Karate Hockey & Contact Sports
- Price
- £4.95
- Rating
- 3.2/5
- Reviews
- 30
- Age
- 7mo ago
Flintronic 2 Pcs Adult Sports Mouthguard Gum Shield with Case for Rugby Boxing Martial Arts Hockey MMA Karate Taekwondo and Other Contact Sports (White + Black)
- Price
- £4.16
- Rating
- 3.5/5
- Reviews
- 1,149
- Age
- 3y ago
Mouthguard Adult and Junior Gum Shield Slim Fit with Case for Boxing Martial Arts Judo MMA Rugby Karate Hockey and Other Contact Sports (Black Adults (11+))
- Price
- £5.09
- Rating
- 3.8/5
- Reviews
- 82
- Age
- 4y ago
Mouth Guard for Grinding Teeth at Night: Moldable Dental Guard for Sleeping (4 Guards)
- Price
- £10.29
- Rating
- 4.0/5
- Reviews
- 15,971
- Age
- 3y ago
Newest
by launch dateMouthguard for Adults & Kids 11+ Gum Shield with Case Boil and Bite Mouth Guard for Boxing Rugby MMA Muay Thai Karate Hockey & Contact Sports
- Price
- £4.95
- Rating
- 3.2/5
- Reviews
- 30
- Age
- 7mo ago
Dual Layer Sports Mouth Guard for Adults & Kids 11+ Premium Protection Gum Shield with Case Boil and Bite Mouthguard for Boxing Rugby MMA Karate Hockey & Contact Sports
- Price
- £5.81
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 8mo ago
ONIVO Mouth Guard for Men and Kids 12+ Durable Gum Shield for Boxing MMA Rugby Hockey Martial Arts Judo Karate and other Sports - Includes Case Comfortable for Jaw Protection and Safety (Black)
- Price
- £4.57
- Rating
- 3.9/5
- Reviews
- 158
- Age
- 2y ago
Titan Armour Gum Shield Custom-Fit Mouth Guard for Boxing Gold Adult
- Price
- £8.11
- Rating
- 4.3/5
- Reviews
- 807
- Age
- 3y ago
RDX Gum Shield for Boxing MMA Kickboxing Muay Thai Judo Karate - Adult Mouth Guard Mouthpiece Jaw Protector with Storage Case Martial Arts Football Rugby Hockey Contact Sports - Above 12 Years Age
- Price
- £13.47
- Rating
- 4.2/5
- Reviews
- 640
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
Brands
24 rising
Sellers
39
Top-5 brand share
66%
Top 20: 98%
Top-5 click share
25%
Top 20: 64%
Open market
29%
- Opro25%
- SAFEJAWZ22%
- GAME GUARD7%
- flintronic6%
- ONIVO PRO6%
- Reazeal6%
Gum Shield demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.4×
Top Gum Shield search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mouth guard290K/yr
- gum shield288K/yr
- mouthguard57K/yr
- mouth guard boxing27K/yr
- opro mouth guard53K/yr
- boxing mouth guard27K/yr
- kids gum shield34K/yr
- gumshield32K/yr
- gum shield kids67K/yr
- gum shield boxing21K/yr
What reviews say buyers love and hate about Gum Shield
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“The quality feels solid”
“easy to fit”
“Ease of use”
“Comfortable all night”
“Good for dental hygiene”
What buyers complain about
68% of reviews“Too small”
“Hard and uncomfortable”
“UK dental care is in a dire situation”
“Not Remouldable”
“Cheap”
Gum Shield return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
65%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Gum Shield questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
