Gum Shield

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -40.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £494K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-40.9%

Conversion, latest week

4.9%

Market size, estimated

£494Ka year

Peak month

September3.4× the quietest month

Top search term

mouth guard290K searches a year

Listings sell for £9.60 on average, from £3.79 to £25.07. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £9.60 that is £7K to £10K a year per listing.

Average price

£9.60under the $15 to $100 sweet spot

Price range

£3.79–£25.07

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

750–1,000

Revenue per listing a year

£7K–£10K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #78 within Sleep & Snoring Aids. It carries 4,246 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#78in Sleep & Snoring Aids

Average rating

4.08 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,246per listing

Listings tracked

66

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months