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Gum Disease Treatment for Adults

Fail

Demand is soft, at -22.9% this quarter, so Gum Disease Treatment for Adults is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£931K/yr927K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
60%top-5 click share · 9 brands · 122 sellers

Flapen Score

Gum Disease Treatment for Adults against its category

The dotted line is the Health & Personal Care average. Past it, Gum Disease Treatment for Adults is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gum Disease Treatment for Adults market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gum Disease Treatment for Adults 927K times last year and spent an estimated £931K. The top 5 brands take 93% of clicks. Demand peaks in Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

15.9% of searches ended in a purchase last week.

Shoppers searched for this 927K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £931K a year.

Searches, last 12 months
927K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
15.9%
Market size, estimated
£931Ka year
Peak month
July1.5× the quietest month
Top search term
corsodyl toothpaste305K searches a year

02 · Price

A sale here is worth £6.33.

Listings sell for £6.33 on average, from £1.89 to £17.49. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £6.33 that is £38K to £51K a year per listing.

Average price
£6.33under the $15 to $100 sweet spot
Price range
£1.89–£17.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
£38K–£51K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #73 within Dental Care. It carries 2,829 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
86%
Out of stock, average day
1.0%
Average rank
#73in Dental Care
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,829per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Gum Disease Treatment for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£93K£186K£279K£373K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

122

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

5%

  • Corsodyl78%
  • Gengigel6%
  • Listerine5%
  • HIVETZ2%
  • Curaprox2%
  • Curasept2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Gum Disease Treatment for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Gum Disease Treatment for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • corsodyl toothpaste305K/yr
  • gum disease treatment for adults148K/yr
  • gum repair for receding gums88K/yr
  • corsodyl gel67K/yr
  • corsodyl active gum repair toothpaste49K/yr
  • gingivitis treatment35K/yr
  • gum toothpaste24K/yr
  • gum repair21K/yr
  • toothpaste for gum disease24K/yr
  • corsodyl dental gel17K/yr

Reviews and returns

What reviews say buyers love and hate about Gum Disease Treatment for Adults

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%−0.11

taste is nasty

Strange taste

Horrible taste

Oral Hygiene10%+1.95

Does not help gums or sensitivity

Didnt help my gums

a health hazard for anyone with a sensitive mouth

Value For Money7%+0.41

Waste of money

Expensive

Bit expensive

Functionality-Overall5%−0.05

Did not Work

Didnt really work as much as I thought

No change at all

Salt Content3%−0.02

I was shocked the first time by how salty it is which I don't like at all

Tastes a bit salty

too salty

Love

Oral Hygiene27%+1.95

Good for Gums

Good for gums

Great for gum health

Value For Money11%+0.41

Good Value

Fair Price

Good value for money

Quality-Overall7%+0.28

Excellent product

Good product and does what it says on the bottle. for me

Great price for quality

Advertised Vs Actual Product6%+0.37

Product as advertised

As described

Actually works

Taste-Overall6%−0.11

Happy with the taste

Long lasting taste

Good taste

Return

0.1% Return rate 22% Fixable by listing

Advertised Vs Actual Product17%▃█▃▄▄▂
Leak-Proof15%▇▃█▆▁▄
Functionality-Overall10%▁▄▃▄▇█

Did not Work

Didnt really work as much as I thought

No change at all

Tooth Brightening8%▁▁▄▁▁█
Quality-Overall5%▁▄▃▄█▁

shows poor quality control

Rubbish

the test is not the best

FAQ

Common Gum Disease Treatment for Adults questions

Answered from the same tracked data.