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Gum Disease Treatment for Adults

Fail

Demand is soft, at -22.9% this quarter, so Gum Disease Treatment for Adults is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£931K/yr927K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
60%top-5 click share · 9 brands · 122 sellers

Flapen Score

Gum Disease Treatment for Adults against its category

The dotted line is the Health & Personal Care average. Past it, Gum Disease Treatment for Adults is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gum Disease Treatment for Adults market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gum Disease Treatment for Adults 927K times last year and spent an estimated £931K. The top 5 brands take 93% of clicks. Demand peaks in Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 15.9% of those searches ended in a purchase.

Shoppers searched for this 927K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £931K a year.

Searches, last 12 months
927K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
15.9%
Market size, estimated
£931Ka year
Peak month
July1.5× the quietest month
Top search term
corsodyl toothpaste305K searches a year

02 · Price

A sale here is worth £6.33.

Listings sell for £6.33 on average, from £1.89 to £17.49. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £6.33 that is £38K to £51K a year per listing.

Average price
£6.33under the $15 to $100 sweet spot
Price range
£1.89–£17.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
£38K–£51K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #73 within Dental Care. It carries 2,829 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
86%
Out of stock, average day
1.0%
Average rank
#73in Dental Care
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,829per listing
Listings tracked
22

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Gum Disease Treatment for Adults products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£93K£186K£279K£373K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

122

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 97%

Open market

5%

  • Corsodyl78%
  • Gengigel6%
  • Listerine5%
  • HIVETZ2%
  • Curaprox2%
  • Curasept2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Gum Disease Treatment for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Gum Disease Treatment for Adults search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • corsodyl toothpaste305K/yr
  • gum disease treatment for adults148K/yr
  • gum repair for receding gums88K/yr
  • corsodyl gel67K/yr
  • corsodyl active gum repair toothpaste49K/yr
  • gingivitis treatment35K/yr
  • gum toothpaste24K/yr
  • gum repair21K/yr
  • toothpaste for gum disease24K/yr
  • corsodyl dental gel17K/yr

Reviews and returns

What reviews say buyers love and hate about Gum Disease Treatment for Adults

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Oral Hygiene”
22%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“taste is nasty”
A buyer, on “Taste-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Gum Disease Treatment for Adults questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data