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Guardium

Fail

The top 5 products take 89% of clicks, so Guardium is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£740K/yr267K searches / yr
90-day growth
-29.9%search demand this quarter
Competition
89%top-5 click share · 7 brands · 92 sellers

Flapen Score

Guardium against its category

The dotted line is the Health & Personal Care average. Past it, Guardium is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guardium market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guardium 267K times last year and spent an estimated £740K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 40 out of 100, a Fail.

01 · Demand

31.2% of searches ended in a purchase last week.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 31.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £740K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
-29.9%
Conversion, latest week
31.2%
Market size, estimated
£740Ka year
Peak month
February2.6× the quietest month
Top search term
nexium131K searches a year

02 · Price

A sale here is worth £8.88.

Listings sell for £8.88 on average, from £4.83 to £16.75. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £8.88 that is £71K to £89K a year per listing.

Average price
£8.88under the $15 to $100 sweet spot
Price range
£4.83–£16.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
£71K–£89K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Over-the-Counter Medication. It carries 3,175 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#31in Over-the-Counter Medication
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,175per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Guardium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£111K£222K£333K£444K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

92

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

2%

  • Nexium78%
  • Gaviscon7%
  • Generic4%
  • ANCIENT CARE CREATING HEALTHIER LIVES4%
  • BIOVITA3%
  • Gegoup2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Guardium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.6×

Search terms

Top Guardium search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nexium131K/yr
  • nexium control 40mg tablets 28 tablets40K/yr
  • nexium control 20mg tablets 28 tablets24K/yr
  • guardium18K/yr
  • reflux8K/yr
  • gastro resistant tablets7K/yr
  • nexium control8K/yr
  • guardium acid reflux tablets pack of 285K/yr
  • nexum4K/yr
  • cimetidine3K/yr

Reviews and returns

What reviews say buyers love and hate about Guardium

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money24%−0.11

Expensive though

The price is very expensive

more expensive, brands

Side Effects7%+0.26

I imagine there might be long term effects over prolonged use

Advertised Vs Actual Product7%−0.04

Not obvious from description

Water Resistance7%−0.05

item was left out in the rain every thing was soaked unable to use

Regulates Digestion5%+1.71

I was struggling as my acid reflux was making me feel too sick to eat

Had bad reflux due to a post nasal drip

Miserable reflux no more

Love

Value For Money24%−0.11

Amazing value

reasonably priced

Good price

Quality-Overall14%+0.19

Excellent product

Good quality

good item

Heart Health13%+0.45

Excellent for heart burn works quickly

Wasnt take, not expensive, treats and stops heart burn and reflux

very good for preventing heartburn no side affects

Regulates Digestion12%+1.71

Worked on my acid reflux very pleased

Works fantastically well for general digestive system pain/ discomfort/heartburn

Repay purchase - they work for me to keep acid reflux at bay

Efficiency8%+0.67

Just as effective as Nexium

Effective

Works well

FAQ

Common Guardium questions

Answered from the same tracked data.