How competitive is the Guardium niche on Amazon United Kingdom?

7 brands and 92 sellers compete in Guardium on Amazon United Kingdom. The top 5 Guardium products take 89% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Guardium?

Guardium buyers on Amazon United Kingdom complain most about Value For Money, Side Effects, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Guardium niche?

Guardium sells for £8.88 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.83–£16.75. The average incumbent carries 3,175 reviews — the moat a new listing must climb.

Guardium

a concentrated shelf (top 5 take 89% of clicks) — Guardium doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Guardium profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Guardium is a £740K/yr Amazon United Kingdom market (267K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 40/100.

Guardium: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.9% over the last 90 days and 31.2% of searches end in a purchase.

£740K

revenue / yr

Units sold / yr100K

Search volume / yr-29.9%267K

Conversion rate31.2%

Avg price£8.88

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers7 · 92

Top-5 product click share89%

Open market5%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 9 products

Top Guardium products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Nexium Control Heartburn & Indigestion Tablets for Acid Reflux Relief Gastro-Resistant Esomeprazole Tablets 20mg 14 Count

Price: £7.67
Rating: 4.7/5
Reviews: 11,688
Age: 11y ago

Nexium Control Heartburn & Indigestion Capsules for Acid Reflux Relief Gastro-Resistant Esomeprazole capsules 20mg 14 Count

Price: £8.54
Rating: 4.6/5
Reviews: 5,513
Age: 8y ago

Nexium Control Heartburn & Indigestion Tablets for Acid Reflux Relief Gastro-Resistant Esomeprazole Tablets 20mg 7 Count

Price: £4.83
Rating: 4.7/5
Reviews: 3,228
Age: 11y ago

Guardium Esomeprazole Acid Reflux Tablets 14 Pack - Indigestion & Heartburn Relief 24-Hour GERD/GORD Protection Antacids for Digestion & Nausea

Price: £7.60
Rating: 4.6/5
Reviews: 6,389
Age: 7y ago

Nexiumm Control Heartburn and Acid Reflux Relief Tablets 28 Count (14 x 2)

Price: £16.75
Rating: 5.0/5
Reviews: 23
Age: 2y ago

Newest

by launch date

NEXIUMM Control Heartburn and Acid Reflux Tablets | 14 Capsules

Price: £11.29
Rating: 4.7/5
Reviews: 51
Age: 1y ago

Esomeprazole 20mg Heartburn & Acid Reflux Control 14 Capsules - 24 Hour Relief with Pill Box

Price: £7.44
Rating: 4.7/5
Reviews: 904
Age: 1y ago

Esomeprazole 20mg Heartburn & Acid Reflux Control 24-Hour Acid Reducer for Indigestion & Heartburn Fast-Acting Delayed-Release Capsules Reduces Stomach Acid 14 Count

Price: £7.46
Rating: 4.7/5
Reviews: 302
Age: 1y ago

Nexiumm Control Heartburn and Acid Reflux Relief Tablets 28 Count (14 x 2)

Price: £16.75
Rating: 5.0/5
Reviews: 23
Age: 2y ago

OSM Pilot Seven Sea Nex

Price: £8.36
Rating: 4.6/5
Reviews: 473
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Nexium78%
Gaviscon7%
Generic4%
ANCIENT CARE CREATING HEALTHIER LIVES4%
BIOVITA3%
Gegoup2%
Open — no brand owns it (1 brand, 2%)

Guardium demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume267KCVR31.2%Products9Brands7Top 5 Brands95%OOS Rate0.0%Rating4.7★Reviews3,175Avg BSR#31

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.6×

Top Guardium search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nexium131K/yr -25.2%30.8% conv.
nexium control 40mg tablets 28 tablets40K/yr -21.8%24.4% conv.
nexium control 20mg tablets 28 tablets24K/yr -29.8%23.5% conv.
guardium18K/yr -47.0%25.4% conv.
reflux8K/yr -47.2%2.0% conv.
gastro resistant tablets7K/yr -21.0%6.3% conv.
nexium control8K/yr -55.8%24.2% conv.
guardium acid reflux tablets pack of 285K/yr +8.5%21.1% conv.
nexum4K/yr -11.1%31.8% conv.
cimetidine3K/yr -0.9%0.4% conv.

What reviews say buyers love and hate about Guardium

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Value For Money24%

“Amazing value”

Quality-Overall14%

“Excellent product”

Heart Health13%

“Excellent for heart burn works quickly”

Regulates Digestion12%

“Worked on my acid reflux very pleased”

Efficiency8%

“Just as effective as Nexium”

What buyers complain about

60% of reviews

Value For Money24%

“Expensive though”

Side Effects7%

“I imagine there might be long term effects over prolonged use”

Advertised Vs Actual Product7%

“Not obvious from description”

Water Resistance7%

“item was left out in the rain every thing was soaked unable to use”

Regulates Digestion5%

“I was struggling as my acid reflux was making me feel too sick to eat”

Common Guardium questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Guardium 40/100 on Amazon United Kingdom — Skip it. The niche generates £740K/yr across 9 tracked products. Search demand moved -29.9% over the last 90 days.