Gold Standard Whey Protein Vanilla
brand-locked demand (top 5 brands take 100% of clicks) — Gold Standard Whey Protein Vanilla doesn't clear our bar today.
Flapen Score
Is Gold Standard Whey Protein Vanilla profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Gold Standard Whey Protein Vanilla is a £124K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 45/100.
Gold Standard Whey Protein Vanilla: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +8.0% over the last 90 days and 12.5% of searches end in a purchase.
£124K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 10 products
Top Gold Standard Whey Protein Vanilla products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Optimum Nutrition Gold Standard 100% Whey Muscle Building and Recovery Protein Powder With Naturally Occurring Glutamine and BCAA Amino Acids Vanilla Ice Cream Flavour 15 Servings 450 g
- Price
- £14.07
- Rating
- 4.7/5
- Reviews
- 1,629
- Age
- 14y ago
Optimum Nutrition Gold Standard 100% Whey Protein Powder 2.28kg
- Price
- £59.15
- Rating
- 4.7/5
- Reviews
- 941
- Age
- 16y ago
Optimum Nutrition Gold Standard 100% Whey Protein Powder 900 g
- Price
- £27.27
- Rating
- 4.7/5
- Reviews
- 15,331
- Age
- 17y ago
Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (450g - 18 Servings) (Vanilla)
- Price
- £9.25
- Rating
- 4.3/5
- Reviews
- 460
- Age
- 6y ago
Optimum Nutrition Gold Standard 100% Whey Muscle Building and Recovery Protein Powder with Naturally Occurring Glutamine and BCAA Amino Acids Vanilla Ice Cream Flavour 10 Servings 300g
- Price
- £11.59
- Rating
- 4.6/5
- Reviews
- 363
- Age
- 3y ago
Trending
90-day click momentum
Optimum Nutrition Gold Standard 100% Whey Protein Powder 465 g
- Price
- £13.82
- Rating
- 4.7/5
- Reviews
- 1,990
- Age
- 14y ago
Optimum Nutrition Gold Standard 100% Whey Protein Powder 2.28kg
- Price
- £59.15
- Rating
- 4.7/5
- Reviews
- 941
- Age
- 16y ago
Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (450g - 18 Servings) (Vanilla)
- Price
- £9.25
- Rating
- 4.3/5
- Reviews
- 460
- Age
- 6y ago
Optimum Nutrition Gold Standard 100% Whey Muscle Building and Recovery Protein Powder With Naturally Occurring Glutamine and BCAA Amino Acids Vanilla Ice Cream Flavour 15 Servings 450 g
- Price
- £14.07
- Rating
- 4.7/5
- Reviews
- 1,629
- Age
- 14y ago
Optimum Nutrition Gold Standard 100% Whey Muscle Building and Recovery Protein Powder with Naturally Occurring Glutamine and BCAA Amino Acids Vanilla Ice Cream Flavour 10 Servings 300g
- Price
- £11.59
- Rating
- 4.6/5
- Reviews
- 363
- Age
- 3y ago
Newest
by launch date
Optimum Nutrition Whey Protein Powder Vanilla Flavour 22g Protein Per Serving - EasytoMix Whey Concentrate for Muscle Growth and Maintenance 899 g (29 Servings)
- Price
- £22.55
- Rating
- 4.1/5
- Reviews
- 66
- Age
- 10mo ago
Optimum Nutrition Gold Standard Vanilla Whey Powder 1.62kg Vegetarian
- Price
- £44.07
- Rating
- 4.7/5
- Reviews
- 636
- Age
- 2y ago
Optimum Nutrition Gold Standard 100% Whey Muscle Building and Recovery Protein Powder with Naturally Occurring Glutamine and BCAA Amino Acids Vanilla Ice Cream Flavour 10 Servings 300g
- Price
- £11.59
- Rating
- 4.6/5
- Reviews
- 363
- Age
- 3y ago
Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (450g - 18 Servings) (Vanilla)
- Price
- £9.25
- Rating
- 4.3/5
- Reviews
- 460
- Age
- 6y ago
Optimum Nutrition Gold Standard 100% Whey Protein Powder 465 g
- Price
- £13.82
- Rating
- 4.7/5
- Reviews
- 1,990
- Age
- 14y ago
Competition: brands, sellers & click share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Optimum Nutrition93%
- Applied Nutrition7%
- Open — no brand owns it (0%)
Gold Standard Whey Protein Vanilla demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun · busiest ÷ quietest = 2.2×
Top Gold Standard Whey Protein Vanilla search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- optimum nutrition whey protein vanilla14K/yr
- vanilla ice cream protein powder8K/yr
- gold standard whey protein vanilla5K/yr
What reviews say buyers love and hate about Gold Standard Whey Protein Vanilla
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Delicious taste”
“Good protein powder”
“Overall, good quality and easy to drink,”
“Great flavour”
“Good value for money”
What buyers complain about
64% of reviews“Strange taste”
“too sweet”
“the protein is only 17g”
“too expensive”
“very watery when made as per the instructions”
Gold Standard Whey Protein Vanilla return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Gold Standard Whey Protein Vanilla questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
