Gold Standard Whey Protein Vanilla
FailThe top 5 brands take 100% of clicks, so Gold Standard Whey Protein Vanilla is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £124K/yr27K searches / yr
- 90-day growth
- +8.0%search demand this quarter
- Competition
- 83%top-5 click share · 2 brands · 41 sellers
Flapen Score
Gold Standard Whey Protein Vanilla against its category
The dotted line is the Health & Personal Care average. Past it, Gold Standard Whey Protein Vanilla is stronger. Inside it, weaker.
Market
The Gold Standard Whey Protein Vanilla market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gold Standard Whey Protein Vanilla 27K times last year and spent an estimated £124K. All 2 brands take every click. Demand peaks in Jun. Flapen scores it 45 out of 100, a Fail.
01 · Demand
12.5% of searches ended in a purchase last week.
Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.
- Searches, last 12 months
- 27K
- Growth, 90 days vs prior 90
- +8.0%
- Conversion, latest week
- 12.5%
- Market size, estimated
- £124Ka year
- Peak month
- June2.2× the quietest month
- Top search term
- optimum nutrition whey protein vanilla14K searches a year
02 · Price
A sale here is worth £36.66.
Listings sell for £36.66 on average, from £9.25 to £107.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £36.66 that is £4K to £9K a year per listing.
- Average price
- £36.66inside the $15 to $100 sweet spot
- Price range
- £9.25–£107.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #62 within Diet & Nutrition. It carries 2,309 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #62in Diet & Nutrition
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,309per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Gold Standard Whey Protein Vanilla products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Optimum Nutrition Gold Standard 100% Whey Muscle Building and Recovery Protein Powder With Naturally Occurring Glutamine and BCAA Amino Acids Vanilla Ice Cream Flavour 15 Servings 450 g
- Price
- £14.07
- Rating
- 4.7/5
- Reviews
- 1,629
- Age
- 14y ago
Optimum Nutrition Gold Standard 100% Whey Protein Powder 2.28kg
- Price
- £59.15
- Rating
- 4.7/5
- Reviews
- 941
- Age
- 16y ago
Optimum Nutrition Gold Standard 100% Whey Protein Powder 900 g
- Price
- £27.27
- Rating
- 4.7/5
- Reviews
- 15,331
- Age
- 17y ago
Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (450g - 18 Servings) (Vanilla)
- Price
- £9.25
- Rating
- 4.3/5
- Reviews
- 460
- Age
- 6y ago
Optimum Nutrition Gold Standard 100% Whey Muscle Building and Recovery Protein Powder with Naturally Occurring Glutamine and BCAA Amino Acids Vanilla Ice Cream Flavour 10 Servings 300g
- Price
- £11.59
- Rating
- 4.6/5
- Reviews
- 363
- Age
- 3y ago
Trending
90-day click momentum
Optimum Nutrition Gold Standard 100% Whey Protein Powder 465 g
- Price
- £13.82
- Rating
- 4.7/5
- Reviews
- 1,990
- Age
- 14y ago
Optimum Nutrition Gold Standard 100% Whey Protein Powder 2.28kg
- Price
- £59.15
- Rating
- 4.7/5
- Reviews
- 941
- Age
- 16y ago
Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (450g - 18 Servings) (Vanilla)
- Price
- £9.25
- Rating
- 4.3/5
- Reviews
- 460
- Age
- 6y ago
Optimum Nutrition Gold Standard 100% Whey Muscle Building and Recovery Protein Powder With Naturally Occurring Glutamine and BCAA Amino Acids Vanilla Ice Cream Flavour 15 Servings 450 g
- Price
- £14.07
- Rating
- 4.7/5
- Reviews
- 1,629
- Age
- 14y ago
Optimum Nutrition Gold Standard 100% Whey Muscle Building and Recovery Protein Powder with Naturally Occurring Glutamine and BCAA Amino Acids Vanilla Ice Cream Flavour 10 Servings 300g
- Price
- £11.59
- Rating
- 4.6/5
- Reviews
- 363
- Age
- 3y ago
Newest
by launch date
Optimum Nutrition Whey Protein Powder Vanilla Flavour 22g Protein Per Serving - EasytoMix Whey Concentrate for Muscle Growth and Maintenance 899 g (29 Servings)
- Price
- £22.55
- Rating
- 4.1/5
- Reviews
- 66
- Age
- 10mo ago
Optimum Nutrition Gold Standard Vanilla Whey Powder 1.62kg Vegetarian
- Price
- £44.07
- Rating
- 4.7/5
- Reviews
- 636
- Age
- 2y ago
Optimum Nutrition Gold Standard 100% Whey Muscle Building and Recovery Protein Powder with Naturally Occurring Glutamine and BCAA Amino Acids Vanilla Ice Cream Flavour 10 Servings 300g
- Price
- £11.59
- Rating
- 4.6/5
- Reviews
- 363
- Age
- 3y ago
Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (450g - 18 Servings) (Vanilla)
- Price
- £9.25
- Rating
- 4.3/5
- Reviews
- 460
- Age
- 6y ago
Optimum Nutrition Gold Standard 100% Whey Protein Powder 465 g
- Price
- £13.82
- Rating
- 4.7/5
- Reviews
- 1,990
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Optimum Nutrition93%
- Applied Nutrition7%
- Open — no brand owns it (0%)
Demand
Gold Standard Whey Protein Vanilla search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.2×
Search terms
Top Gold Standard Whey Protein Vanilla search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- optimum nutrition whey protein vanilla14K/yr
- vanilla ice cream protein powder8K/yr
- gold standard whey protein vanilla5K/yr
Reviews and returns
What reviews say buyers love and hate about Gold Standard Whey Protein Vanilla
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Strange taste
tastes synthetic
Horrible taste
too sweet
TOO MUCH sugar
Too much sugar inside
the protein is only 17g
Not gluten free
Also not great for anyone with IBS
too expensive
price increased
if not the cheapest option
very watery when made as per the instructions
Even when mixed with milk, it still tastes watery and, quite frankly, is undrinkable
if you make it as per pack instructions with water then it tastes very watery and strange
Love
Delicious taste
it tastes lovely
Very tasty stuff
Good protein powder
Great protein boost
Good amount of protein
Overall, good quality and easy to drink,
Reliable seller of a quality item
Excellent product
Great flavour
I personally like the vanilla flavour
Love this flavour. vanilla ice cream
Good value for money
Fair price
good value for money
Return
0.1% Return rate 33% Fixable by listing
people always talk about the horrible flavour
wrong flavor and consistency
Its okay, however the flavour of vanilla is a bit strange
Not good quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gold Standard Whey Protein Vanilla questions
Answered from the same tracked data.