glutathione
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£16.87avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good527.27avg incumbent reviews — the moat a new listing must climb
Price range
Good£8.22–£30.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Good£395K£395K/yr · 485K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, glutathione is a £395K/yr Amazon United Kingdom market (485K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
glutathione market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- £337K–£422K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 1.8%
- Avg brand age
- 39 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
15
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
17%
- Mystic Nature30%
- WeightWorld23%
- HealthEssent12%
- Zooki8%
- CHICNUTRIX5%
- Gozitepe5%
- Open — no brand owns it (5 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top glutathione search terms
- glutathione252K/yr
- glutathione skin whitening75K/yr
- liposomal glutathione61K/yr
- glutathione supplement49K/yr
- glutathione tablets9K/yr
- best glutathione tablets for skin whitening5K/yr
- glutathione capsules8K/yr
- glutathione liposomal7K/yr
- l glutathione6K/yr
- glutathione powder5K/yr
Top glutathione products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hybrid Health Liposomal Glutathione 2000mg Supplement - 120 Vegan Capsules Enhanced Absorption Glutathione Supplement Independently Third Party Lab Tested UK Based Brand
Mystic Nature£12.154.5★176 rev
WeightWorld L-Glutathione Supplement 1000mg - 90 Capsules - with Vitamin C Hyaluronic Acid & Alpha Lipoic Acid - Non-GMO & Vegan - Reduced Liposomal Glutathione Capsules for Men & Women
WeightWorld£11.654.4★501 rev
HealthEssent Liposomal Glutathione Superior Bioavailability 2000mg Blend with Proprietary Antioxidant Complex Hyaluronic Acid Alpha Lipoic Acid Vitamin C Strong Antioxidant 60 Vegan Softgels
HealthEssent£8.224.3★298 rev
Zooki Liposomal Glutathione 500mg Capsules High Absorption Glutathione Supplement Immune & Liver Support Antioxidant Skin & Energy Support Vegan Glutathione Tablets 60 Capsules 30 Servings
Zooki£30.224.4★63 rev
Chicnutrix Glow - Reduced Glutathione 500mg (OPITAC) & Vitamin C for antioxidant support and detoxification non-GMO & Vegan - 20 tablets (Strawberry Lemon flavour)
CHICNUTRIX£14.834.2★1,524 rev
Newest
by launch date
Glutathione Reduced - 98% Highly Purified - L Glutathione Supplement with NAC Alpha Lipoic Acid & L-Glycine - Antioxidant Support - from Fermentation Non-GMO - 900 mg per Serving 90 Vegan Capsules
RAIBU£14.20520 rev
WeightWorld L-Glutathione Supplement 1000mg - 90 Capsules - with Vitamin C Hyaluronic Acid & Alpha Lipoic Acid - Non-GMO & Vegan - Reduced Liposomal Glutathione Capsules for Men & Women
WeightWorld£11.65501 rev
HealthEssent Liposomal Glutathione Superior Bioavailability 2000mg Blend with Proprietary Antioxidant Complex Hyaluronic Acid Alpha Lipoic Acid Vitamin C Strong Antioxidant 60 Vegan Softgels
HealthEssent£8.22298 rev
Hybrid Health Liposomal Glutathione 2000mg Supplement - 120 Vegan Capsules Enhanced Absorption Glutathione Supplement Independently Third Party Lab Tested UK Based Brand
Mystic Nature£12.15176 rev
Glutathione Skin Brightening 10 000mg Anti ageing Formula Targets Hyperpigmentation Spota & Acne Marks| Collagen & Vitamin C Infused Capsules + CoQ10 200mg Liposomal Glutathione
Soleil Collections£17.2772 rev
Trending
90-day click momentumWeightWorld L-Glutathione Supplement 1000mg - 90 Capsules - with Vitamin C Hyaluronic Acid & Alpha Lipoic Acid - Non-GMO & Vegan - Reduced Liposomal Glutathione Capsules for Men & Women
WeightWorld£11.654.4★
Zooki Liposomal Glutathione 500mg Capsules High Absorption Glutathione Supplement Immune & Liver Support Antioxidant Skin & Energy Support Vegan Glutathione Tablets 60 Capsules 30 Servings
Zooki£30.224.4★
Hybrid Health Liposomal Glutathione 2000mg Supplement - 120 Vegan Capsules Enhanced Absorption Glutathione Supplement Independently Third Party Lab Tested UK Based Brand
Mystic Nature£12.154.5★
Liposomal Glutathione 2000mg Complex with Vitamin-C and Collagen Peptides Liposomal Vitamin C Glutathione Supplement Superior Bioavailability 10X Absorption - 60 Softgels
Lidoque£8.384.3★
HealthEssent Liposomal Glutathione Superior Bioavailability 2000mg Blend with Proprietary Antioxidant Complex Hyaluronic Acid Alpha Lipoic Acid Vitamin C Strong Antioxidant 60 Vegan Softgels
HealthEssent£8.224.3★
What buyers say about glutathione
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality supplement”
“Glow”
“Great value for money”
“As described”
“I also like that it pairs well with my vitamin C supplement since they work synergistically”
“Smooth skin”
“My skin energy level went up”
“I am taking them second week and already notice difference in my skin, looks more brighter and healthier”
“my looks are fresh”
“easy to use”
What buyers complain about
“And so expensive”
“The only downside is that the capsules are kinda big”
“Too hard to swallow”
“Has a funny taste though”
“Dont work”
“Different ingredients than advertised”
“skin reacts, caused upset stomach when taken alongside other supplements,”
“Not seen difference in my energy levels”
“sometimes its hard to switch off”
“after some possible chest pain”
Common questions
- Is glutathione profitable to sell on Amazon United Kingdom?
- The niche generates £395K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the glutathione niche?
- 11 brands and 15 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in glutathione?
- Top complaints mined from reviews: Value For Money, Size-Overall, Ease Of Chewing/Swallowing. The return rate is 0.1%.
- When does demand for glutathione peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the glutathione niche?
- Listings span £8.22–£30.22; the average listing price is £16.87 (sweet spot $15–$100). The average incumbent carries 527 reviews — the moat a new listing must climb.