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Gleam Whitening Strips

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $37K a year here, so Gleam Whitening Strips is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£37K/yr69K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
42%top-5 click share · 21 brands · 66 sellers

Flapen Score

Gleam Whitening Strips against its category

The dotted line is the Health & Personal Care average. Past it, Gleam Whitening Strips is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gleam Whitening Strips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gleam Whitening Strips 69K times last year and spent an estimated £37K. The top 5 brands take 71% of clicks. Demand peaks in Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
4.1%
Market size, estimated
£37Ka year
Peak month
September11.2× the quietest month
Top search term
gleam teeth uk whitening strips42K searches a year

02 · Price

A sale here is worth £12.86.

Listings sell for £12.86 on average, from £2.28 to £22.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.86 that is £1K to £3K a year per listing.

Average price
£12.86under the $15 to $100 sweet spot
Price range
£2.28–£22.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 45.1% of listings are out of stock. The average listing ranks #33 within Dental Care. It carries 2,079 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
45.1%
Average rank
#33in Dental Care
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,079per listing
Listings tracked
40

04 · Newcomers

Amazon counts 13 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
13Amazon's first-year sales bar
Average brand age
21 months

Products

Top Gleam Whitening Strips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

66

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

42%

Top 20: 79%

Open market

26%

  • Pdoo33%
  • MySweetSmile17%
  • Whites Beaconsfield11%
  • DrDent5%
  • Luiable5%
  • MrWhites4%

Demand

Gleam Whitening Strips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 11.2×

Search terms

Top Gleam Whitening Strips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gleam teeth uk whitening strips42K/yr
  • gleam teeth whitening strips17K/yr
  • pap teeth whitening strips6K/yr
  • gleem teeth whitening strips4K/yr

Reviews and returns

What reviews say buyers love and hate about Gleam Whitening Strips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall13%−0.23

Not very effective

Didn't work very well

Didn't Work For Me

Tooth Brightening7%+1.38

Did not whiten

Yet another teeth whitening fail

Doesn't whiten teeth at all

Ease Of Use6%+0.13

Slightly difficult to use

Difficult to get off

Hard to put on

Adhesion/Stickiness6%−0.05

Very sticky

Sticky messy

Wont stick

Oral Hygiene5%−0.06

Leaves a sick feeling in my mouth

especially one intended to be put in the mouth

My teeth were bad

Love

Tooth Brightening26%+1.38

Whitening toothpaste

Definitely brighten teeth

whitening your teeth

Quality-Overall19%+1.95

Good product as expected from this company

Excellent product, so happy with the results

Best quality

Ease Of Use9%+0.13

Ease of use

Very easy to wear

easy to put on

Value For Money8%

They are affordable

Good value for money

Money well spent

Efficiency5%+0.43

WORKS WELL

Works very effectively

Seems effective

Return

0.1% Return rate 5% Fixable by listing

Functionality-Overall24%█▅▆▇▅▅

Not very effective

Didn't work very well

Didn't Work For Me

Tooth Sensitivity12%▃█▆▆▄▃

I have very sensitive teeth

some made my teeth feel quite sensitive

Not for sensitive teeth

Tooth Brightening12%▄▅▃▄▄█

Did not whiten

Yet another teeth whitening fail

Doesn't whiten teeth at all

Adhesion/Stickiness9%▇█▇▇▆▄

Very sticky

Sticky messy

Wont stick

Advertised Vs Actual Product4%▄▆▃▄█▅

FAQ

Common Gleam Whitening Strips questions

Answered from the same tracked data.