gleam whitening strips
Worth a lookShows low returns (0.1%), but a small market ($37K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.86avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,079.03avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.28–£22.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Market size
Bad£37K£37K/yr · 69K searches
According to Flapen's Amazon United Kingdom niche tracking, gleam whitening strips is a £37K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Sep. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
gleam whitening strips market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £39K–£51K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 93%
- Out of stock
- 45.1%
- Avg brand age
- 21 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
66
Top-5 brand share
71%
Top 20: 99%
Top-5 click share
42%
Top 20: 79%
Open market
26%
- Pdoo33%
- MySweetSmile17%
- Whites Beaconsfield11%
- DrDent5%
- Luiable5%
- MrWhites4%
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -14.3% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 11.2×
Top gleam whitening strips search terms
- gleam teeth uk whitening strips42K/yr
- gleam teeth whitening strips17K/yr
- pap teeth whitening strips6K/yr
- gleem teeth whitening strips4K/yr
Top gleam whitening strips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MySweetSmile Dentist-Approved Teeth Whitening Strips IndyBest Winners 2023 & 2024 Whiter Teeth in 7 Days 21 Treatments Reverses Years of Yellowing Non-Slip & Sensitivity-Free Pap Formula
MySweetSmile£22.404.0★423 rev
Whites Beaconsfield Teeth Whitening Strips 28 Strips (14-Day Treatment) Non-Peroxide Formula Enamel-Safe Brighten Teeth Fast Removes Coffee Wine Smoke Stains Safe for Sensitive Teeth
Whites Beaconsfield£9.084.0★2,080 rev
Teeth Whitening Strip 14 Treatments - Whitening Strips for Sensitive People Fast Remove Smoking Coffee Wine Stains Teeth Brightening Kit Pack of 28 Non-Slip Strips
Pdoo£10.804.5★4,347 rev
Purple Teeth Whitening Strips 14 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening in 7 Days - Whitening Kit for Coffee Wine Stains Removal Mint Flavor
Pdoo£12.193.8★72 rev
DRDENT Teeth Whitening Strips Professional Strength 21 Treatments (42 Strips) with Mouth Opener Enamel Safe Teeth Whitening Kit for Sensitive Teeth
DrDent£16.704.1★4,701 rev
Newest
by launch date
Teeth Whitening Strips 14 Treatments - No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal
Pdoo£11.892 rev
Teeth Whitening Strips 14 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal
Pdoo£11.924,347 rev
MrWhites Professional Teeth Whitening Strips Pap Technology Enamel Safe 28 Treatments 14 Strips (42)
MrWhites£12.1929 rev
LUNAR Teeth Whitening Strips 28 Strips Enamel Safe Non Sensitive Formula Non Slip Removes Coffee Wine & Smoking Stains 14 Day Treatment
LUNAR£8.2327 rev
DRDENT Teeth Whitening Strips Professional Strength 21 Treatments (42 Strips) with Mouth Opener Enamel Safe Teeth Whitening Kit for Sensitive Teeth
DrDent£16.704,701 rev
Trending
90-day click momentumTeeth Whitening Strips 14 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal
Pdoo£11.924.5★
DRDENT Teeth Whitening Strips Professional Strength 21 Treatments (42 Strips) with Mouth Opener Enamel Safe Teeth Whitening Kit for Sensitive Teeth
DrDent£16.704.1★
Purple Teeth Whitening Strips 7 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal Mint
Pdoo£10.994.5★
Purple Teeth Whitening Strips 14 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening in 7 Days - Whitening Kit for Coffee Wine Stains Removal Mint Flavor
Pdoo£12.193.8★
Teeth Whitening Strips for Tooth White: Professional Dentist Formulated Teeth Whitener
Luiable£6.784.8★
What buyers say about gleam whitening strips
What buyers praise and complain about, mined from review topics.What buyers love
“Whitening toothpaste”
“Good product as expected from this company”
“Ease of use”
“They are affordable”
“WORKS WELL”
“No nasty taste”
“Works as advertised”
“The application was simple enough”
“good stickiness”
“It perfect for sensitive teeth”
What buyers complain about
“Not very effective”
“Did not whiten”
“Slightly difficult to use”
“Very sticky”
“Leaves a sick feeling in my mouth”
“I have very sensitive teeth”
“Purple ones are not good”
“Waste of money”
“My teeth got super sensitive”
“it seems like my teeth are more discoloured after use”
Top return reasons
Common questions
- Is gleam whitening strips profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 40 tracked products. 13 of 26 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the gleam whitening strips niche?
- 21 brands and 66 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in gleam whitening strips?
- Top complaints mined from reviews: Functionality-Overall, Tooth Brightening, Ease Of Use. The return rate is 0.1%.
- When does demand for gleam whitening strips peak?
- Demand peaks in Sep; the busiest month runs 11.2× the quietest.
- What does it cost to enter the gleam whitening strips niche?
- Listings span £2.28–£22.40; the average listing price is £12.86 (sweet spot $15–$100). The average incumbent carries 2,079 reviews — the moat a new listing must climb.