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Glasses Wipes

Maybe

Buyers convert on 21.5% of searches. But prices span $3.30–$12.98, mostly outside the sweet spot, so Glasses Wipes is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£1.7M/yr1.1M searches / yr
90-day growth
+7.0%search demand this quarter
Competition
67%top-5 click share · 13 brands · 160 sellers

Flapen Score

Glasses Wipes against its category

The dotted line is the Health & Personal Care average. Past it, Glasses Wipes is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glasses Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glasses Wipes 1.1M times last year and spent an estimated £1.7M. The top 5 brands take 75% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

21.5% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+7.0%
Conversion, latest week
21.5%
Market size, estimated
£1.7Ma year
Peak month
May1.4× the quietest month
Top search term
glasses wipes479K searches a year

02 · Price

A sale here is worth £7.58.

Listings sell for £7.58 on average, from £3.30 to £12.98. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At £7.58 that is £61K to £76K a year per listing.

Average price
£7.58under the $15 to $100 sweet spot
Price range
£3.30–£12.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
8,000–10,000
Revenue per listing a year
£61K–£76K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #12 within Visual Care. It carries 5,265 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
84%
Out of stock, average day
3.9%
Average rank
#12in Visual Care
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,265per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Glasses Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£87K£174K£261K£349K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

160

Top-5 brand share

75%

Top 20: 94%

Top-5 click share

67%

Top 20: 100%

Open market

19%

  • Healthpoint22%
  • HAADI18%
  • ZEISS16%
  • Metene11%
  • Xllent8%
  • --6%

Demand

Glasses Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Glasses Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glasses wipes479K/yr
  • lens wipes for glasses131K/yr
  • lens wipes96K/yr
  • spectacle wipes92K/yr
  • zeiss lens wipes69K/yr
  • zeiss lens wipes - pack of 20033K/yr
  • glasses cleaner wipes33K/yr
  • lenses wipes glasses18K/yr
  • glasses wipes individually wrapped18K/yr
  • glasses cleaning wipes16K/yr

Reviews and returns

What reviews say buyers love and hate about Glasses Wipes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry24%−0.28

some wipes are dried out

Too Dry

They are not very moist

Ease Of Cleaning17%+0.58

Doesn't clean things very well

dont do a good job cleaning glasses properly

Had trouble cleaning glasses for some time

Quality-Overall10%+0.28

not as good quality as the Zeiss ones

Disappointed with the quality

However, the wipes itself are a bit low quality

Value For Money6%+1.70

pricey

Very Expensive

Waste of money

Lenses6%−0.01

Avoid for camera lenses

These were not my usual lens wipes

muck around the lens

Love

Ease Of Cleaning24%+0.58

Cleans well

Cleans really well

Cleans Excellently

Value For Money17%+1.70

Great deal

Excellent value for money

Fair price

Quality-Overall16%+0.28

Very good product supplied by this supplier

Reliable Quality

Amazing quality

Advertised Vs Actual Product8%+0.76

As advertised

As described

ALL AS ADVERTISED

Lenses6%−0.01

Good lens wipes

best lens cleaners

Great lens cleaner

Return

0.1% Return rate 34% Fixable by listing

Size-Overall30%▅▂▇▇█▂

Very small

Not fit for purpose in my opinion

Box. too big for

Moist/Dry14%▅█▄▅▃▃

some wipes are dried out

Too Dry

They are not very moist

Lenses12%█▆▅▅▁▅

Avoid for camera lenses

These were not my usual lens wipes

muck around the lens

Value For Money8%█▇▆▁█▄

pricey

Very Expensive

Waste of money

Compatibility-Overall8%▁▁▁▄▁█

FAQ

Common Glasses Wipes questions

Answered from the same tracked data.