Girls Electric Toothbrush
Girls Electric Toothbrush shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Girls Electric Toothbrush profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Girls Electric Toothbrush is a £1.6M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 61/100.
Girls Electric Toothbrush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.9% over the last 90 days and 6.5% of searches end in a purchase.
£1.6M
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 32 products
Top Girls Electric Toothbrush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Oral-B Pro Junior Electric Toothbrush 1 Green Handle 1 Toothbrush Head Designed by Braun for Ages 6+
- Price
- £24.54
- Rating
- 4.3/5
- Reviews
- 2,079
- Age
- 3y ago
Oral-B Pro Kids Electric Toothbrush 1 Toothbrush Head x4 Frozen Stickers 1 Travel Case 2 Modes with Kid-Friendly Sensitive Mode for Ages 3+ 2 Pin UK Plug Blue
- Price
- £18.09
- Rating
- 4.5/5
- Reviews
- 3,805
- Age
- 3y ago
Oral-B Pro Junior Electric Toothbrush 1 Purple Handle 1 Toothbrush Head Designed by Braun for Ages 6+
- Price
- £25.11
- Rating
- 4.3/5
- Reviews
- 2,079
- Age
- 3y ago
Oral-B Pro Kids Electric Toothbrush 1 Toothbrush Head x4 Spiderman Stickers 1 Travel Case 2 Modes with Kid-Friendly Sensitive Mode For Ages 3+ 2 Pin UK Plug Blue
- Price
- £18.30
- Rating
- 4.5/5
- Reviews
- 3,805
- Age
- 3y ago
Kids Electric Toothbrush 3-5-6-12 Rechargeable Childrens Electric Toothbrush with Timer 3 Modes Habit-Forming Stickers 31000VPM Power for Boys Junior Kids Sonic Toothbrush (Astronaut Black)
- Price
- £14.43
- Rating
- 4.2/5
- Reviews
- 2,797
- Age
- 5y ago
Trending
90-day click momentum
Yoomue Sonic Electric Toothbrush for Adults & Kids - 5 High-Performance Modes 8 Replacement Heads 2.5-Hour Fast Charge Built-in Smart 2-Minute Timer IPX7 Waterproof 35Day Battery Life Light Blue
- Price
- £8.72
- Rating
- 4.2/5
- Reviews
- 107
- Age
- 6mo ago
SMILE THERAPY Childrens Electric Toothbrush 312 Rechargeable Kids Electric Toothbrush with 2-Min Timer & 30s Quad Alerts Soft Bristles Quiet Motor USB-C Travel Case & Stickers
- Price
- £16.97
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 6mo ago
Yoomue Sonic Electric Toothbrush for Adults & Kids - 5 High-Performance Modes 8 Replacement Heads 2.5-Hour Fast Charge Built-in Smart 2-Minute Timer IPX7 Waterproof 35 Day Battery Life - Pink
- Price
- £8.78
- Rating
- 4.2/5
- Reviews
- 107
- Age
- 6mo ago
3PCS Kids Electric U Shaped Toothbrush 360 Automatic Ultrasonic Toothbrush for Toddler & Children - Rechargeable Sonic Toothbrushes & Accessories with 2 Replacement Heads (Blue 2-12 Years Old)
- Price
- £12.39
- Rating
- 3.8/5
- Reviews
- 41
- Age
- 11mo ago
Colgate Minions Kids Battery-Powered Toothbrush
- Price
- £3.45
- Rating
- 4.5/5
- Reviews
- 11,778
- Age
- 8y ago
Newest
by launch dateYoomue Sonic Electric Toothbrush for Adults & Kids - 5 High-Performance Modes 8 Replacement Heads 2.5-Hour Fast Charge Built-in Smart 2-Minute Timer IPX7 Waterproof 35Day Battery Life Light Blue
- Price
- £8.72
- Rating
- 4.2/5
- Reviews
- 107
- Age
- 6mo ago
Yoomue Sonic Electric Toothbrush for Adults & Kids - 5 High-Performance Modes 8 Replacement Heads 2.5-Hour Fast Charge Built-in Smart 2-Minute Timer IPX7 Waterproof 35 Day Battery Life - Pink
- Price
- £8.78
- Rating
- 4.2/5
- Reviews
- 107
- Age
- 6mo ago
SMILE THERAPY Childrens Electric Toothbrush 312 Rechargeable Kids Electric Toothbrush with 2-Min Timer & 30s Quad Alerts Soft Bristles Quiet Motor USB-C Travel Case & Stickers
- Price
- £16.97
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 6mo ago
Oral-B iO Kids Marvel Spiderman Electric Toothbrush 1 Toothbrush Head 1 Travel Case 3 Modes with Kid-Friendly Sensitive Mode 2-Min Music Timer for Ages 6+
- Price
- £32.32
- Rating
- 4.5/5
- Reviews
- 496
- Age
- 10mo ago
Oral-B iO Kids Disney Stitch Electric Toothbrush 1 Toothbrush Head 1 Travel Case 3 Modes with Kid-Friendly Sensitive Mode 2-Min Music Timer for Ages 6+
- Price
- £32.37
- Rating
- 4.5/5
- Reviews
- 496
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
141
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
44%
Top 20: 87%
Open market
7%
- Oral-B65%
- DADA-TECH8%
- Colgate7%
- Yoomue5%
- 7AM2M4%
- Smile Therapy4%
- Open — no brand owns it (7 brands, 7%)
Girls Electric Toothbrush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Girls Electric Toothbrush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kids electric toothbrush552K/yr
- electric toothbrush kids209K/yr
- kids electric toothbrushes 6-12165K/yr
- oral b kids electric toothbrushes89K/yr
- kids oral b electric toothbrush63K/yr
- oral b kids50K/yr
- oral b electric toothbrushes kids48K/yr
- childrens electric toothbrush49K/yr
- oral b kids toothbrush36K/yr
- kids electric toothbrush oral b27K/yr
What reviews say buyers love and hate about Girls Electric Toothbrush
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Cleans teeth well just the job”
“Excellent value for money”
“the overall build quality feels solid for a childrens product”
“battery lasts well”
“very easy to use”
What buyers complain about
77% of reviews“Not charging”
“Broke within a month”
“Low battery life”
“Utter garbage - bought Oral-B thinking it was reputable - most of the time the thing won't even turn on properly”
“Rubbish quality”
Girls Electric Toothbrush return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Girls Electric Toothbrush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
