girls electric toothbrush
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great£1.6M£1.6M/yr · 1.5M searches
Avg price
Great£16.06avg listing price — sweet spot $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.45–£33.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,880.44avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, girls electric toothbrush is a £1.6M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
girls electric toothbrush market data
- Units sold / yr
- 80K–100K
- avg 2,500–3,000/product
- Revenue / yr
- £1.3M–£1.6M
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 63%
- Out of stock
- 2.6%
- Avg brand age
- 44 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
141
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
44%
Top 20: 87%
Open market
7%
- Oral-B65%
- DADA-TECH8%
- Colgate7%
- Yoomue5%
- 7AM2M4%
- Smile Therapy4%
- Open — no brand owns it (7 brands, 7%)
Demand
Weekly Amazon search volume, last 12 weeks — -7.9% search growth over the last 90 days.Top girls electric toothbrush search terms
- kids electric toothbrush552K/yr
- electric toothbrush kids209K/yr
- kids electric toothbrushes 6-12165K/yr
- oral b kids electric toothbrushes89K/yr
- kids oral b electric toothbrush63K/yr
- oral b kids50K/yr
- oral b electric toothbrushes kids48K/yr
- childrens electric toothbrush49K/yr
- oral b kids toothbrush36K/yr
- kids electric toothbrush oral b27K/yr
Top girls electric toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Pro Junior Electric Toothbrush 1 Green Handle 1 Toothbrush Head Designed by Braun for Ages 6+
Oral-B£24.544.3★2,079 rev
Oral-B Pro Kids Electric Toothbrush 1 Toothbrush Head x4 Frozen Stickers 1 Travel Case 2 Modes with Kid-Friendly Sensitive Mode for Ages 3+ 2 Pin UK Plug Blue
Oral-B£18.094.5★3,805 rev
Oral-B Pro Junior Electric Toothbrush 1 Purple Handle 1 Toothbrush Head Designed by Braun for Ages 6+
Oral-B£25.114.3★2,079 rev
Oral-B Pro Kids Electric Toothbrush 1 Toothbrush Head x4 Spiderman Stickers 1 Travel Case 2 Modes with Kid-Friendly Sensitive Mode For Ages 3+ 2 Pin UK Plug Blue
Oral-B£18.304.5★3,805 rev
Kids Electric Toothbrush 3-5-6-12 Rechargeable Childrens Electric Toothbrush with Timer 3 Modes Habit-Forming Stickers 31000VPM Power for Boys Junior Kids Sonic Toothbrush (Astronaut Black)
DADA-TECH£14.434.2★2,797 rev
Newest
by launch date
Yoomue Sonic Electric Toothbrush for Adults & Kids - 5 High-Performance Modes 8 Replacement Heads 2.5-Hour Fast Charge Built-in Smart 2-Minute Timer IPX7 Waterproof 35Day Battery Life Light Blue
Yoomue£8.72107 rev
Yoomue Sonic Electric Toothbrush for Adults & Kids - 5 High-Performance Modes 8 Replacement Heads 2.5-Hour Fast Charge Built-in Smart 2-Minute Timer IPX7 Waterproof 35 Day Battery Life - Pink
Yoomue£8.78107 rev
SMILE THERAPY Childrens Electric Toothbrush 312 Rechargeable Kids Electric Toothbrush with 2-Min Timer & 30s Quad Alerts Soft Bristles Quiet Motor USB-C Travel Case & Stickers
Smile Therapy£16.9712 rev
Oral-B iO Kids Marvel Spiderman Electric Toothbrush 1 Toothbrush Head 1 Travel Case 3 Modes with Kid-Friendly Sensitive Mode 2-Min Music Timer for Ages 6+
Oral-B£32.32496 rev
Oral-B iO Kids Disney Stitch Electric Toothbrush 1 Toothbrush Head 1 Travel Case 3 Modes with Kid-Friendly Sensitive Mode 2-Min Music Timer for Ages 6+
Oral-B£32.37496 rev
Trending
90-day click momentumYoomue Sonic Electric Toothbrush for Adults & Kids - 5 High-Performance Modes 8 Replacement Heads 2.5-Hour Fast Charge Built-in Smart 2-Minute Timer IPX7 Waterproof 35Day Battery Life Light Blue
Yoomue£8.724.2★
SMILE THERAPY Childrens Electric Toothbrush 312 Rechargeable Kids Electric Toothbrush with 2-Min Timer & 30s Quad Alerts Soft Bristles Quiet Motor USB-C Travel Case & Stickers
Smile Therapy£16.974.1★
Yoomue Sonic Electric Toothbrush for Adults & Kids - 5 High-Performance Modes 8 Replacement Heads 2.5-Hour Fast Charge Built-in Smart 2-Minute Timer IPX7 Waterproof 35 Day Battery Life - Pink
Yoomue£8.784.2★
3PCS Kids Electric U Shaped Toothbrush 360 Automatic Ultrasonic Toothbrush for Toddler & Children - Rechargeable Sonic Toothbrushes & Accessories with 2 Replacement Heads (Blue 2-12 Years Old)
Kenmohuo£12.393.8★
Colgate Minions Kids Battery-Powered Toothbrush
Colgate£3.454.5★
What buyers say about girls electric toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans teeth well just the job”
“Excellent value for money”
“the overall build quality feels solid for a childrens product”
“battery lasts well”
“very easy to use”
“Cleans really well”
“Charges up quickly”
“The design is fun”
“As advertisef”
“Colours are bright”
What buyers complain about
“Not charging”
“Broke within a month”
“Low battery life”
“Utter garbage - bought Oral-B thinking it was reputable - most of the time the thing won't even turn on properly”
“Rubbish quality”
“misleading product”
“Stops working”
“Waste of money”
“Not good enough its just a vibration only i not recommend this item”
“actual cleaning ability isnt fantastic either”
Top return reasons
Common questions
- Is girls electric toothbrush profitable to sell on Amazon United Kingdom?
- The niche generates £1.6M/yr across 32 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Worth a look (61/100).
- How competitive is the girls electric toothbrush niche?
- 13 brands and 141 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in girls electric toothbrush?
- Top complaints mined from reviews: Charging, Durability, Battery Life. The return rate is 0.9%.
- What does it cost to enter the girls electric toothbrush niche?
- Listings span £3.45–£33.31; the average listing price is £16.06 (sweet spot $15–$100). The average incumbent carries 2,880 reviews — the moat a new listing must climb.