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ginkgo biloba

Skip it

Soft demand (-28.7% this quarter) — this niche doesn't clear our bar today.

Market size 41Growth 11Conversion 97Competition 26Returns 100Price range 22Avg price 25Brand share 46Review moat 51Quality gap 47

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible15.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,441.89

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Market size

Okay£211K

£211K/yr · 152K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.05

avg listing price — sweet spot $15–$100

Price range

Bad£3.37–£18.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-28.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, ginkgo biloba is a £211K/yr Amazon United Kingdom market (152K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 46/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

ginkgo biloba market data

Units sold / yr
20K–25K
avg 1,000–1,250/product
Revenue / yr
£181K–£226K
units × avg price
Conversion rate
15.3%
Avg BSR
#29
Page quality
0%
Prime
100%
Sponsored
72%
Out of stock
1.1%
Avg brand age
61 months
Avg seller age
179 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

45

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

15%

  • Zipvit23%
  • WeightWorld16%
  • PH PROWISE Healthcare14%
  • ALPHA0113%
  • Horbäach11%
  • Natures Aid8%
  • Open — no brand owns it (9 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.7% search growth over the last 90 days.
5K3KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top ginkgo biloba search terms

  • ginkgo biloba48K/yr
  • ginko biloba24K/yr
  • ginko biloba high strength24K/yr
  • gingko biloba12K/yr
  • gingko biloba high strength7K/yr
  • ginseng and ginkgo biloba6K/yr
  • ginko biloba and ginseng high strength7K/yr
  • ginkgo biloba high strength6K/yr
  • ginkgo4K/yr
  • ginko5K/yr
All search terms

Top ginkgo biloba products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£11K10%£21K15%£32K20%£42K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about ginkgo biloba

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Great quality supplement”

Advertised Vs Actual Product18%

“Works as advertised”

Value For Money17%

“Value for money”

Efficiency8%

“The effectiveness of Ginkgo Bilovs”

Focus Enhancement6%

“enhanced my focus”

Sleep Quality5%

“I literally fell asleep 3 times in one day”

Vitamin4%

“Great value for money and effective supplements”

Energy Level3%

“These capsules give good energy”

Brightness/Shine/Glow1%

“I feel brighter more energetic my memory had improved alot”

Soothing Effect1%

“It makes you relax, calm and sleepy that you want to go to bed”

What buyers complain about

Functionality-Overall25%

“has no effect”

Dosage17%

“High dosage”

Ease Of Use8%

“inedible”

Side Effects8%

“is not wanted because of the side effects worry Amazon has badly let me down by not letting me send it back for a refund”

Smell8%

“Stinks”

Strength8%

“It's so weak I can't detect any effect. unlike other brands”

Ingredients-Overall8%

“Unfortunately unable to use as further reading up on supplement. not just this particular brand”

Value For Money4%

“I wasted my money”

Focus Enhancement4%

“Great that some are having great experiences with this - as I was having lots of memory issues and some brain and energy limits. plus stress rising., I have taken this for around 2 years and found it has made no difference so have decided now to stop; I had continued as got paranoid that I may be even worse if not taking it, rather than improving”

Vitamin3%

“Difficult to recommend it to other people because supplements are different to each individual”

Common questions

Is ginkgo biloba profitable to sell on Amazon United Kingdom?
The niche generates £211K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.7%. Flapen's verdict: Skip it (46/100).
How competitive is the ginkgo biloba niche?
15 brands and 45 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in ginkgo biloba?
Top complaints mined from reviews: Functionality-Overall, Dosage, Ease Of Use. The return rate is 0.1%.
When does demand for ginkgo biloba peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the ginkgo biloba niche?
Listings span £3.37–£18.24; the average listing price is £9.05 (sweet spot $15–$100). The average incumbent carries 1,442 reviews — the moat a new listing must climb.