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Ginkgo Biloba

Fail

Demand is soft, at -28.7% this quarter, so Ginkgo Biloba is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£211K/yr152K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
69%top-5 click share · 15 brands · 45 sellers

Flapen Score

Ginkgo Biloba against its category

The dotted line is the Health & Personal Care average. Past it, Ginkgo Biloba is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ginkgo Biloba market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ginkgo Biloba 152K times last year and spent an estimated £211K. The top 5 brands take 77% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £211K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
15.3%
Market size, estimated
£211Ka year
Peak month
October1.5× the quietest month
Top search term
ginkgo biloba48K searches a year

02 · Price

A sale here is worth £9.05.

Listings sell for £9.05 on average, from £3.37 to £18.24. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £9.05 that is £9K to £11K a year per listing.

Average price
£9.05under the $15 to $100 sweet spot
Price range
£3.37–£18.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #29 within Herbal Supplements. It carries 1,442 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#29in Herbal Supplements
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,442per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Ginkgo Biloba products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

45

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

15%

  • Zipvit23%
  • WeightWorld16%
  • PH PROWISE Healthcare14%
  • ALPHA0113%
  • Horbäach11%
  • Natures Aid8%
  • Open — no brand owns it (9 brands, 15%)

Demand

Ginkgo Biloba search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Ginkgo Biloba search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ginkgo biloba48K/yr
  • ginko biloba24K/yr
  • ginko biloba high strength24K/yr
  • gingko biloba12K/yr
  • gingko biloba high strength7K/yr
  • ginseng and ginkgo biloba6K/yr
  • ginko biloba and ginseng high strength7K/yr
  • ginkgo biloba high strength6K/yr
  • ginkgo4K/yr
  • ginko5K/yr

Reviews and returns

What reviews say buyers love and hate about Ginkgo Biloba

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.16

has no effect

Not working for me

Don't seem to do anything

Dosage17%−0.03

High dosage

Great that some are having great experiences with this - as I was having lots of memory issues and some brain and energy limits. plus stress rising., I have taken this for around 2 years and found it has made no difference so have decided now to stop; I had continued as got paranoid that I may be even worse if not taking it, rather than improving

Didnt felt any results after consuming whole bottle with daily recommend dose

Ease Of Use8%−0.04

inedible

Side Effects8%−0.04

is not wanted because of the side effects worry Amazon has badly let me down by not letting me send it back for a refund

Smell8%−0.05

Stinks

Love

Quality-Overall26%+1.70

Great quality supplement

Good Quality

Great product

Advertised Vs Actual Product18%+1.06

Works as advertised

As described thank you

does what it says

Value For Money17%+0.94

Value for money

Great value for money

Good price

Efficiency8%−0.01

The effectiveness of Ginkgo Bilovs

That it works

It's working good on me

Focus Enhancement6%+0.19

enhanced my focus

I notice a great improvement in concentration

Brain love just keep as adviced

FAQ

Common Ginkgo Biloba questions

Answered from the same tracked data.