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Gingerbread Candle

Fail

Demand is soft, at -54.1% this quarter, so Gingerbread Candle is a Fail.

Flapen Score
32
32 / 100
Ranks 1,977 of 2,035 Health & Personal Care niches · −16 vs the category median of 48
Market size
£15K/yr45K searches / yr
90-day growth
-54.1%search demand this quarter
Competition
85%top-5 click share · 7 brands · 39 sellers

Flapen Score

Gingerbread Candle against its category

The dotted line is the Health & Personal Care average. Past it, Gingerbread Candle is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gingerbread Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gingerbread Candle 45K times last year and spent an estimated £15K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -54.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-54.1%
Conversion, latest week
3.5%
Market size, estimated
£15Ka year
Peak month
December46.8× the quietest month
Top search term
gingerbread candle41K searches a year

02 · Price

A sale here is worth £9.73.

Listings sell for £9.73 on average, from £6.96 to £13.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £9.73 that is £973 to £2K a year per listing.

Average price
£9.73under the $15 to $100 sweet spot
Price range
£6.96–£13.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£973–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #695 within Alternative Medicine. It carries 452 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
20.0%
Average rank
#695in Alternative Medicine
Average rating
3.98 starsAmazon United Kingdom average 4.36 stars
Average reviews
452per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Gingerbread Candle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

39

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

5%

  • airpure34%
  • eBoutik20%
  • Wickford & Co.16%
  • Yankee Candle14%
  • Blinque Bermont5%
  • Spotless Leopard5%
  • Open — no brand owns it (1 brand, 5%)

Demand

Gingerbread Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 46.8×

Reviews and returns

What reviews say buyers love and hate about Gingerbread Candle

We read the reviews and the return reasons for every product selling here.

69%of positive reviews mention “Smell”
50%of negative reviews mention “Smell”
0.9%of orders come back
“Also not very ginger smelling”
A buyer, on “Smell”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Gingerbread Candle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data