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Gingerbread Candle

Fail

Demand is soft, at -54.1% this quarter, so Gingerbread Candle is a Fail.

Flapen Score
32
32 / 100
Ranks 1,977 of 2,035 Health & Personal Care niches · −16 vs the category median of 48
Market size
£15K/yr45K searches / yr
90-day growth
-54.1%search demand this quarter
Competition
85%top-5 click share · 7 brands · 39 sellers

Flapen Score

Gingerbread Candle against its category

The dotted line is the Health & Personal Care average. Past it, Gingerbread Candle is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gingerbread Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gingerbread Candle 45K times last year and spent an estimated £15K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -54.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-54.1%
Conversion, latest week
3.5%
Market size, estimated
£15Ka year
Peak month
December46.8× the quietest month
Top search term
gingerbread candle41K searches a year

02 · Price

A sale here is worth £9.73.

Listings sell for £9.73 on average, from £6.96 to £13.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £9.73 that is £973 to £2K a year per listing.

Average price
£9.73under the $15 to $100 sweet spot
Price range
£6.96–£13.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£973–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #695 within Alternative Medicine. It carries 452 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
20.0%
Average rank
#695in Alternative Medicine
Average rating
3.98 starsAmazon United Kingdom average 4.36 stars
Average reviews
452per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Gingerbread Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

39

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

5%

  • airpure34%
  • eBoutik20%
  • Wickford & Co.16%
  • Yankee Candle14%
  • Blinque Bermont5%
  • Spotless Leopard5%
  • Open — no brand owns it (1 brand, 5%)

Demand

Gingerbread Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 46.8×

Reviews and returns

What reviews say buyers love and hate about Gingerbread Candle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell50%−0.78

Also not very ginger smelling

The worst ever experienced their is no scent smell of ginger

Then could hardly smell it

Size-Overall10%+1.97

Fairly big aswell

Value For Money10%−0.06

Okay bit expensive

Strength7%−0.01

just not very strong

Love

Smell69%−0.78

The aroma is gorgeous

Great smell

the smell is yummy

Brightness/Shine/Glow8%+1.97

Sweet long lasting candle

Great candle

Value For Money7%−0.06

good value

That said, for the price its still decent

Size-Overall4%+1.97

A nice size candle

not too big

Gifting Purpose4%+0.95

Wonderful gift

A great holiday gift

Return

0.9% Return rate 20% Fixable by listing

Smell40%██▁▁▁▁

Also not very ginger smelling

The worst ever experienced their is no scent smell of ginger

Then could hardly smell it

Defective Material/Parts20%▁▁█▁▁▁
Strength20%▁▁▁█▁▁

just not very strong

Size-Overall20%▁▁█▁▁▁

Fairly big aswell

FAQ

Common Gingerbread Candle questions

Answered from the same tracked data.