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Gina Viginal Cream

Fail

The top 5 brands take 100% of clicks, so Gina Viginal Cream is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£889K/yr570K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
89%top-5 click share · 3 brands · 53 sellers

Flapen Score

Gina Viginal Cream against its category

The dotted line is the Health & Personal Care average. Past it, Gina Viginal Cream is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gina Viginal Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gina Viginal Cream 570K times last year and spent an estimated £889K. All 3 brands take every click. Demand peaks in Jan–Feb–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

17.8% of searches ended in a purchase last week.

Shoppers searched for this 570K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £889K a year.

Searches, last 12 months
570K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
17.8%
Market size, estimated
£889Ka year
Peak month
February4.7× the quietest month
Top search term
vagisil medicated cream women140K searches a year

02 · Price

A sale here is worth £8.77.

Listings sell for £8.77 on average, from £3.84 to £15.69. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 12,500 to 15,000 of them. At £8.77 that is £110K to £132K a year per listing.

Average price
£8.77under the $15 to $100 sweet spot
Price range
£3.84–£15.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
12,500–15,000
Revenue per listing a year
£110K–£132K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #551 within Over-the-Counter Medication. It carries 3,622 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#551in Over-the-Counter Medication
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,622per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Gina Viginal Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£133K£267K£400K£534K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Vagisil68%
  • Dr. Wolff's V-san29%
  • Vagisan3%

Demand

Gina Viginal Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 4.7×

Search terms

Top Gina Viginal Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vagisil medicated cream women140K/yr
  • vagisil103K/yr
  • dr wolffs v-san moisturising cream71K/yr
  • vagisil itch relief cream51K/yr
  • dr wolfs vagisan moisturising cream28K/yr
  • vaginal cream25K/yr
  • vaginia dry cream12K/yr
  • dr wolfes vsan cream11K/yr
  • v san9K/yr
  • ovesse viginal cream32K/yr

Reviews and returns

What reviews say buyers love and hate about Gina Viginal Cream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies24%

caused irritation on my sensitive skin

Was really suffering with sore red itchy skin

Had a bad reaction

Value For Money15%−0.07

Expensive and doesnt work

Very expensive

Waste of money

Comfort-Overall5%−0.03

On the whole a very uncomfortable experience

feel really unpleasant

Didn't like them to big for inside not comfortable

Moist/Dry4%+0.11

Makes no improvement to problem just leave you with a wet slimy feeling

If it stings when you apply it thats because your skin is super dry

Itch Relief3%+0.39

Eased itching

Not as good as stated so Im back to square one with itching and stinging

Had 3 tubes now still itching

Love

Quality-Overall21%+1.17

Very good cream

And the other good reviews its received

Excellent product

Advertised Vs Actual Product17%+1.55

It arrived as described

Works as described

Works as it should

Efficiency11%+0.60

Works well

Very effective, works rapidly

Effective

Value For Money10%−0.07

is a reasonable price

Value for money

Good Value

Moist/Dry6%+0.11

resolves issues of dryness

Its easy to use and provides noticeable relief from dryness and discomfort

These ones do moisturise well

Return

0.1% Return rate 11% Fixable by listing

Functionality-Overall14%█▃▁▃▁▁
Quality-Overall14%▁▁▁▁█▁

Absolutely rubbish dont waste your money

Not as good as stated so Im back to square one with itching and stinging

Not a good product

Value For Money10%▁█▁▁▅▁

Expensive and doesnt work

Very expensive

Waste of money

Leak-Proof10%▁▁▁█▄▁
Advertised Vs Actual Product10%▁█▁▁▁▁

FAQ

Common Gina Viginal Cream questions

Answered from the same tracked data.