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Gina Viginal Cream

Fail

The top 5 brands take 100% of clicks, so Gina Viginal Cream is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£889K/yr570K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
89%top-5 click share · 3 brands · 53 sellers

Flapen Score

Gina Viginal Cream against its category

The dotted line is the Health & Personal Care average. Past it, Gina Viginal Cream is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gina Viginal Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gina Viginal Cream 570K times last year and spent an estimated £889K. All 3 brands take every click. Demand peaks in Jan–Feb–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 17.8% of those searches ended in a purchase.

Shoppers searched for this 570K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £889K a year.

Searches, last 12 months
570K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
17.8%
Market size, estimated
£889Ka year
Peak month
February4.7× the quietest month
Top search term
vagisil medicated cream women140K searches a year

02 · Price

A sale here is worth £8.77.

Listings sell for £8.77 on average, from £3.84 to £15.69. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 12,500 to 15,000 of them. At £8.77 that is £110K to £132K a year per listing.

Average price
£8.77under the $15 to $100 sweet spot
Price range
£3.84–£15.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
12,500–15,000
Revenue per listing a year
£110K–£132K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #551 within Over-the-Counter Medication. It carries 3,622 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#551in Over-the-Counter Medication
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,622per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Gina Viginal Cream products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.

£0£133K£267K£400K£534K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

53

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

89%

Top 20: 100%

Open market

0%

  • Vagisil68%
  • Dr. Wolff's V-san29%
  • Vagisan3%

Demand

Gina Viginal Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 4.7×

Search terms

Top Gina Viginal Cream search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vagisil medicated cream women140K/yr
  • vagisil103K/yr
  • dr wolffs v-san moisturising cream71K/yr
  • vagisil itch relief cream51K/yr
  • dr wolfs vagisan moisturising cream28K/yr
  • vaginal cream25K/yr
  • vaginia dry cream12K/yr
  • dr wolfes vsan cream11K/yr
  • v san9K/yr
  • ovesse viginal cream32K/yr

Reviews and returns

What reviews say buyers love and hate about Gina Viginal Cream

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Allergies”
0.1%of orders come back
“caused irritation on my sensitive skin”
A buyer, on “Allergies”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Gina Viginal Cream questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data