Gillette Shaving Gel for Men
FailPrices span $1.79–$13.17, mostly outside the sweet spot, so Gillette Shaving Gel for Men is a Fail.
- Flapen Score
- 40 / 100Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 4840
- Market size
- £62K/yr117K searches / yr
- 90-day growth
- +11.5%search demand this quarter
- Competition
- 74%top-5 click share · 8 brands · 84 sellers
Flapen Score
Gillette Shaving Gel for Men against its category
The dotted line is the Health & Personal Care average. Past it, Gillette Shaving Gel for Men is stronger. Inside it, weaker.
Market
The Gillette Shaving Gel for Men market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gillette Shaving Gel for Men 117K times last year and spent an estimated £62K. The top 5 brands take 84% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
9.8% of searches ended in a purchase last week.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- +11.5%
- Conversion, latest week
- 9.8%
- Market size, estimated
- £62Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- gillette shaving gel46K searches a year
02 · Price
A sale here is worth £5.38.
Listings sell for £5.38 on average, from £1.79 to £13.17. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £5.38 that is £5K to £7K a year per listing.
- Average price
- £5.38under the $15 to $100 sweet spot
- Price range
- £1.79–£13.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
31% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Shaving & Hair Removal. It carries 1,317 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #77in Shaving & Hair Removal
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,317per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Gillette Shaving Gel for Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gillette Fusion Shave Gel for Men with Almond Oil for Sensitive Skin 5X Action: Cleanses Hydrates Protects Refreshes and Soothes 6x200ml
- Price
- £11.31
- Rating
- 4.8/5
- Reviews
- 1,071
- Age
- 8y ago
Gillette Fusion5 Ultra Sensitive Shaving Gel for Men 200 ml Soothes & Protects Sensitive Skin Leaving It Clean & Comfortable
- Price
- £1.79
- Rating
- 4.6/5
- Reviews
- 11,461
- Age
- 8y ago
NIVEA MEN Protect & Care - Moisturising Men Shaving Gel - Beard Care - Enriched With Aloe Vera & Pro-Vitamin B5 - Smooth Glide & Close Shave - For Dry Skin - 200 ml
- Price
- £1.89
- Rating
- 4.7/5
- Reviews
- 1,357
- Age
- 15y ago
2 x 200ml Men Shaving Gel Aloe Vera Sensitive Skin Face Fresh Scent
- Price
- £6.00
- Rating
- 4.7/5
- Reviews
- 395
- Age
- 3y ago
Shave Gel for Men Sensitive Skin 2 x 200ml | Original Scent for Face and Body | Skin Protection Shaving Gel with Smooth Glide | Anti-Irritation Hydration Shaving Cream Alternative
- Price
- £7.17
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 1y ago
Trending
90-day click momentum
Gillette Skin Ultra Sensitive Shave Gel 200ml Hydrating Shaving Gel for Men With Shea Butter & Vitamin E Alcohol & Dye Free Smooth Comfortable Shave for Sensitive Skin
- Price
- £6.92
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago
GILLETTE Series 200 ml Shave Gel Sensitive Duo Pack
- Price
- £7.24
- Rating
- 4.6/5
- Reviews
- 453
- Age
- 10y ago
Mens Shaving Gel for Sensitive Skin with Soothing Aloe Vera Original Scent 200ml x 3 Pack (600ml Total) | Clean Shave gel
- Price
- £8.40
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 2y ago
Gillette Series Sensitive Shaving Gel For Men 200ml
- Price
- £2.01
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 17y ago
Gillette Clear Gel Champion Gold Antiperspirant & Deodorant For Men 70ml 72 Hour Sweat And Odour Protection Invisible x6
- Price
- £13.17
- Rating
- 4.4/5
- Reviews
- 280
- Age
- 2y ago
Newest
by launch dateGillette Skin Ultra Sensitive Shave Gel 200ml Hydrating Shaving Gel for Men With Shea Butter & Vitamin E Alcohol & Dye Free Smooth Comfortable Shave for Sensitive Skin
- Price
- £6.92
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago
Shave Gel for Men Sensitive Skin 2 x 200ml | Original Scent for Face and Body | Skin Protection Shaving Gel with Smooth Glide | Anti-Irritation Hydration Shaving Cream Alternative
- Price
- £7.17
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 1y ago
Mens Shaving Gel for Sensitive Skin with Soothing Aloe Vera Original Scent 200ml x 3 Pack (600ml Total) | Clean Shave gel
- Price
- £8.40
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 2y ago
Gillette Clear Gel Champion Gold Antiperspirant & Deodorant For Men 70ml 72 Hour Sweat And Odour Protection Invisible x6
- Price
- £13.17
- Rating
- 4.4/5
- Reviews
- 280
- Age
- 2y ago
2 x 200ml Men Shaving Gel Aloe Vera Sensitive Skin Face Fresh Scent
- Price
- £6.00
- Rating
- 4.7/5
- Reviews
- 395
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
84
Top-5 brand share
84%
Top 20: 89%
Top-5 click share
74%
Top 20: 100%
Open market
5%
- Gillette41%
- Procter & Gamble21%
- NIVEA MEN12%
- --11%
- Epished7%
- Generic3%
- Open — no brand owns it (2 brands, 5%)
Demand
Gillette Shaving Gel for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Gillette Shaving Gel for Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gillette shaving gel46K/yr
- gillette shaving gel for men17K/yr
- gillette gel shaving14K/yr
- gillette shave gel10K/yr
- gillette gel11K/yr
- gillette sensitive shaving gel6K/yr
- shaving gel gillette7K/yr
- gillette fusion shaving gel4K/yr
- gillette fusion gel3K/yr
Reviews and returns
What reviews say buyers love and hate about Gillette Shaving Gel for Men
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't lather
bad lather
There's no lather or any indication of where the stuff is on your face, so you can't quickly see exactly what's been shaved and what's not
Seems like other customers have also had the same experience with the bottle leaking during delivery
first delivery was half empty with gel all over the inside of the packaging
There must be some sort of gas leakage
The dispenser on 3 of the 4 units I've used don't work so you can only get small amounts of shaving gel out
Product not working
One can didnt work so not so good
Its quite an expensive product
Both are expensive to buy so I will reserve further judgement
does the opposite of moisturising
Very drying and made my skin itchy, with many red spots
Love
Perfect product with a reasonable price
Excellent value
Cost effective
Good quality and smooth
Good Quality, Lasts a Long Time
Excellent product
The smoothest shave ever
Nice and smooth
Smooth
Smooth shave
Good shave
This shave gel provides a smooth and comfortable shaving experience
leave nice fragrance
Good deodorant
Love the smell
Return
0.1% Return rate 27% Fixable by listing
Seems like other customers have also had the same experience with the bottle leaking during delivery
first delivery was half empty with gel all over the inside of the packaging
There must be some sort of gas leakage
more like a watery cream which doesn't do the job
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gillette Shaving Gel for Men questions
Answered from the same tracked data.