Is gillette shaving gel for men profitable to sell on Amazon United Kingdom?

The niche generates £62K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Skip it (40/100).

How competitive is the gillette shaving gel for men niche?

8 brands and 84 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in gillette shaving gel for men?

Top complaints mined from reviews: Lather, Leak-Proof, Functionality-Overall. The return rate is 0.1%.

When does demand for gillette shaving gel for men peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the gillette shaving gel for men niche?

Listings span £1.79–£13.17; the average listing price is £5.38 (sweet spot $15–$100). The average incumbent carries 1,317 reviews — the moat a new listing must climb.

gillette shaving gel for men

Skip it

Prices mostly outside the sweet spot ($1.79–$13.17) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,316.94

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.5%

90-day search growth — must beat 0% to launch

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Market size

Bad£62K

£62K/yr · 117K searches

Avg price

Bad£5.38

avg listing price — sweet spot $15–$100

Price range

Bad£1.79–£13.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, gillette shaving gel for men is a £62K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 40/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

gillette shaving gel for men market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: £81K–£108K; units × avg price
Conversion rate: 9.8%
Avg BSR: #77
Page quality: 0%
Prime: 94%
Sponsored: 31%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

84%

Top 20: 89%

Top-5 click share

74%

Top 20: 100%

Open market

Gillette41%
Procter & Gamble21%
NIVEA MEN12%
--11%
Epished7%
Generic3%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top gillette shaving gel for men search terms

gillette shaving gel46K/yr +11.3%6.5% conv.
gillette shaving gel for men17K/yr +37.6%7.9% conv.
gillette gel shaving14K/yr -2.2%8.5% conv.
gillette shave gel10K/yr -0.0%4.8% conv.
gillette gel11K/yr -4.8%3.5% conv.
gillette sensitive shaving gel6K/yr +53.1%4.6% conv.
shaving gel gillette7K/yr +7.9%7.1% conv.
gillette fusion shaving gel4K/yr +10.3%6.7% conv.
gillette fusion gel3K/yr +10.4%5.4% conv.

All search terms

Top gillette shaving gel for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gillette Fusion Shave Gel for Men with Almond Oil for Sensitive Skin 5X Action: Cleanses Hydrates Protects Refreshes and Soothes 6x200ml

Gillette£11.314.8★1,071 rev

Gillette Fusion5 Ultra Sensitive Shaving Gel for Men 200 ml Soothes & Protects Sensitive Skin Leaving It Clean & Comfortable

Procter & Gamble£1.794.6★11,461 rev

NIVEA MEN Protect & Care - Moisturising Men Shaving Gel - Beard Care - Enriched With Aloe Vera & Pro-Vitamin B5 - Smooth Glide & Close Shave - For Dry Skin - 200 ml

NIVEA MEN£1.894.7★1,357 rev

2 x 200ml Men Shaving Gel Aloe Vera Sensitive Skin Face Fresh Scent

--£6.004.7★395 rev

Shave Gel for Men Sensitive Skin 2 x 200ml | Original Scent for Face and Body | Skin Protection Shaving Gel with Smooth Glide | Anti-Irritation Hydration Shaving Cream Alternative

Epished£7.174.6★151 rev

Newest

by launch date

Gillette Skin Ultra Sensitive Shave Gel 200ml Hydrating Shaving Gel for Men With Shea Butter & Vitamin E Alcohol & Dye Free Smooth Comfortable Shave for Sensitive Skin

MIMI'S OASIS£6.925 rev

4mo ago

Shave Gel for Men Sensitive Skin 2 x 200ml | Original Scent for Face and Body | Skin Protection Shaving Gel with Smooth Glide | Anti-Irritation Hydration Shaving Cream Alternative

Epished£7.17151 rev

1y ago

Mens Shaving Gel for Sensitive Skin with Soothing Aloe Vera Original Scent 200ml x 3 Pack (600ml Total) | Clean Shave gel

Generic£8.4013 rev

2y ago

Gillette Clear Gel Champion Gold Antiperspirant & Deodorant For Men 70ml 72 Hour Sweat And Odour Protection Invisible x6

Gillette£13.17280 rev

2y ago

2 x 200ml Men Shaving Gel Aloe Vera Sensitive Skin Face Fresh Scent

--£6.00395 rev

3y ago

What buyers say about gillette shaving gel for men

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money28%

“Perfect product with a reasonable price”

Quality-Overall22%

“Good quality and smooth”

Soft Feel10%

“The smoothest shave ever”

Cutting/Trimming8%

“Smooth shave”

Smell6%

“leave nice fragrance”

Advertised Vs Actual Product4%

“As advertised”

Lather3%

“Works well and lathers easy”

Ease Of Use3%

“Easy to use”

Allergies2%

“doesn't irritate your skin at all”

Sensitivity-Overall2%

“Good for sensitive skin”

What buyers complain about

Lather14%

“Doesn't lather”

Leak-Proof10%

“Seems like other customers have also had the same experience with the bottle leaking during delivery”

Functionality-Overall8%

“The dispenser on 3 of the 4 units I've used don't work so you can only get small amounts of shaving gel out”

Value For Money6%

“Its quite an expensive product”

Moist/Dry6%

“does the opposite of moisturising”

Quality-Overall6%

“Terrible on every level”

Sensitivity-Overall5%

“Also not very good for sensitive skin”

Skin Health4%

“I've had dreadful acne all my life”

Dilute/Watery4%

“more like a watery cream which doesn't do the job”

Itch Relief4%

“Made my pits itch”

Top return reasons

Leak-Proof40%

Size-Overall22%

Dilute/Watery10%

Product Condition6%

Dispensing Mechanism4%

Contamination4%