Gillette Shaving Gel for Men
prices mostly outside the sweet spot ($1.79–$13.17) — Gillette Shaving Gel for Men doesn't clear our bar today.
Flapen Score
Is Gillette Shaving Gel for Men profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Gillette Shaving Gel for Men is a £62K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 40/100.
Gillette Shaving Gel for Men: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +11.5% over the last 90 days and 9.8% of searches end in a purchase.
£62K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 16 products
Top Gillette Shaving Gel for Men products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Gillette Fusion Shave Gel for Men with Almond Oil for Sensitive Skin 5X Action: Cleanses Hydrates Protects Refreshes and Soothes 6x200ml
- Price
- £11.31
- Rating
- 4.8/5
- Reviews
- 1,071
- Age
- 8y ago
Gillette Fusion5 Ultra Sensitive Shaving Gel for Men 200 ml Soothes & Protects Sensitive Skin Leaving It Clean & Comfortable
- Price
- £1.79
- Rating
- 4.6/5
- Reviews
- 11,461
- Age
- 8y ago
NIVEA MEN Protect & Care - Moisturising Men Shaving Gel - Beard Care - Enriched With Aloe Vera & Pro-Vitamin B5 - Smooth Glide & Close Shave - For Dry Skin - 200 ml
- Price
- £1.89
- Rating
- 4.7/5
- Reviews
- 1,357
- Age
- 15y ago
2 x 200ml Men Shaving Gel Aloe Vera Sensitive Skin Face Fresh Scent
- Price
- £6.00
- Rating
- 4.7/5
- Reviews
- 395
- Age
- 3y ago
Shave Gel for Men Sensitive Skin 2 x 200ml | Original Scent for Face and Body | Skin Protection Shaving Gel with Smooth Glide | Anti-Irritation Hydration Shaving Cream Alternative
- Price
- £7.17
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 1y ago
Trending
90-day click momentum
Gillette Skin Ultra Sensitive Shave Gel 200ml Hydrating Shaving Gel for Men With Shea Butter & Vitamin E Alcohol & Dye Free Smooth Comfortable Shave for Sensitive Skin
- Price
- £6.92
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago
GILLETTE Series 200 ml Shave Gel Sensitive Duo Pack
- Price
- £7.24
- Rating
- 4.6/5
- Reviews
- 453
- Age
- 10y ago
Mens Shaving Gel for Sensitive Skin with Soothing Aloe Vera Original Scent 200ml x 3 Pack (600ml Total) | Clean Shave gel
- Price
- £8.40
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 2y ago
Gillette Series Sensitive Shaving Gel For Men 200ml
- Price
- £2.01
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 17y ago
Gillette Clear Gel Champion Gold Antiperspirant & Deodorant For Men 70ml 72 Hour Sweat And Odour Protection Invisible x6
- Price
- £13.17
- Rating
- 4.4/5
- Reviews
- 280
- Age
- 2y ago
Newest
by launch dateGillette Skin Ultra Sensitive Shave Gel 200ml Hydrating Shaving Gel for Men With Shea Butter & Vitamin E Alcohol & Dye Free Smooth Comfortable Shave for Sensitive Skin
- Price
- £6.92
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago
Shave Gel for Men Sensitive Skin 2 x 200ml | Original Scent for Face and Body | Skin Protection Shaving Gel with Smooth Glide | Anti-Irritation Hydration Shaving Cream Alternative
- Price
- £7.17
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 1y ago
Mens Shaving Gel for Sensitive Skin with Soothing Aloe Vera Original Scent 200ml x 3 Pack (600ml Total) | Clean Shave gel
- Price
- £8.40
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 2y ago
Gillette Clear Gel Champion Gold Antiperspirant & Deodorant For Men 70ml 72 Hour Sweat And Odour Protection Invisible x6
- Price
- £13.17
- Rating
- 4.4/5
- Reviews
- 280
- Age
- 2y ago
2 x 200ml Men Shaving Gel Aloe Vera Sensitive Skin Face Fresh Scent
- Price
- £6.00
- Rating
- 4.7/5
- Reviews
- 395
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 rising
Sellers
84
Top-5 brand share
84%
Top 20: 89%
Top-5 click share
74%
Top 20: 100%
Open market
5%
- Gillette41%
- Procter & Gamble21%
- NIVEA MEN12%
- --11%
- Epished7%
- Generic3%
- Open — no brand owns it (2 brands, 5%)
Gillette Shaving Gel for Men demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Gillette Shaving Gel for Men search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- gillette shaving gel46K/yr
- gillette shaving gel for men17K/yr
- gillette gel shaving14K/yr
- gillette shave gel10K/yr
- gillette gel11K/yr
- gillette sensitive shaving gel6K/yr
- shaving gel gillette7K/yr
- gillette fusion shaving gel4K/yr
- gillette fusion gel3K/yr
What reviews say buyers love and hate about Gillette Shaving Gel for Men
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Perfect product with a reasonable price”
“Good quality and smooth”
“The smoothest shave ever”
“Smooth shave”
“leave nice fragrance”
What buyers complain about
67% of reviews“Doesn't lather”
“Seems like other customers have also had the same experience with the bottle leaking during delivery”
“The dispenser on 3 of the 4 units I've used don't work so you can only get small amounts of shaving gel out”
“Its quite an expensive product”
“does the opposite of moisturising”
Gillette Shaving Gel for Men return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
27%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Gillette Shaving Gel for Men questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
