Gillette Shaving Gel for Men

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months

117K

Growth, 90 days vs prior 90

+11.5%

Conversion, latest week

9.8%

Market size, estimated

£62Ka year

Peak month

November1.3× the quietest month

Top search term

gillette shaving gel46K searches a year

Listings sell for £5.38 on average, from £1.79 to £13.17. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £5.38 that is £5K to £7K a year per listing.

Average price

£5.38under the $15 to $100 sweet spot

Price range

£1.79–£13.17

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

£5K–£7K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

31% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Shaving & Hair Removal. It carries 1,317 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

31%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#77in Shaving & Hair Removal

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,317per listing

Listings tracked

16

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

66 months