How competitive is the Gillette Mach 3 niche on Amazon United Kingdom?

3 brands and 38 sellers compete in Gillette Mach 3 on Amazon United Kingdom. The top 5 Gillette Mach 3 products take 66% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Gillette Mach 3?

Gillette Mach 3 buyers on Amazon United Kingdom complain most about Quality-Overall, Cutting/Trimming, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Gillette Mach 3 niche?

Gillette Mach 3 sells for £12.66 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.59–£22.91. The average incumbent carries 3,518 reviews — the moat a new listing must climb.

Gillette Mach 3

Gillette Mach 3 shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Gillette Mach 3 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gillette Mach 3 is a £296K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.

Gillette Mach 3: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +8.2% over the last 90 days and 13.9% of searches end in a purchase.

£296K

revenue / yr

Units sold / yr25K

Search volume / yr+8.2%169K

Conversion rate13.9%

Avg price£12.66

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 38

Top-5 product click share66%

Open market0%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Top Gillette Mach 3 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Gillette Mach 3 Razor

Price: £6.59
Rating: 4.5/5
Reviews: 3,382
Age: 18y ago

Gillette Mach3 Razor + 1 Blade for Men with Stronger-Than-Steel Blades

Price: £6.72
Rating: 4.5/5
Reviews: 376
Age: 9y ago

Gillette UEFA Champions League Special Edition Mach3 Razor for Men 3-Bladed 1 Razor 12 Blade Refills with Stainless Steel Handle

Price: £15.69
Rating: 4.6/5
Reviews: 7,038
Age: 3y ago

Gillette Mach3 Razor Blade Refills for Men 12 Count - UEFA Champions League Special Edition Precision Cut Steel Blades Up to 15 Shaves Per Blade

Price: £14.00
Rating: 4.6/5
Reviews: 10,859
Age: 5y ago

Gillette Mach3 Razor with 2 Blades

Price: £9.36
Rating: 4.6/5
Reviews: 225
Age: 10y ago

Newest

by launch date

Gillette Mach3 3-Bladed Razor 20 Razor Blade Refills with Blade Cover

Price: £22.91
Rating: 4.6/5
Reviews: 10,859
Age: 6mo ago

Gillette Mach3 Razor for Men 1 Gillette Razor Handle 4 Razor Blade Refills

Price: £10.61
Rating: 3.0/5
Reviews: 1
Age: 9mo ago

Gillette Mach3 Razor Blade Refills for Men Pack of 15 3 Blade System Stronger Than Steel Blades Long Lasting Smooth Shave

Price: £18.19
Rating: 4.6/5
Reviews: 10,859
Age: 1y ago

4Pcs Razor Blades Refills with 1 Handle Razors for Mach 3 Blades Replacement Blade with Double Lubrication Strip Compatible with Mach 3 Handles Shaving Manual Shaver Blade Men Father Boyfriend

Price: £8.13
Rating: 2.7/5
Reviews: 107
Age: 2y ago

Gillette Mach3 Razor Blades Men Pack of 20 Razor Blade Refills Upgraded Lubrastrip for an Enhanced Glide

Price: £20.85
Rating: 4.7/5
Reviews: 4,186
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Gillette79%
Procter & Gamble16%
wimony4%

Gillette Mach 3 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume169KCVR13.9%Products17Brands3Top 5 Brands100%OOS Rate6.4%Rating4.4★Reviews3,518Avg BSR#76

Peak months: Nov · busiest ÷ quietest = 2.0×

Top Gillette Mach 3 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gillette mach 348K/yr +6.6%9.9% conv.
mach 3 razor31K/yr +23.5%12.9% conv.
gillette mach 3 razor26K/yr +23.8%13.7% conv.
mach 322K/yr +5.6%11.4% conv.
gillette razors for men mach 312K/yr -24.0%13.7% conv.
gillette mach 3 handle5K/yr +20.5%12.1% conv.
gillette mach35K/yr +19.7%9.4% conv.
match 35K/yr -18.9%0.4% conv.
mac 3 razor4K/yr -0.8%15.4% conv.
mach34K/yr +1.3%12.0% conv.

What reviews say buyers love and hate about Gillette Mach 3

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Value For Money36%

“good value for money”

Cutting/Trimming19%

“Great shave”

Quality-Overall16%

“Great quality razor at a brilliant price”

Advertised Vs Actual Product8%

“All as advertised”

Sharpness4%

“The blades are good”

What buyers complain about

85% of reviews

Quality-Overall29%

“Garbage”

Cutting/Trimming14%

“They cut very badly”

Value For Money13%

“Waste on money”

Advertised Vs Actual Product11%

“Product doesnt match the picture”

Sharpness5%

“They are not as sharp”

Gillette Mach 3 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

48%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

32%

2Compatibility-Overall

18%

3Advertised Vs Actual Product

12%

4Quality-Overall

12%

5Sharpness

Common Gillette Mach 3 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gillette Mach 3 50/100 on Amazon United Kingdom — Worth a look. The niche generates £296K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +8.2% over the last 90 days.