Gillette Mach 3
MaybeReturns run at only 0.2% of orders. But the top 5 brands take 100% of clicks, so Gillette Mach 3 is a Maybe.
- Flapen Score
- 50 / 100Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 4850
- Market size
- £296K/yr169K searches / yr
- 90-day growth
- +8.2%search demand this quarter
- Competition
- 66%top-5 click share · 3 brands · 38 sellers
Flapen Score
Gillette Mach 3 against its category
The dotted line is the Health & Personal Care average. Past it, Gillette Mach 3 is stronger. Inside it, weaker.
Market
The Gillette Mach 3 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gillette Mach 3 169K times last year and spent an estimated £296K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
13.9% of searches ended in a purchase last week.
Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £296K a year.
- Searches, last 12 months
- 169K
- Growth, 90 days vs prior 90
- +8.2%
- Conversion, latest week
- 13.9%
- Market size, estimated
- £296Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- gillette mach 348K searches a year
02 · Price
A sale here is worth £12.66.
Listings sell for £12.66 on average, from £6.59 to £22.91. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £12.66 that is £13K to £16K a year per listing.
- Average price
- £12.66under the $15 to $100 sweet spot
- Price range
- £6.59–£22.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £13K–£16K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
41% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #76 within Shaving & Hair Removal. It carries 3,518 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 82%
- Out of stock, average day
- 6.4%
- Average rank
- #76in Shaving & Hair Removal
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,518per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Gillette Mach 3 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gillette Mach 3 Razor
- Price
- £6.59
- Rating
- 4.5/5
- Reviews
- 3,382
- Age
- 18y ago
Gillette Mach3 Razor + 1 Blade for Men with Stronger-Than-Steel Blades
- Price
- £6.72
- Rating
- 4.5/5
- Reviews
- 376
- Age
- 9y ago
Gillette UEFA Champions League Special Edition Mach3 Razor for Men 3-Bladed 1 Razor 12 Blade Refills with Stainless Steel Handle
- Price
- £15.69
- Rating
- 4.6/5
- Reviews
- 7,038
- Age
- 3y ago
Gillette Mach3 Razor Blade Refills for Men 12 Count - UEFA Champions League Special Edition Precision Cut Steel Blades Up to 15 Shaves Per Blade
- Price
- £14.00
- Rating
- 4.6/5
- Reviews
- 10,859
- Age
- 5y ago
Gillette Mach3 Razor with 2 Blades
- Price
- £9.36
- Rating
- 4.6/5
- Reviews
- 225
- Age
- 10y ago
Trending
90-day click momentum
Gillette Mach3 Mens Razor Handle & 2 Blade Refills
- Price
- £8.99
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 6y ago
Gillette Mach3 Razor with 2 Blades
- Price
- £9.36
- Rating
- 4.6/5
- Reviews
- 225
- Age
- 10y ago
Gillette Mach3 Base Razor for Men 16 Razor Blade Refills with Lubrication Strip for a Smooth Glide
- Price
- £20.16
- Rating
- 4.6/5
- Reviews
- 1,387
- Age
- 4y ago
Gillette Mach3 3-Bladed Razor 20 Razor Blade Refills with Blade Cover
- Price
- £22.91
- Rating
- 4.6/5
- Reviews
- 10,859
- Age
- 6mo ago
Gillette Mach3 Razor for Men 1 Gillette Razor Handle 4 Razor Blade Refills
- Price
- £10.61
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 9mo ago
Newest
by launch dateGillette Mach3 3-Bladed Razor 20 Razor Blade Refills with Blade Cover
- Price
- £22.91
- Rating
- 4.6/5
- Reviews
- 10,859
- Age
- 6mo ago
Gillette Mach3 Razor for Men 1 Gillette Razor Handle 4 Razor Blade Refills
- Price
- £10.61
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 9mo ago
Gillette Mach3 Razor Blade Refills for Men Pack of 15 3 Blade System Stronger Than Steel Blades Long Lasting Smooth Shave
- Price
- £18.19
- Rating
- 4.6/5
- Reviews
- 10,859
- Age
- 1y ago
4Pcs Razor Blades Refills with 1 Handle Razors for Mach 3 Blades Replacement Blade with Double Lubrication Strip Compatible with Mach 3 Handles Shaving Manual Shaver Blade Men Father Boyfriend
- Price
- £8.13
- Rating
- 2.7/5
- Reviews
- 107
- Age
- 2y ago
Gillette Mach3 Razor Blades Men Pack of 20 Razor Blade Refills Upgraded Lubrastrip for an Enhanced Glide
- Price
- £20.85
- Rating
- 4.7/5
- Reviews
- 4,186
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Gillette79%
- Procter & Gamble16%
- wimony4%
Demand
Gillette Mach 3 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0×
Search terms
Top Gillette Mach 3 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gillette mach 348K/yr
- mach 3 razor31K/yr
- gillette mach 3 razor26K/yr
- mach 322K/yr
- gillette razors for men mach 312K/yr
- gillette mach 3 handle5K/yr
- gillette mach35K/yr
- match 35K/yr
- mac 3 razor4K/yr
- mach34K/yr
Reviews and returns
What reviews say buyers love and hate about Gillette Mach 3
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Garbage
Poor quality
Poor blade quality
They cut very badly
Poor cut
it doesn't cut well
Waste on money
Expensive,
Pricey
Product doesnt match the picture
despite the listing making it appear otherwise
Bad advertising
They are not as sharp
They cut very badly
it doesn't cut well
Love
good value for money
Amazing value
Cost Effective
Great shave
Gives very smooth shave
good blades
Great quality razor at a brilliant price
Quality blades
Excellent product
All as advertised
Does what it says on the box
As described
The blades are good
As sharp as always
Good shave
Return
0.2% Return rate 48% Fixable by listing
Product doesnt match the picture
despite the listing making it appear otherwise
Bad advertising
Garbage
Poor quality
Poor blade quality
They are not as sharp
They cut very badly
it doesn't cut well
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gillette Mach 3 questions
Answered from the same tracked data.