gillette mach 3
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.66avg listing price — sweet spot $15–$100
Market size
Good£296K£296K/yr · 169K searches
Price range
Okay£6.59–£22.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,517.82avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gillette mach 3 is a £296K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
gillette mach 3 market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- £253K–£317K
- units × avg price
- Conversion rate
- 13.9%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 41%
- Out of stock
- 6.4%
- Avg brand age
- 42 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Gillette79%
- Procter & Gamble16%
- wimony4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.0×
Top gillette mach 3 search terms
- gillette mach 348K/yr
- mach 3 razor31K/yr
- gillette mach 3 razor26K/yr
- mach 322K/yr
- gillette razors for men mach 312K/yr
- gillette mach 3 handle5K/yr
- gillette mach35K/yr
- match 35K/yr
- mac 3 razor4K/yr
- mach34K/yr
Top gillette mach 3 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gillette Mach 3 Razor
Gillette£6.594.5★3,382 rev
Gillette Mach3 Razor + 1 Blade for Men with Stronger-Than-Steel Blades
Procter & Gamble£6.724.5★376 rev
Gillette UEFA Champions League Special Edition Mach3 Razor for Men 3-Bladed 1 Razor 12 Blade Refills with Stainless Steel Handle
Gillette£15.694.6★7,038 rev
Gillette Mach3 Razor Blade Refills for Men 12 Count - UEFA Champions League Special Edition Precision Cut Steel Blades Up to 15 Shaves Per Blade
Gillette£14.004.6★10,859 rev
Gillette Mach3 Razor with 2 Blades
Gillette£9.364.6★225 rev
Newest
by launch date
Gillette Mach3 3-Bladed Razor 20 Razor Blade Refills with Blade Cover
Gillette£22.9110,859 rev
Gillette Mach3 Razor for Men 1 Gillette Razor Handle 4 Razor Blade Refills
Gillette£10.611 rev
Gillette Mach3 Razor Blade Refills for Men Pack of 15 3 Blade System Stronger Than Steel Blades Long Lasting Smooth Shave
Gillette£18.1910,859 rev
4Pcs Razor Blades Refills with 1 Handle Razors for Mach 3 Blades Replacement Blade with Double Lubrication Strip Compatible with Mach 3 Handles Shaving Manual Shaver Blade Men Father Boyfriend
wimony£8.13107 rev
Gillette Mach3 Razor Blades Men Pack of 20 Razor Blade Refills Upgraded Lubrastrip for an Enhanced Glide
Gillette£20.854,186 rev
Trending
90-day click momentum
Gillette Mach3 Mens Razor Handle & 2 Blade Refills
Gillette£8.994.6★
Gillette Mach3 Razor with 2 Blades
Gillette£9.364.6★
Gillette Mach3 Base Razor for Men 16 Razor Blade Refills with Lubrication Strip for a Smooth Glide
Gillette£20.164.6★
Gillette Mach3 3-Bladed Razor 20 Razor Blade Refills with Blade Cover
Gillette£22.914.6★
Gillette Mach3 Razor for Men 1 Gillette Razor Handle 4 Razor Blade Refills
Gillette£10.613.0★
What buyers say about gillette mach 3
What buyers praise and complain about, mined from review topics.What buyers love
“good value for money”
“Great shave”
“Great quality razor at a brilliant price”
“All as advertised”
“The blades are good”
“Long-lasting”
“comfortable”
“They fit”
“Last ages and leave the skin so smooth”
“Easy to use”
What buyers complain about
“Garbage”
“They cut very badly”
“Waste on money”
“Product doesnt match the picture”
“They are not as sharp”
“Blades dont last long”
“much more irritation than a fusion 5 or my safety razor”
“This product in my opinion is not fit for purpose”
“cheap plastic handl”
“Robush the worst shave ever wont be baying again”
Top return reasons
Common questions
- Is gillette mach 3 profitable to sell on Amazon United Kingdom?
- The niche generates £296K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the gillette mach 3 niche?
- 3 brands and 38 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in gillette mach 3?
- Top complaints mined from reviews: Quality-Overall, Cutting/Trimming, Value For Money. The return rate is 0.2%.
- When does demand for gillette mach 3 peak?
- Demand peaks in Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the gillette mach 3 niche?
- Listings span £6.59–£22.91; the average listing price is £12.66 (sweet spot $15–$100). The average incumbent carries 3,518 reviews — the moat a new listing must climb.