gillette labs razor blades
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible£25.49avg listing price — sweet spot $15–$100
Price range
Great£11.08–£64.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£684K£684K/yr · 571K searches
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+19.9%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,364.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gillette labs razor blades is a £684K/yr Amazon United Kingdom market (571K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
gillette labs razor blades market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £765K–£1.0M
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #95
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 67%
- Out of stock
- 6.0%
- Avg brand age
- 36 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
95
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Gillette85%
- GilletteLabs8%
- Procter & Gamble4%
- Generic3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top gillette labs razor blades search terms
- gillette labs razor blades225K/yr
- gillette labs181K/yr
- gillette labs razor37K/yr
- gillette labs blades39K/yr
- gillette razors for men gillette labs14K/yr
- gilette labs7K/yr
- gillette labs heated razor11K/yr
- gillette lab6K/yr
- gillette gift set10K/yr
- gillette labs razor refills4K/yr
Top gillette labs razor blades products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gillette Labs Mens Razor Blades 10 Shaving Blade Refills Heated Razor Blades Men with Exfoliating Bar Compatible with Labs Razors for Men
Gillette£25.524.6★1,125 rev
GilletteLabs Razor Blade Refills for Men Pack of 12 Compatible with GilletteLabs Exfoliating Bar and Heated Razor Long Lasting Smooth Shave
Gillette£29.274.7★5,195 rev
GilletteLabs Razor for Men Champion Gold Edition 1 Handle & Travel Case - 5 Blades Refills Exfoliating Bar Wall Hanger Convenient Bathroom Storage
Gillette£21.764.6★832 rev
Gillette Labs Razor Blades Men Pack of 16 Refills - Compatible with GilletteLabs with Exfoliating Bar and Heated Razor Mens Shaving Blades
Gillette£35.054.7★5,195 rev
GilletteLabs with Exfoliating Bar Razor for Men Champion Gold Edition 1 Handle - 2 Blades Includes Travel Case for Convenient Storage On The Go and Wall Hanger for Easy Storage in the Bathroom
GilletteLabs£16.044.5★454 rev
Newest
by launch date
GilletteLabs with Exfoliating Bar Razor for Men Champion Gold Edition 1 Handle - 3 Blades Includes Premium Magnetic Stand
Gillette£18.45170 rev
GilletteLabs Mens Razor 1 Handle & 5 Blade Refills - Exfoliating Bar Includes Premium Magnetic Stand Shave Gel Washbag Gift Set
Gillette£24.09125 rev
GilletteLabs Razor for Men Champion Gold Edition 1 Handle & Travel Case - 5 Blades Refills Exfoliating Bar Wall Hanger Convenient Bathroom Storage
Gillette£21.76832 rev
GilletteLabs with Exfoliating Bar Razor for Men Champion Gold Edition 1 Handle - 2 Blades Includes Travel Case for Convenient Storage On The Go and Wall Hanger for Easy Storage in the Bathroom
GilletteLabs£16.04454 rev
GilletteLabs Razor Blades for Men Pack of 10 Razor Blade Refills Compatible with Labs with Exfoliating Bar and Heated Razor Plus Key Chain
Gillette£27.09579 rev
Trending
90-day click momentum
Labs Mens Razor Blade Refills 12 Pack 5 Ultra Sharp Steel Blades Per Cartridge Compatible with Labs Heated Razor & Exfoliating Bar Handles Premium Shaving Replacement Cartridges
Generic£28.455.0★
GilletteLabs with Exfoliating Bar Razor for Men Champion Gold Edition 1 Handle - 3 Blades Includes Premium Magnetic Stand
Gillette£18.454.7★
Gillette Labs Razor Blades Men Pack of 4 Razor Blade Refills Compatible with GilletteLabs with Exfoliating Bar and Heated Razor
Gillette£19.434.7★
GilletteLabs Razor Blades for Men Pack of 10 Razor Blade Refills Compatible with Labs with Exfoliating Bar and Heated Razor Plus Key Chain
Gillette£27.094.6★
Gillette Labs Mens Razor Blades 10 Shaving Blade Refills Heated Razor Blades Men with Exfoliating Bar Compatible with Labs Razors for Men
Gillette£25.524.6★
What buyers say about gillette labs razor blades
What buyers praise and complain about, mined from review topics.What buyers love
“Easy shave”
“Great value”
“Quality blades”
“Sharp & smooth”
“Smooth Shave”
“Absolutely fantastic just like the advertising claims”
“easy to use”
“These are top quality last for ages”
“Ideal gift for any occasion for a man”
“Sleek shave, long lasting and no irritation”
What buyers complain about
“Too expensive”
“Bad quality”
“doesn't cut through hair with ease”
“the heated razor breaks down after 1 month”
“The blades are just simply not as sharp, or safe, as other Gillette razors I have previously used”
“Not very comfortable”
“gave me a rash”
“Don't believe the hype”
“not fit for purpose”
“I can see other reviews stating this too - impossibleto open”
Top return reasons
Common questions
- Is gillette labs razor blades profitable to sell on Amazon United Kingdom?
- The niche generates £684K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +19.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the gillette labs razor blades niche?
- 4 brands and 95 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in gillette labs razor blades?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Cutting/Trimming. The return rate is 0.2%.
- When does demand for gillette labs razor blades peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the gillette labs razor blades niche?
- Listings span £11.08–£64.02; the average listing price is £25.49 (sweet spot $15–$100). The average incumbent carries 2,365 reviews — the moat a new listing must climb.