Gillette Labs Razor Blades
MaybeReturns run at only 0.2% of orders. But the top 5 brands take 100% of clicks, so Gillette Labs Razor Blades is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 4853
- Market size
- £684K/yr571K searches / yr
- 90-day growth
- +19.9%search demand this quarter
- Competition
- 60%top-5 click share · 4 brands · 95 sellers
Flapen Score
Gillette Labs Razor Blades against its category
The dotted line is the Health & Personal Care average. Past it, Gillette Labs Razor Blades is stronger. Inside it, weaker.
Market
The Gillette Labs Razor Blades market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gillette Labs Razor Blades 571K times last year and spent an estimated £684K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £684K a year.
- Searches, last 12 months
- 571K
- Growth, 90 days vs prior 90
- +19.9%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £684Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- gillette labs razor blades225K searches a year
02 · Price
A sale here is worth £25.49.
Listings sell for £25.49 on average, from £11.08 to £64.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £25.49 that is £38K to £51K a year per listing.
- Average price
- £25.49inside the $15 to $100 sweet spot
- Price range
- £11.08–£64.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £38K–£51K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #95 within Shaving & Hair Removal. It carries 2,365 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 89%
- Out of stock, average day
- 6.0%
- Average rank
- #95in Shaving & Hair Removal
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,365per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Gillette Labs Razor Blades products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gillette Labs Mens Razor Blades 10 Shaving Blade Refills Heated Razor Blades Men with Exfoliating Bar Compatible with Labs Razors for Men
- Price
- £25.52
- Rating
- 4.6/5
- Reviews
- 1,125
- Age
- 3y ago
GilletteLabs Razor Blade Refills for Men Pack of 12 Compatible with GilletteLabs Exfoliating Bar and Heated Razor Long Lasting Smooth Shave
- Price
- £29.27
- Rating
- 4.7/5
- Reviews
- 5,195
- Age
- 3y ago
GilletteLabs Razor for Men Champion Gold Edition 1 Handle & Travel Case - 5 Blades Refills Exfoliating Bar Wall Hanger Convenient Bathroom Storage
- Price
- £21.76
- Rating
- 4.6/5
- Reviews
- 832
- Age
- 1y ago
Gillette Labs Razor Blades Men Pack of 16 Refills - Compatible with GilletteLabs with Exfoliating Bar and Heated Razor Mens Shaving Blades
- Price
- £35.05
- Rating
- 4.7/5
- Reviews
- 5,195
- Age
- 3y ago
GilletteLabs with Exfoliating Bar Razor for Men Champion Gold Edition 1 Handle - 2 Blades Includes Travel Case for Convenient Storage On The Go and Wall Hanger for Easy Storage in the Bathroom
- Price
- £16.04
- Rating
- 4.5/5
- Reviews
- 454
- Age
- 1y ago
Trending
90-day click momentum
Labs Mens Razor Blade Refills 12 Pack 5 Ultra Sharp Steel Blades Per Cartridge Compatible with Labs Heated Razor & Exfoliating Bar Handles Premium Shaving Replacement Cartridges
- Price
- £28.45
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3y ago
GilletteLabs with Exfoliating Bar Razor for Men Champion Gold Edition 1 Handle - 3 Blades Includes Premium Magnetic Stand
- Price
- £18.45
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 8mo ago
Gillette Labs Razor Blades Men Pack of 4 Razor Blade Refills Compatible with GilletteLabs with Exfoliating Bar and Heated Razor
- Price
- £19.43
- Rating
- 4.7/5
- Reviews
- 5,195
- Age
- 3y ago
GilletteLabs Razor Blades for Men Pack of 10 Razor Blade Refills Compatible with Labs with Exfoliating Bar and Heated Razor Plus Key Chain
- Price
- £27.09
- Rating
- 4.6/5
- Reviews
- 579
- Age
- 1y ago
Gillette Labs Mens Razor Blades 10 Shaving Blade Refills Heated Razor Blades Men with Exfoliating Bar Compatible with Labs Razors for Men
- Price
- £25.52
- Rating
- 4.6/5
- Reviews
- 1,125
- Age
- 3y ago
Newest
by launch dateGilletteLabs with Exfoliating Bar Razor for Men Champion Gold Edition 1 Handle - 3 Blades Includes Premium Magnetic Stand
- Price
- £18.45
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 8mo ago
GilletteLabs Mens Razor 1 Handle & 5 Blade Refills - Exfoliating Bar Includes Premium Magnetic Stand Shave Gel Washbag Gift Set
- Price
- £24.09
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 11mo ago
GilletteLabs Razor for Men Champion Gold Edition 1 Handle & Travel Case - 5 Blades Refills Exfoliating Bar Wall Hanger Convenient Bathroom Storage
- Price
- £21.76
- Rating
- 4.6/5
- Reviews
- 832
- Age
- 1y ago
GilletteLabs with Exfoliating Bar Razor for Men Champion Gold Edition 1 Handle - 2 Blades Includes Travel Case for Convenient Storage On The Go and Wall Hanger for Easy Storage in the Bathroom
- Price
- £16.04
- Rating
- 4.5/5
- Reviews
- 454
- Age
- 1y ago
GilletteLabs Razor Blades for Men Pack of 10 Razor Blade Refills Compatible with Labs with Exfoliating Bar and Heated Razor Plus Key Chain
- Price
- £27.09
- Rating
- 4.6/5
- Reviews
- 579
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
95
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Gillette85%
- GilletteLabs8%
- Procter & Gamble4%
- Generic3%
- Open — no brand owns it (0%)
Demand
Gillette Labs Razor Blades search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Gillette Labs Razor Blades search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gillette labs razor blades225K/yr
- gillette labs181K/yr
- gillette labs razor37K/yr
- gillette labs blades39K/yr
- gillette razors for men gillette labs14K/yr
- gilette labs7K/yr
- gillette labs heated razor11K/yr
- gillette lab6K/yr
- gillette gift set10K/yr
- gillette labs razor refills4K/yr
Reviews and returns
What reviews say buyers love and hate about Gillette Labs Razor Blades
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too expensive
Over priced
price gouging
Bad quality
Shocked at reduced quality
Junk product
doesn't cut through hair with ease
You cannot use one blade more than four days or you will cut yourself
each one has left a cut on my face
the heated razor breaks down after 1 month
did not last me long
Well, I got this barely 3 years ago and just a few weeks ago it died all of a sudden
The blades are just simply not as sharp, or safe, as other Gillette razors I have previously used
Go dull very quickly
it was not sharp already after couple of use
Love
Easy shave
Excellent shave
great shaver
Great value
Excellent price
Good value for money
Quality blades
Excellent product
Good quality blades
Sharp & smooth
Nice sharp blades that do a good job
Sharp
Smooth Shave
so smooth
Smooth finish
Return
0.2% Return rate 34% Fixable by listing
not fit for purpose
too big for travel
Don't believe the hype
Not a good as advertised on TV
doesn't cut through hair with ease
You cannot use one blade more than four days or you will cut yourself
each one has left a cut on my face
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gillette Labs Razor Blades questions
Answered from the same tracked data.