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Gillette Beard Trimmer

Maybe

Returns run at only 0.9% of orders. But the top 5 brands take 95% of clicks, so Gillette Beard Trimmer is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 2,035 Health & Personal Care niches · +16 vs the category median of 48
Market size
£129K/yr133K searches / yr
90-day growth
+71.5%search demand this quarter
Competition
27%top-5 click share · 10 brands · 218 sellers

Flapen Score

Gillette Beard Trimmer against its category

The dotted line is the Health & Personal Care average. Past it, Gillette Beard Trimmer is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gillette Beard Trimmer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gillette Beard Trimmer 133K times last year and spent an estimated £129K. The top 5 brands take 95% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +71.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
+71.5%
Conversion, latest week
4.0%
Market size, estimated
£129Ka year
Top search term
gillette body and intimate for men17K searches a year

02 · Price

A sale here is worth £24.45.

Listings sell for £24.45 on average, from £5.63 to £80.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £24.45 that is £2K to £6K a year per listing.

Average price
£24.45inside the $15 to $100 sweet spot
Price range
£5.63–£80.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #293 within Shaving & Hair Removal. It carries 1,769 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
83%
Out of stock, average day
15.4%
Average rank
#293in Shaving & Hair Removal
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,769per listing
Listings tracked
42

04 · Newcomers

Amazon counts 12 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
12Amazon's first-year sales bar
Average brand age
37 months

Products

Top Gillette Beard Trimmer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

218

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

27%

Top 20: 79%

Open market

3%

  • Gillette71%
  • Gillette Venus12%
  • PHILIPS6%
  • King C. Gillette5%
  • Procter & Gamble3%
  • Veet1%
  • Open — no brand owns it (4 brands, 3%)

Demand

Gillette Beard Trimmer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.8× · 8 of 12 months tracked

Search terms

Top Gillette Beard Trimmer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gillette body and intimate for men17K/yr
  • gillette intimate30K/yr
  • gillette electric razor15K/yr
  • gillette beard trimmer13K/yr
  • gillette intimate razor5K/yr
  • gillette trimmer for men8K/yr
  • gillette trimmer7K/yr
  • gillette intimate trimmer6K/yr
  • gillette electric razors for men7K/yr
  • gillette styler7K/yr

Reviews and returns

What reviews say buyers love and hate about Gillette Beard Trimmer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging11%−0.13

Won't charge

Stopped Charging

Doesn't Charge

Quality-Overall9%+0.78

Not happy with the quality

VERY POOR PRODUCT

Not the quality I was expecting

Value For Money9%+0.60

Too expensive

Not worth it

Waste of money

Durability8%−0.09

Broke after 6 months

Didnt even last a year

doesnt last

Cutting/Trimming6%−0.07

Absolutely pointless hardly cuts anything

Doesnt have much cutting power

Doesn't Cut Properly: I had to pass over the same spot four or five times just to get it to cut anything

Love

Quality-Overall18%+0.78

The build quality feels excellent

The build quality is solid

Excellent Product

Value For Money12%+0.60

very affordable

Decent price

Great deal

Ease Of Use11%+0.99

easy to handle

easy to control

Easy to use

Cutting/Trimming9%−0.07

Good for trimming

Awesome shaving

Best Shaver

Advertised Vs Actual Product6%+0.23

Exactly what i wanted

Exactly as advertised

As Described

Return

0.9% Return rate 16% Fixable by listing

Functionality-Overall21%▆█▆▆▆▆

it did not give the results I wanted

Not performant

They don't work for me

Charging16%█▇▆▆▇▅

Won't charge

Stopped Charging

Doesn't Charge

Quality-Overall9%█▆▇▇▆▆

Not happy with the quality

VERY POOR PRODUCT

Not the quality I was expecting

Advertised Vs Actual Product7%▆▃█▆▅▄

Wrong description

Very misleading description

Misleading

Defective Material/Parts7%▄█▄▄▅▅

FAQ

Common Gillette Beard Trimmer questions

Answered from the same tracked data.