gillette beard trimmer
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£24.45avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great£5.63–£80.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+71.5%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,768.57avg incumbent reviews — the moat a new listing must climb
Market size
Okay£129K£129K/yr · 133K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gillette beard trimmer is a £129K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
gillette beard trimmer market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £147K–£196K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #293
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 71%
- Out of stock
- 15.4%
- Avg brand age
- 37 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
10 rising
Sellers
218
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
27%
Top 20: 79%
Open market
3%
- Gillette71%
- Gillette Venus12%
- PHILIPS6%
- King C. Gillette5%
- Procter & Gamble3%
- Veet1%
- Open — no brand owns it (4 brands, 3%)
Demand
Weekly Amazon search volume, last 34 weeks — +71.5% search growth over the last 90 days.Top gillette beard trimmer search terms
- gillette body and intimate for men17K/yr
- gillette intimate30K/yr
- gillette electric razor15K/yr
- gillette beard trimmer13K/yr
- gillette intimate razor5K/yr
- gillette trimmer for men8K/yr
- gillette trimmer7K/yr
- gillette intimate trimmer6K/yr
- gillette electric razors for men7K/yr
- gillette styler7K/yr
Top gillette beard trimmer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gillette Venus Womens Razor for Pubic Hair & Skin Protection 1 Handle - 5 Blade Refills Ergonomic Handle Sensitive Skin Protection
Gillette Venus£15.354.4★181 rev
GilletteLabs Body + Intimate Razor with Magnetic Shower Hanger Anti-ingrown Bar Anti-irritation Bar 1 Ergonomic Razor Handle with Easy Reach Shower Grip 3 Cartridges
Gillette£18.724.4★86 rev
GilletteLabs Body + Intimate Razor for Men 1 Handle & 4 Cartridges
Gillette£17.774.4★266 rev
GilletteLabs i3 Body + Intimate Hair Trimmer for Men 2 Body Combs
Gillette£37.295.0★1 rev
Gillette Fusion One Face and Body Electric Beard Trimmer Men with One Blade
Gillette£22.064.2★62 rev
Newest
by launch dateGilletteLabs i3 Body + Intimate Hair Trimmer for Men 2 Body Combs
Gillette£37.291 rev
GilletteLabs i7 Body + Intimate Hair Trimmer for Men 3 Body Combs
Gillette£80.071 rev
GilletteLabs i5 Body + Intimate Hair Trimmer for Men 3 Body Combs
Gillette£37.301 rev
GilletteLabs Body + Intimate Razor for Men 1 Handle & 2 Cartridges
Gillette£15.765 rev
GilletteLabs Body + Intimate Razor with Magnetic Shower Hanger Anti-ingrown Bar Anti-irritation Bar 1 Ergonomic Razor Handle with Easy Reach Shower Grip 3 Cartridges
Gillette£18.7286 rev
Trending
90-day click momentumGilletteLabs Body + Intimate Razor for Men 1 Handle & 2 Cartridges
Gillette£15.763.8★
GilletteLabs i7 Body + Intimate Hair Trimmer for Men 3 Body Combs
Gillette£80.075.0★
GilletteLabs i3 Body + Intimate Hair Trimmer for Men 2 Body Combs
Gillette£37.295.0★
GilletteLabs i5 Body + Intimate Hair Trimmer for Men 3 Body Combs
Gillette£37.301.0★
GilletteLabs Body + Intimate Razor with Magnetic Shower Hanger Anti-ingrown Bar Anti-irritation Bar 1 Ergonomic Razor Handle with Easy Reach Shower Grip 3 Cartridges
Gillette£18.724.4★
What buyers say about gillette beard trimmer
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality feels excellent”
“very affordable”
“easy to handle”
“Good for trimming”
“Exactly what i wanted”
“Decent battery life”
“All attachments are great and very affordable”
“Holds charge well”
“Very smooth”
“The device is lightweight”
What buyers complain about
“Won't charge”
“Not happy with the quality”
“Too expensive”
“Broke after 6 months”
“Absolutely pointless hardly cuts anything”
“it did not give the results I wanted”
“which can cause irritation”
“Feels very flimsy”
“Blades are blunt on arrival”
“Wrong description”
Top return reasons
Common questions
- Is gillette beard trimmer profitable to sell on Amazon United Kingdom?
- The niche generates £129K/yr across 42 tracked products. 12 of 16 products launched in the last 360 days are still selling. 90-day search growth is +71.5%. Flapen's verdict: Worth a look (64/100).
- How competitive is the gillette beard trimmer niche?
- 10 brands and 218 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in gillette beard trimmer?
- Top complaints mined from reviews: Charging, Quality-Overall, Value For Money. The return rate is 0.9%.
- What does it cost to enter the gillette beard trimmer niche?
- Listings span £5.63–£80.07; the average listing price is £24.45 (sweet spot $15–$100). The average incumbent carries 1,769 reviews — the moat a new listing must climb.