Skip to content

Germolene New Skin

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -13.3% this quarter, so Germolene New Skin is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£142K/yr259K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
61%top-5 click share · 14 brands · 29 sellers

Flapen Score

Germolene New Skin against its category

The dotted line is the Health & Personal Care average. Past it, Germolene New Skin is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Germolene New Skin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Germolene New Skin 259K times last year and spent an estimated £142K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Feb. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £142K a year.

Searches, last 12 months
259K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
7.3%
Market size, estimated
£142Ka year
Peak month
February1.7× the quietest month
Top search term
germolene new skin liquid plaster46K searches a year

02 · Price

A sale here is worth £7.50.

Listings sell for £7.50 on average, from £3.32 to £18.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.50 that is £4K to £6K a year per listing.

Average price
£7.50under the $15 to $100 sweet spot
Price range
£3.32–£18.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #58 within First Aid. It carries 820 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
95%
Out of stock, average day
15.1%
Average rank
#58in First Aid
Average rating
3.93 starsAmazon United Kingdom average 4.36 stars
Average reviews
820per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Germolene New Skin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

29

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

17%

  • Liquid Skin44%
  • Generic16%
  • QinZiEn8%
  • Gerhua5%
  • Siyinzu5%
  • Elastoplast4%
  • Open — no brand owns it (8 brands, 17%)

Demand

Germolene New Skin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Search terms

Top Germolene New Skin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • germolene new skin liquid plaster46K/yr
  • skin glue27K/yr
  • surgical glue27K/yr
  • skin glue for wounds human18K/yr
  • new skin19K/yr
  • new skin liquid plaster20K/yr
  • medical glue15K/yr
  • wound glue15K/yr
  • germolene new skin14K/yr
  • new skin liquid bandage8K/yr

Reviews and returns

What reviews say buyers love and hate about Germolene New Skin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness10%−0.08

It doesnt work as a glue

Does not stick to skin at all

Doesn't stick

Functionality-Overall9%−0.11

it doesn't really do the job

Didnt work well

Doesn't work

Moist/Dry8%−0.03

It doesnt dry

It starts wet

It also took ages to dry

Water Resistance7%−0.10

it is NOT water resistant

It is NOT waterproof

NOT AT ALL WATER PROOF

Durability7%−0.06

Not long lasting

only really lasted a day or two

But not for long

Love

Quality-Overall16%+0.90

Fantastic product from an excellent seller

Excellent product

Quality: The quality feels reliable

Cutting/Trimming7%+0.51

A good alternative for cuts

For any little minor cuts this is great for me

Would be great for cuts

Advertised Vs Actual Product7%+0.45

As advertised

As described

Does exactly what it says it will do

Value For Money7%+0.36

Good value for money

worth the money

Good value

Ease Of Use6%

So easy to carry

Easy to use

Easy to open and use

Return

0.3% Return rate 17% Fixable by listing

Functionality-Overall25%▅█▅▅▃▅

it doesn't really do the job

Didnt work well

Doesn't work

Adhesion/Stickiness25%▅▅▅█▅▇

It doesnt work as a glue

Does not stick to skin at all

Doesn't stick

Advertised Vs Actual Product8%█▅█▇▃▇

False advertising

Not as described

Not really what was advertised

Size-Overall7%▃▁▅▃█▁
Quality-Overall6%█▅▅▁▃▁

RUBBISH PRODUCT

Poor quality

Product performed poorly

FAQ

Common Germolene New Skin questions

Answered from the same tracked data.