Is germolene new skin profitable to sell on Amazon United Kingdom?

The niche generates £142K/yr across 20 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the germolene new skin niche?

14 brands and 29 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in germolene new skin?

Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Moist/Dry. The return rate is 0.3%.

When does demand for germolene new skin peak?

Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.

What does it cost to enter the germolene new skin niche?

Listings span £3.32–£18.93; the average listing price is £7.50 (sweet spot $15–$100). The average incumbent carries 820 reviews — the moat a new listing must climb.

germolene new skin

Worth a look

Shows low returns (0.3%), but soft demand (-13.3% this quarter) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good820.1

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£142K

£142K/yr · 259K searches

Price range

Okay£3.32–£18.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£7.50

avg listing price — sweet spot $15–$100

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, germolene new skin is a £142K/yr Amazon United Kingdom market (259K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 51/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

germolene new skin market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £113K–£150K; units × avg price
Conversion rate: 7.3%
Avg BSR: #58
Page quality: 0%
Prime: 95%
Sponsored: 100%
Out of stock: 15.1%
Avg brand age: 40 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

17%

Liquid Skin44%
Generic16%
QinZiEn8%
Gerhua5%
Siyinzu5%
Elastoplast4%
Open — no brand owns it (8 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Open Trend

Top germolene new skin search terms

germolene new skin liquid plaster46K/yr -31.4%5.4% conv.
skin glue27K/yr +3.9%5.1% conv.
surgical glue27K/yr -5.7%2.3% conv.
skin glue for wounds human18K/yr +4.1%8.6% conv.
new skin19K/yr -11.6%8.7% conv.
new skin liquid plaster20K/yr -28.6%12.6% conv.
medical glue15K/yr +2.8%4.2% conv.
wound glue15K/yr -7.6%4.9% conv.
germolene new skin14K/yr -36.1%4.9% conv.
new skin liquid bandage8K/yr -0.4%6.2% conv.

All search terms

Top germolene new skin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Liquid Skin Liquid Plaster - Waterproof Liquid Bandage for Small Cuts Wounds Cracked Skin - Promotes Faster Natural Healing - No Sting Non-Burning Safe for Kids Formula - Pack of 2 x 1g Pipettes

Liquid Skin£6.584.3★2,911 rev

New Skin Liquid Plaster Waterproof and Breathable Quick-Dry Gel Liquid Bandages for Scrapes 10ml2pc

Generic£6.963.8★831 rev

Liquid Skin Liquid Plaster - Waterproof Liquid Bandage for Cuts Wounds Cracked Skin Scrapes - Promotes Faster Natural Healing - No Sting Non-Burning Safe for Kids Formula - Pack of 4 Pipettes

Liquid Skin£10.684.4★1,615 rev

Liquid Skin Glue -The Better Bandage For Minor Cuts Abrasions & Blisters

Liquid Skin£6.904.3★893 rev

Liquid Plasters Waterproof Liquid-On Wo/und Dressing & Skin Glue for Human Transparent and Breathable Quick-Dry Gel for WOU/nd Care Waterproof Protective Dressing for Woun/ds Cleaning

QinZiEn£4.253.6★50 rev

Newest

by launch date

Animus SkinBond Veterinary Surgical Glue Set - Quick-Setting No Sting Cyanoacrylate Glue | Skin Glue for Bleeding Control | Flexible Liquid Skin Waterproof Wound Sealer for Dogs and Cats (3 x 0.25ml)

Animus£17.52246 rev

5mo ago

Elastoplast Spray Plaster for Wounds (40ml) Quick-Drying and Easy to Apply on Everyday Abrasions Flexible and Invisible Wound Dressing Water-Resistant Protection Up to 40 Applications

Elastoplast£5.35154 rev

5mo ago

3Pcs Liquid

Gerhua£6.4013 rev

8mo ago

2Pcs Skin Liquid Plaster Liquid Wound Dressing Skin Glue for Wounds Human Waterproof Spray Plasters Breathable Liqui/d Plaste/r Waterproof Spray Woun/d Stick Protective Quick Dry Gel Liqui/d Plaste/r

Gerhua£5.0650 rev

9mo ago

Medical Grade Super Glue for Cuts Super Glue Strong Quick-Drying 502 Heat-Resistant Waterproof Multi-Purpose for Wood Plastic Metal 502

Peosaard£3.3213 rev

10mo ago

What buyers say about germolene new skin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Fantastic product from an excellent seller”

Cutting/Trimming7%

“A good alternative for cuts”

Advertised Vs Actual Product7%

“As advertised”

Value For Money7%

“Good value for money”

Ease Of Use6%

“So easy to carry”

Spray/Flow6%

“The spray can be applied easily with one hand”

Efficiency5%

“Most efficient and professional”

Protection5%

“gives a little protection till can care for properly”

Skin Health5%

“This stuff is amazing as a quick spray protects the skin”

Water Resistance4%

“Water-resistant protection”

What buyers complain about

Adhesion/Stickiness10%

“It doesnt work as a glue”

Functionality-Overall9%

“it doesn't really do the job”

Moist/Dry8%

“It doesnt dry”

Water Resistance7%

“it is NOT water resistant”

Durability7%

“Not long lasting”

Quality-Overall6%

“RUBBISH PRODUCT”

Instructions/User Manual/Troubleshooting4%

“Instructions very confusing”

Value For Money4%

“Waste of money”

Thickness3%

“Thin”

Advertised Vs Actual Product3%

“False advertising”

Top return reasons

Functionality-Overall25%

Adhesion/Stickiness25%

Advertised Vs Actual Product8%

Size-Overall7%

Quality-Overall6%

Moist/Dry5%

Leak-Proof5%

Durability4%

Water Resistance3%

Instructions/User Manual/Troubleshooting2%

Common questions

Is germolene new skin profitable to sell on Amazon United Kingdom?: The niche generates £142K/yr across 20 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the germolene new skin niche?: 14 brands and 29 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in germolene new skin?: Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Moist/Dry. The return rate is 0.3%.
When does demand for germolene new skin peak?: Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
What does it cost to enter the germolene new skin niche?: Listings span £3.32–£18.93; the average listing price is £7.50 (sweet spot $15–$100). The average incumbent carries 820 reviews — the moat a new listing must climb.