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Germolene New Skin

Germolene New Skin shows low returns (0.3%), but soft demand (-13.3% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 31Growth 18Conversion 76Competition 40Returns 99Price range 25Avg price 21Brand share 44Review moat 67Quality gap 96
This niche Category average

Is Germolene New Skin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Germolene New Skin is a £142K/yr Amazon United Kingdom market (259K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 51/100.

Germolene New Skin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -13.3% over the last 90 days and 7.3% of searches end in a purchase.

£142K

revenue / yr

Units sold / yr20K
Search volume / yr-13.3%259K
Conversion rate7.3%
Avg price£7.50

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers14 · 29
Top-5 product click share61%
Open market21%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement100%
New entrants (1y)7· 1 succeeded
Avg rating3.9★
Avg reviews820

Top Germolene New Skin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£7K£14K£21K£28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

29

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

17%

  • Liquid Skin44%
  • Generic16%
  • QinZiEn8%
  • Gerhua5%
  • Siyinzu5%
  • Elastoplast4%
  • Open — no brand owns it (8 brands, 17%)

Germolene New Skin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume259KCVR7.3%Products20Brands14Top 5 Brands79%OOS Rate15.1%Rating3.9★Reviews820Avg BSR#58
12K8KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Top Germolene New Skin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • germolene new skin liquid plaster46K/yr
  • skin glue27K/yr
  • surgical glue27K/yr
  • skin glue for wounds human18K/yr
  • new skin19K/yr
  • new skin liquid plaster20K/yr
  • medical glue15K/yr
  • wound glue15K/yr
  • germolene new skin14K/yr
  • new skin liquid bandage8K/yr

What reviews say buyers love and hate about Germolene New Skin

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews
Quality-Overall16%

Fantastic product from an excellent seller

Cutting/Trimming7%

A good alternative for cuts

Advertised Vs Actual Product7%

As advertised

Value For Money7%

Good value for money

Ease Of Use6%

So easy to carry

What buyers complain about

62% of reviews
Adhesion/Stickiness10%

It doesnt work as a glue

Functionality-Overall9%

it doesn't really do the job

Moist/Dry8%

It doesnt dry

Water Resistance7%

it is NOT water resistant

Durability7%

Not long lasting

Germolene New Skin return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
25%
2Adhesion/Stickiness
25%
3Advertised Vs Actual Product
8%
4Size-Overall
7%
5Quality-Overall
6%

Common Germolene New Skin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Germolene New Skin 51/100 on Amazon United Kingdom — Worth a look. The niche generates £142K/yr across 20 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved -13.3% over the last 90 days.
Search demand for Germolene New Skin on Amazon United Kingdom peaks in Jan–Feb, where the busiest month runs 1.7× the quietest.