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Geode

Fail

Shoppers spend only $31K a year here, so Geode is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£31K/yr75K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
62%top-5 click share · 9 brands · 12 sellers

Flapen Score

Geode against its category

The dotted line is the Health & Personal Care average. Past it, Geode is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Geode market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Geode 75K times last year and spent an estimated £31K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
1.6%
Market size, estimated
£31Ka year
Peak month
December3.7× the quietest month
Top search term
geode26K searches a year

02 · Price

A sale here is worth £25.24.

Listings sell for £25.24 on average, from £5.84 to £112.40. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £25.24 that is £0 to £3K a year per listing.

Average price
£25.24inside the $15 to $100 sweet spot
Price range
£5.84–£112.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #278 within Alternative Medicine. It carries 5,374 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#278in Alternative Medicine
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,374per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Geode products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

12

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

5%

  • WAFUNNE42%
  • Blue Marble18%
  • British Fossils17%
  • EDUMAN8%
  • Namzi6%
  • dssmboom4%
  • Open — no brand owns it (3 brands, 5%)

Demand

Geode search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Geode search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • geode26K/yr
  • geodes17K/yr
  • geode crystals13K/yr
  • crystal geodes7K/yr
  • geode kit3K/yr
  • geodes break open9K/yr

Reviews and returns

What reviews say buyers love and hate about Geode

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color35%−0.23

No other colours

Its frustrating we can't guarantee certain colours

also a darker colour than the rest

Size-Overall15%−0.05

But absolutely tiny

It was small

4stars instead of 5 for the size variations some are tiny

Gifting Purpose8%+1.56

Not the best because received as a gift

genuinely wish I had not gifted this to my 10 year old

Ease Of Use8%−0.12

Two wouldn't open

Some were too hard to open with a hammer

Advertised Vs Actual Product6%−0.07

Doesn't resemble the picture provided

The box and description is very misleading

the picture is very misleading

Love

Value For Money16%+0.90

Great price

so worth it

Great value

Gifting Purpose16%+1.56

Cool present

Perfect Gift

it makes for a perfect gift

Color14%−0.23

excellent colour

Good, strong colours that attract the light

and colors were the same for all stones

Fun/Entertainment Experience13%+0.86

Great fun

Great fun for kids

Great Activity For Kids

Minerals9%+0.78

the stones have such a lovely

I have seen nicer crystals

Natural stones

Return

0.7% Return rate 73% Fixable by listing

Size-Overall38%▄▁▅▆▂█

But absolutely tiny

It was small

4stars instead of 5 for the size variations some are tiny

Advertised Vs Actual Product23%▇▁▄█▇▆

Doesn't resemble the picture provided

The box and description is very misleading

the picture is very misleading

Quality-Overall10%▁▁▅▁█▇

Not the best

Low quality, poorly made

Shape/Style7%▁▁▁▂█▁
Color3%█▁▁▁▁▁

No other colours

Its frustrating we can't guarantee certain colours

also a darker colour than the rest

FAQ

Common Geode questions

Answered from the same tracked data.