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Gentle Iron

Fail

The top 5 brands take 100% of clicks, so Gentle Iron is a Fail.

Flapen Score
36
36 / 100
Ranks 1,876 of 2,035 Health & Personal Care niches · −12 vs the category median of 48
Market size
£279K/yr206K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
89%top-5 click share · 5 brands · 75 sellers

Flapen Score

Gentle Iron against its category

The dotted line is the Health & Personal Care average. Past it, Gentle Iron is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gentle Iron market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gentle Iron 206K times last year and spent an estimated £279K. All 5 brands take every click. Demand peaks in Jan–Mar–Apr. Flapen scores it 36 out of 100, a Fail.

01 · Demand

21.6% of searches ended in a purchase last week.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £279K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
21.6%
Market size, estimated
£279Ka year
Peak month
April3.9× the quietest month
Top search term
feroglobin78K searches a year

02 · Price

A sale here is worth £6.28.

Listings sell for £6.28 on average, from £2.65 to £14.23. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At £6.28 that is £31K to £38K a year per listing.

Average price
£6.28under the $15 to $100 sweet spot
Price range
£2.65–£14.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
5,000–6,000
Revenue per listing a year
£31K–£38K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Minerals. It carries 5,971 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#10in Minerals
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,971per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Gentle Iron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£42K£84K£126K£167K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

75

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Feroglobin61%
  • Solgar28%
  • Nutrition Geeks5%
  • Vitabiotics Ultra3%
  • VitaBright3%

Demand

Gentle Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Mar, Apr · busiest ÷ quietest = 3.9×

Search terms

Top Gentle Iron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • feroglobin78K/yr
  • gentle iron33K/yr
  • solgar gentle iron15K/yr
  • feroglobin capsules39K/yr
  • feroglobin iron tablets8K/yr
  • solgar iron7K/yr
  • gentle iron tablets7K/yr
  • gentle iron supplements4K/yr
  • solgar gentle iron 20mg3K/yr
  • feroglobin capsules gentle iron3K/yr

Reviews and returns

What reviews say buyers love and hate about Gentle Iron

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Iron19%−0.04

had low iron

These are not as good as other Iron supplements I've tried

I had slightly low iron levels on my blood test

Acid Regulator/Stomach Ache Relief6%−0.03

Not good for my stomach

They gave me the worst stomach cramps ever

Gave me an instant bad stomach

Taste-Overall5%−0.03

I have to be honest - the taste is absolutely horrific

They have no taste or smell

Vile taste

Value For Money4%+0.57

Overpriced

Waste of money

Expensive

Ease Of Use3%−0.02

am unable to open it

Not an easy product to do a write up on straight away

Not easy to swallow

Love

Quality-Overall18%+1.69

Quality item, clear instructions and easy to swallow

Excellent product

Reliable brand and seems to help increase my iron levels with daily use

Iron14%−0.04

Reliable iron supplement

Amazing iron tablets

Amazing iron supplement

Value For Money9%+0.57

Value for Money

Excellent value for money

Good for the price

Ease Of Chewing/Swallowing7%+0.64

Not hard to swallow

Easy in the stomach

Easy to swallow

Energy Level6%+0.62

Boost energy

Energy boost

Gives energy

FAQ

Common Gentle Iron questions

Answered from the same tracked data.