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Fybocalm

Fail

The top 5 products take 100% of clicks, so Fybocalm is a Fail.

Flapen Score
36
36 / 100
Ranks 1,876 of 2,035 Health & Personal Care niches · −12 vs the category median of 48
Market size
£79K/yr49K searches / yr
90-day growth
-43.8%search demand this quarter
Competition
100%top-5 click share · 2 brands · 31 sellers

Flapen Score

Fybocalm against its category

The dotted line is the Health & Personal Care average. Past it, Fybocalm is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fybocalm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fybocalm 49K times last year and spent an estimated £79K. All 2 brands take every click. Demand peaks in Mar–Apr–Aug. Flapen scores it 36 out of 100, a Fail.

01 · Demand

17.4% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-43.8%
Conversion, latest week
17.4%
Market size, estimated
£79Ka year
Peak month
August4.2× the quietest month
Top search term
fybocalm37K searches a year

02 · Price

A sale here is worth £9.25.

Listings sell for £9.25 on average, from £8.79 to £9.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,500 to 2,000 of them. At £9.25 that is £14K to £19K a year per listing.

Average price
£9.25under the $15 to $100 sweet spot
Price range
£8.79–£9.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,500–2,000
Revenue per listing a year
£14K–£19K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Over-the-Counter Medication. It carries 723 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Over-the-Counter Medication
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
723per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Fybocalm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Fybogel79%
  • FyboCalm21%

Demand

Fybocalm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Aug · busiest ÷ quietest = 4.2×

Search terms

Top Fybocalm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fybocalm37K/yr
  • fybocalm wind & bloating relief11K/yr
  • fybocalm wind and bloating1K/yr

Reviews and returns

What reviews say buyers love and hate about Fybocalm

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall35%−0.51

Didn't work

I found this didn't work made my symptoms worse

Didnt work for me

Value For Money30%−0.02

They are expensive

Shocking prices

Waste of money

Regulates Digestion9%+0.36

My partner has developed quite uncomfortable bloating

Ease Of Chewing/Swallowing8%−0.06

fi d it a big pill to swallow

Very large capsule to swallow

Natural Resource Wastage3%−0.04

Total waste of money

Love

Efficiency16%+1.16

effective

Works well

worked for me

Quality-Overall12%+0.59

Looked good on review

Excellent Product Thank you

Good product

Value For Money12%−0.02

Value for money

Good price

There well worth the money

Regulates Digestion10%+0.36

Very good for constipation does what it says

made digestion feel more comfortable overall

Seems to stop bloating and wind

Acid Regulator/Stomach Ache Relief9%+0.63

My stomachs ok as I have daily pain

I have taken one in the morning and one at night and my stomach is settled, happy and I can live my life again

Helps relieve the stomach cramps

Return

0.1% Return rate 0% Fixable by listing

Regulates Digestion67%█▁▁▁▁█

My partner has developed quite uncomfortable bloating

Ease Of Chewing/Swallowing33%▁▁▁█▁▁

fi d it a big pill to swallow

Very large capsule to swallow

FAQ

Common Fybocalm questions

Answered from the same tracked data.