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Fulfill Protein Bars

Fulfill Protein Bars shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look
Market size 84Growth 24Conversion 76Competition 56Returns 100Price range 47Avg price 79Brand share 2Review moat 45Quality gap 50
This niche Category average

Is Fulfill Protein Bars profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fulfill Protein Bars is a £1.3M/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 56/100.

Fulfill Protein Bars: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.5% over the last 90 days and 7.2% of searches end in a purchase.

£1.3M

revenue / yr

Units sold / yr150K
Search volume / yr-2.5%1.1M
Conversion rate7.2%
Avg price£16.55

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 116
Top-5 product click share51%
Open market1%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement63%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews1,986

Top Fulfill Protein Bars products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£67K£135K£202K£269K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

116

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

0%

  • Grenade80%
  • Fulfil14%
  • Warrior3%
  • Grenade Carb Killa2%
  • Snickers1%
  • Chiefs1%
  • Open — no brand owns it (0%)

Fulfill Protein Bars demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR7.2%Products27Brands6Top 5 Brands99%OOS Rate2.6%Rating4.5★Reviews1,986Avg BSR#30
45K35KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 8.6×

Top Fulfill Protein Bars search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • grenade protein bars646K/yr
  • fulfil protein bars114K/yr
  • grenade114K/yr
  • grenade bars76K/yr
  • protein bars grenade22K/yr
  • fulfill protein bars23K/yr
  • grenade bar17K/yr
  • fulfil17K/yr
  • grenade protein17K/yr
  • grenade bars protein10K/yr

What reviews say buyers love and hate about Fulfill Protein Bars

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Taste-Overall33%

Absolutely delicious

Nutritional Content19%

Great Protein Bars

Value For Money9%

Value for the money

Flavor8%

Great tasting bars

Quality-Overall7%

Great value for the quality

What buyers complain about

61% of reviews
Taste-Overall20%

Soap taste

Value For Money6%

More expensive for less

Advertised Vs Actual Product5%

Not mentioned anywhere in the advertising

Flavor5%

taste is slightly chalky

Sweetness5%

Sickly sweet

Fulfill Protein Bars return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Taste-Overall
67%
2Size-Overall
33%

Common Fulfill Protein Bars questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fulfill Protein Bars 56/100 on Amazon United Kingdom — Worth a look. The niche generates £1.3M/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -2.5% over the last 90 days.
Search demand for Fulfill Protein Bars on Amazon United Kingdom peaks in Jun–Jul, where the busiest month runs 8.6× the quietest.