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Fulfill Protein Bars

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 99% of clicks, so Fulfill Protein Bars is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£1.3M/yr1.1M searches / yr
90-day growth
-2.5%search demand this quarter
Competition
51%top-5 click share · 6 brands · 116 sellers

Flapen Score

Fulfill Protein Bars against its category

The dotted line is the Health & Personal Care average. Past it, Fulfill Protein Bars is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fulfill Protein Bars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fulfill Protein Bars 1.1M times last year and spent an estimated £1.3M. The top 5 brands take 99% of clicks. Demand peaks in Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
7.2%
Market size, estimated
£1.3Ma year
Peak month
June8.6× the quietest month
Top search term
grenade protein bars646K searches a year

02 · Price

A sale here is worth £16.55.

Listings sell for £16.55 on average, from £2.33 to £26.15. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £16.55 that is £66K to £83K a year per listing.

Average price
£16.55inside the $15 to $100 sweet spot
Price range
£2.33–£26.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
4,000–5,000
Revenue per listing a year
£66K–£83K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #30 within Diet & Nutrition. It carries 1,986 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
89%
Out of stock, average day
2.6%
Average rank
#30in Diet & Nutrition
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,986per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Fulfill Protein Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£67K£135K£202K£269K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

116

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

0%

  • Grenade80%
  • Fulfil14%
  • Warrior3%
  • Grenade Carb Killa2%
  • Snickers1%
  • Chiefs1%
  • Open — no brand owns it (0%)

Demand

Fulfill Protein Bars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 8.6×

Search terms

Top Fulfill Protein Bars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grenade protein bars646K/yr
  • fulfil protein bars114K/yr
  • grenade114K/yr
  • grenade bars76K/yr
  • protein bars grenade22K/yr
  • fulfill protein bars23K/yr
  • grenade bar17K/yr
  • fulfil17K/yr
  • grenade protein17K/yr
  • grenade bars protein10K/yr

Reviews and returns

What reviews say buyers love and hate about Fulfill Protein Bars

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%+1.97

Soap taste

Taste has changed for the worse

Bad tasting

Value For Money6%+0.61

More expensive for less

to expensive

Wish the price was a bit lower

Advertised Vs Actual Product5%−0.07

Not mentioned anywhere in the advertising

Nothing like the picture that accompanies the image of chocolate brownie

Not as described

Flavor5%+0.16

taste is slightly chalky

Not as the other flavours

No Flavour

Sweetness5%−0.03

Sickly sweet

Disgustingly over-sweetened

It is less sweet than a standard candy bar

Love

Taste-Overall33%+1.97

Absolutely delicious

Really tasty snack

This is a great snack

Nutritional Content19%+1.95

Great Protein Bars

Great protein content

THE best tasting protein bars

Value For Money9%+0.61

Value for the money

Good value for money

Good for the price

Flavor8%+0.16

Great tasting bars

flavour is just like a cream egg

Best flavour

Quality-Overall7%+0.06

Great value for the quality

They are a good selection

Good variety

Return

0.1% Return rate 33% Fixable by listing

Taste-Overall67%▁▁▁▁▁█

Soap taste

Taste has changed for the worse

Bad tasting

Size-Overall33%

FAQ

Common Fulfill Protein Bars questions

Answered from the same tracked data.