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Frozen Shoulder Pain Relief

Fail

The top 5 brands take 100% of clicks, so Frozen Shoulder Pain Relief is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£145K/yr68K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
97%top-5 click share · 2 brands · 14 sellers

Flapen Score

Frozen Shoulder Pain Relief against its category

The dotted line is the Health & Personal Care average. Past it, Frozen Shoulder Pain Relief is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frozen Shoulder Pain Relief market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Frozen Shoulder Pain Relief 68K times last year and spent an estimated £145K. All 2 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
11.8%
Market size, estimated
£145Ka year
Top search term
fisiocrem32K searches a year

02 · Price

A sale here is worth £18.00.

Listings sell for £18.00 on average, from £9.10 to £30.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £18.00 that is £9K to £14K a year per listing.

Average price
£18.00inside the $15 to $100 sweet spot
Price range
£9.10–£30.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£9K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #308 within Wellness. It carries 3,835 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#308in Wellness
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,835per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Frozen Shoulder Pain Relief products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£22K£43K£65K£87K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • FISIOCREM97%
  • GNAUMORE3%

Demand

Frozen Shoulder Pain Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top Frozen Shoulder Pain Relief search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fisiocrem32K/yr
  • frozen shoulder pain relief13K/yr
  • frozen shoulder10K/yr
  • shoulder pain relief products5K/yr
  • fisiocrem 250ml joint and muscle pain relief cream5K/yr
  • frozen shoulder relief3K/yr

Reviews and returns

What reviews say buyers love and hate about Frozen Shoulder Pain Relief

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Side Effects25%+0.74

would rather read about the side effects

Cold Relief17%−0.07

Didn't do anything for me - no cold sensation as stated by other reviews

Functionality-Overall17%−0.07

Made no difference

Comfort-Overall17%−0.07

no relief or comfort either

Love

Muscle Pain Relief33%+1.72

Excellent natural rub for all muscular aches and pains

Quality-Overall33%+1.72

Great product

Ease Of Application17%+0.74

I am advised it's a lovely product that feels pleasant when applied

FAQ

Common Frozen Shoulder Pain Relief questions

Answered from the same tracked data.