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Friend Candle

Maybe

Returns run at only 0.5% of orders. But prices span $4.18–$13.74, mostly outside the sweet spot, so Friend Candle is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£30K/yr69K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
25%top-5 click share · 37 brands · 69 sellers

Flapen Score

Friend Candle against its category

The dotted line is the Health & Personal Care average. Past it, Friend Candle is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Friend Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Friend Candle 69K times last year and spent an estimated £30K. The top 5 brands take 32% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
5.0%
Market size, estimated
£30Ka year
Peak month
December5.8× the quietest month
Top search term
friend candle26K searches a year

02 · Price

A sale here is worth £8.77.

Listings sell for £8.77 on average, from £4.18 to £13.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.77 that is £0 to £877 a year per listing.

Average price
£8.77under the $15 to $100 sweet spot
Price range
£4.18–£13.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£877
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #349 within Alternative Medicine. It carries 137 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
11.7%
Average rank
#349in Alternative Medicine
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
137per listing
Listings tracked
52

04 · Newcomers

Amazon counts 0 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Friend Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£904£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

37 flat

Sellers

69

Top-5 brand share

32%

Top 20: 80%

Top-5 click share

25%

Top 20: 67%

Open market

63%

  • Lesser & Pavey8%
  • HELQIBR7%
  • musoeica7%
  • iTbxzzy6%
  • VJOLI5%
  • Coldbling4%

Demand

Friend Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Prime Day '25Spike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Friend Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • friend candle26K/yr
  • friendship candle15K/yr
  • best friend candle12K/yr
  • friend candles gifts for women9K/yr
  • friendship candles gifts for women6K/yr

Reviews and returns

What reviews say buyers love and hate about Friend Candle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.11

Very disappointed with the size

It's larger than I expected

Very small

Gifting Purpose17%+3.31

Totally inappropriate gift for the person I want to gift it to

seems very cheap to give as a gift

Wrong message received on the candle making the gift basically useless

Advertised Vs Actual Product15%−0.13

Not as described

the size compared to the picture is extremely misleading

Picture is VERY misleading

Value For Money9%−0.02

This really isn't worth the price

over priced

looks far more expensive than it's £13.99 price tag

Quality-Overall9%−0.03

Looked cheap

Cheap looked cheap

that would have probably been better quality

Love

Gifting Purpose46%+3.31

Beautiful gift

Lovely birthday gift

Friend gift

Smell17%+1.13

strong scent

Nice scent

filling the room with this lovely fragrance

Value For Money9%−0.02

Good value for the money

Good value

Reasonably priced

Quality-Overall8%−0.03

The candles are great quality

we have had no complaints

Really good quality

Brightness/Shine/Glow6%0.00

Beautiful candle

Candle very nice

Really nice with the lights in very pleased

Return

0.5% Return rate 42% Fixable by listing

Size-Overall22%▂█▆█▄▄

Very disappointed with the size

It's larger than I expected

Very small

Advertised Vs Actual Product18%▁▁▇▂▂█

Not as described

the size compared to the picture is extremely misleading

Picture is VERY misleading

Gifting Purpose14%▇█▁▃▃▃

Totally inappropriate gift for the person I want to gift it to

seems very cheap to give as a gift

Wrong message received on the candle making the gift basically useless

Quality-Overall14%▇▅▄▄█▇

Looked cheap

Cheap looked cheap

that would have probably been better quality

Defective Material/Parts9%▃▄▁█▃▁

FAQ

Common Friend Candle questions

Answered from the same tracked data.