friend candle
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($4.18–$13.74) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Review moat
Great136.98avg incumbent reviews — the moat a new listing must climb
Competition
Great25%top-5 click share — an open shelf
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.77avg listing price — sweet spot $15–$100
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Market size
Bad£30K£30K/yr · 69K searches
Price range
Bad£4.18–£13.74cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, friend candle is a £30K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
friend candle market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £26K–£35K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #349
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 11.7%
- Avg brand age
- 23 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
37 flat
Sellers
69
Top-5 brand share
32%
Top 20: 80%
Top-5 click share
25%
Top 20: 67%
Open market
63%
- Lesser & Pavey8%
- HELQIBR7%
- musoeica7%
- iTbxzzy6%
- VJOLI5%
- Coldbling4%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -18.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
Top friend candle search terms
- friend candle26K/yr
- friendship candle15K/yr
- best friend candle12K/yr
- friend candles gifts for women9K/yr
- friendship candles gifts for women6K/yr
Top friend candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lesser & Pavey Scented Candles for Gifts | Perfect Candles Gifts for All Occasions| Lovely Fab Friend Fragrance Candles Madelaine by Hearts Design
Lesser & Pavey£10.044.6★83 rev
Birthday Gifts for Women Friend Bestie Lavender Birthday Cake Scent with Sprinkles Cute Gifts for Best Friend Ideas Funny 9oz Lavender Scented Candle Gift
iTbxzzy£8.884.6★214 rev
TheGiffter Friendship Gifts for Women 9 OZ Lavender Scented Candle Best Friend Christmas Birthday Gifts for My Bestie Friendship Presents to My Friend Christmas Birthday Anniversary Galentines Day
TheGiffter£9.734.7★39 rev
Boyujk Scented Candles Gift Set for Women: 30th 40th 50th 60th Birthday Gifts for Mum Friend Wife with Blessing Tags (260g)
BOYUJK£8.164.3★300 rev
Happy Birthday Gifts for Women Friendship Gifts for Women Lavender Scented Candle Funny Best Friend Birthday Gift for Sisters Bestie
Kosmickiss£10.904.6★43 rev
Newest
by launch date
Funny Candles Gifts for Women Unique Friendship Gifts for Bestie Best Friend Gift for Women Friends Female Hand Poured Soy Wax Friend Candle for Birthday Christmas Going Away
HELQIBR£7.300 rev
Friend Gifts for Women Funny Best Friend Candle Best Friend Birthday Gift Hand Poured Lavender Scented Bestie Gift Candle Friendship Gifts for Female Friends BFF Soul Sister Coworker
HELQIBR£7.520 rev
Funny Friendship Candle Gift Lavender Scented Candle Friendship Presents - Best Birthday Graduation Gift Friendship Gifts for Women Friends BFFs Besties
ZENTHRAA£5.810 rev
Widdop and Co The Cottage Garden Floral Ceramic Candle Friend Sentiment Velvet Peach and Red Fruits Scent 100g
Widdop and Co£7.340 rev
JOYIN Lavender Candle Friend Birthday Gifts Best Birthday Friendship Gifts for 30th 40th 50th Women Female Premium Soy Wax
JOYIN£5.2771 rev
Trending
90-day click momentumFunny Candles Gifts for Women Unique Friendship Gifts for Bestie Best Friend Gift for Women Friends Female Hand Poured Soy Wax Friend Candle for Birthday Christmas Going Away
HELQIBR£7.300.0★
Friend Gifts for Women Funny Best Friend Candle Best Friend Birthday Gift Hand Poured Lavender Scented Bestie Gift Candle Friendship Gifts for Female Friends BFF Soul Sister Coworker
HELQIBR£7.520.0★
Funny Friendship Candle Gift Lavender Scented Candle Friendship Presents - Best Birthday Graduation Gift Friendship Gifts for Women Friends BFFs Besties
ZENTHRAA£5.810.0★
JOYIN Lavender Candle Friend Birthday Gifts Best Birthday Friendship Gifts for 30th 40th 50th Women Female Premium Soy Wax
JOYIN£5.274.4★
Widdop and Co The Cottage Garden Floral Ceramic Candle Friend Sentiment Velvet Peach and Red Fruits Scent 100g
Widdop and Co£7.340.0★
What buyers say about friend candle
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful gift”
“strong scent”
“Good value for the money”
“The candles are great quality”
“Beautiful candle”
“As described”
“Very pretty”
“Decent size”
“And love the design”
“last an impressive amount of time”
What buyers complain about
“Very disappointed with the size”
“Totally inappropriate gift for the person I want to gift it to”
“Not as described”
“This really isn't worth the price”
“Looked cheap”
“Candle didnt really smell of anything”
“cheap plastic”
“Needs a really bright light in it”
“I wish Id of read the write up as its not as nice as look on the picture”
Top return reasons
Common questions
- Is friend candle profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 52 tracked products. 0 of 20 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the friend candle niche?
- 37 brands and 69 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 32% of demand.
- What do buyers complain about in friend candle?
- Top complaints mined from reviews: Size-Overall, Gifting Purpose, Advertised Vs Actual Product. The return rate is 0.5%.
- When does demand for friend candle peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.
- What does it cost to enter the friend candle niche?
- Listings span £4.18–£13.74; the average listing price is £8.77 (sweet spot $15–$100). The average incumbent carries 137 reviews — the moat a new listing must climb.