Friend Candle
Friend Candle shows low returns (0.5%), but prices mostly outside the sweet spot ($4.18–$13.74) keeps it on the watch list.
Flapen Score
Is Friend Candle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Friend Candle is a £30K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Friend Candle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -18.4% over the last 90 days and 5.0% of searches end in a purchase.
£30K
revenue / yr
Who owns the niche?
The top 5 brands hold 32% of demand, so 68% of the market is open.
68%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 52 products
Top Friend Candle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Lesser & Pavey Scented Candles for Gifts | Perfect Candles Gifts for All Occasions| Lovely Fab Friend Fragrance Candles Madelaine by Hearts Design
- Price
- £10.04
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 3y ago
Birthday Gifts for Women Friend Bestie Lavender Birthday Cake Scent with Sprinkles Cute Gifts for Best Friend Ideas Funny 9oz Lavender Scented Candle Gift
- Price
- £8.88
- Rating
- 4.6/5
- Reviews
- 214
- Age
- 1y ago
TheGiffter Friendship Gifts for Women 9 OZ Lavender Scented Candle Best Friend Christmas Birthday Gifts for My Bestie Friendship Presents to My Friend Christmas Birthday Anniversary Galentines Day
- Price
- £9.73
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 1y ago
Boyujk Scented Candles Gift Set for Women: 30th 40th 50th 60th Birthday Gifts for Mum Friend Wife with Blessing Tags (260g)
- Price
- £8.16
- Rating
- 4.3/5
- Reviews
- 300
- Age
- 3y ago
Happy Birthday Gifts for Women Friendship Gifts for Women Lavender Scented Candle Funny Best Friend Birthday Gift for Sisters Bestie
- Price
- £10.90
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 9mo ago
Trending
90-day click momentum
Funny Candles Gifts for Women Unique Friendship Gifts for Bestie Best Friend Gift for Women Friends Female Hand Poured Soy Wax Friend Candle for Birthday Christmas Going Away
- Price
- £7.30
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Friend Gifts for Women Funny Best Friend Candle Best Friend Birthday Gift Hand Poured Lavender Scented Bestie Gift Candle Friendship Gifts for Female Friends BFF Soul Sister Coworker
- Price
- £7.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Funny Friendship Candle Gift Lavender Scented Candle Friendship Presents - Best Birthday Graduation Gift Friendship Gifts for Women Friends BFFs Besties
- Price
- £5.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
JOYIN Lavender Candle Friend Birthday Gifts Best Birthday Friendship Gifts for 30th 40th 50th Women Female Premium Soy Wax
- Price
- £5.27
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 5mo ago
Widdop and Co The Cottage Garden Floral Ceramic Candle Friend Sentiment Velvet Peach and Red Fruits Scent 100g
- Price
- £7.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Newest
by launch dateFunny Candles Gifts for Women Unique Friendship Gifts for Bestie Best Friend Gift for Women Friends Female Hand Poured Soy Wax Friend Candle for Birthday Christmas Going Away
- Price
- £7.30
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Friend Gifts for Women Funny Best Friend Candle Best Friend Birthday Gift Hand Poured Lavender Scented Bestie Gift Candle Friendship Gifts for Female Friends BFF Soul Sister Coworker
- Price
- £7.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Funny Friendship Candle Gift Lavender Scented Candle Friendship Presents - Best Birthday Graduation Gift Friendship Gifts for Women Friends BFFs Besties
- Price
- £5.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Widdop and Co The Cottage Garden Floral Ceramic Candle Friend Sentiment Velvet Peach and Red Fruits Scent 100g
- Price
- £7.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
JOYIN Lavender Candle Friend Birthday Gifts Best Birthday Friendship Gifts for 30th 40th 50th Women Female Premium Soy Wax
- Price
- £5.27
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 5mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
Brands
37 flat
Sellers
69
Top-5 brand share
32%
Top 20: 80%
Top-5 click share
25%
Top 20: 67%
Open market
63%
- Lesser & Pavey8%
- HELQIBR7%
- musoeica7%
- iTbxzzy6%
- VJOLI5%
- Coldbling4%
Friend Candle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
Top Friend Candle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- friend candle26K/yr
- friendship candle15K/yr
- best friend candle12K/yr
- friend candles gifts for women9K/yr
- friendship candles gifts for women6K/yr
What reviews say buyers love and hate about Friend Candle
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Beautiful gift”
“strong scent”
“Good value for the money”
“The candles are great quality”
“Beautiful candle”
What buyers complain about
89% of reviews“Very disappointed with the size”
“Totally inappropriate gift for the person I want to gift it to”
“Not as described”
“This really isn't worth the price”
“Looked cheap”
Friend Candle return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Friend Candle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
