Fresh Linen Essential Oil
FailDemand is soft, at -47.3% this quarter, so Fresh Linen Essential Oil is a Fail.
- Flapen Score
- 46 / 100Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 4846
- Market size
- £55K/yr167K searches / yr
- 90-day growth
- -47.3%search demand this quarter
- Competition
- 32%top-5 click share · 19 brands · 34 sellers
Flapen Score
Fresh Linen Essential Oil against its category
The dotted line is the Health & Personal Care average. Past it, Fresh Linen Essential Oil is stronger. Inside it, weaker.
Market
The Fresh Linen Essential Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fresh Linen Essential Oil 167K times last year and spent an estimated £55K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -47.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 167K
- Growth, 90 days vs prior 90
- -47.3%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £55Ka year
- Peak month
- November2.1× the quietest month
- Top search term
- mystic moments fragrance oil19K searches a year
02 · Price
A sale here is worth £8.00.
Listings sell for £8.00 on average, from £3.33 to £15.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.00 that is £800 to £2K a year per listing.
- Average price
- £8.00under the $15 to $100 sweet spot
- Price range
- £3.33–£15.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £800–£2K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #394 within Alternative Medicine. It carries 1,801 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 92%
- Out of stock, average day
- 10.6%
- Average rank
- #394in Alternative Medicine
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,801per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Fresh Linen Essential Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hyppry Essential Oils Set Pure Natural Essential Oils for Diffuser for Home Aromatherapy Candle & Soap Making Cleaning Relaxing - Lavender Tea Tree Eucalyptus Lemon Cinnamon Jasmine
- Price
- £8.16
- Rating
- 4.3/5
- Reviews
- 616
- Age
- 3y ago
Aoruilia 6 x 10ml Fruity Essential Oils Set for Aromatherapy Diffuser Home Fragrance Relaxing Candle Making - Strawberry Coconut Raspberry Grape Mango Cherry
- Price
- £6.21
- Rating
- 4.4/5
- Reviews
- 260
- Age
- 2y ago
Fragrance Oils Gift Set TOP 16 Aromatherapy Premium Grade Oils Kit Fragrance Oils for Candle Making Soap Making Diffuser Perfume Bath - 10ml/Bottle
- Price
- £14.71
- Rating
- 4.6/5
- Reviews
- 1,287
- Age
- 5y ago
MAYJAM Fragrance Oil Gift Set Top 20 Essential Oils Set for Diffusers for Home Long Lasting Scented Oil Kit for Aromatherapy Bath Bombs Soap Candle Making - 20Pcs x 5ml
- Price
- £11.95
- Rating
- 4.5/5
- Reviews
- 6,818
- Age
- 9mo ago
6 x 10mL Luxury and Designer Fragrance Oil Sets - Highly Concentrated Suitable for Soaps Bath Bombs Candles diffusers Wax Melts and Sprays (Womens Designer)
- Price
- £8.27
- Rating
- 4.4/5
- Reviews
- 599
- Age
- 6y ago
Trending
90-day click momentum
Freshskin Beauty LTD | Fragrance Oil Set - Fresh (5 x 10ml) - Candles Bath Bombs Soap Making Reed Diffusers & Wax Melts - Cosmetic Grade - Vegan Friendly
- Price
- £8.28
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 13y ago
10ml Fresh Linen Fragrance Oil - Candles Bath Bombs Soap Making Reed Diffusers & Wax Melts - Cosmetic Grade - Vegan Friendly - A Rich Complex & Long Lasting Scent!
- Price
- £3.33
- Rating
- 4.4/5
- Reviews
- 3,061
- Age
- 13y ago
SNOWSEN Summer Fragrance Oil Set Tropical Essential Oil for Diffuser Scented Oils for Soap Making Candle DIY Spray Slime Scent Includes Plumeria Watermelon Coconut Ocean Breeze and More
- Price
- £6.68
- Rating
- 4.4/5
- Reviews
- 590
- Age
- 1y ago
Mystic Moments | Vanilla Bean Fragrance Oil | 100ml
- Price
- £7.30
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 7y ago
Hyppry Floral Fragrance Oils Set 14 x 5 ML Natural Essential Oils for Diffusers for Home Candle Making - Lavender Rose Freesia Ylang-Ylang Jasmine Chamomile Neroli Cherry Blossom
- Price
- £8.17
- Rating
- 4.4/5
- Reviews
- 509
- Age
- 2y ago
Newest
by launch dateMAYJAM Fragrance Oil Gift Set Top 20 Essential Oils Set for Diffusers for Home Long Lasting Scented Oil Kit for Aromatherapy Bath Bombs Soap Candle Making - 20Pcs x 5ml
- Price
- £11.95
- Rating
- 4.5/5
- Reviews
- 6,818
- Age
- 9mo ago
SNOWSEN Summer Fragrance Oil Set Tropical Essential Oil for Diffuser Scented Oils for Soap Making Candle DIY Spray Slime Scent Includes Plumeria Watermelon Coconut Ocean Breeze and More
- Price
- £6.68
- Rating
- 4.4/5
- Reviews
- 590
- Age
- 1y ago
SALKING Clean Fragrance Oils Essential Oils Gift Set Diffuser Oils Scented Oils for Soaps Candle Making - Lemongrass Fresh Cotton Fresh Linen Cherry Blossom Soap Clean Air Aloe
- Price
- £6.74
- Rating
- 4.3/5
- Reviews
- 215
- Age
- 2y ago
MAYJAM Fragrance Oil 100ML Coconut & Vanilla Aromatherapy Oil with Glass Dropper Diffuser Oil for Making Candle Soap Bath Bombs
- Price
- £6.97
- Rating
- 4.3/5
- Reviews
- 5,489
- Age
- 2y ago
Aoruilia 6 x 10ml Fruity Essential Oils Set for Aromatherapy Diffuser Home Fragrance Relaxing Candle Making - Strawberry Coconut Raspberry Grape Mango Cherry
- Price
- £6.21
- Rating
- 4.4/5
- Reviews
- 260
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
19 falling
Sellers
34
Top-5 brand share
58%
Top 20: 100%
Top-5 click share
32%
Top 20: 69%
Open market
36%
- Mystic Moments16%
- Hyppry15%
- MAYJAM14%
- freshskin beauty ltd7%
- Lagunamoon6%
- Moments of Bliss Cosmetics6%
Demand
Fresh Linen Essential Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Fresh Linen Essential Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mystic moments fragrance oil19K/yr
- candle scents for candle making26K/yr
- candle fragrance oil19K/yr
- candle scents22K/yr
- mystic moments7K/yr
- scents7K/yr
- candle making scents10K/yr
- candle fragrance oil for soy wax9K/yr
- candle oil6K/yr
- fragrance oil for wax melts5K/yr
Reviews and returns
What reviews say buyers love and hate about Fresh Linen Essential Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Artificial smell
smell was so strong
Horrible smell
Oil sense small a mazing
Oil
Oils
Smaller bottles than expected
I wish they came is a larger size
very small bottles
Not strong
Very weak
Not strong enough
does not last
Stopped working after 4 weeks
Doesnt last, Ive poured a whole bottle,
Love
Beautiful aroma
smells divine
Aroma is lovely
Great value
Well worth it
GOOD PRICE
Good variety
Excellent Product
This is very good quality set for the price
Lovely gift
Quality gift
Lovely as a gift
Better than expected
As described
Perfect for what I wanted
Return
0.3% Return rate 9% Fixable by listing
Artificial smell
smell was so strong
Horrible smell
maybe the quality isnt as strong
Poor quality
Despite some negative reviews
Misleading Description
Not what's advertised
most of them are very different from what they describe whilst also being recognisable
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fresh Linen Essential Oil questions
Answered from the same tracked data.