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Freeze Spray

brand-locked demand (top 5 brands take 100% of clicks) — Freeze Spray doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 32Growth 56Conversion 96Competition 7Returns 100Price range 24Avg price 18Brand share 0Review moat 67Quality gap 78
This niche Category average

Is Freeze Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Freeze Spray is a £151K/yr Amazon United Kingdom market (161K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.

Freeze Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +30.3% over the last 90 days and 14.2% of searches end in a purchase.

£151K

revenue / yr

Units sold / yr40K
Search volume / yr+30.3%161K
Conversion rate14.2%
Avg price£6.62

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 63
Top-5 product click share91%
Open market0%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement88%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews839

Top Freeze Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

£0£15K£30K£45K£61K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Deep Freeze52%
  • Reliance Medical34%
  • Masterplast12%
  • SuperGift.com3%
  • Open — no brand owns it (0%)

Freeze Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume161KCVR14.2%Products8Brands4Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews839Avg BSR#58
5K3KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.1×

Top Freeze Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • freeze spray43K/yr
  • deep freeze spray41K/yr
  • freeze spray pain relief33K/yr
  • cold spray10K/yr
  • cold spray pain relief12K/yr
  • ice spray pain relief6K/yr
  • ice spray5K/yr
  • freeze spray for sports injuries3K/yr
  • freezing spray3K/yr
  • cold spray for sports injuries3K/yr

What reviews say buyers love and hate about Freeze Spray

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Value For Money21%

Good value for money

Quality-Overall15%

Great product

Advertised Vs Actual Product8%

Does the job

Spray/Flow7%

A very effective spray

Efficiency7%

Acts fairly quickly

What buyers complain about

70% of reviews
Value For Money24%

Pricey

Quality-Overall10%

cheap

Skin Health6%

does not cool the skin

Temperature Retention5%

Does not cool / freeze the area as much as other gels I have used in past

Advertised Vs Actual Product5%

Rubbish doesnt do what it says on the tin

Freeze Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
43%
2Functionality-Overall
21%
3Smell
14%
4Heating
14%
5Advertised Vs Actual Product
7%

Common Freeze Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Freeze Spray 47/100 on Amazon United Kingdom — Skip it. The niche generates £151K/yr across 8 tracked products. Search demand moved +30.3% over the last 90 days.
Search demand for Freeze Spray on Amazon United Kingdom peaks in Jul, where the busiest month runs 2.1× the quietest.