freeze spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good838.63avg incumbent reviews — the moat a new listing must climb
Growth
Good+30.3%90-day search growth — must beat 0% to launch
Market size
Okay£151K£151K/yr · 161K searches
Price range
Bad£1.69–£19.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.62avg listing price — sweet spot $15–$100
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, freeze spray is a £151K/yr Amazon United Kingdom market (161K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
freeze spray market data
- Units sold / yr
- 30K–40K
- avg 4,000–5,000/product
- Revenue / yr
- £199K–£265K
- units × avg price
- Conversion rate
- 14.2%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
63
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Deep Freeze52%
- Reliance Medical34%
- Masterplast12%
- SuperGift.com3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.3% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.1×
Top freeze spray search terms
- freeze spray43K/yr
- deep freeze spray41K/yr
- freeze spray pain relief33K/yr
- cold spray10K/yr
- cold spray pain relief12K/yr
- ice spray pain relief6K/yr
- ice spray5K/yr
- freeze spray for sports injuries3K/yr
- freezing spray3K/yr
- cold spray for sports injuries3K/yr
Top freeze spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Deep Freeze Cold Spray Fast Acting Targeted Cooling 150ml (Pack of 1)
Deep Freeze£3.754.4★1,122 rev
Reliance Medical Freeze Spray 150ml - Fast Acting Pain Relief Instant Cooling and Soothing - Handy (Packaging may vary)
Reliance Medical£2.344.1★809 rev
MASTER PLAST 150ML 8PACK FREEZE SPRAY INSTANT INJURY RELIEF SOOTHES TWIST SPRAINS MUSCLE PAIN
Masterplast£9.444.2★521 rev
DEEP FREEZE PAIN RELIEF COLD PATCHES 4S
Deep Freeze£4.504.3★2,124 rev
Deep Freeze Muscle Rescue Cold Spray 72.5 ml (Pack of 1)
Deep Freeze£4.304.0★398 rev
Newest
by launch dateDeep Freeze Muscle Rescue Cold Spray 72.5 ml (Pack of 1)
Deep Freeze£4.30398 rev
3X 150ml Freeze Spray for Muscle Sprains & Sports Injury Instant Relief Muscle Pain Treatment Injury Pain Relief
SuperGift.com£7.78451 rev
Deep Freeze Cold Gel Fast Acting Targeted Cooling 35g Tube (Pack of 1)
Deep Freeze£1.69355 rev
Deep Freeze Cold Spray Fast Acting Targeted Cooling 150ml (Pack of 1)
Deep Freeze£3.751,122 rev
MASTER PLAST 150ML 8PACK FREEZE SPRAY INSTANT INJURY RELIEF SOOTHES TWIST SPRAINS MUSCLE PAIN
Masterplast£9.44521 rev
Trending
90-day click momentumDEEP FREEZE PAIN RELIEF COLD PATCHES 4S
Deep Freeze£4.504.3★
Deep Freeze Cold Gel Fast Acting Targeted Cooling 35g Tube (Pack of 1)
Deep Freeze£1.694.4★
Reliance Medical Freeze Spray 150ml - Fast Acting Pain Relief Instant Cooling and Soothing - Handy (Packaging may vary)
Reliance Medical£2.344.1★
MASTER PLAST 150ML 8PACK FREEZE SPRAY INSTANT INJURY RELIEF SOOTHES TWIST SPRAINS MUSCLE PAIN
Masterplast£9.444.2★
Deep Freeze Cold Spray 150ml **4 PACK DEAL**
Deep Freeze£19.124.6★
What buyers say about freeze spray
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Great product”
“Does the job”
“A very effective spray”
“Acts fairly quickly”
“Works well, certainly eases arthritic discomfort”
“easy to use”
“Works a a cold gel”
“easy to apply”
“helped with the discomfort”
What buyers complain about
“Pricey”
“cheap”
“does not cool the skin”
“Does not cool / freeze the area as much as other gels I have used in past”
“Rubbish doesnt do what it says on the tin”
“cant sleep with them on”
“doesn't work”
“Very poor product - doesnt have any cooling effect”
“Didn't stick properly”
“Unuseable”
Top return reasons
Common questions
- Is freeze spray profitable to sell on Amazon United Kingdom?
- The niche generates £151K/yr across 8 tracked products. 90-day search growth is +30.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the freeze spray niche?
- 4 brands and 63 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in freeze spray?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Skin Health. The return rate is 0.1%.
- When does demand for freeze spray peak?
- Demand peaks in Jul; the busiest month runs 2.1× the quietest.
- What does it cost to enter the freeze spray niche?
- Listings span £1.69–£19.12; the average listing price is £6.62 (sweet spot $15–$100). The average incumbent carries 839 reviews — the moat a new listing must climb.