Skip to content

Freeze Gel

Fail

The top 5 brands take 100% of clicks, so Freeze Gel is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£268K/yr166K searches / yr
90-day growth
+15.7%search demand this quarter
Competition
66%top-5 click share · 3 brands · 89 sellers

Flapen Score

Freeze Gel against its category

The dotted line is the Health & Personal Care average. Past it, Freeze Gel is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freeze Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Freeze Gel 166K times last year and spent an estimated £268K. All 3 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 16.9% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £268K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
+15.7%
Conversion, latest week
16.9%
Market size, estimated
£268Ka year
Peak month
July2.0× the quietest month
Top search term
deep freeze91K searches a year

02 · Price

A sale here is worth £9.55.

Listings sell for £9.55 on average, from £1.69 to £22.66. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £9.55 that is £10K to £12K a year per listing.

Average price
£9.55under the $15 to $100 sweet spot
Price range
£1.69–£22.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #131 within Over-the-Counter Medication. It carries 4,930 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
69%
Out of stock, average day
0.0%
Average rank
#131in Over-the-Counter Medication
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,930per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Demand

Freeze Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

Search terms

Top Freeze Gel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • deep freeze91K/yr
  • biofreeze roll on41K/yr
  • deep freeze gel27K/yr
  • bio freeze roll on2K/yr
  • biofreeze gel roll on3K/yr
  • biofreeze roll-on1K/yr
  • biofreeze roll on gel2K/yr

Reviews and returns

What reviews say buyers love and hate about Freeze Gel

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Value For Money”
0.1%of orders come back
“A bit expensive”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Freeze Gel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data