Freeze Gel
FailThe top 5 brands take 100% of clicks, so Freeze Gel is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £268K/yr166K searches / yr
- 90-day growth
- +15.7%search demand this quarter
- Competition
- 66%top-5 click share · 3 brands · 89 sellers
Flapen Score
Freeze Gel against its category
The dotted line is the Health & Personal Care average. Past it, Freeze Gel is stronger. Inside it, weaker.
Market
The Freeze Gel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Freeze Gel 166K times last year and spent an estimated £268K. All 3 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 48 out of 100, a Fail.
01 · Demand
16.9% of searches ended in a purchase last week.
Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £268K a year.
- Searches, last 12 months
- 166K
- Growth, 90 days vs prior 90
- +15.7%
- Conversion, latest week
- 16.9%
- Market size, estimated
- £268Ka year
- Peak month
- July2.0× the quietest month
- Top search term
- deep freeze91K searches a year
02 · Price
A sale here is worth £9.55.
Listings sell for £9.55 on average, from £1.69 to £22.66. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £9.55 that is £10K to £12K a year per listing.
- Average price
- £9.55under the $15 to $100 sweet spot
- Price range
- £1.69–£22.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #131 within Over-the-Counter Medication. It carries 4,930 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 69%
- Out of stock, average day
- 0.0%
- Average rank
- #131in Over-the-Counter Medication
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,930per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Demand
Freeze Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.0×
Search terms
Top Freeze Gel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- deep freeze91K/yr
- biofreeze roll on41K/yr
- deep freeze gel27K/yr
- bio freeze roll on2K/yr
- biofreeze gel roll on3K/yr
- biofreeze roll-on1K/yr
- biofreeze roll on gel2K/yr
Reviews and returns
What reviews say buyers love and hate about Freeze Gel
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A bit expensive
Waste of money
very expensive
Doesn't work
Doesn't do anything
It certainly does not work for me the gel helps
cheap
not as good as some other brands
Not as good as I had hoped
not impressed that a medical aid was sent without warning of language restrictions
instructions are not in English
who is not at all French
does not cool the skin
Bad skin reaction
not eyelids as they are more thinner skin
Love
Excellent product
Good quality
Great product, would purchase again
worth it
Good value for money
Good price
Absolutely fantastic helping my pain in my knee
Good for joint pain
Perfect for any joint pain definitely helps me ease it
Easy to use
Easy to
easy as a roll on
As advertised
Works like a charm
Just as describe
Return
0.1% Return rate 0% Fixable by listing
A bit expensive
Waste of money
very expensive
Not cold enough to relieve pain
I suffer with my back
No relief
Doesn't work
Doesn't do anything
It certainly does not work for me the gel helps
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Freeze Gel questions
Answered from the same tracked data.