How competitive is the Freeze Gel niche on Amazon United Kingdom?

3 brands and 89 sellers compete in Freeze Gel on Amazon United Kingdom. The top 5 Freeze Gel products take 66% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Freeze Gel?

Freeze Gel buyers on Amazon United Kingdom complain most about Value For Money, Functionality-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Freeze Gel niche?

Freeze Gel sells for £9.55 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.69–£22.66. The average incumbent carries 4,930 reviews — the moat a new listing must climb.

Freeze Gel

brand-locked demand (top 5 brands take 100% of clicks) — Freeze Gel doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Freeze Gel profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Freeze Gel is a £268K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 48/100.

Freeze Gel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +15.7% over the last 90 days and 16.9% of searches end in a purchase.

£268K

revenue / yr

Units sold / yr30K

Search volume / yr+15.7%166K

Conversion rate16.9%

Avg price£9.55

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 89

Top-5 product click share66%

Open market0%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 16 products

Freeze Gel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume166KCVR16.9%Products16Brands3Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews4,930Avg BSR#131

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

Top Freeze Gel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

deep freeze91K/yr +22.8%13.1% conv.
biofreeze roll on41K/yr +24.1%13.4% conv.
deep freeze gel27K/yr -20.0%12.6% conv.
bio freeze roll on2K/yr +168.0%12.4% conv.
biofreeze gel roll on3K/yr +38.7%8.0% conv.
biofreeze roll-on1K/yr +51.2%6.6% conv.
biofreeze roll on gel2K/yr -13.5%11.3% conv.

What reviews say buyers love and hate about Freeze Gel

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Quality-Overall18%

“Excellent product”

Value For Money12%

“worth it”

Joint Pain11%

“Absolutely fantastic helping my pain in my knee”

Ease Of Use8%

“Easy to use”

Advertised Vs Actual Product8%

“As advertised”

What buyers complain about

64% of reviews

Value For Money18%

“A bit expensive”

Functionality-Overall11%

“Doesn't work”

Quality-Overall8%

“cheap”

Language Issues6%

“not impressed that a medical aid was sent without warning of language restrictions”

Skin Health5%

“does not cool the skin”

Freeze Gel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money

33%

2Pain Relief-Overall

33%

3Functionality-Overall

33%

Common Freeze Gel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Freeze Gel 48/100 on Amazon United Kingdom — Skip it. The niche generates £268K/yr across 16 tracked products. Search demand moved +15.7% over the last 90 days.