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Freestyle Libre 2 Sensor

Maybe

The products selling today average only 3.4★. But the top 5 products take 86% of clicks, so Freestyle Libre 2 Sensor is a Maybe.

Flapen Score
62
62 / 100
Top 6% of 2,035 Health & Personal Care niches · +14 vs the category median of 48
Market size
£2.9M/yr433K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
86%top-5 click share · 8 brands · 32 sellers

Flapen Score

Freestyle Libre 2 Sensor against its category

The dotted line is the Health & Personal Care average. Past it, Freestyle Libre 2 Sensor is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freestyle Libre 2 Sensor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Freestyle Libre 2 Sensor 433K times last year and spent an estimated £2.9M. The top 5 brands take 88% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 433K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.9M a year.

Searches, last 12 months
433K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
8.9%
Market size, estimated
£2.9Ma year
Peak month
April1.1× the quietest month
Top search term
libre 2 sensor83K searches a year

02 · Price

A sale here is worth £74.97.

Listings sell for £74.97 on average, from £43.10 to £118.37. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £74.97 that is £150K to £187K a year per listing.

Average price
£74.97inside the $15 to $100 sweet spot
Price range
£43.10–£118.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£150K–£187K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #64 within Medical Supplies & Equipment. It carries 101 reviews at 3.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
60%
Out of stock, average day
3.6%
Average rank
#64in Medical Supplies & Equipment
Average rating
3.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
101per listing
Listings tracked
10

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Freestyle Libre 2 Sensor products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£290K£579K£869K£1.2M1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

32

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

7%

  • JAMBO SUPPLIES25%
  • Generic24%
  • buut b15%
  • Abbott12%
  • ANCIENT CARE CREATING HEALTHIER LIVES11%
  • Lingo5%
  • Open — no brand owns it (2 brands, 7%)

Demand

Freestyle Libre 2 Sensor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Freestyle Libre 2 Sensor search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • libre 2 sensor83K/yr
  • freestyle libre 2 plus sensor55K/yr
  • libre 2 plus sensor57K/yr
  • freestyle libre40K/yr
  • freestyle libre 224K/yr
  • libre 220K/yr
  • libre21K/yr
  • libre 2 plus12K/yr
  • abbott13K/yr
  • libra 2 plus sensors8K/yr

Reviews and returns

What reviews say buyers love and hate about Freestyle Libre 2 Sensor

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Value For Money”
1.4%of orders come back
“Little expensive though”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Freestyle Libre 2 Sensor questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data