free soul protein powder
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£23.30avg listing price — sweet spot $15–$100
Price range
Great£12.60–£66.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£224K£224K/yr · 182K searches
Review moat
Okay2,564.87avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, free soul protein powder is a £224K/yr Amazon United Kingdom market (182K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
free soul protein powder market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £186K–£233K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 4.1%
- Avg brand age
- 55 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
12
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Form58%
- NAKED31%
- The Organic Protein Company4%
- Bulk3%
- Revive Naturals2%
- BULK POWDERS2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 3.6×
Top free soul protein powder search terms
- form protein powder39K/yr
- naked whey protein22K/yr
- form28K/yr
- clean protein powder14K/yr
- natural protein powder13K/yr
- form nutrition protein powder11K/yr
- naked whey7K/yr
- truvani protein powder7K/yr
- hermosa protein powder5K/yr
- form protein6K/yr
Top free soul protein powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Form Performance Protein - Vegan Protein Powder - 30g Plant Based Protein per Serving with BCAAs and Digestive Enzymes. Perfect Post Workout. Tastes Great with Just Water! - Vanilla
Form£21.663.8★459 rev
Form Performance Protein - Vegan Protein Powder - 30g Plant Based Protein per Serving with BCAAs and Digestive Enzymes. Perfect Post Workout. Tastes Great with Just Water! - Chocolate Peanut
Form£21.694.1★511 rev
Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 12 Servings 450g
NAKED£18.394.3★6,270 rev
Naked Chocolate Whey Protein Powder Only 3 Ingredients Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop 12 Servings 450g
NAKED£18.213.9★4,506 rev
Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 76 Servings 2280g
NAKED£66.424.3★6,270 rev
Newest
by launch dateNaked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 12 Servings 450g
NAKED£18.396,270 rev
Naked Chocolate Whey Protein Powder Only 3 Ingredients Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop 12 Servings 450g
NAKED£18.214,506 rev
Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 76 Servings 2280g
NAKED£66.426,270 rev
Naked Vanilla Whey Protein Powder Only 3 Ingredients Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop 12 Servings 450g
NAKED£18.525,986 rev
Organic Whey Protein Powder 400g Grass Fed Unflavoured Organic Protein Powder Resealable and Recyclable Pouch by Revive Naturals
Revive Naturals£12.6087 rev
Trending
90-day click momentumNaked Chocolate Whey Protein Powder Only 3 Ingredients Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop 12 Servings 450g
NAKED£18.213.9★
Bulk Pure Whey Protein Powder Vanilla 1kg
BULK POWDERS£18.704.4★
Organic Whey Protein Powder 400g Grass Fed Unflavoured Organic Protein Powder Resealable and Recyclable Pouch by Revive Naturals
Revive Naturals£12.604.1★
Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 12 Servings 450g
NAKED£18.394.3★
Form Superblend - Vegan Protein Powder 20g Plant Protein (Chocolate Salted Caramel)
Form£21.784.2★
What buyers say about free soul protein powder
What buyers praise and complain about, mined from review topics.What buyers love
“tastes as yummy as this”
“Nice protein”
“the quality of the whey itself is excellent”
“Love the vanilla flavour”
“Yummy, mixes great”
“Truly vegan”
“It mixes well”
“Great price”
“Clean ingredients just what I needed for my son to help his protein goals”
“Great taste and texture”
What buyers complain about
“Unpleasant taste”
“Disgustingly sweet”
“- NOT flavoured with fake vanilla”
“Overpriced”
“Chocolate hazelnut tastes way too sweet and very artificial”
“it is an expensive protein powder”
“It will not dissolve”
“Poor mixability”
“the texture was less than ideal”
“Taste too salty”
Top return reasons
Common questions
- Is free soul protein powder profitable to sell on Amazon United Kingdom?
- The niche generates £224K/yr across 15 tracked products. 90-day search growth is -2.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the free soul protein powder niche?
- 6 brands and 12 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in free soul protein powder?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Flavor. The return rate is 0.1%.
- When does demand for free soul protein powder peak?
- Demand peaks in May; the busiest month runs 3.6× the quietest.
- What does it cost to enter the free soul protein powder niche?
- Listings span £12.60–£66.42; the average listing price is £23.30 (sweet spot $15–$100). The average incumbent carries 2,565 reviews — the moat a new listing must climb.