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Free Soul Protein Powder

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 98% of clicks, so Free Soul Protein Powder is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£224K/yr182K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
69%top-5 click share · 6 brands · 12 sellers

Flapen Score

Free Soul Protein Powder against its category

The dotted line is the Health & Personal Care average. Past it, Free Soul Protein Powder is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Free Soul Protein Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Free Soul Protein Powder 182K times last year and spent an estimated £224K. The top 5 brands take 98% of clicks. Demand peaks in May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £224K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
5.3%
Market size, estimated
£224Ka year
Peak month
May3.6× the quietest month
Top search term
form protein powder39K searches a year

02 · Price

A sale here is worth £23.30.

Listings sell for £23.30 on average, from £12.60 to £66.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £23.30 that is £12K to £17K a year per listing.

Average price
£23.30inside the $15 to $100 sweet spot
Price range
£12.60–£66.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£12K–£17K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #28 within Diet & Nutrition. It carries 2,565 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#28in Diet & Nutrition
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,565per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Free Soul Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£45K£67K£90K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

12

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Form58%
  • NAKED31%
  • The Organic Protein Company4%
  • Bulk3%
  • Revive Naturals2%
  • BULK POWDERS2%
  • Open — no brand owns it (0%)

Demand

Free Soul Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 3.6×

Search terms

Top Free Soul Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • form protein powder39K/yr
  • naked whey protein22K/yr
  • form28K/yr
  • clean protein powder14K/yr
  • natural protein powder13K/yr
  • form nutrition protein powder11K/yr
  • naked whey7K/yr
  • truvani protein powder7K/yr
  • hermosa protein powder5K/yr
  • form protein6K/yr

Reviews and returns

What reviews say buyers love and hate about Free Soul Protein Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%−0.07

Unpleasant taste

Horrible taste

What is the weird taste

Sweetness8%−0.15

Disgustingly sweet

Hardly sweet at all

Good thing is not sweet in the slightest

Flavor7%−0.08

- NOT flavoured with fake vanilla

the flavour is terrible

This one was extremely strongly and unpleasantly flavoured

Value For Money6%−0.05

Overpriced

Total waste of money

price increase

Artificial Sweeteners4%−0.06

Chocolate hazelnut tastes way too sweet and very artificial

in an unpleasant artificial sweetener way

for me the overriding taste of Stevia is sickening

Love

Taste-Overall21%−0.07

tastes as yummy as this

Great taste mixes well in my smoothie

Good taste

Nutritional Content16%+1.45

Nice protein

Good protein powder

Its a good protein shake

Quality-Overall7%+1.05

the quality of the whey itself is excellent

this had good reviews

Good quality

Flavor7%−0.08

Love the vanilla flavour

Great flavour

Best vanilla tasting powder Ive had in a while

Blend/Ratio5%+0.66

Yummy, mixes great

It mixes well and smells incredible

blends super well

Return

0.1% Return rate 7% Fixable by listing

Taste-Overall23%█▆▃▄▆▄

Unpleasant taste

Horrible taste

What is the weird taste

Flavor12%▁▅▁▂█▁

- NOT flavoured with fake vanilla

the flavour is terrible

This one was extremely strongly and unpleasantly flavoured

Leak-Proof10%▁▄▅█▁▄
Ingredients-Overall6%▁▁█▁▅▁
Advertised Vs Actual Product6%█▂▁▁▁▇

FAQ

Common Free Soul Protein Powder questions

Answered from the same tracked data.