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Free Soul Protein Powder

Free Soul Protein Powder shows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 43Growth 24Conversion 61Competition 27Returns 100Price range 91Avg price 95Brand share 4Review moat 39Quality gap 90
This niche Category average

Is Free Soul Protein Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Free Soul Protein Powder is a £224K/yr Amazon United Kingdom market (182K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May. Verdict: Worth a look — 51/100.

Free Soul Protein Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.1% over the last 90 days and 5.3% of searches end in a purchase.

£224K

revenue / yr

Units sold / yr10K
Search volume / yr-2.1%182K
Conversion rate5.3%
Avg price£23.30

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 12
Top-5 product click share69%
Open market2%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement93%
New entrants (1y)0· 0 succeeded
Avg rating4.1★
Avg reviews2,565

Top Free Soul Protein Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£22K£45K£67K£90K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

12

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Form58%
  • NAKED31%
  • The Organic Protein Company4%
  • Bulk3%
  • Revive Naturals2%
  • BULK POWDERS2%
  • Open — no brand owns it (0%)

Free Soul Protein Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume182KCVR5.3%Products15Brands6Top 5 Brands98%OOS Rate4.1%Rating4.1★Reviews2,565Avg BSR#28
7K5KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 3.6×

Top Free Soul Protein Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • form protein powder39K/yr
  • naked whey protein22K/yr
  • form28K/yr
  • clean protein powder14K/yr
  • natural protein powder13K/yr
  • form nutrition protein powder11K/yr
  • naked whey7K/yr
  • truvani protein powder7K/yr
  • hermosa protein powder5K/yr
  • form protein6K/yr

What reviews say buyers love and hate about Free Soul Protein Powder

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Taste-Overall21%

tastes as yummy as this

Nutritional Content16%

Nice protein

Quality-Overall7%

the quality of the whey itself is excellent

Flavor7%

Love the vanilla flavour

Blend/Ratio5%

Yummy, mixes great

What buyers complain about

60% of reviews
Taste-Overall20%

Unpleasant taste

Sweetness8%

Disgustingly sweet

Flavor7%

- NOT flavoured with fake vanilla

Value For Money6%

Overpriced

Artificial Sweeteners4%

Chocolate hazelnut tastes way too sweet and very artificial

Free Soul Protein Powder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

7%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Taste-Overall
23%
2Flavor
12%
3Leak-Proof
10%
4Ingredients-Overall
6%
5Advertised Vs Actual Product
6%

Common Free Soul Protein Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Free Soul Protein Powder 51/100 on Amazon United Kingdom — Worth a look. The niche generates £224K/yr across 15 tracked products. Search demand moved -2.1% over the last 90 days.
Search demand for Free Soul Protein Powder on Amazon United Kingdom peaks in May, where the busiest month runs 3.6× the quietest.