Frankincense Oil Essential
FailPrices span $3.52–$12.44, mostly outside the sweet spot, so Frankincense Oil Essential is a Fail.
- Flapen Score
- 42 / 100Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 4842
- Market size
- £157K/yr232K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 72%top-5 click share · 16 brands · 26 sellers
Flapen Score
Frankincense Oil Essential against its category
The dotted line is the Health & Personal Care average. Past it, Frankincense Oil Essential is stronger. Inside it, weaker.
Market
The Frankincense Oil Essential market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Frankincense Oil Essential 232K times last year and spent an estimated £157K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
9.3% of searches ended in a purchase last week.
Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.
- Searches, last 12 months
- 232K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £157Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- frankincense oil140K searches a year
02 · Price
A sale here is worth £7.26.
Listings sell for £7.26 on average, from £3.52 to £12.44. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £7.26 that is £9K to £11K a year per listing.
- Average price
- £7.26under the $15 to $100 sweet spot
- Price range
- £3.52–£12.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #93 within Alternative Medicine. It carries 7,698 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #93in Alternative Medicine
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,698per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Frankincense Oil Essential products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nikura Indian Frankincense (Serrata) Essential Oil - 10ml | 100% Pure Natural Oils | Perfect for Aromatherapy Diffusers Humidifier Bath | Great for Self Care Skin | Vegan & UK Made
- Price
- £4.95
- Rating
- 4.5/5
- Reviews
- 42,940
- Age
- 7y ago

Handcraft Blends Frankincense Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper
- Price
- £8.28
- Rating
- 4.4/5
- Reviews
- 15,966
- Age
- 3y ago

Carno Calm Frankincense Essential Oil 30ml 100% Pure for Skin Hair
- Price
- £6.35
- Rating
- 4.4/5
- Reviews
- 3,445
- Age
- 2y ago

AVD Organics Frankincense Essential Oil 30ml - 100% Pure Oil for Relaxation
- Price
- £7.00
- Rating
- 4.4/5
- Reviews
- 3,947
- Age
- 4y ago

Gya Labs Organic Frankincense Essential Oil for Skin - 100% Pure and Natural Organic Frankincense Oil for Face Body Comfort & Diffuser Aromatherapy Oils for Calming & Relaxing (10ml)
- Price
- £7.42
- Rating
- 4.5/5
- Reviews
- 1,422
- Age
- 7y ago
Trending
90-day click momentum
Frankincense Oil for Skin Hydrate and Moisturize Frankincense Essential Oil for Face & Body Skin Reduces Fine Lines & Wrinkles Suitable for Aromatherapy Diffusers
- Price
- £5.91
- Rating
- 4.9/5
- Reviews
- 7
- Age
- 1y ago

Gya Labs Organic Frankincense Essential Oil for Skin - 100% Pure and Natural Organic Frankincense Oil for Face Body Comfort & Diffuser Aromatherapy Oils for Calming & Relaxing (10ml)
- Price
- £7.42
- Rating
- 4.5/5
- Reviews
- 1,422
- Age
- 7y ago

Naissance Organic Frankincense (Boswellia Neglecta) Essential Oil (No. 185) 10ml - 100% Pure Certified Organic Vegan Cruelty Free Steam Distilled & Undiluted - for Aromatherapy & Diffusers
- Price
- £7.63
- Rating
- 4.4/5
- Reviews
- 470
- Age
- 10y ago

Freshskin Beauty LTD | Frankincense Essential Oil (Boswellia Carterii) 10ml - 100% Pure Natural Oils - Helps Improve Skin Elasticity Reduce Wrinkles & Aids Relaxation - Vegan Friendly
- Price
- £3.76
- Rating
- 4.5/5
- Reviews
- 1,175
- Age
- 13y ago

MAJESTIC PURE Frankincense Essential Oil | 100% Pure and Natural Frankincense Oil | Premium Grade Essential Oils for Hair Care Home Diffusers Skin Aromatherapy Massage and Humidifiers | 4 Fl Oz
- Price
- £9.05
- Rating
- 4.4/5
- Reviews
- 17,991
- Age
- 3y ago
Newest
by launch date
Frankincense Oil for Skin Hydrate and Moisturize Frankincense Essential Oil for Face & Body Skin Reduces Fine Lines & Wrinkles Suitable for Aromatherapy Diffusers
- Price
- £5.91
- Rating
- 4.9/5
- Reviews
- 7
- Age
- 1y ago

Frankincense Oil for Skin 100% Pure and Natural Organic Frankincense Oil for Self Care Skin Face Hair Relieving Discomfort Calming Massage & Relaxation | 60ml
- Price
- £6.63
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 1y ago

Frankincense Essential Oil Frankincense Oil Pure Natural for Aromatherapy Diffusers Candle Making & Spa | Massage & Skin Care - Anti-Aging and Firming and Lifting 60ml
- Price
- £6.56
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 1y ago

Carno Calm Frankincense Essential Oil 30ml 100% Pure for Skin Hair
- Price
- £6.35
- Rating
- 4.4/5
- Reviews
- 3,445
- Age
- 2y ago

MAJESTIC PURE Frankincense Essential Oil | 100% Pure and Natural Frankincense Oil | Premium Grade Essential Oils for Hair Care Home Diffusers Skin Aromatherapy Massage and Humidifiers | 4 Fl Oz
- Price
- £9.05
- Rating
- 4.4/5
- Reviews
- 17,991
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
16 flat
Sellers
26
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
21%
- nikura21%
- Handcraft Blends20%
- Carno Calm14%
- AVD ORGANICS10%
- Gya Labs8%
- Majestic Pure6%
Demand
Frankincense Oil Essential search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Frankincense Oil Essential search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- frankincense oil140K/yr
- frankincense essential oil48K/yr
- frankincense oil for skin14K/yr
- organic frankincense oil5K/yr
- frankincense oil for pain relief4K/yr
- frankincense essential oils pure3K/yr
- frankincense oil organic4K/yr
- frankincense oil for face4K/yr
- organic frankincense essential oil4K/yr
- pure frankincense oil3K/yr
Reviews and returns
What reviews say buyers love and hate about Frankincense Oil Essential
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
different smell from what I was expecting
No Scent at all
Very strong alcohol smell
Cheap quality
Very poor quality
Very poor, no quality at all
diluted
I got water flavoured of frankincense it runs like a drop of water and even eveporates
as it is supposed oil the product is not oily at all smells chemical
Oil
Small
Love
Beautiful smell
The best I have bought yet, strong smelling, good price
Fragrance is long lasting
Excellent product
good quality and glass bottle
A good pure product that I buy on a regular basis from this seller
Value for money
Excellent value
Good value
Wonderful pure Frankincense oil - you can rely on Tisserand
Handcraft Blends Frankincense Essential Oil feels uplifting and grounding to me, easing stress, enhancing meditation, supporting clear breathing, and adding a luxurious, calming ritual to my daily self care routine with beautiful resinous aroma always
Essential oils are lovely on their own or mixed with others
product is as advertised
does what its want
Return
0.4% Return rate 4% Fixable by listing
different smell from what I was expecting
No Scent at all
Very strong alcohol smell
had leaked all over the box losing almost half
as it is supposed oil the product is not oily at all smells chemical
Oil
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frankincense Oil Essential questions
Answered from the same tracked data.









