frankincense oil essential
Skip itPrices mostly outside the sweet spot ($3.52–$12.44) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£157K£157K/yr · 232K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad7,698.17avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.26avg listing price — sweet spot $15–$100
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Price range
Bad£3.52–£12.44cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, frankincense oil essential is a £157K/yr Amazon United Kingdom market (232K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
frankincense oil essential market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- £145K–£182K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
16 flat
Sellers
26
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
21%
- nikura21%
- Handcraft Blends20%
- Carno Calm14%
- AVD ORGANICS10%
- Gya Labs8%
- Majestic Pure6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top frankincense oil essential search terms
- frankincense oil140K/yr
- frankincense essential oil48K/yr
- frankincense oil for skin14K/yr
- organic frankincense oil5K/yr
- frankincense oil for pain relief4K/yr
- frankincense essential oils pure3K/yr
- frankincense oil organic4K/yr
- frankincense oil for face4K/yr
- organic frankincense essential oil4K/yr
- pure frankincense oil3K/yr
Top frankincense oil essential products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nikura Indian Frankincense (Serrata) Essential Oil - 10ml | 100% Pure Natural Oils | Perfect for Aromatherapy Diffusers Humidifier Bath | Great for Self Care Skin | Vegan & UK Made
nikura£4.954.5★42,940 rev
Handcraft Blends Frankincense Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper
Handcraft Blends£8.284.4★15,966 rev
Carno Calm Frankincense Essential Oil 30ml 100% Pure for Skin Hair
Carno Calm£6.354.4★3,445 rev
AVD Organics Frankincense Essential Oil 30ml - 100% Pure Oil for Relaxation
AVD ORGANICS£7.004.4★3,947 rev
Gya Labs Organic Frankincense Essential Oil for Skin - 100% Pure and Natural Organic Frankincense Oil for Face Body Comfort & Diffuser Aromatherapy Oils for Calming & Relaxing (10ml)
Gya Labs£7.424.5★1,422 rev
Newest
by launch date
Frankincense Oil for Skin Hydrate and Moisturize Frankincense Essential Oil for Face & Body Skin Reduces Fine Lines & Wrinkles Suitable for Aromatherapy Diffusers
Dachitian£5.917 rev
Frankincense Oil for Skin 100% Pure and Natural Organic Frankincense Oil for Self Care Skin Face Hair Relieving Discomfort Calming Massage & Relaxation | 60ml
LEISGOTO£6.6341 rev
Frankincense Essential Oil Frankincense Oil Pure Natural for Aromatherapy Diffusers Candle Making & Spa | Massage & Skin Care - Anti-Aging and Firming and Lifting 60ml
Jeechunlim£6.5642 rev
Carno Calm Frankincense Essential Oil 30ml 100% Pure for Skin Hair
Carno Calm£6.353,445 rev
MAJESTIC PURE Frankincense Essential Oil | 100% Pure and Natural Frankincense Oil | Premium Grade Essential Oils for Hair Care Home Diffusers Skin Aromatherapy Massage and Humidifiers | 4 Fl Oz
Majestic Pure£9.0517,991 rev
Trending
90-day click momentumFrankincense Oil for Skin Hydrate and Moisturize Frankincense Essential Oil for Face & Body Skin Reduces Fine Lines & Wrinkles Suitable for Aromatherapy Diffusers
Dachitian£5.914.9★
Gya Labs Organic Frankincense Essential Oil for Skin - 100% Pure and Natural Organic Frankincense Oil for Face Body Comfort & Diffuser Aromatherapy Oils for Calming & Relaxing (10ml)
Gya Labs£7.424.5★
Naissance Organic Frankincense (Boswellia Neglecta) Essential Oil (No. 185) 10ml - 100% Pure Certified Organic Vegan Cruelty Free Steam Distilled & Undiluted - for Aromatherapy & Diffusers
Naissance£7.634.4★
Freshskin Beauty LTD | Frankincense Essential Oil (Boswellia Carterii) 10ml - 100% Pure Natural Oils - Helps Improve Skin Elasticity Reduce Wrinkles & Aids Relaxation - Vegan Friendly
freshskin beauty ltd£3.764.5★
MAJESTIC PURE Frankincense Essential Oil | 100% Pure and Natural Frankincense Oil | Premium Grade Essential Oils for Hair Care Home Diffusers Skin Aromatherapy Massage and Humidifiers | 4 Fl Oz
Majestic Pure£9.054.4★
What buyers say about frankincense oil essential
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful smell”
“Excellent product”
“Value for money”
“Wonderful pure Frankincense oil - you can rely on Tisserand”
“product is as advertised”
“One of the best for essential oils”
“Lovely on your skin”
“Great oil”
“Very nice and strong, overall worths the money”
“And its working”
What buyers complain about
“different smell from what I was expecting”
“Cheap quality”
“diluted”
“as it is supposed oil the product is not oily at all smells chemical”
“Small”
“Unfortuntely it did not work for my husband”
“So the box was damp”
“doesn't last long”
“Not for joint pain”
“had leaked all over the box losing almost half”
Top return reasons
Common questions
- Is frankincense oil essential profitable to sell on Amazon United Kingdom?
- The niche generates £157K/yr across 18 tracked products. 90-day search growth is -15.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the frankincense oil essential niche?
- 16 brands and 26 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in frankincense oil essential?
- Top complaints mined from reviews: Smell, Quality-Overall, Dilute/Watery. The return rate is 0.4%.
- When does demand for frankincense oil essential peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the frankincense oil essential niche?
- Listings span £3.52–£12.44; the average listing price is £7.26 (sweet spot $15–$100). The average incumbent carries 7,698 reviews — the moat a new listing must climb.