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Frankincense Oil Essential

Fail

Prices span $3.52–$12.44, mostly outside the sweet spot, so Frankincense Oil Essential is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£157K/yr232K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
72%top-5 click share · 16 brands · 26 sellers

Flapen Score

Frankincense Oil Essential against its category

The dotted line is the Health & Personal Care average. Past it, Frankincense Oil Essential is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frankincense Oil Essential market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Frankincense Oil Essential 232K times last year and spent an estimated £157K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
9.3%
Market size, estimated
£157Ka year
Peak month
December2.4× the quietest month
Top search term
frankincense oil140K searches a year

02 · Price

A sale here is worth £7.26.

Listings sell for £7.26 on average, from £3.52 to £12.44. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £7.26 that is £9K to £11K a year per listing.

Average price
£7.26under the $15 to $100 sweet spot
Price range
£3.52–£12.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£9K–£11K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #93 within Alternative Medicine. It carries 7,698 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#93in Alternative Medicine
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,698per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Frankincense Oil Essential products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£16K£31K£47K£63K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

26

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

21%

  • nikura21%
  • Handcraft Blends20%
  • Carno Calm14%
  • AVD ORGANICS10%
  • Gya Labs8%
  • Majestic Pure6%

Demand

Frankincense Oil Essential search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Frankincense Oil Essential search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frankincense oil140K/yr
  • frankincense essential oil48K/yr
  • frankincense oil for skin14K/yr
  • organic frankincense oil5K/yr
  • frankincense oil for pain relief4K/yr
  • frankincense essential oils pure3K/yr
  • frankincense oil organic4K/yr
  • frankincense oil for face4K/yr
  • organic frankincense essential oil4K/yr
  • pure frankincense oil3K/yr

Reviews and returns

What reviews say buyers love and hate about Frankincense Oil Essential

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell59%−0.34

different smell from what I was expecting

No Scent at all

Very strong alcohol smell

Quality-Overall6%+2.54

Cheap quality

Very poor quality

Very poor, no quality at all

Dilute/Watery5%−0.04

diluted

I got water flavoured of frankincense it runs like a drop of water and even eveporates

Oily/Greasy3%

as it is supposed oil the product is not oily at all smells chemical

Oil

Size-Overall3%

Small

Love

Smell34%−0.34

Beautiful smell

The best I have bought yet, strong smelling, good price

Fragrance is long lasting

Quality-Overall27%+2.54

Excellent product

good quality and glass bottle

A good pure product that I buy on a regular basis from this seller

Value For Money10%+0.61

Value for money

Excellent value

Good value

Ingredients-Overall3%+0.18

Wonderful pure Frankincense oil - you can rely on Tisserand

Handcraft Blends Frankincense Essential Oil feels uplifting and grounding to me, easing stress, enhancing meditation, supporting clear breathing, and adding a luxurious, calming ritual to my daily self care routine with beautiful resinous aroma always

Essential oils are lovely on their own or mixed with others

Advertised Vs Actual Product2%−0.02

product is as advertised

does what its want

Return

0.4% Return rate 4% Fixable by listing

Smell52%▇▇▆█▇▅

different smell from what I was expecting

No Scent at all

Very strong alcohol smell

Leak-Proof23%▂▆▆▄▆█

had leaked all over the box losing almost half

Oily/Greasy5%▆▁▂▂▁█

as it is supposed oil the product is not oily at all smells chemical

Oil

Defective Material/Parts2%▁▃▅▁▁█
Strength2%▁▁▆▁█▁

FAQ

Common Frankincense Oil Essential questions

Answered from the same tracked data.