Frankincense
FailShoppers spend only $61K a year here, so Frankincense is a Fail.
- Flapen Score
- 43 / 100Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 4843
- Market size
- £61K/yr117K searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 63%top-5 click share · 17 brands · 43 sellers
Flapen Score
Frankincense against its category
The dotted line is the Health & Personal Care average. Past it, Frankincense is stronger. Inside it, weaker.
Market
The Frankincense market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Frankincense 117K times last year and spent an estimated £61K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
5.7% of searches ended in a purchase last week.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £61Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- frankincense67K searches a year
02 · Price
A sale here is worth £9.10.
Listings sell for £9.10 on average, from £3.42 to £21.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.10 that is £910 to £2K a year per listing.
- Average price
- £9.10under the $15 to $100 sweet spot
- Price range
- £3.42–£21.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £910–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #196 within Alternative Medicine. It carries 3,277 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 95%
- Out of stock, average day
- 4.6%
- Average rank
- #196in Alternative Medicine
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,277per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Frankincense products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Organic Omani Hojari Frankincense Resin Raw Boswellia Sacra Natural Incense Tears | Golden Resin for Burning Aromatherapy & Spiritual Use (Churches & Mosques) Anti-Aging Agent (with Oils)
- Price
- £6.05
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 6mo ago

Pure Frankincense Gum Incense Premium Quality by Masala Cottage 25g-1.9kg (25 Grams)
- Price
- £4.08
- Rating
- 4.2/5
- Reviews
- 153
- Age
- 2y ago

Nagaad Frankincense Boswellia Carterii Incense Resin - Wild Harvested - 113.6g - Aromatherapy Purification Deep Relaxation
- Price
- £16.98
- Rating
- 4.6/5
- Reviews
- 423
- Age
- 2y ago

Rahiiq 250g: 100% Natural and Organic Premium Quality Wildcrafted Frankincense Pure Boswellia Carteri Resin (Somalia)
- Price
- £17.51
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 14y ago

RS & AZ Frankincense Organic PREMIUM NATURAL Tears Gum Incense Aromatic Frank Incense With Royal Hojari From Oman (50 Grams)
- Price
- £9.23
- Rating
- 4.0/5
- Reviews
- 207
- Age
- 7y ago
Trending
90-day click momentum
Frankincense Resin 1 oz (28.4g) Premium Oman Boswellia Sacra Frankincense 100% Pure Natural Incense Resin Tears for Burning Aromatherapy Meditation & Spiritual Cleansing
- Price
- £4.45
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 3mo ago

Incensera Premium Frankincense Resin from Oman 50g Boswellia Sacra Natural Incense Resin - Church Incense & Frankincense Crystals for Meditation Energy Cleansing & Aromatherapy
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 809
- Age
- 1mo ago

RS & AZ Frankincense Organic PREMIUM NATURAL Tears Gum Incense Aromatic Frank Incense With Royal Hojari From Oman (50 Grams)
- Price
- £9.23
- Rating
- 4.0/5
- Reviews
- 207
- Age
- 7y ago

Al-Hojari Frankincense Incense Resin by Nooraqi | Premium Omani Boswellia Sacra Golden Brown Resin | For Burning Aromatherapy Spiritual Use in Mosques & Churches | Natural Anti-Aging Oil Source
- Price
- £4.99
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Royal Green Hojari Frankincense from Oman (Boswellia Sacra) | Edible & Chewing Frankincense | Aromatic Incense | Pure Resin (1oz)
- Price
- £19.93
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago
Newest
by launch date
Incensera Premium Frankincense Resin from Oman 50g Boswellia Sacra Natural Incense Resin - Church Incense & Frankincense Crystals for Meditation Energy Cleansing & Aromatherapy
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 809
- Age
- 1mo ago

Frankincense Resin 1 oz (28.4g) Premium Oman Boswellia Sacra Frankincense 100% Pure Natural Incense Resin Tears for Burning Aromatherapy Meditation & Spiritual Cleansing
- Price
- £4.45
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 3mo ago

Organic Omani Hojari Frankincense Resin Raw Boswellia Sacra Natural Incense Tears | Golden Resin for Burning Aromatherapy & Spiritual Use (Churches & Mosques) Anti-Aging Agent (with Oils)
- Price
- £6.05
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 6mo ago

Royal Green Hojari Frankincense from Oman (Boswellia Sacra) | Edible & Chewing Frankincense | Aromatic Incense | Pure Resin (1oz)
- Price
- £19.93
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Al-Hojari Frankincense Incense Resin by Nooraqi | Premium Omani Boswellia Sacra Golden Brown Resin | For Burning Aromatherapy Spiritual Use in Mosques & Churches | Natural Anti-Aging Oil Source
- Price
- £4.99
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
43
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
63%
Top 20: 98%
Open market
20%
- Nooraqi26%
- Masala Cottage19%
- Nagaad9%
- Rahiiq9%
- Incensera8%
- RS & AZ8%
Demand
Frankincense search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Frankincense search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- frankincense67K/yr
- frankincense resin38K/yr
- luban4K/yr
- edible frankincense4K/yr
- incense resin4K/yr
Reviews and returns
What reviews say buyers love and hate about Frankincense
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very strong alcohol smell
Smells wicked in burner
Very disappointed with smell
A bit expensive for 50 grams
Not worth it
Waste of money
Cheap quality
Very poor quality
There are other better quality, small sizes
diluted
I got water flavoured of frankincense it runs like a drop of water and even eveporates
So the box was damp
Love
Authentic smell
Fragrance is long lasting
Like the smell
Perfect balance between price and quality
Excellent quality, just what I wanted for my incense burner
Excellent product
Good value
Value for money
Excellent value
Organic & clean
Organic
Very good organic oil
product is as advertised
does what its want
exactly as described
Return
0.4% Return rate 10% Fixable by listing
Very strong alcohol smell
Smells wicked in burner
Very disappointed with smell
Small pieces
Cheap quality
Very poor quality
There are other better quality, small sizes
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frankincense questions
Answered from the same tracked data.









