Frankincense
a small market ($61K/yr) — Frankincense doesn't clear our bar today.
Flapen Score
Is Frankincense profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Frankincense is a £61K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Frankincense: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -2.6% over the last 90 days and 5.7% of searches end in a purchase.
£61K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 22 products
Top Frankincense products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Organic Omani Hojari Frankincense Resin Raw Boswellia Sacra Natural Incense Tears | Golden Resin for Burning Aromatherapy & Spiritual Use (Churches & Mosques) Anti-Aging Agent (with Oils)
- Price
- £6.05
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 6mo ago
Pure Frankincense Gum Incense Premium Quality by Masala Cottage 25g-1.9kg (25 Grams)
- Price
- £4.08
- Rating
- 4.2/5
- Reviews
- 153
- Age
- 2y ago
Nagaad Frankincense Boswellia Carterii Incense Resin - Wild Harvested - 113.6g - Aromatherapy Purification Deep Relaxation
- Price
- £16.98
- Rating
- 4.6/5
- Reviews
- 423
- Age
- 2y ago
Rahiiq 250g: 100% Natural and Organic Premium Quality Wildcrafted Frankincense Pure Boswellia Carteri Resin (Somalia)
- Price
- £17.51
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 14y ago
RS & AZ Frankincense Organic PREMIUM NATURAL Tears Gum Incense Aromatic Frank Incense With Royal Hojari From Oman (50 Grams)
- Price
- £9.23
- Rating
- 4.0/5
- Reviews
- 207
- Age
- 7y ago
Trending
90-day click momentum
Frankincense Resin 1 oz (28.4g) Premium Oman Boswellia Sacra Frankincense 100% Pure Natural Incense Resin Tears for Burning Aromatherapy Meditation & Spiritual Cleansing
- Price
- £4.45
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 3mo ago
Incensera Premium Frankincense Resin from Oman 50g Boswellia Sacra Natural Incense Resin - Church Incense & Frankincense Crystals for Meditation Energy Cleansing & Aromatherapy
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 809
- Age
- 1mo ago
RS & AZ Frankincense Organic PREMIUM NATURAL Tears Gum Incense Aromatic Frank Incense With Royal Hojari From Oman (50 Grams)
- Price
- £9.23
- Rating
- 4.0/5
- Reviews
- 207
- Age
- 7y ago
Al-Hojari Frankincense Incense Resin by Nooraqi | Premium Omani Boswellia Sacra Golden Brown Resin | For Burning Aromatherapy Spiritual Use in Mosques & Churches | Natural Anti-Aging Oil Source
- Price
- £4.99
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago
Royal Green Hojari Frankincense from Oman (Boswellia Sacra) | Edible & Chewing Frankincense | Aromatic Incense | Pure Resin (1oz)
- Price
- £19.93
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago
Newest
by launch dateIncensera Premium Frankincense Resin from Oman 50g Boswellia Sacra Natural Incense Resin - Church Incense & Frankincense Crystals for Meditation Energy Cleansing & Aromatherapy
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 809
- Age
- 1mo ago
Frankincense Resin 1 oz (28.4g) Premium Oman Boswellia Sacra Frankincense 100% Pure Natural Incense Resin Tears for Burning Aromatherapy Meditation & Spiritual Cleansing
- Price
- £4.45
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 3mo ago
Organic Omani Hojari Frankincense Resin Raw Boswellia Sacra Natural Incense Tears | Golden Resin for Burning Aromatherapy & Spiritual Use (Churches & Mosques) Anti-Aging Agent (with Oils)
- Price
- £6.05
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 6mo ago
Royal Green Hojari Frankincense from Oman (Boswellia Sacra) | Edible & Chewing Frankincense | Aromatic Incense | Pure Resin (1oz)
- Price
- £19.93
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago
Al-Hojari Frankincense Incense Resin by Nooraqi | Premium Omani Boswellia Sacra Golden Brown Resin | For Burning Aromatherapy Spiritual Use in Mosques & Churches | Natural Anti-Aging Oil Source
- Price
- £4.99
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
43
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
63%
Top 20: 98%
Open market
20%
- Nooraqi26%
- Masala Cottage19%
- Nagaad9%
- Rahiiq9%
- Incensera8%
- RS & AZ8%
Frankincense demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top Frankincense search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- frankincense67K/yr
- frankincense resin38K/yr
- luban4K/yr
- edible frankincense4K/yr
- incense resin4K/yr
What reviews say buyers love and hate about Frankincense
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Authentic smell”
“Perfect balance between price and quality”
“Good value”
“Organic & clean”
“product is as advertised”
What buyers complain about
84% of reviews“Very strong alcohol smell”
“A bit expensive for 50 grams”
“Cheap quality”
“diluted”
“So the box was damp”
Frankincense return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
10%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Frankincense questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
