Fragrance Oil
soft demand (-54.1% this quarter) — Fragrance Oil doesn't clear our bar today.
Flapen Score
Is Fragrance Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fragrance Oil is a £35K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Fragrance Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -54.1% over the last 90 days and 3.5% of searches end in a purchase.
£35K
revenue / yr
Who owns the niche?
The top 5 brands hold 57% of demand, so 43% of the market is open.
43%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 38 products
Top Fragrance Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hyppry Essential Oils Set Pure Natural Essential Oils for Diffuser for Home Aromatherapy Candle & Soap Making Cleaning Relaxing - Lavender Tea Tree Eucalyptus Lemon Cinnamon Jasmine
- Price
- £8.16
- Rating
- 4.3/5
- Reviews
- 616
- Age
- 3y ago
6 x 10mL Luxury and Designer Fragrance Oil Sets - Highly Concentrated Suitable for Soaps Bath Bombs Candles diffusers Wax Melts and Sprays (Womens Designer)
- Price
- £8.27
- Rating
- 4.4/5
- Reviews
- 599
- Age
- 6y ago
Aoruilia 6 x 10ml Fruity Essential Oils Set for Aromatherapy Diffuser Home Fragrance Relaxing Candle Making - Strawberry Coconut Raspberry Grape Mango Cherry
- Price
- £6.21
- Rating
- 4.4/5
- Reviews
- 260
- Age
- 2y ago
Fragrance Oils Gift Set TOP 16 Aromatherapy Premium Grade Oils Kit Fragrance Oils for Candle Making Soap Making Diffuser Perfume Bath - 10ml/Bottle
- Price
- £14.71
- Rating
- 4.6/5
- Reviews
- 1,287
- Age
- 5y ago
MAYJAM Fragrance Oil Gift Set Top 20 Essential Oils Set for Diffusers for Home Long Lasting Scented Oil Kit for Aromatherapy Bath Bombs Soap Candle Making - 20Pcs x 5ml
- Price
- £11.95
- Rating
- 4.5/5
- Reviews
- 6,818
- Age
- 9mo ago
Trending
90-day click momentum
Freshskin Beauty LTD | Fragrance Oil Set - Fresh (5 x 10ml) - Candles Bath Bombs Soap Making Reed Diffusers & Wax Melts - Cosmetic Grade - Vegan Friendly
- Price
- £8.28
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 13y ago
10ml Fresh Linen Fragrance Oil - Candles Bath Bombs Soap Making Reed Diffusers & Wax Melts - Cosmetic Grade - Vegan Friendly - A Rich Complex & Long Lasting Scent!
- Price
- £3.33
- Rating
- 4.4/5
- Reviews
- 3,061
- Age
- 13y ago
Baby Powder 10ml Fragrance Oil Multi Listing - Freshskin Fragrance Oils - Candles Bath Bombs Soap Making & Wax Melts - Cosmetic Grade - A Rich Complex & Long Lasting Scent!
- Price
- £3.35
- Rating
- 4.5/5
- Reviews
- 2,481
- Age
- 13y ago
SNOWSEN Summer Fragrance Oil Set Tropical Essential Oil for Diffuser Scented Oils for Soap Making Candle DIY Spray Slime Scent Includes Plumeria Watermelon Coconut Ocean Breeze and More
- Price
- £6.68
- Rating
- 4.4/5
- Reviews
- 590
- Age
- 1y ago
Hyppry Floral Fragrance Oils Set 14 x 5 ML Natural Essential Oils for Diffusers for Home Candle Making - Lavender Rose Freesia Ylang-Ylang Jasmine Chamomile Neroli Cherry Blossom
- Price
- £8.17
- Rating
- 4.4/5
- Reviews
- 509
- Age
- 2y ago
Newest
by launch dateMAYJAM Fragrance Oil Gift Set Top 20 Essential Oils Set for Diffusers for Home Long Lasting Scented Oil Kit for Aromatherapy Bath Bombs Soap Candle Making - 20Pcs x 5ml
- Price
- £11.95
- Rating
- 4.5/5
- Reviews
- 6,818
- Age
- 9mo ago
SNOWSEN Summer Fragrance Oil Set Tropical Essential Oil for Diffuser Scented Oils for Soap Making Candle DIY Spray Slime Scent Includes Plumeria Watermelon Coconut Ocean Breeze and More
- Price
- £6.68
- Rating
- 4.4/5
- Reviews
- 590
- Age
- 1y ago
SALKING Clean Fragrance Oils Essential Oils Gift Set Diffuser Oils Scented Oils for Soaps Candle Making - Lemongrass Fresh Cotton Fresh Linen Cherry Blossom Soap Clean Air Aloe
- Price
- £6.74
- Rating
- 4.3/5
- Reviews
- 215
- Age
- 2y ago
MAYJAM Fragrance Oil 100ML Coconut & Vanilla Aromatherapy Oil with Glass Dropper Diffuser Oil for Making Candle Soap Bath Bombs
- Price
- £6.97
- Rating
- 4.3/5
- Reviews
- 5,489
- Age
- 2y ago
Aoruilia 6 x 10ml Fruity Essential Oils Set for Aromatherapy Diffuser Home Fragrance Relaxing Candle Making - Strawberry Coconut Raspberry Grape Mango Cherry
- Price
- £6.21
- Rating
- 4.4/5
- Reviews
- 260
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
18 falling
Sellers
31
Top-5 brand share
57%
Top 20: 100%
Top-5 click share
38%
Top 20: 79%
Open market
35%
- MAYJAM17%
- Hyppry16%
- Moments of Bliss Cosmetics9%
- Pure Scented8%
- freshskin beauty ltd8%
- Essican Purelife7%
Fragrance Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.3×
Top Fragrance Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- candle scents for candle making26K/yr
- candle fragrance oil19K/yr
- scents7K/yr
- candle making scents10K/yr
- candle fragrance oil for soy wax9K/yr
- candle oil6K/yr
- fragrance oil for wax melts5K/yr
- wax melt fragrance oil4K/yr
- candle scent5K/yr
- wax melt scents4K/yr
What reviews say buyers love and hate about Fragrance Oil
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Beautiful scent”
“Great value”
“Good variety”
“Lovely gift”
“Better than expected”
What buyers complain about
74% of reviews“Artificial smell”
“Oil sense small a mazing”
“Smaller bottles than expected”
“Not strong”
“does not last”
Fragrance Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
9%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fragrance Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
