Fragrance Oil

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -54.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months

122K

Growth, 90 days vs prior 90

-54.1%

Conversion, latest week

3.5%

Market size, estimated

£35Ka year

Peak month

December4.3× the quietest month

Top search term

candle scents for candle making26K searches a year

Listings sell for £8.38 on average, from £3.33 to £15.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.38 that is £0 to £838 a year per listing.

Average price

£8.38under the $15 to $100 sweet spot

Price range

£3.33–£15.62

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£838

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #16 within Alternative Medicine. It carries 1,461 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

89%

Out of stock, average day

7.5%

Average rank

#16in Alternative Medicine

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,461per listing

Listings tracked

38

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months