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Fracture Boot

Maybe

The products selling today average only 3.9★. But returns run at 7.5% of orders, so Fracture Boot is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£101K/yr184K searches / yr
90-day growth
+18.5%search demand this quarter
Competition
39%top-5 click share · 18 brands · 20 sellers

Flapen Score

Fracture Boot against its category

The dotted line is the Health & Personal Care average. Past it, Fracture Boot is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fracture Boot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fracture Boot 184K times last year and spent an estimated £101K. The top 5 brands take 63% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
+18.5%
Conversion, latest week
1.6%
Market size, estimated
£101Ka year
Peak month
September1.3× the quietest month
Top search term
fracture boot24K searches a year

02 · Price

A sale here is worth £35.54.

Listings sell for £35.54 on average, from £11.66 to £62.83. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £35.54 that is £0 to £4K a year per listing.

Average price
£35.54inside the $15 to $100 sweet spot
Price range
£11.66–£62.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
7.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #108 within Medical Supplies & Equipment. It carries 359 reviews at 3.85 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
82%
Out of stock, average day
15.9%
Average rank
#108in Medical Supplies & Equipment
Average rating
3.85 starsAmazon United Kingdom average 4.36 stars
Average reviews
359per listing
Listings tracked
39

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Fracture Boot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

20

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

39%

Top 20: 82%

Open market

31%

  • GHORTHOUD29%
  • Solace Bracing10%
  • LAFUYSO9%
  • Tairibousy8%
  • KoolShiro7%
  • THUASNE6%

Demand

Fracture Boot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Fracture Boot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fracture boot24K/yr
  • ankle support boot16K/yr
  • boot for broken foot13K/yr
  • medical boot14K/yr
  • ankle boot13K/yr
  • aircast boot10K/yr
  • medical boot for foot injury9K/yr
  • broken foot boot9K/yr
  • orthopedic boot9K/yr
  • foot fracture boot12K/yr

Reviews and returns

What reviews say buyers love and hate about Fracture Boot

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.16

it didnt fit

Sizing very large

it was far to small

Durability19%−0.29

Broke after 1 week

Broke

Broke after few days not happy

Quality-Overall17%+0.48

pretty rubbish really

Bad quality

This is not a well made product

Comfort-Overall4%+1.73

it just wasnt comfortable for me

no good without the inner comfort

Instructions/User Manual/Troubleshooting4%−0.03

Only slight criticism is the manual could be better

Instructions are vague

Love

Comfort-Overall28%+1.73

Great comfortable

Very comfortable to wear

Comfortable and easy to use

Quality-Overall20%+0.48

Brilliant quality, excellent price, quick delivery would definitely recommend this seller

Excellent product

Good quality boot

Size-Overall12%−0.16

Great fit

it fits a bit big still does an amazing job though

So ordered a small which is great fit

Value For Money9%+0.68

good price

Well worth the money

Good value for money

Ease Of Use6%+0.59

Comfortable and easy to use

Easy to put on and off

Easy to put on I highly recommend

Return

7.5% Return rate 73% Fixable by listing

Size-Overall67%█▇▇▇█▇

it didnt fit

Sizing very large

it was far to small

Comfort-Overall9%██▅▇▇▇

it just wasnt comfortable for me

no good without the inner comfort

Functionality-Overall4%▂▅█▆▄▃
Weight Heavy4%▄▅▆▆▅█

heavier than anticipated

It does take a bit of getting used to as it can feel a bit heavy to begin with

It is also very heavy

Quality-Overall3%▄▆██▃█

pretty rubbish really

Bad quality

This is not a well made product

FAQ

Common Fracture Boot questions

Answered from the same tracked data.