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Foot Support

Maybe

Returns run at only 1.5% of orders. But shoppers spend only $39K a year here, so Foot Support is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£39K/yr171K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
31%top-5 click share · 24 brands · 29 sellers

Flapen Score

Foot Support against its category

The dotted line is the Health & Personal Care average. Past it, Foot Support is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foot Support market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foot Support 171K times last year and spent an estimated £39K. The top 5 brands take 54% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
2.9%
Market size, estimated
£39Ka year
Top search term
foot support54K searches a year

02 · Price

A sale here is worth £7.91.

Listings sell for £7.91 on average, from £1.93 to £16.47. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.91 that is £791 to £2K a year per listing.

Average price
£7.91under the $15 to $100 sweet spot
Price range
£1.93–£16.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£791–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #242 within Medical Supplies & Equipment. It carries 5,235 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#242in Medical Supplies & Equipment
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,235per listing
Listings tracked
45

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Foot Support products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

29

Top-5 brand share

54%

Top 20: 97%

Top-5 click share

31%

Top 20: 72%

Open market

40%

  • AVIDDA19%
  • ACWOO10%
  • SS SLEEVE STARS9%
  • NativoDex8%
  • IRAMY7%
  • KEMFORD7%

Demand

Foot Support search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked

Search terms

Top Foot Support search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foot support54K/yr
  • foot support for pain relief36K/yr
  • foot bandage13K/yr
  • foot support for ligament damage11K/yr
  • foot strap support10K/yr
  • foot support for broken foot9K/yr
  • foot bandage support6K/yr
  • foot supports8K/yr
  • broken foot support5K/yr
  • foot compression5K/yr

Reviews and returns

What reviews say buyers love and hate about Foot Support

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.32

Not true to size

Too big

Doesn't even fit

Ease Of Use6%+0.12

Not of any use

Difficult to get on

not so easy to use if on your own

Functionality-Overall5%−0.06

Didnt help me

Didn't work

Not effective for me

Comfort-Overall5%+0.86

Uncomfortable

Returned as very uncomfortable to wear

Very uncomfortable to wear

Value For Money4%

and expensive

Waste of money

not worth the money

Love

Quality-Overall19%+1.44

The quality actually seems to be reasonable, though

Excellent product

Excellent product, as described

Size-Overall14%−0.32

Fits all

Easy to fit

Comfortable fit

Comfort-Overall12%+0.86

Comfortable to wear

Comfortable and supportive

They are comfortable and supportive

Support-Overall10%+0.73

Comfortable support

Very satisfying support

Excellent support

Value For Money6%

Excellent value

Worth the money

Good for price

Return

1.5% Return rate 78% Fixable by listing

Size-Overall68%███▇█▇

Not true to size

Too big

Doesn't even fit

Comfort-Overall6%█▆▃▄▅▇

Uncomfortable

Returned as very uncomfortable to wear

Very uncomfortable to wear

Functionality-Overall4%▆▆██▃▆

Didnt help me

Didn't work

Not effective for me

Quality-Overall2%▃▅▅▅▅█

Cheaply made and untrustworthy

Rubbish

Bad quality

Joint Pain2%▆█▇▅▂▇

FAQ

Common Foot Support questions

Answered from the same tracked data.