Is foot powder profitable to sell on Amazon United Kingdom?

The niche generates £59K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +43.7%. Flapen's verdict: Skip it (48/100).

How competitive is the foot powder niche?

11 brands and 74 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in foot powder?

Top complaints mined from reviews: Value For Money, Smell, Functionality-Overall. The return rate is 0.1%.

When does demand for foot powder peak?

Demand peaks in Jul; the busiest month runs 2.3× the quietest.

What does it cost to enter the foot powder niche?

Listings span £3.01–£11.83; the average listing price is £6.48 (sweet spot $15–$100). The average incumbent carries 1,803 reviews — the moat a new listing must climb.

foot powder

Skip it

Prices mostly outside the sweet spot ($3.01–$11.83) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.3%

search→purchase rate — share of searches ending in a sale

Growth

Good+43.7%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,802.82

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Bad78%

top-5 click share — a locked-up shelf

Avg price

Bad£6.48

avg listing price — sweet spot $15–$100

Market size

Bad£59K

£59K/yr · 64K searches

Price range

Bad£3.01–£11.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, foot powder is a £59K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

foot powder market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: £52K–£65K; units × avg price
Conversion rate: 14.3%
Avg BSR: #21
Page quality: 0%
Prime: 91%
Sponsored: 36%
Out of stock: 1.7%
Avg brand age: 69 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

18%

Dr. Scholl's47%
Masterplast14%
SZ STAR6%
FURLEYS6%
PNJB5%
E trade5%
Open — no brand owns it (5 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 65 weeks — +43.7% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.3×

Open Trend

Top foot powder search terms

foot powder45K/yr +40.1%13.1% conv.
foot powder for sweaty feet7K/yr +249.8%14.6% conv.
foot powder for smelly feet4K/yr -24.6%14.1% conv.
shoe powder3K/yr +22.9%15.0% conv.
scholl foot powder2K/yr +52.0%11.0% conv.
shoe powder for smelly shoes3K/yr +4.6%14.6% conv.

All search terms

Top foot powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection

Dr. Scholl's£4.084.6★375 rev

Masterplast Foot Powder soothes and Refreshes 170g

Masterplast£3.014.4★1,088 rev

SZ STAR Athletes Foot Powder with Peppermint & Menthol 100g - Antifungal Deodorising Formula for Sweaty Smelly Feet - Moisture Absorbing Foot Care for Odour Control & All Day Freshness

SZ STAR£7.684.1★204 rev

Furleys Foot Dust | Natural Foot & Shoe Deodorising Powder

FURLEYS£11.834.9★39 rev

PNJB Athletes Healthy Foot Powder Medicated Treats And Prevents Anti-FUNGAL 75g Prone To Excessive Sweating And Odour Daily Foot Care Regime Talcum Powder Controls Sweat (1pcs)

PNJB£5.124.2★220 rev

Newest

by launch date

Furleys Foot Dust | Natural Foot & Shoe Deodorising Powder

FURLEYS£11.8339 rev

4mo ago

SZ STAR Athletes Foot Powder with Peppermint & Menthol 100g - Antifungal Deodorising Formula for Sweaty Smelly Feet - Moisture Absorbing Foot Care for Odour Control & All Day Freshness

SZ STAR£7.68204 rev

1y ago

Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection

Dr. Scholl's£4.08375 rev

1y ago

2x Foot Powder Soothes and Refreshes Absorbs Moisture Helps Eliminate Odours Smell

SuperGift.com£4.79133 rev

4y ago

PNJB Athletes Healthy Foot Powder Medicated Treats And Prevents Anti-FUNGAL 75g Prone To Excessive Sweating And Odour Daily Foot Care Regime Talcum Powder Controls Sweat (1pcs)

PNJB£5.12220 rev

9y ago

What buyers say about foot powder

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“Smells fresh”

Quality-Overall17%

“Very effective product”

Value For Money14%

“Good value for money”

Moist/Dry9%

“It does a great job of absorbing moisture”

Advertised Vs Actual Product7%

“Works as it should”

Efficiency6%

“Works well”

Ease Of Use5%

“Easy to use”

Allergies4%

“It certainly helps remove itchiness”

Soft Feel3%

“gives a lovely smooth feel to the skin”

Durability2%

“It lasts all day”

What buyers complain about

Value For Money18%

“Not value for money”

Smell11%

“item smells like talcum powder”

Functionality-Overall9%

“Did not work”

Size-Overall5%

“It is smaller than I thought”

Ingredients-Overall5%

“No active ingredients”

Leak-Proof4%

“Bottle was leaking”

Allergies4%

“I seem to be allergic to other creams”

Advertised Vs Actual Product3%

“Misleading advert”

Ease Of Use3%

“just couldn't believe how difficult it is”

Quality-Overall3%

“Not the best”

Top return reasons

Leak-Proof30%

Advertised Vs Actual Product13%

Product Condition9%

Smell8%

Ingredients-Overall7%

Size-Overall6%

Functionality-Overall5%

Dispensing Mechanism3%

Age Suitability2%

Defective Material/Parts2%

Common questions

Is foot powder profitable to sell on Amazon United Kingdom?: The niche generates £59K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +43.7%. Flapen's verdict: Skip it (48/100).
How competitive is the foot powder niche?: 11 brands and 74 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in foot powder?: Top complaints mined from reviews: Value For Money, Smell, Functionality-Overall. The return rate is 0.1%.
When does demand for foot powder peak?: Demand peaks in Jul; the busiest month runs 2.3× the quietest.
What does it cost to enter the foot powder niche?: Listings span £3.01–£11.83; the average listing price is £6.48 (sweet spot $15–$100). The average incumbent carries 1,803 reviews — the moat a new listing must climb.