Foot Powder
FailPrices span $3.01–$11.83, mostly outside the sweet spot, so Foot Powder is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £59K/yr64K searches / yr
- 90-day growth
- +43.7%search demand this quarter
- Competition
- 78%top-5 click share · 11 brands · 74 sellers
Flapen Score
Foot Powder against its category
The dotted line is the Health & Personal Care average. Past it, Foot Powder is stronger. Inside it, weaker.
Market
The Foot Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Foot Powder 64K times last year and spent an estimated £59K. The top 5 brands take 78% of clicks. Demand peaks in Jul. Flapen scores it 48 out of 100, a Fail.
01 · Demand
14.3% of searches ended in a purchase last week.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +43.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +43.7%
- Conversion, latest week
- 14.3%
- Market size, estimated
- £59Ka year
- Peak month
- July2.3× the quietest month
- Top search term
- foot powder45K searches a year
02 · Price
A sale here is worth £6.48.
Listings sell for £6.48 on average, from £3.01 to £11.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.48 that is £3K to £5K a year per listing.
- Average price
- £6.48under the $15 to $100 sweet spot
- Price range
- £3.01–£11.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #21 within Foot Care. It carries 1,803 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 91%
- Out of stock, average day
- 1.7%
- Average rank
- #21in Foot Care
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,803per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Foot Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 1y ago

Masterplast Foot Powder soothes and Refreshes 170g
- Price
- £3.01
- Rating
- 4.4/5
- Reviews
- 1,088
- Age
- 16y ago

SZ STAR Athletes Foot Powder with Peppermint & Menthol 100g - Antifungal Deodorising Formula for Sweaty Smelly Feet - Moisture Absorbing Foot Care for Odour Control & All Day Freshness
- Price
- £7.68
- Rating
- 4.1/5
- Reviews
- 204
- Age
- 1y ago

Furleys Foot Dust | Natural Foot & Shoe Deodorising Powder
- Price
- £11.83
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 4mo ago

PNJB Athletes Healthy Foot Powder Medicated Treats And Prevents Anti-FUNGAL 75g Prone To Excessive Sweating And Odour Daily Foot Care Regime Talcum Powder Controls Sweat (1pcs)
- Price
- £5.12
- Rating
- 4.2/5
- Reviews
- 220
- Age
- 9y ago
Trending
90-day click momentum
Furleys Foot Dust | Natural Foot & Shoe Deodorising Powder
- Price
- £11.83
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 4mo ago

Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 1y ago

SZ STAR Athletes Foot Powder with Peppermint & Menthol 100g - Antifungal Deodorising Formula for Sweaty Smelly Feet - Moisture Absorbing Foot Care for Odour Control & All Day Freshness
- Price
- £7.68
- Rating
- 4.1/5
- Reviews
- 204
- Age
- 1y ago

Silverlene 3 x Athletes Healthy Foot Powder Medicated Treats & Prevents Anti Fungal 75g
- Price
- £7.46
- Rating
- 4.2/5
- Reviews
- 529
- Age
- 9y ago

Masterplast Foot Powder soothes and Refreshes 170g
- Price
- £3.01
- Rating
- 4.4/5
- Reviews
- 1,088
- Age
- 16y ago
Newest
by launch date
Furleys Foot Dust | Natural Foot & Shoe Deodorising Powder
- Price
- £11.83
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 4mo ago

SZ STAR Athletes Foot Powder with Peppermint & Menthol 100g - Antifungal Deodorising Formula for Sweaty Smelly Feet - Moisture Absorbing Foot Care for Odour Control & All Day Freshness
- Price
- £7.68
- Rating
- 4.1/5
- Reviews
- 204
- Age
- 1y ago

Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 1y ago

2x Foot Powder Soothes and Refreshes Absorbs Moisture Helps Eliminate Odours Smell
- Price
- £4.79
- Rating
- 4.3/5
- Reviews
- 133
- Age
- 4y ago

PNJB Athletes Healthy Foot Powder Medicated Treats And Prevents Anti-FUNGAL 75g Prone To Excessive Sweating And Odour Daily Foot Care Regime Talcum Powder Controls Sweat (1pcs)
- Price
- £5.12
- Rating
- 4.2/5
- Reviews
- 220
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
74
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
18%
- Dr. Scholl's47%
- Masterplast14%
- SZ STAR6%
- FURLEYS6%
- PNJB5%
- E trade5%
- Open — no brand owns it (5 brands, 18%)
Demand
Foot Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.3×
Search terms
Top Foot Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- foot powder45K/yr
- foot powder for sweaty feet7K/yr
- foot powder for smelly feet4K/yr
- shoe powder3K/yr
- scholl foot powder2K/yr
- shoe powder for smelly shoes3K/yr
Reviews and returns
What reviews say buyers love and hate about Foot Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not value for money
it isn't especially cheap
its notably more expensive too
item smells like talcum powder
Yeah I've always had mad smelly feet
When wearing the shoes it can't be smelled
Did not work
Not effective for athletes foot
It doesn't work as well
It is smaller than I thought
very small bottle
When the powder arrived the bottle was smaller than I was expecting
No active ingredients
This contains no medical antifungal ingredients. only menthol, eucalyptus and peppermint oil
There was no list of ingredients in the product listing
Love
Smells fresh
the fragrance is great
Smells lovely
Very effective product
Good quality powder
Excellent product
Good value for money
Great value for money
Good price
It does a great job of absorbing moisture
This helps keep his feet dry and smelling nice
Helps to keep the feet dry
Works as it should
Does the job
Does the job
Return
0.1% Return rate 22% Fixable by listing
Bottle was leaking
On trying to use the product, the lid wouldn't come off eventually it popped off spilling most of the powder in the tub on the floor and myself
Misleading advert
Please be aware - I obvs didnt read the info properly - that this powder is NOT a treatment for athletes foot
it is NOT medicated
item smells like talcum powder
Yeah I've always had mad smelly feet
When wearing the shoes it can't be smelled
No active ingredients
This contains no medical antifungal ingredients. only menthol, eucalyptus and peppermint oil
There was no list of ingredients in the product listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foot Powder questions
Answered from the same tracked data.









