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Foot Powder

Fail

Prices span $3.01–$11.83, mostly outside the sweet spot, so Foot Powder is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£59K/yr64K searches / yr
90-day growth
+43.7%search demand this quarter
Competition
78%top-5 click share · 11 brands · 74 sellers

Flapen Score

Foot Powder against its category

The dotted line is the Health & Personal Care average. Past it, Foot Powder is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foot Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foot Powder 64K times last year and spent an estimated £59K. The top 5 brands take 78% of clicks. Demand peaks in Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +43.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+43.7%
Conversion, latest week
14.3%
Market size, estimated
£59Ka year
Peak month
July2.3× the quietest month
Top search term
foot powder45K searches a year

02 · Price

A sale here is worth £6.48.

Listings sell for £6.48 on average, from £3.01 to £11.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.48 that is £3K to £5K a year per listing.

Average price
£6.48under the $15 to $100 sweet spot
Price range
£3.01–£11.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #21 within Foot Care. It carries 1,803 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
91%
Out of stock, average day
1.7%
Average rank
#21in Foot Care
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,803per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Foot Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

74

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

18%

  • Dr. Scholl's47%
  • Masterplast14%
  • SZ STAR6%
  • FURLEYS6%
  • PNJB5%
  • E trade5%
  • Open — no brand owns it (5 brands, 18%)

Demand

Foot Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26Prime Day '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul · busiest ÷ quietest = 2.3×

Search terms

Top Foot Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foot powder45K/yr
  • foot powder for sweaty feet7K/yr
  • foot powder for smelly feet4K/yr
  • shoe powder3K/yr
  • scholl foot powder2K/yr
  • shoe powder for smelly shoes3K/yr

Reviews and returns

What reviews say buyers love and hate about Foot Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%−0.04

Not value for money

it isn't especially cheap

its notably more expensive too

Smell11%+1.32

item smells like talcum powder

Yeah I've always had mad smelly feet

When wearing the shoes it can't be smelled

Functionality-Overall9%−0.12

Did not work

Not effective for athletes foot

It doesn't work as well

Size-Overall5%−0.03

It is smaller than I thought

very small bottle

When the powder arrived the bottle was smaller than I was expecting

Ingredients-Overall5%−0.06

No active ingredients

This contains no medical antifungal ingredients. only menthol, eucalyptus and peppermint oil

There was no list of ingredients in the product listing

Love

Smell23%+1.32

Smells fresh

the fragrance is great

Smells lovely

Quality-Overall17%+1.53

Very effective product

Good quality powder

Excellent product

Value For Money14%−0.04

Good value for money

Great value for money

Good price

Moist/Dry9%+0.48

It does a great job of absorbing moisture

This helps keep his feet dry and smelling nice

Helps to keep the feet dry

Advertised Vs Actual Product7%−0.03

Works as it should

Does the job

Does the job

Return

0.1% Return rate 22% Fixable by listing

Leak-Proof30%▁▄▄█▃▂

Bottle was leaking

On trying to use the product, the lid wouldn't come off eventually it popped off spilling most of the powder in the tub on the floor and myself

Advertised Vs Actual Product13%▁▅█▇▁▄

Misleading advert

Please be aware - I obvs didnt read the info properly - that this powder is NOT a treatment for athletes foot

it is NOT medicated

Product Condition9%▁█▆▃▇▁
Smell8%▇▁▄▁▁█

item smells like talcum powder

Yeah I've always had mad smelly feet

When wearing the shoes it can't be smelled

Ingredients-Overall7%▁▁▄▁█▁

No active ingredients

This contains no medical antifungal ingredients. only menthol, eucalyptus and peppermint oil

There was no list of ingredients in the product listing

FAQ

Common Foot Powder questions

Answered from the same tracked data.