Foot Powder
FailPrices span $3.01–$11.83, mostly outside the sweet spot, so Foot Powder is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £59K/yr64K searches / yr
- 90-day growth
- +43.7%search demand this quarter
- Competition
- 78%top-5 click share · 11 brands · 74 sellers
Flapen Score
Foot Powder against its category
The dotted line is the Health & Personal Care average. Past it, Foot Powder is stronger. Inside it, weaker.
Market
The Foot Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Foot Powder 64K times last year and spent an estimated £59K. The top 5 brands take 78% of clicks. Demand peaks in Jul. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 14.3% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +43.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +43.7%
- Conversion, latest week
- 14.3%
- Market size, estimated
- £59Ka year
- Peak month
- July2.3× the quietest month
- Top search term
- foot powder45K searches a year
02 · Price
A sale here is worth £6.48.
Listings sell for £6.48 on average, from £3.01 to £11.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.48 that is £3K to £5K a year per listing.
- Average price
- £6.48under the $15 to $100 sweet spot
- Price range
- £3.01–£11.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #21 within Foot Care. It carries 1,803 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 91%
- Out of stock, average day
- 1.7%
- Average rank
- #21in Foot Care
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,803per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Foot Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 1y ago

Masterplast Foot Powder soothes and Refreshes 170g
- Price
- £3.01
- Rating
- 4.4/5
- Reviews
- 1,088
- Age
- 16y ago

SZ STAR Athletes Foot Powder with Peppermint & Menthol 100g - Antifungal Deodorising Formula for Sweaty Smelly Feet - Moisture Absorbing Foot Care for Odour Control & All Day Freshness
- Price
- £7.68
- Rating
- 4.1/5
- Reviews
- 204
- Age
- 1y ago

Furleys Foot Dust | Natural Foot & Shoe Deodorising Powder
- Price
- £11.83
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 4mo ago

PNJB Athletes Healthy Foot Powder Medicated Treats And Prevents Anti-FUNGAL 75g Prone To Excessive Sweating And Odour Daily Foot Care Regime Talcum Powder Controls Sweat (1pcs)
- Price
- £5.12
- Rating
- 4.2/5
- Reviews
- 220
- Age
- 9y ago
Trending
estimated 90-day click momentum
Furleys Foot Dust | Natural Foot & Shoe Deodorising Powder
- Price
- £11.83
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 4mo ago

Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 1y ago

SZ STAR Athletes Foot Powder with Peppermint & Menthol 100g - Antifungal Deodorising Formula for Sweaty Smelly Feet - Moisture Absorbing Foot Care for Odour Control & All Day Freshness
- Price
- £7.68
- Rating
- 4.1/5
- Reviews
- 204
- Age
- 1y ago

Silverlene 3 x Athletes Healthy Foot Powder Medicated Treats & Prevents Anti Fungal 75g
- Price
- £7.46
- Rating
- 4.2/5
- Reviews
- 529
- Age
- 9y ago

Masterplast Foot Powder soothes and Refreshes 170g
- Price
- £3.01
- Rating
- 4.4/5
- Reviews
- 1,088
- Age
- 16y ago
Newest
by launch date
Furleys Foot Dust | Natural Foot & Shoe Deodorising Powder
- Price
- £11.83
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 4mo ago

SZ STAR Athletes Foot Powder with Peppermint & Menthol 100g - Antifungal Deodorising Formula for Sweaty Smelly Feet - Moisture Absorbing Foot Care for Odour Control & All Day Freshness
- Price
- £7.68
- Rating
- 4.1/5
- Reviews
- 204
- Age
- 1y ago

Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 1y ago

2x Foot Powder Soothes and Refreshes Absorbs Moisture Helps Eliminate Odours Smell
- Price
- £4.79
- Rating
- 4.3/5
- Reviews
- 133
- Age
- 4y ago

PNJB Athletes Healthy Foot Powder Medicated Treats And Prevents Anti-FUNGAL 75g Prone To Excessive Sweating And Odour Daily Foot Care Regime Talcum Powder Controls Sweat (1pcs)
- Price
- £5.12
- Rating
- 4.2/5
- Reviews
- 220
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
74
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
18%
- Dr. Scholl's47%
- Masterplast14%
- SZ STAR6%
- FURLEYS6%
- PNJB5%
- E trade5%
- Open — no brand owns it (5 brands, 18%)
Demand
Foot Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.3×
Search terms
Top Foot Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- foot powder45K/yr
- foot powder for sweaty feet7K/yr
- foot powder for smelly feet4K/yr
- shoe powder3K/yr
- scholl foot powder2K/yr
- shoe powder for smelly shoes3K/yr
Reviews and returns
What reviews say buyers love and hate about Foot Powder
We read the reviews and the return reasons for every product selling here.
“Not value for money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foot Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









